Nautica Competition Outpost Environment
These display elements were designed for the launch of Nautica’s new men’s fragrance, Competition.
The bold yellow and black graphics are present throughout to ensure consistency in appearance.
Modern materials such as aluminum on the tester, black rubber for the overlay, and yellow fluted corrugated on the floor elements gives these displays a modern look.
Product and advertising images create a reinforced brand identity.
This Nautica Competition Outpost Environment display program was designed and produced for Nautica by The Royal Promotion Group, a New York City-based point-of-purchase display firm.
Labatt Offers Blue Pool Table Lamp
This pool table lamp for Labatt Blue was designed to be rustic enough to fit into any décor at ski lodges and country bars which have unfinished and rough wood surroundings.
The lamp is constructed with a crossbeam composed of a rough peeled cedar log drilled out to hide the electrical connections. Hanging from the crosspiece are three incandescent light fixtures, which provide a warmer glow than the normal fluorescents used in pool table lamps. The bulbs are covered by octagonal bent acrylic shades, which prominently display the Labatt’s Blue logo on four sides, so that it can be seen from any angle.
The Labatt Blue Pool Table Lamp was produced by Heritage Sign & Display, Inc., a p.o.p. firm located in Nesquehoning, PA.
Rockstar Energy Drink Animated Can Lamps Debut
Great as a back bar display or counter display in convenience stores, this Animated Can Lamp is an inexpensive eye catching display that combines two key elements in effective POP, light and motion.
The motion effects can be customized to the product and consist of flickering, flashing, and scripting motion. The product works with a combination of a 4-color process printed outer can graphic and a rotating gear driven pattern cylinder which is lighted with an incandescent bulb. Shown here is the Rockstar Energy Drink Animated Can Lamp used as permanent on-premise POS in bars and convenience stores.
The Rockstar Energy Drink Animated Can Lamps were produced by Neon Source, San Diego, CA.
Pennzoil Campaign Gives Engines What They Want
Pennzoil has launched a new marketing campaign that aims to let consumers understand exactly what an engine wants -- Pennzoil. The tagline is “Not just oil, Pennzoil.”
The campaign features the engine as the hero in outdoor, national and local radio, point of purchase and interactive communications. TBWA\Chiat\Day is the ad agency for the campaign.
“TBWA\Chiat\Day has delivered a remarkably fresh campaign, brilliant in its ability to deliver objectives simply and in a most entertaining way. We’re very excited about it because it signifies a new approach to motor oil advertising,” said Tami Talbert, Director, Pennzoil Brand Management at Shell Lubricants.
“This campaign makes people care about their engines and the brand of oil they put into their engines,” said Steve Hanson, Sr. V.P. Pennzoil Motor Oil Branding.
Outwater Plastic Industries Inc., offers Showcase and Signage Standoffs for use in stores and exhibit booths enabling an infinite number of interior and exterior display mounting options. The Standoffs feature solid brass construction with protective plastic washers and mounting screws, finished in polished or matte chrome with or without an available decorative brass ring. The standoffs come in four lengths, ¾", 1", 1 -1/2" and 4" and two diameters, ¾" and 1 -1/4" and are designed to be used with glass or Lexan "protective barriers" ranging in thickness from 5/16" to ½". Additional Twist-on caps are also available for two sided displays. For more information about display Standoffs, contact Outwater Plastic Industries, Inc., 4 Passaic Street, Wood-Ridge, NJ 07075; (Tel) 888-772-1400 (catalog requests); or 800-631-8374 (sales), (Web Site) www.outwater.com.
Airborne Visuals has introduced the Y-Band outdoor banner system. Designed to withstand wind, the Y-BAND is designed for outdoor events, p.o.p. advertising, shopping centers, etc. The unit holds banners up to 25” x 80”. For more information, contact Airborne Visuals, 123 4th Ave., New York, NY 10003, (Tel) 800-821-2241, (Fax) 212-420-1257; (Web) www.airbornevisuals.com.
Bridgestone has introduced Luxaura Light Guide, an acrylic rod that creates a solid-state light source when attached to LEDs. Luxaura Light Guide does not have any gas, glass or filament, and provides a durable, easy to install, low voltage alternative for neon tubes. The clear, UV-resistant solid-core rod can be easily shaped to fit many designs. It is available in 6.5mm, 10mm and 14mm diameters. For more information, contact Bridgestone Engineered Products, 402 BNA Bldg. 212, Nashville, TN 37217; (Tel) 615-365-0604; (Web) www.luxaura.com.
