New Nokia Flagship Store Offers Unique Experience
The first Nokia Flagship Store in the United States has opened on Michigan Avenue in Chicago, and is designed to elevate the often confusing task of buying a wireless device into the kind of pleasurable shopping experience normally associated with exclusive upscale boutiques.
The Nokia Flagship Store features a carefully crafted retail environment surrounded by state-of-the-art multimedia displays. These displays interactively walk guests through the features and benefits of a wide range of Nokia products and even allows them to send text messages that can then be seen on not only the local store displays, but in other Nokia Flagship Store locations around the world.
As interactive displays allow customers to learn about the latest in wireless technology on their own, the Nokia Flagship Store team is close at hand to walk guests through any questions or concerns that they may have regarding wireless technology and Nokia products.
Along with a wide selection of Nokia handsets, the Chicago store will also be home to the first Vertu Lounge “store-in-a-store” in the United States. Marked by the highest possible level of craftsmanship and materials, the Vertu line includes the Signature and Ascent series of handsets.
“The Nokia Flagship Store concept was developed to offer consumers unparalleled selection and guidance in this complex environment, and to do it in a way that transforms the process of acquiring a new wireless device from a task into a pleasure,” said Cliff Crosbie, Director of Global Retail and Trade Marketing for Nokia. Nokia plans to open another Flagship Store on New York’s Fifth Avenue in fall 2006.
Fisher-Price Billboard Display Showcased At Toys 'R Us
This billboard spectacular created for Fisher-Price has received front-of-store display placement at Toys 'R Us. The graphics were designed to reflect both Fisher-Price’s and Toys 'R Us’ “joy of play” philosophy and capture the imagination of both kids and parents.
Eric Mower & Associates, a Buffalo, NY-based display firm, worked with Pittsburgh-based IDL Merchandising Solutions to develop a stationary, 81 x 60.5” center-stage piece and two interchangeable wings-each 72 x 57.5”or 96 x 57.5” depending on store size. The efficient design enabled Fisher-Price to showcase its line of toys in two eye-catching ways over an 11-week period. The four panels (two on each wing) are adjustable so a retailer can resize any of the panels to better fit store space.
Hannaford Supermarkets Feature Tension Fabric Décor
Custom designed tension fabric décor elements were created to enhance the visual design of new and remodeled Hannaford Supermarkets in Massachusetts, Vermont, Maine, New York and New Hampshire.
The design includes a series of calla lily-inspired column wraps and bright colored leaves that float above the pharmacy area. The décor pieces were created for Hannaford Supermarkets by Transformit, a tension-fabric structure design, company located in Gorham, Maine.
Early Times Whisky Runs Tagged Bass Promotion
Early Times Kentucky Whisky is offering consumers a chance to catch big money in its “Early Times Tagged Fish Challenge” promotion.
For a chance to win consumers need to catch a bass tagged by Early Times and register their tag number on the Early Times web site at www.earlytimes.com. Early Times could potentially give away more than $325,000 if a consumer from each participating state wins the Grand Prize of $25,000.
“From our sponsorship of professional angler Kevin Wirth to our second annual tagged bass promotion, Early Times continues to strengthen its connection to fishing, a sport that resonates with many of our consumers,” said Allen Ogburn, Brand Manager for Early Times.
Seagram’s Coolers & Audible.com Partner For Promotion
Seagram’s Cooler Escapes, marketed by U.S. Beverage, LLC and Audible.com, a leading provider of spoken entertainment on the Internet, recently teamed up to conduct a national in-store program called the “Seagram’s Book Escape.”
Consumers of Seagram’s Cooler Escapes could enjoy the two new flavors, Tahitian Sunset and Passionate Kiss, while also downloading two free audiobooks from a collection of more than 30,000 titles available at Audible.com.
“We are thrilled to partner with Audible.com to offer our loyal drinkers a great value,” said Sr. Brand Manager, Justin Fisch.
This offer includes a powerful collection of audiobook best sellers by authors such as Patricia Cornwell, Kyra Davis, Michael Connolly, Phillip Roth and classics by Jane Austen, Ernest Hemingway and more.
Dr Pepper Promotion Targets College Age Consumers
Dr Pepper has launched a promotion giving consumers the chance to win one of 23 Hummer H3 SUVs and other instant prizes.
Square One, Inc., a Dallas, TX-based leader in promotional marketing, provided the promotional support for the Dr Pepper Unlock The Flavor Promotion, including in-store merchandising elements, display toppers, cooler stickers and large format rotating displays.
According to Square One’s Chief Marketing Officer, Michael Paley, the promotion is focused on the theme of ‘enjoying more’ and is targeted to college aged individuals.
