Haagen-Dazs Introduces New Store Design
Haagen-Dazs wanted a new store design to showcase its retail line of super-premium ice cream. The goal was to have the store design tie-in closer to the Haagen-Dazs brand image.
An innovative floor plan, and counter configuration with a “sweet spot” stage area and special signage, including an innovative gallery ledge menu board were introduced to drive sales of higher-margin menu items.
A striking exterior design combined the Haagen-Dazs logo with the burgundy color of its packaging to tie the store to the retail product.
Separate designs were developed for in-line stores and for mall stores.
The new Haagen-Dazs
store design was created by Tesser Design, (www.tesser.com) a San Francisco, CA-based design firm.
Molson Canada Places EL Animated Posters At P.O.S.
Molson Canada has selected ELumalite animated posters as a ‘Core Sign’ for its Molson Canadian brand nationally. The new EL posters feature animated areas including the maple leaf, a beer bottle and beer pouring into a glass. The signs will be placed in high profile point of sale locations across Canada.
“We are very excited by this order especially since it has been established by Molson Canada as a Core Sign,” said G. Michael Singh, Director of Global Sales for Neutron Enterprises, Inc., a Montreal, Canada-based media company that operates ELumalite Technologies. “We are confident that Molson Canada will see the sales and brand awareness increase, caused by the visual impact and attention created from our EL technology.”
Diet 7UP Free Ticket To Space Sweepstakes Takes Off
Diet 7UP, newly reformulated with SPLENDA Brand Sweetener, is partnering with the X PRIZE Foundation, creators of the $10 million ANSARI X PRIZE, for the Diet 7UP Free Ticket To Space sweepstakes. The sweepstakes will award a consumer the chance to fly to the edge of suborbital space on an FAA-approved commercial space flight.
“Sixty percent of Americans have said, if given the chance, they would be interested in going UP into space,” said Randy Gier, Chief Marketing Officer, Cadbury Schweppes. “We’re excited to be on the forefront of making dreams come true.”
The sweepstakes is supported by a national TV ad campaign and p.o.p. materials introducing Diet 7UP sweetened with SPLENDA, or “a taste that won’t weigh you down.”
Twin Fin Partners With Surfrider Foundation
Twin Fin, a new wine created for individuals who embrace the spirit of the California lifestyle, is partnering with the Surfrider Foundation to help preserve America’s oceans and beaches. Twin Fin will donate a portion of proceeds from wine sales to this non-profit environmental organization.
Twin Fin will have the opportunity to have its wines poured at local events within the surfing community such as art gallery receptions displaying surf art and at surf and music festivals.
Twin Fin has created point-of-sale materials (neckers, case cards, posters, postcards) to communicate the partnership with Surfrider and help drive consumers to the Surfrider web site to learn more about the organization.
Lipton Promotes 'Win A Backyard Bash' Sweepstakes
Lipton’s ‘Win A Backyard Bash’ summer promotion for its Lipton Iced Tea and Tropicana Twister brands offered consumers the chance to win 25 prize packages.
The sweepstakes was supported with point-of-sale pieces including pole signs, shelf talkers and tent cards that were litho printed and die cut.
The p.o.s. materials for the ‘Win A Backyard Bash’ summer promotion were produced by Proprint Services, Inc., a point-of-purchase display firm located in Toronto, Ontario, Canada.
Motorola & Oakley Promote Bluetooth Enabled Eyewear
Motorola and Oakley have launched RAZRWIRE Bluetooth eyewear at select Cingular Wireless retail stores.
RAZRWIRE is the world’s first eyewear to combine patented Oakley optics with Bluetooth wireless technology.
“Seamless mobility is here, now with the availability of RAZRWIRE,” said Bruce Hawver, Vice President of Companion Products, Motorola’s Mobile Device business. “Motorola and Oakley are bringing innovative wearable technology to life. With this one-of-a-kind Bluetooth-enabled mobile eyewear, active consumers can stay connected while moving from one environment to the next.”