DIGIT Professional offers the 6.8’’ OSPREY, a compact interactive kiosk system. The Osprey series is based on the Video Chameleon, a solid State Mpeg 1 and Mpeg 2 video player which has no moving parts. The Hi-bright 6.8 ’’ LCD screen comes standard with an audio amplifier, speaker, and motion sensor. The video quality doesn’t degrade over time. The display can be mounted anywhere with a universal Vesa mount stand. Custom colors are available. The unit is available with buttons, a touchpad or touchscreen for interactive applications. The Osprey 6.8" attracts attention without taking any floor, shelf, or product space. For more information about the Osprey 6.8”, contact DIGIT Professional Inc., Varsity Drive 3926, Ann Arbor, MI 48108; (Tel) 877-767-8862, (Fax) 734 677-3027; (Web Site) www.digitprofessional.com.
Tech Media Industries offers lenticular countermats, which display depth, motion, or, in some cases, both. Some of the effects that can be displayed with these lenticular countermats, include 3 dimensional depth, morphing, motion, multiple images, and zoom. For more information, contact Tech Media Industries, 1556 Ocean Avenue, Building 14, Bohemia, NY 11716; (Tel) 631-493-0489, (Fax) 631-493-0380; (Web Site) www.countermats.com.
Digital View, Inc., offers the VideoFlyer, a self-contained digital video viewing monitor for video display with a touchscreen video option. The unit is comprised of a LCD panel with a built-in speaker. Video is stored and played back directly from a CompactFlash memory card. It is available in 6.4" 10", 12", 15" and 18" models. The CompactFlash storage allows media content to be easily updated. For more information, contact Digital View, 18440 Technology Drive, Morgan Hill, CA 95037; (Tel) 408-782-7773; (Fax) 408-782-7883; (Web) www.digitalview.com.
Expo2.net has introduced VIVACITY, an edgelit lit display panel that uses cold cathode technolgy to provide bright and even light through the entire solid acrylic surface. The acrylic panel is virtually unbreakable and the encased, flexible light source is designed to last more than 40,000 hours. For more information, contact Expo2.net, 7732 Desert Delta Dr., Las Vegas, NV 89128; (Tel) 888-449-8710; (Web Site) www.expo2.net.
MBH Presentations has introduced the SWING ARM, which can display an actual product or a die cut representation of a product in front of a shelf to gain extra attention. The SWING ARM permits a 360º rotation. It has a built in safety hinge that flexes up to 40º, allowing full access to the retail shelf behind it. It can be attached to a price channel, a pole, a corner wall, or a flat surface. For more information contact MBH Presentations, 10 Terrace Ave., Floral Park, NY 11001; (Tel) 516.437.9790 (Fax) 516.439.9791; (Web) www.mbh-pop.com.
Delaney Industries Inc., has introduced a color changing bar table, for on-premise point-of-purchase promotions. The tables can be custom created using Delaney’s edge lighting technology which creates attention-getting effects for displays. For more information, contact Delaney Industries, 9198-B Ridge Rd., Newcastle CA 95658; (Tel) 916-663-9707, (Fax) 916-663-9742; (Web) www.delind.com.
Foxfire Printing is the first company to use Xerox DocuColor’s new iGen3 Digital Press to apply different colors, images and text to each point-of-purchase sign in a print run. The Foxfire system enables fast turnaround, as little as one week. For more information, contact Foxfire Printing, 750 Dawson Dr., Newark, DE 19713; (Tel) 302-368-9466; (Web) www.foxfireprinting.com.
SalesEdge Displays has introduced PegPanels, which allow the creation of a cohesive merchandising message across several peghooks without giving up the ability to highlight individual products within that section or category. Several different sizes are available. For more information, contact SalesEdge Displays, 1624 West Crosby Road, Suite 124, Carrollton, TX 75006, (Tel) 800-447-5257, (Fax) 469-574-1313, (Web Site) www.salesedgedisplays.com.
DSA/Phototech has introduced the “Economy Line Illuminator,” a light box with the looks and performance of a metal display at the low cost of a plastic unit. A flip-open frame allows easy graphic changes and lamp replacement from the front of the display. The Economy Line Illuminator is made of pre-finished steel with a matching aluminum frame offered in a silver or black enamel finish. The display comes in nine sizes from 16” x 20” up to 36” x 48”, at less than 4” in depth. For more information, contact DSA/Phototech, 3383 Livonia Ave., Los Angeles, CA 90034; (Tel) 800-327-3723, Fax 310-559-9815; (Web) www.dsaphototech.com.
Transformit, a tension-fabric structure design firm, created this organic structure which served as the focal point of the Oki Exhibit at CeBIT 2003 in Hanover, Germany. Oki, a manufacturer of color printing solutions, said the sculpture was “the defining component” of the exhibit. The concept for the structure was conceived by German design firm Fricke Le Royer and Transformit was responsible for design and fabrication. The three-dimensional translucent fabric and aluminum form conveyed Oki’s position as the industry leader in color printing solutions. Enabling the translucent structure to stand and hold its form required precise engineering and development of new assembly techniques. For more information, contact Transformit, 33 Sanford Dr., Gorham, ME 04038; (Tel) 207-856-99ll; (Fax) 207-856-2353; (Web Site) www.transformitdesign.com.