The promotion is built on Dr Pepper’s new “there’s more to it” brand positioning and advertising campaign.
NIC Lite Nicotine Replacement Drink Helps Flyers Cope
NICTime has introduced NIC Lite, a newly approved nicotine replacement drink created to help airline passengers cope with smoking bans.
NICTime plans to roll out the product in more than 50 airports in the U.S. Packaged in an 8 oz. blue bottle, NIC Lite contains 4 mg of purified organic nicotine (two cigarettes worth) infused in pure-grade water. It contains no calories and is lemon-flavored.
“This product can help millions of flyers who are smokers affected by smoking bans by offering them an effective nicotine alternative during their long flights,” said Chris Vehring, President of NICTime Sales and Marketing.
Le Sportsac required a double-sided graphic frame system that portrays the image of the Le Sportsac brand through the use of various media and materials.
The new system incorporated the Remix logo from the new collection while using highly colorful graphics to enhance the highly colorful product being introduced. An innovative "C" format increased the appeal and graphics can be interchanged.
The Remix double-sided graphic frame system was created for Le Sportsac by WL Concepts & Production, Inc., an in-store display company located in Uniondale, NY.
Burger King POS Introduces Milk With Kids Meal
New Hershey's branded milk containers are being featured as a Burger King Kids meal option on permanent point-of-sale materials in more than 7,100 restaurants across the country. Burger King restaurants nationwide will now offer Hershey’s low-fat (1 percent) white and chocolate milk in resealable 8-ounce plastic bottles.
“We introduced Hershey’s low-fat white and chocolate milk to add even more variety to our menu, and it’s a well-known brand that appeals to moms and kids,” said John Schaufelberger, V.P., Product Marketing, Burger King. “The new plastic packaging is especially convenient for busy families and kids on-the-go this summer.”
Miller Brewing Offers Pilsner Urquell Signage Suite
Miller Brewing has used these point-of-sale signs to promote Pilsner Urquell at on-premise establishments. The signs provide strong brand identification and are designed to reward accounts with a personalized sign that reminds consumers to ask for Pilsner Urquell.
The Pilsner sales team in the market where this signage suite was used expects long-term placement in accounts ranging from white-table cloth restaurants to simple venues.
The Pilsner Urquell signage suite was created for Miller by Heritage Sign & Display, Nesquehoning, PA.
Subway Introduces Touchpoint Zone Merchandising
Subway Restaurants recently introduced the Touchpoint Zone merchandising system, which addresses the unique information needs of consumers at each key decision point within the store, while ensuring a consistent look and feel. Signage elements are part of a comprehensive messaging platform, transforming Subway’s merchandising into a strategic advantage.
The Touchpoint Zone merchandising platform, created by Catapult Marketing, enables the firm to identify key retail areas and develop P.O.P. collateral and marketing messaging designed to guide consumers through their buying decisions. Touchpoint Zone Merchandising allows companies the ability to help control the purchase process by developing advertising and in-store P.O.P. that speaks directly to the consumer throughout their buying experience.
Miller Brewing Offers Pilsner Urquell Signage Suite
Miller Brewing has used these point-of-sale signs to promote Pilsner Urquell at on-premise establishments. The signs provide strong brand identification and are designed to reward accounts with a personalized sign that reminds consumers to ask for Pilsner Urquell.
The Pilsner sales team in the market where this signage suite was used expects long-term placement in accounts ranging from white-table cloth restaurants to simple venues.
The Pilsner Urquell signage suite was created for Miller by Heritage Sign & Display, Nesquehoning, PA.
Wild Oats Launches National ‘Choose Local’ Program
Natural product analysts at the Hartman Group report more than 75% of consumers would like to know more about where their food comes from and how it is produced. Wild Oats is responding to this call with a “Choose Local” program that will showcase fresh, organic products from local growers in all 113 of its natural food markets.
To make it easy for shoppers to identify locally supplied products, Wild Oats will mark these items throughout its stores with “Choose Local” shelf tags. The farmer and vendor profiles will allow customers to learn more about the local businesses they are supporting and feel good about their purchases.
Kroger & Produce For Kids To Promote Healthy Eating
Kroger Supermarkets is partnering with Produce for Kids, a program that promotes the importance of adding more fruits and vegetables to children’s daily diets plus raises funds for Children’s Miracle Network hospitals.
PFK’s Healthy Kids Club encourages children and parents to “get healthy and give hope.” Recommended activities encourage club members to purchase sponsors’ products, create fun recipes and interact with PFK's education section of the web site. Each time a club member completes an activity, their name will be entered into the Grand Prize Drawing to win a family vacation for four to Orlando, FL, or Williamsburg, VA.