The tagline for promotional and point-of-purchase display materials is “Fashion For A Wireless World.”
P.O.P. Campaign Attracts Fly Fisherman
This point-of-purchase campaign was created for UpCountry Sportfishing, to strike a chord with fly fisherman who tend to be an obsessive lot when it comes to selecting flies.
UpCountry wanted to have a little fun with this behavior while reinforcing the thought that at UpCountry, we know how seriously you take this sport. The signage is based on signs that the Connecticut DEP posts on trees at trout streams across the state, from the bright orange background to the heavy black type to the plywood mounting. Real flies were used on the signs to give them some dimensionality, and the customers who see them will recognize the flies as actual patterns they’ve fished with previously.
The p.o.p. signage was created by Keiler & Co., a Farmington, CT-based design firm.
Dr. Miracle Launches ‘Against Type’ Hair Care Campaign
Among the pages of the fashion and beauty magazines filled with stunning hairstyles, Dr. Miracle’s new “against type” marketing campaign speaks to the true nature of what hair care is like for African-American women.
To supplement the print campaign, Dr. Miracle’s employed beautiful models for point-of-purchase materials that feature the tag line, “The Doctor Is In.” Both the advertising and p.o.p. materials build on the medicated treatment aspect of Dr. Miracle's products.
Dr. Miracle’s products are being displayed at drug store chains and mass market retailers.
‘The Day You Met Willie Mays’ Contest Launches At OSH
FSN Bay Area and Orchard Supply Hardware (OSH) have launched “The Day You Met Willie Mays” sweepstakes. Fans can register at Bay Area Orchard Supply Hardware Stores for a chance to meet Major League Baseball Hall of Famer Willie Mays.
Thirty fans (plus a guest of each) will win the sweepstakes grand prize of meeting Mays. In addition, five other fans will win the runner-up prize of a pair of luxury suite tickets to the San Francisco Giants/Arizona Diamondbacks game on September 30.
“This is an opportunity of a lifetime,” said Rob Lynch, President and GM of San Jose, CA-based Orchard Supply Hardware, a wholly owned subsidiary of Sears Holdings Corp. “We’re excited to be able to offer this to our Bay Area OSH customers. It’s our way of saying thanks.”
JCPenney & The NFL Run ‘Take A Player To School’ Promo
JCPenney and the National Football League have launched the “Take A Player to School” contest to promote the JCPenney Afterschool Fund, a non-profit organization dedicated to supporting afterschool programs.
The promotion includes a national in-store sweepstakes that encourages children between the ages of six and 13 to register for a chance to win the ultimate ‘show and tell’ opportunity.
The contest culminates in October when 34 winners will be drawn to take an NFL player to their own school. As part of the promotion, all JCPenney stores will sell NFL team wrist bands for $2.99, with all net profits and NFL royalties being donated to the JCPenney Afterschool Fund.
Nautica Runs ‘Navigate Life’ Marketing Campaign
Nautica Enterprises has launched its new integrated global marketing platform, “Navigate life,” to emotionally connect consumers to the brand through a message that celebrates the challenges of balancing life with its many adventures and relationships.
Navigate life communicates the brand message through advertising, sponsorships, and in-store.
“The most powerful brands stand for something greater in the consumer’s mind than any individual product. They inspire and make an emotional connection. ‘Navigate life’ creates that important bond between our consumer and our brand,” said Denise Seegal, CEO of Nautica Enterprises. “The goal was to communicate a single lifestyle message around our products, the retail environment and our marketing.”
TCBY Launches ‘Pure Yogurt Nirvana’ Concept
Yovana, a new quick-service concept designed to meet consumers’ demand for fresh, healthy and convenient foods throughout the day, has been launched by TCBY in the Phoenix, Arizona metro area.
Yovana’s offerings center on premium yogurt, prepared fresh in-store every day. In a venue that's hip and relaxing, yogurt-lovers can choose from a range of made-to-order meals and snacks, including fresh yogurt parfaits, drinkable yogurt smoothies and frozen yogurt treats featuring fresh fruit and organic whole grain granolas.