Expand International has introduced the Expand XStand. Expand XStand combines function with attractive design and cost-efficiency. It is easy to assemble and lightweight. The banner stand makes it easy to change banners. It is offered in a variety of sizes. For more information, contact Expand International, 300 Long Beach Blvd, Stratford, CT 06615; (Tel) 203-870-2030, (Fax) 203-870-2034; (Web) www.expandmedia.com.
Toyota Opens In-Bowl "Tundra Zone"
The "Tundra Zone" at Toyota Center, the newly named Houston Rockets and Comets arena in Houston, TX, is the first in-bowl vehicle display in the country. Toyota Center will serve as the home to Houston’s professional basketball franchises and the American Hockey League’s Houston Aeros, as well as for entertainment shows.
The “Tundra Zone” consists of a double-size suite, which will accommodate Toyota customers. The signature element of the ‘Tundra Zone” will be the placement of an actual Toyota Tundra in the suite, marking the only in-bowl vehicle display in any arena in the country.
Additionally, fans attending events at Toyota Center will have the opportunity to view the latest models of Toyota cars and trucks at the Toyota automobile showroom located in the main concourse.
Deborah Wahl Meyer, Marketing Manager, Toyota, said, "Toyota Center offers a premier branding opportunity for Toyota."
Outwater Plastics
Sour Patch Launches Movie Theater Promo.
Jaret International has launched the Sour Patch Sweet Cinema Sweepstakes. Selected movie theaters are displaying Sour Patch-branded archways that frame theater doors, handing out free Sour Patch samples and Sour Patch trading cards, and featuring Sour Patch Kids and Sour Patch Tongues on popcorn bags and pre-movie slides.
Pamela Brock, Jaret’s Sr. Brand Manager, said “This is the biggest promotion that Sour Patch Soft and Chewy Candy has ever created. Because Sour Patch first gained its popularity in movie theaters, we are building on Sour Patch’s movie theater heritage to generate excitement around the movie theater experience.”
The Sour Patch Sweet Cinema Sweepstakes is also flagged on packages and 2-ounce promotional shippers of Sour Patch Kids. A Grand Prize of a private movie screening party for the winner and 50 guests will be awarded during each of the six months that the promotion runs.
The IMPACT Source Launched In Las Vegas
The IMPACT Source, a new integrated marketing venture from ClearChannel Spectacolor and The Rouse Co., is a marketing vehicle located at the Fashion Show, a $1 billion retail center on the Las Vegas Strip.
Ten stories high, 480’ long and 160’ wide, consumers can see brand messages and logos displayed on the landmark Fashion Show Cloud with a surface of 60,000 sq. ft. Beneath the Cloud are the Dancing Videos, comprising four full-motion Dancing Video screens moving along a 390’ track, creating an unprecedented display.
For more information, contact ClearChannel Spectacolor, 1501 Broadway, New York, NY 10036; (Tel) 212-221-3100, (Web) www.clearchannelspectacolor.com.
Farmer John Talker Pocket Literature Holder Display
The Talker Pocket™ Literature Holder was imprinted with Farmer John logo on a white background to display 50 "6 fresh ideas for low carb cookin"; 3 fold Recipe Brochures were displayed from the pricing channel in the meat section where Farmer John pork products are sold. The promotion was to help increase sales of Farmer John pork products through the use of healthy recipes that are low in carbohydrates and appeal to shoppers. A variety of appetizing illustrations were used of the easy to prepare recipes. The Talker Pockets were supplied by Talker Pocket Corp., ll0 San Mateo Way, Novato, CA. The display was created by Huerta Quorum, 500 North Brand Bl. Suite l950, Glendale, CA 9l203.
Diageo Crown Royal Mirror
This 2' x 3' wall dominating mirror features a wide frame custom color matched to the client's specific logo color and prominent custom printed Crown Royal logo on a clean mirror background. Diageo wanted a large mirror that would occupy a centrally located, premium position in upscale on-premise establishments and which would emphasize brand image with a prominent Crown Royal Logo. Reports indicate that the mirror's large size and clean design have helped it to achieve very high placement levels making it the center of the backbar décor. The Diageo Crown Royal Mirror was created by Heritage Sign & Display, Inc., 344 Industrial Road, Nesquehoning, PA l8240.