Kroger’s Southwest division supermarkets will promote the following sponsors in their stores: Vidalia Onions, Marzetti Refrigerated Salad Dressings, Dole fresh packaged Salads, Country Fresh Cut Fruit, Driscoll’s Raspberries and Chelan Fresh Apples.
Produce For Kids offers colorful POS materials that highlight the co-sponsored products and educate consumers about the campaign’s purpose to raise money for Children’s Miracle Network hospitals. POS materials include shelf talkers, shelf cards, posters and recipe brochures.
New Sunsilk P.O.P. Says Goodbye To Bad Hair Days
Unilever has introduced Sunsilk, a problem-solving hair care brand that doesn’t take itself too seriously. The Sunsilk Collections include: Anti-Flat, Hydra TLC, De-Frizz, Anti-Poof, Straighten Up and No Major Issues. Two Sunsilk Collections are specifically designed for Hispanic hair care needs.
“Our learnings from around the globe, coupled with our deep insight into women in the U.S. allow us to offer unique solutions to address the hair problems of American women,” said Esther Lem, V.P., North America Hair Care for Unilever.
To help make beauty fun, Sunsilk is introducing the Hairapy Guys-three guys who will become every girl’s best guy friend and will help girls laugh away hair dramas.
This tongue-in-cheek attitude is integrated into the advertising and point-of-sale materials. P.O.P. will be placed in around the store, including the candy and beverage aisles to gain attention.
JCPenney Launches X Games Apparel
J.C. Penney Co. has introduced X Games boys’ apparel, developed as a collection with ESPN. In most stores, consumers will find an integrated X Games lifestyle shop incorporating multiple product lines and headlined by a Moto X bike display. The launch product features special X Games “Gold Medal Guide” hang tags that provide customers with action sports tips.
“This is the biggest boys’ apparel brand launch ever at JCPenney,” said Steve Lawrence, General Merchandise Manager, Children’s Apparel at JCPenney. “The X Games brand gives us the perfect edge with boys looking for apparel that helps them express their individuality.”
“The X Games is the most recognizable action sport lifestyle brand with a devoted following among teen and tween boys,” said Steve Cipolla, V.P., ESPN Consumer Products. “Creating an apparel line that embodies this lifestyle is a natural extension of the brand.”
Coca-Cola Company Adopts HFC-Free Insulation In Refrigeration Units
The Coca-Cola Co. has completed the transition to HFC-Free insulation for new purchases of refrigerated sales and marketing equipment. “Studies show that HFC emissions will constitute an increasingly greater share of global warming pollutants in the future unless business takes action,” said Jeff Seabright, V.P., Environment & Water Resources, Coca-Cola Co.
Hydroflourocarbons (HFCs) are gases formerly used to produce the polyurethane insulation in many refrigerated appliances and are also the most common type of refrigeration gas. The elimination of HFCs from insulation materials is part of a broader commitment by the company to reduce emissions from sales and marketing equipment.
New Cadillac Marketing Campaign Is Themed “Life. Liberty. And The Pursuit.”
Cadillac is introducing a new marketing campaign, themed “Life. Liberty. And The Pursuit,” showcasing Cadillac’s relevancy to today’s luxury consumers.
“We have achieved good momentum with the Cadillac brand,” said Cadillac Global Marketing Director, Liz Vanzura. “But now it’s time to put a face on the brand and invite more consumers to experience what Cadillac has to offer.”
Unlike Cadillac’s previous ‘Break Through’ campaign, which relied solely on Led Zeppelin music and Gary Sinise voice-overs, Cadillac’s new campaign will show different individuals behind the wheel of a Cadillac and utilize different voices and music for every execution to connect with each target consumer group.
The integrated campaign will include TV, print, an array of non-traditional media and promotional activities.
'Disney Magic Selections’ Healthy Product Line Debuts At Kroger Stores
Kroger Co. and Disney Consumer Products are partnering for an exclusive line of Disney Magic Selections-branded products featuring Disney characters on food, health and beauty items.
Approximately 100 food items will launch throughout 2006, with the majority of products giving families fun and healthier alternatives. The line will include items that are inherently healthy such as fresh fruits in kid-size packages, while other product categories such as snacks, meals and popular staple foods will feature items with significantly improved formulations offering controlled levels of calories, fat and sugar.
Signage and aisle displays in Kroger stores will feature Mickey Mouse as “Chef Mickey” and “Farmer Mickey.”