“We’re leading a ‘culture’ change,” said David Hall, V.P., Marketing, TCBY. “Yovana feeds consumers’ growing hunger for yogurt and provides them with smart choices for eating healthy. We expect consumers will demand increasingly high-quality yogurt.”
Disney’s Soda Fountain & Studio Store Opens On Hollywood Boulevard
Disney’s Soda Fountain and Studio Store has opened on Hollywood Boulevard offering old fashioned ice cream, homemade candies and unique Disney items.
The Soda Fountain, which offers an old fashioned ice cream parlor experience with some fun new twists, will serve ice cream custom prepared by Dewar’s, a fourth generation family business based in Bakersfield, CA. The Studio Store will feature a wide assortment of Disney DVD titles, as well as access to Buena Vista Home Entertainment’s entire available catalog via an interactive kiosk designed for the store, where guests can find the largest selection of Disney DVDs and videos.
“Hollywood Boulevard has a rich tradition for amazing ice cream, and we are excited to be reviving this great experience,” said Lylle Breier, Sr. V.P., Worldwide Special Events, Buena Vista Pictures. “Guests are going to love the Studio Store, where they’ll discover original and exclusive Disney merchandise.”
Best Buy Opens “Stores-Within-A-Store”
Best Buy stores in 12 major cities are opening customized “store-within-a-store” experiences for small business owners and home theater enthusiasts alike.
New Best Buy For Business locations will provide business solutions for small businesses. Best Buy For Business will offer a broader selection of technology products, professional advice and 24/7 IT support via the Geek Squad service.
Magnolia Home Theater is a specialty store within Best Buy for enthusiasts of state-of-the-art home theater. Demonstration rooms encourage personal interaction with premium home theater brands. The product offering will be combined with expert service from home theater consultants, in-home system designers and same-day installation.
ethel’s chocolate Launches New Retail Environment
ethel’s chocolate, Chicago’s newest gourmet chocolatier, has opened innovative chocolate lounges that enable chocolate lovers to relax and savor the new ethel’s chocolate collection.
ethel’s chocolate lounges revolutionize the chocolate experience. Visitors can choose from more than 50 easy-to-identify pieces using a straight-forward grouping and icon system designed to help consumers locate their favorites.
The new ethel's chocolate line, created by champion French pastry chef Patrice Caillot, is handmade using the Company's warm-blended signature process.
“We are launching two firsts-the first approachable gourmet chocolate for everyday and the first chocolate lounges,” said John Haugh, President of ethel’s chocolate. “In our research, women told us they wanted an approachable place to select, purchase, and hang out and enjoy chocolate more frequently.”
T.M. Shea Products, Inc., has introduced an overhead sign system for retail applications. This flexible system allows for eye catching overhead graphics that can be placed in many sections of the store. For more information, contact T.M. Shea Products, Inc., 984 Livernois Road, Troy, MI 48083(Tel) 800-992-5233, 248-589-3272, (Fax) 248-589-1535, (Web Site) www.tmshea.com.
Virtual Images Unlimited specializes in high quality lenticular printing producing 3-D images that help build your brand and increase sales using the proven attention-grabbing impact of lenticular merchandisers. Applications include point-of-purchase, shelf strips, custom displays and aisle violators. For more information, contact Virtual Images Unlimited, 636 E. Brier Drive, #120
San Bernardino, CA 92408; (Tel) 909-388-1000, (Fax) 909-388-1003 (Web Site) www.3d-images.com.
Impact Advertising offers the Bowhead Banner System, for use at indoor/outdoor sports, corporate and trade show events, and retail promotions Bowhead banners are available in sizes of 8 ft. (2.6m), 11 ft. (3.2m) and 14 ft (4.2m). The system features high impact aluminum pole frames and is portable, lightweight and easy to assemble. For more information, contact Impact Advertising (Tel) 877-754-6922, (WebSite) www.bowheadbanner.com.