TriAd Prismatic 3-message Displays
The TriAd Display allows for three messages to be presented in one unit. The "wave-like" motion attracts the viewer's attention. The series of messages will be viewed in its entirety and often repeatedly. The Tri-Ad may be used to sell product as well as at trade shows. The TriAd Prismatic 3-Message Display is available from Clearr Corporation, 6325 Sandburg Road, Minneapolis, MN 55427.
Sterling Promotional Corp.
DOC Otis Polar Motion Light Box
This display offers polar motion which creates the illusion of the constant pouring beverage, perpetual ocean tides, wind blowing snow or sand or a geometric pulsing effect. The product imagery attracts consumer attention and prompts consumer action. A unique feature offered by these polar motion products is interchangeable polar motion panels. This allows for seasonal or regional promotions while maintaining customized polar motion in each image. The Doc Otis Polar motion sign was produced on premise for Anheuser-Busch, by The Neon Source, 3428 Pickwick Street, San Diego, CA 92102.
Heritage Sign & Display Inc. offers this Lowenbrau Chalkboard which features a custom molded polyurethane foam frame, hand painted to give it the stonework look of an old European castle. The Lowenbrau name and crest are featured prominently in the archway at the top of the frame as well as an "Imported" crest. The chalkboard itself includes a "ghost" image of a mug of Lowenbrau, as well as a legend bearing the year of the brewery's inception and its location in Germany. Reports from some of the establishments where this item was placed indicate that the chalkboard has been an eye-catching conversation piece. For more information, contact Heritage Sign & Display, Inc., 344 Industrial Road, Nesquehoning, PA l8240.
Captive Audience offers Digital POP which was used as the "Star Salesperson" at Rockland Toyota. A l00" screen interspersing beauty shots with practical sales messages for service, branded merchandise or the latest financing deals was featured. Eye-grabbing content alternated between video provided by Toyota and full-motion, full-color messages were developed by Captive Audience. The screen is the dominant factor in the showroom. In the dealership's café a smaller unit played its own content while visually alerting customers when their car was ready. Other screens "sell" in select nooks throughout the building. For more information, contact Captive Audience, One Industrial Drive, Vernon, NJ .
Clearr Corporation offers its Graphic Revolutions Internally-Illuminated Prismatic 3-message display. The display offers brilliant illumination with its dramatic transitions which combine to attract and fully captivate viewers. This display has been a staple with countless customers when it is used to be the focal point of a trade show booth, or as a P.O.P. display. For more information on Graphic Revolutions, contact Clearr Corporation, 6325 Sandburg Road, Minneapolis, MN 55427.
Neon Source offers its Rotating Light Box which may be used to promote multiple brands or when promotional product placement is space limited. Offering huge utility, the Rotating Light Boxes feature easy to change image panels for regional or theme promotions; upscale product styling and excellent imaging. The image panels are available as high-resolution digital transparencies, screened panels or lenticular motion panels. The use of lenticular images is an effective use of lenticular technology as the images naturally flip with the rotation of the display. New products include rotating models with interchangeable polar motion panels and fiber-optic motion accent lighting. For more information, contact Neon Source , 3428 Pickwick Street, San Diego, CA 92l02.
Visual Textile Resource provides sublimation technology at its best. Unsurpassed image reproduction, a variety of fabric selection and production lead times to satisfy the most demanding of deadlines. Digitech™ and Sublitech™ and Screentech™ enable VTR to produce small to large programs. For additional information and a sample of your supplied image, contact Visual Textile Resource, l8 Market Street, Paterson, NJ 0750l. 800-773-6580.
Stuff 4 Stores offers the Luma-Go-Round, a counter-top or mounted display. The Luma-Go-Round is a compact, light-weight, three-sided, rotating, backlit, display. It comes in three sizes, Papa, Mama, Baby and 2 configurations, counter-top and wall/ceiling mounted. The wall/ceiling model can be mounted either vertically or horizontally. All models of the Luma-Go-Round require only a 10 inch diameter space for rotation. The three counter-top sizes are Papa - 27 inches, Mama - 15 inches, Baby - 9 inches. The wall-mounted sizes are 2 inches larger. The image sizes in inches are 7.5x23”, 7.5x11”, and 7.5x5.5”, respectively. Graphic replacement is simple and takes less than 15 seconds per side. For more information, contact Stuff 4 Stores, 7730 Trinity Road, Memphis, TN 38018.
Pinquist Power Frame
Pinquist Tool & Die Co., Inc. manufactured this 8' x l0' single banner backdrop. The Powerframe banner stand was made to a l0' width to accommodate the large banner. The display was created to demo the large format capabilities of the Powerframe stand. The backdrop was displayed at the Sign-A-Rama International Expo. For more information on the Powerframe stand, contact: Pinquist Tool & Die Co., Inc., 63 Meserole Avenue, Brooklyn, New York ll222.
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