Outwater Plastics
Night Rainbow Technology Co. produces a changeable illuminated sign, offering the versatility of changeable signs and beauty of illuminated channel letters in one simple product. Just clip on channel letters to spell the LED for an instant illuminated message. The sign shines like neon and is highly portable. The changeable illuminated sign can be powered by battery pack or vehicle electrical outlet. Applications include retail signage and trade shows. For more information, contact Night Rainbow USA, 7930 Ambry Way, Indianapolis, IN 46259; (Tel) 317-862-8924; Fax: 317-862-6528; (Web) www.NightRainbowUSA.com.
Visual Dimensions has introduced Dream Panels, an innovative new lightbox technology which capitalizes on the combination of a brand new form of low voltage, low amperage Cold Cathode lighting with a unique, edge lit substrate known as EvenField. The vibrant, evenly illuminated, nonheat-generating light source is a dramatic improvement on other fluorescent displays. This ground breaking technology lasts 6-8 times longer than its predecessor and uses 75% less power. For more information on the Dream Panels and Plasmeon products, contact Visual Dimensions, 17595 Harvard Avenue, Suite C-216, Irvine, CA 92614; (Web Site) www.visualdimensions.org.
DJ Graphics specializes in visual merchandising and promotional graphics. The company produces banners that are large format offset printed, screen printed, or digitally printed on poly, vinyl, denim or burlap; in-store and window signage; display headers; counter mats; floor graphics; shelf talkers; mobiles and pennants. For more information, contact DJ Graphics, 127 South Broadway, Nyack, NY 10960; (Tel) 800-560-5335, 845-353-8700, (Fax) 845-353-8706, (Web Site) www.djgraphics.net.
Intertise Inc. has released an out of the box digital signage system called POP Advertising System. This turnkey digital signage product can be used as a stand alone unit or as part of a network that spans multiple locations. The Intertise POP Advertising system is designed to be a cost effective way to integrate digital signage into point-of-purchase locations. For more information, contact Intertise Inc., 4987 N. University Drive, Lauderhill, FL 33351; (Tel) 800-630-2841, 954-337-1587, (Web Site) www.intertise.com.
Testrite Instrument Co. offers wall kits for hanging banners from walls and ceilings. The wall kits include heavy duty 3-1/4" diameter round steel plates with countersunk mounting holes. Aluminum alloy tubing and flush plastic end caps complete the system. The tubes are available in Matte silver or black. The tubes are available in a variety of different lengths. For more information, contact Testrite Instruments, 216 South Newman Street, Hackensack, NJ 07601; (Tel.) 888-873-2735; (Fax) 973-589-4196; (Web Site) www.testrite.com.
Sterling Promotional Corp.
PlasmaGlass is a portable, rear projection screen that delivers a crystal clear image, ideal for retail displays and trade show exhibits. The ultimate show screen (25W x 20H) is bright, thin, requires no power, can be taken anywhere, is easy to set up, and includes a travel bag. For more information, contact PlasmaGlass, 760 N. 1250 E., Provo, UT 84606; (Tel.) 1-877-5PLASMA (Web) www.plasmaglass.com. PlasmaGlass is a portable, rear projection screen that delivers a crystal clear image, ideal for retail displays and trade show exhibits. The ultimate show screen (25W x 20H) is bright, thin, requires no power, can be taken anywhere, is easy to set up, and includes a travel bag. For more information, contact PlasmaGlass, 760 N. 1250 E., Provo, UT 84606; (Tel.) 1-877-5PLASMA (Web) www.plasmaglass.com.
Vista System International enables signage professionals to provide modular signage solutions using the custom MCFT (Modular Curved Frame Technology) signage solutions. MCFT was developed with the goal of filling a gap between fabricated signs and modular sign systems. Vista stocks the entire collection of components for this system for fast delivery from locations around the world. MCFT is modular and curved. MCFT is also a frame system that can be used with many types of sign substrates (e.g. plastics, metals, paper, laminates, veneers, etc.) and inserts, thus allowing for the easy and inexpensive updating of signs. It is ideally suited for a variety of indoor and outdoor applications. For more information, contact Vista System, 1800 N East Avenue, Sarasota,, FL 34234; (Tel) 800-468-4782, 941-365-4646, (Fax) 888-316-5198, (Web site) www.vistasystem.us.
Joseph Struhl Company
Paramount Promotions offers wide format printing for point-of-purchase displays, trade show exhibits, fleet graphics and other promotional applications. Paramount uses 3M Control TacTM Digital Graphics Systems, to cost effectively transform one or hundreds of vans, trucks, tractor-trailers or buses into mobile billboards. For more information, contact Paramount Promotions, 2902 E. Washington St., Phoenix, AZ 85034; (Tel) 602-306-1300, (Fax) 602-889-3727; (Web) www.paramount-promotions.com.