RollerVision scrolling signs brings the benefits of both dynamic and static displays into one all new POP sign. RollerVision displays are lightweight and extremely easy to integrate, making them the perfect choice for both permanent fixtures as well as mobile units for exhibitions, mobile presentations and trade shows. Changing images can be done in a matter of seconds. RollerVision scrolling signs are available in 19.5", 31.5" and 47.25" widths and height is adjustable.
For more information, contact RollerVision USA, a div. of Crosspoint Production LLC., P.O. Box 1184, Fairfield, CT 06825; (Tel) 203-338-0690, (Web site) www.rollervisionusa.com.
Outwater Plastics
A new line of end cap/power panels is available from Trion Industries in a range of versions from a basic end cap to a fully outfitted selling system complete with header sign holder; hooks; open wire shelves; shelf edge and hook label holders; two styles of side-wing vertical sign holders; and strip merchandisers. The end cap is available in powder coated beige, black, plating-like silver or optionally in other colors. Each unit includes universal mounting hardware for installation onto any gondola, shelf unit or vertical surface. For more information, contact Trion Industries, 297 Laird St., Wilkes-Barre, PA 18702; (Tel) 800-444-4665, (Fax) 570-823-4080, (Web) www.triononline.com.
Paperlite Media introduces its revolutionary technology that allows Animated Electro-luminescent signs to be produced cost effectively in low quantities. This new manufacturing method allows Paperlite to produce animated, illuminated signage that is the thickness of a business card, and equally flexible. The signage produces no heat, and runs on a low voltage supply. For more information, visit www.paperlitemedia.com.
Scala, Inc., has announced that customers will now be able to build a 3D signage network, combining the 3D display technology from Opticality Corp. with Scala’s network and scripting technologies. Scala’s IC3 Player and IC3 Designer can now drive 3D screens from Opticality and/or conventional screens through a single interface. Spectators experience lifelike 3D images float deep within the screen and project up to several feet outside of it. For more information, contact Scala Inc., (Tel) 610-363-3344, (Web Site) www.scala.com.
Door Six, Inc. has introduced Brightboard dynamic digital signs. The Brightboard uses a bright, colorful 19" LCD display to deliver a perpetual slideshow containing high resolution images and full motion video. Available in a floor-standing pedestal configuration or a “sign-only” version light enough to be hung from a suspended ceiling grid, the Brightboard is designed to be installed in minutes by a non-technical person. The Brightboard does not contain a computer or require a network connection. At its heart is a solid-state graphics/media player, eliminating maintenance issues associated with computer networks. For more information, contact Door Six, (Web) www.doorsix.com.
XTRALITE Display Systems produces the Power Table, ideal for sampling and promotional events. The Power Table maximizes your company's brand power indoors or out. Attractive high impact graphics provide unlimited impressions. The Power Table is beautifully designed with sturdy construction. For more information, contact XTRALITE Display Systems, 3451 W. Burnsville, Pkwy, Burnsville, MN 55306; (Tel) 1-877-XTRALITE, 952-894-6622, (Web) www.xtralite.com.
Sterling Promotional Corp.
Robb Murray & Associates offers fabric banners at the lowest price possible. The company’s overseas plant produces high quality, litho dye sublimation at economical prices, on time. For more information, contact Robb Murray & Associates, 53 Los Pinos Spur, Nicasio, CA 94946; (Tel) 415-662-6883, (Fax) 415-662-2107; (Web Site) www.RobbMurray.com.
Southern Imperial has introduced Snap DragonTM Sign Holders, a shelf edge sign system. Snap Dragon has a unique puncture and snap feature that insures that signs are securely mounted. Four different styles are available, including shelf mount perpindicular, shelf mount flush, channel mount perpindicular and channel mount flush. For more information contact Southern Imperial, Inc., 1400 Eddy Ave., Rockford, IL 61103; (Tel) 815-877-7041; (Fax) 815-877-7454; (Web Site) www.southernimperial.com.
Joseph Struhl Company
Frame Strips by The Spindle Company, are the perfect solution for mounting changeable signs. They stick to nearly all clean surfaces and will hold up to a .040" thick changeable insert. Frame Strips are stocked in 24" and 48" lengths with pressure sensitive tape. Save time and money with this new and improved way of mounting, framing, attaching and displaying. For more information on Frame Strips, contact The Spindle Company, 3700 Park Place, Montrose, CA 91020; (Tel) 800-448-1163, (Fax) 800-354-6409, (Web Site) www.framestrips.com.
Fujitsu Laboratories Ltd., Fujitsu Frontech Limited, and Fujitsu Limited have jointly developed the world’s first film substrate-based bendable color electronic paper with an image memory function. The new electronic paper features vivid color images that are unaffected even when the screen is bent, and features an image memory function that enables continuous display of the same image without the need for electricity. The thin and flexible electronic paper uses very low power to change screen images, thereby making it ideal for displaying information or advertisements in public areas as a type of new electronic media that can be handled as easily as paper. Applications for the new electronic paper include electronic shelf display tags, pricing displays or product information displays that stand out in full color and can be readily updated. For more information, visit (Web Site) www.fujitsu.com/global.
Hankscraft, Inc. has introduced an Animated Audio Price Rail display, featuring a moving lenticular image with simultaneous audio that is activated by the customer. The price rail shown reprises the brand’s TV commercial for added recognition. For more information, contact Hankscraft, Inc., 300 Wengel Drive, Reedsburg, WI 53959; (Tel) 608-524-4341; Web Site) www.hankscraft-motors.com
Fiberoptic Lighting, Inc. produces a virtually limitless variety of fiber optic lit signs, which act as eye-catching displays and promotional vehicles. For more information, contact Fiberoptic Lighting, 950 Southeast M Street, Grants Pass, OR 97526; (Tel) 800-543-2533, 541-476-690, (Fax) 541-476-0796, (Web) www.flisign.com.
Expand International offers a brochure featuring the Expand QuickScreen banner stands, The Expand BannerStand, The Expand SmartStand, The Expand Xstand, The Expand 2000, The Expand Tower and The Expand BigFabric. For a copy, contact Expand International, (Tel) 203-870-2030, (Web Site) www.expandmedia.com.
7-Eleven & Pepsi Debut Frawg Apple Soda
7-Eleven and Pepsi have introduced Frawg, an apple-flavored soda available exclusively at 7-Eleven as a Slurpee and a Big Gulp fountain drink.
The launch marks the first time a major soft drink company has created a new brand especially for a single retailer. The new apple flavored soda is represented by a green apple-colored frog character suited up as a ninja, in a leisure suit. The Frawg image is appearing on store displays nationally.
“7-Eleven customers are savvy beverage consumers constantly looking for new products so it was important to create a unique flavor that could not be found anywhere else,” said Manny Rivera, Group Marketing Manager, Pepsi-Cola.
Kevin Cooper, 7-Eleven Category Manager, said, “The Frawg logo with the outrageous footprint communicates the ‘stepping out there’ mind-set of the customers we hope to reach.”
PontiacDebuts LED Sign In NY’s Times Square
The WOW Factor and BillBoard Video, creator of MultiMedia LED displays, have produced two custom LED video displays for Pontiac in Times Square. The visual presentation, known as the “Pontiac Garage,” features a state-of-the-art video animated production that simulates the manufacturing of Pontiac’s latest car.
“Times Square is certainly one of the most important advertising spaces in the U.S.,” said Mark-Hans Richer, Pontiac Marketing Director.
The two LED displays will reach1.7 million people passing through Times Square each day.
Budweiser Ties Into “Wedding Crashers”
Budweiser tied into the release of New Line Cinema’s “Wedding Crasers ”with irreverent television ads and retail promotions.
“Wedding Crashers is a perfect fit with Budweiser,” said Jim Schumacker, V.P., Creative Development& Branded Entertainment, Anheuser-Busch. “Budweiser is known throughout the world as a fun brand and many of our adult consumers are big fans of “Wedding Crashers.”
Budweiser’s “Wedding Crashers” promotions featured counter cards, table tents, banners and posters, plus promotional giveaways including a Budweiser-Wedding Crashers garter, tuxedo shirt, visor and ball & chain key ring.
Baker’s Drive-Thru Uses Colorful P.O.P.
Baker’s Drive-Thru needed creative window graphics and eye-catching menu extenders to advertise its seasonal and new menu promotions.
IPG Imaging Professionals used its wide-format, rigid substrate UV-curable inkjet printer to print the colorful menu extender graphics onto white Sintra. The menu extenders are placed on each side of Baker’s menu boards to advertise special promotions.
For more information, contact IPG Imaging Professionals, (Tel) 800-733-6660, (Web) www.ipgdigital.com.
Giant Inflatable Promotes Cytomax
Cytosport is using this giant cold air inflatable to promote its Cytomax Wicked Orange sport drink. The 12' tall inflatable sport bottle creates brand presence at event promotions. It also acts as a focal point for larger displays in store.
The Cytomax inflatable Sport Bottle was created by The Inflatable Marketplace, El Cajon, CA, (www.inflatablemarketplace.com.)
POP AdVisionsLaunches Roto Media Cylinder
POP AdVisions has introduced the Roto Media cylinder, a trash receptacle and ad medium. While the insulated interior functions as a refuse receptacle or cold beverage container, the exterior houses illuminated graphics seen as the cylinder rotates.
For more information, contact POP AdVisions, Inc., (Tel) 866-217-6723, (Web) www.popadvisions.com.
Cold Stone Creamery Offers Free Ice Cream For A Year
Cold Stone Creamery recently celebrated National Ice Cream Month by awarding free ice cream for a year.
Each of its stores across the country gave away one certificate good for ice cream for a year. Winners were announced on-site.
In addition to the promotion, every Cold Stone Creamery location offered free tasting samples of the following ice cream flavors-Wasabi Ginger, Fruity Cereal, Black Licorice, Oatmeal Cookie Batter and Tangerine Sorbet.
Cingular Launches ‘Raising The Bar’ Photo Contest & Sweepstakes
Cingular is asking consumers to take their best shot and submit images that bring to life the Company’s five “Raising the Bar” signal bars wherever and whenever they see them, by sending a picture message from their Cingular Wireless phone for a chance to win a grand prize of $50,000.
The campaign reinforces Cingular’s message of “service everywhere” and plays off of the Company’s “Raising the Bar” ad campaign.
“When people began sending us unsolicited photographs of ‘bar raising scenarios,’ it confirmed our brand was positively resonating with the America public,” said Marc Lefar, Chief Marketing Officer, Cingular.
Each week, five winners will receive $50 for their photo submission. Additionally one winner each week will receive $500 and be named “Photo of the Week” by a panel of judges. Customers will select from five finalists by voting for their favorite photo via text messaging. The photo with the most votes will receive the $50,000 Grand Prize.
Vespa Launches Dealer Marketing Campaign
KraftWorks has created the first U.S. dealer network advertising, marketing and promotion campaign for Vespa including traditional media, in-store/dealer promotions and viral marketing promotions.
Paolo Timoni, Piaggio USA CEO, said of the campaign, “KraftWorks coupled the stylish heritage of Vespa with the vitality and modernity of urban life. They understand the romance that surrounds Vespa, as well as the obsession it engenders in its riders, and the campaign reflects that.”
Piaggoi USA currently has 90 dealers and plans to add 20 more during 2005. This program will complement the Vespa branding campaign led by Piaggio’s global agency of record TBWA.
Snapple "Win Yourself A Favor!" Display Spectacular
This display is a floor-standing case topper with signage printed 5-color litho plus aqueous coating. The corrugated floor-standing unit features two-sided graphics with a litho mounted foam core motion hand unit on one side. The moving sign runs on a battery-operated motor with on/off switch and has an anticipated running time of approximately 90 days. The display promotes the sale of various Snapple and Diet Snapple beverages and encourages participation in Snapple's "Win Yourself A Favor" under the cap Instant Win Game. The Snapple "Win Yourself A Favor!" Display Spectacular was created by Arrow Display, Division of Mannkraft Corp., l00 Frontage Road, Newark, NJ 07114.
Pepsi Football Sweepstakes End Aisle
Pepsi and the Football Leagues featured a selection of pos materials as part of a national promotion to call attention to a sweepstakes promotion. This End Aisle Display was utilized to increase excitement about the upcoming season in addition to awareness for the sweepstakes. The end aisle was constructed of a corrugate material with screen printing in four color directly on the corrugated. The display was die cut to shape and packed with hardware for multiple shipping locations. The end aisle was one of a selection of pieces available for on-premise use. The Pepsi Football Sweepstakes End Aisle was created by Proprint Services Inc., 562l Finch Avenue East, Unit 5, Toronto, Ontario Canada MlB 2T9.
Luminaire Ultra ® III Ultra-thin Backlit Graphic Display
This backlit display provides a narrow profile of l-5/8" minimizing fixture awareness and allowing the viewer to focus on the graphic message. The frame flips open on all four sides for easy graphic and service access. The cold-cathode fluorescent lamps have a life expectancy of up to 9 years without lamp changes in a typical retail environment. Light distribution is extraordinarily even through an innovative method of edgelighting an internal, precision-etched acrylic panel. It is available in eight standard sizes with custom sizes available as well as a wide variety of colors and finishes. Luminaire Ultra ® III is available from Clearr Corporation, 6325 Sandburg Road, Minneapolis, MN 55427.
Clearr Corporation has introduced TRIOLA ® Radius, a new sign medium which combines the proven benefits of prismatic sequential 3-message presentation with the newly-developed element of dramatically-curved faces. This "dynamic duo" commands the viewers' attention to the multi-part message presentations. In the example shown, the convex face captivates viewers at even the most oblique viewing angles and entices them to change position for a complete view. A wide number of dramatic radiused configurations are available including concave, circular, circular segments, ovals and parabolas, to meet any requirements. TRIOLA ® Radius may be used both in interior and exterior applications, For more information and a free brochure which illustrates a wide array of available configurations as well as suggestions for effective grouping of multiple units, contact Clearr Corporation, 6325 Sandburg Road, Minneapolis, MN 55427.
IPG Imaging Professionals offers mPulse!, an Electronic Digital Display System as used at the Tadashi Store at Caesar's Palace in Las Vegas The mPulse! EDDS system was installed at the Tadashi Showroom at Caesar"s Palace Forum Shops to bring customers into the shop. The mPulse! Edds is a huge draw. Videos of Tadashi's latest collections are shown. For more information, contact IPG Imaging Professionals, 26845 Vista Terrace, Lake Forest, CA 92630.
New Dimensions Research Corp. created the Blockbuster Poster Frames to provide an in-store controlled opportunity to focus and cycle promotions of new movie and game titles. The Blockbuster frames create awareness of new releases and pre-sells while providing an in-store system that is easily managed by store personnel. The design makes the featured movie the star by having the frame blend into the background showcasing the product. Side rails with a top slot were engineered that allow easy placement of additional graphics with changeouts taking seconds. For more information, contact New Dimensions Research Corp., 260 Spagnoli Road, Melville, NY 11747.
Heritage Sign & Display, Inc. designed this Molson Stained Glass sign which prominently displayed the Molson logo through the utilization of screen printed transparent inks to give the appearance of stained glass. The artwork for the simulated stained glass was created so that the natural bubbles and graining in stained glass is mimicked in each colored panel of the sign. The program was designed to draw attention to the logo and achieve placement in windows where the sign can be read from both inside and outside. For more information,contact Heritage Sign & Display Inc., 344 Industrial Road, Nesquehoning, PA 18240.
Testrite Instrument Co., Inc. offers a line of Banner Stands to convey a message for in-store displays or for special events, as well as exhibits or sales meetings. These banner stands are U.S. engineered and manufactured. They are fully telescopic and retractable, lightweight and affordable. They are simple to use, and will provide a large visual impact immediately. For more information, contact Testrite Instrument Co., Inc., 135 Monroe Street, Newark, N J 07l05.
Popco Inc. offers its new NX Snaprail™ which hangs wide format signage up to .080" thick. The company's quick-change locking feature allows signs to be changed easily without tools. Using a second Snaprail along the bottom keeps signage from curling, creating a framed look. The Snaprail is stocked in standard lengths up to 72" in clear or silver or cut to custom lengths. Black or clear accessories are also available. The silver NX Snaprail is a sturdy low-cost alternative to aluminum sign-hanging systems. For more information, contact Popco Inc., 5405 Opportunity Court, Minnetonka, MN 55343-0025.
This distinctive, hard selling sign and display was created by Nashville Display to merchandise Mizuno's 9 Spike Baseball shoe and to show the top side and bottom side of the shoe. The unit is constructed from MDF, wire and laser cut metal, consistent with the advance technology of the product described on the laser cut Mizuno sign. The screened symbol provides a strong brand identity. The interchangeable sign clearly communicates the advanced 9 Spike Technology of the shoe. The unit exceeded distribution and sales goals. For more information, contact Nashville Display, 306 Hartman Drive, Lebanon, TN 37087.
The Royal Promotion Group developed this sign and display program to be used in soft line shops for the introduction of the Papagallo apparel line. The modern design reflects the brands updated design and positioning while the signage reinforces the brand's name and delineates the space. The table and bench create a solid focal point. This program was designed and manufactured by The Royal Promotion Group, 119 West 57th Street, New York, NY l00l9.
Pinquist Tool & Die Co., Inc. offers its Power-frame model which is available in widths larger than 20 feet. The stand shown, is holding a single banner 8' high x 20' wide. The powerframe is built of heavy-duty powder coated steel tubing made to be long lasting and durable. This versatile model may be adjustable to fit virtually any large format graphics. The powerframe may be used for promotional events and trade shows. For more information contact Pinquist Tool & Die Co., Inc. 63 Meserole Avenue, Brooklyn, New York 11222.
Neon Source/P.O.P. Source offers a unique sign which was developed for a Bud Light program. This is a next generation edge lighted sign ideal for the back bar. The design reflects a modern sophisticated taste for understated PoS. The sign features 3D deep embossed engraving of 3/8" acrylic allowing for more detail. The frosted acrylic base also glows the color of the high output LEDs that light the logo enhancing the attractive display. For more information, contact Neon Source/P.O.P. Source, 3428 Pickwick St., San Diego, CA 92l02.
POP Advisions, Inc. offers its 2Nl Light Box which has a built-in scrolling L.E.D. for double impact. It is available in sizes of 24", 36" and Landscape 36" x 24" for p.o.p. indoor advertising, trade shows, etc. For more information, contact POP AdVisions, lnc.,1043 S.W. Willow Lane, Palm City FL 34990.
Impact Advertising offers the Bowhead Banner which was used at a Mercedes Benz dealership to call attention to the site. The banner helps increase sales and build the brand. It is ideal for indoor/outdoor use at retail stores, for sports, corporate and trade show events. The banners are portable, lightweight and assemble in minutes. They are double strength with high impact aluminum pole frames. They are available in sizes: 8 ft., ll ft. and l4 ft. Optional accessories include ground stakes, wall mounts and vehicle tire stands. For more information, contact Impact Advertising, l33 E. Alton Ave. Santa Ana, CA 92707.
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