BlueFire Digital has released “BlueFire MS” next-generation Mobile Marketing products and BlueFire DS digital signage products. The BlueFire MS line of products allows digital signage network operators to reach consumers on mobile phones and PDAs. BlueFire MS takes advantage of Bluetooth wireless technology. “With BlueFire MS, digital signage integrators and network operators will be able to reach consumers on their mobile phones without any physical interaction. BlueFire MS lays the groundwork for personalized marketing,” said H. Jay Patel, President, BlueFire Digital. With small footprints, BlueFire MS modules can be hidden behind static paper poster or digital signs. Bluefire MS hardware takes advantage of existing infrastructure to reduce installation cost. In addition, BlueFire DS digital signage products line has been revamped to be integrated with BlueFire MS. For more information, contact BlueFire Digital, (Tel) 1-877-823-7353, (Web) www.bluefiredigital.com.
The C.W. Allen Group recently unveiled HypoSurface at the 2006 International Manufacturing Technology Show. HypoSurface is the world’s first digital architecture and is capable of interacting with light, sound, touch and movement. The innovation’s display surface is capable of physically moving, with waves of up to 2 feet rippling across its surface at over 60 mph. Thousands of computer-controlled actuators are able to work in concert to create a fluid surface that makes waves. This new media technology is a technologically advanced ‘experiential marketing’ medium in the global exhibition and events industry. For more information, visit www.cwallengroup.com.
Outwater offers the Galaxy Fiber Optics System, made up of acrylic optic fibers mounted in a harness attached to a halogen light source. The optic fibers extend from the 2'x2' and 2'x4' 3/16" thick gloss black, highly reflective “clear nite” acrylic panels or other media, to simulate a starlit sky. For more information, contact Architectural Products By Outwater, P.O. Box 387, Bogota, NJ 07603; (Tel) 800-835-4400, (Web) www.outwater.com.
Gold Peak Iced Tea Debuts From Coca-Cola
Coca-Cola North America has launched Gold Peak, a premium ready-to-drink ice tea, in supermarket and convenience stores nationwide.
“Gold Peak is the modern, convenient expression of the classic drink we all know and love,” said Gloria Garrett, Coca-Cola V.P., Hydration Business Unit. “We make it for those who love great iced tea, and it delivers a taste so balanced and delicious it reminds you of the best glass of tea you've ever had.”
According to Garrett, the premium and super-premium segments of the RTD iced tea market are the fastest growing in the category. “The category is ripe for a new premium brand with classic iced tea taste,” she said.
The Gold Peak launch will be supported with a fully integrated marketing program that includes national print and radio advertising, point-of-purchase displays, and national sampling programs.
Visual Ice Launches In-Store Freezer Nano Promotions
Visual Ice has introduced In-Store Freezer and Refrigerator Promotions using our patented nanotechnology process. The Company uses a patented nanotechnology called Diamon-Fusion to create the Visual Ice Nano-Promotion.
A Nano-Promotion is the ability to put a specific design or logo on a Freezer or Refrigerator door at a store.
The imbedded image remains invisible until; either the door is opened or when warm air is blown on the surface by manual means. The greater the difference between the air temperature of the store and the freezer or refrigerator temperature, the quicker the image will show.
For more information on Visual Ice’s Nano-Promotions, contact Visual Ice, Inc., c/o DFI, 1046 Calle Recodo, Ste. F, San Clemente, CA 92673; (Tel) 800-213-0793, (Fax) 949-388-3299, (Web Site) www.visualice.com.
Checkers/Rally’s Runs Talladega Nights Sweeps
Checkers Restaurants recently joined forces with Columbia Pictures to conduct the “Talladega Nights Fully Loaded Sweepstakes” offering consumers the chance to win a Fully Loaded Ford F-150 customized by Mark III, a Winnebago Weekend at a NASCAR race at Talladega Superspeedway, food giveaways and more. When customers ordered Checkers/Rally’s Fully Loaded Fries or a large drink, they could peel game pieces to reveal instant-win prizes of food offers, as well as receive one of the letters needed to spell “Fully Loaded” for a chance to participate in the Sweepstakes Drawing.
“By combining our brand with powerhouses like NASCAR and Columbia Pictures for the 'Fully Loaded Sweepstakes,' Checkers/Rally's exposed a wide audience of brand loyal fans to our new Fully Loaded menu items,” said Richard Turer, V.P., Marketing for Checkers Drive-In Restaurants. “More importantly, these partnerships provide a strategic fit to our brand, emphasizing our dedication to speed, accuracy and fun.”
Jamba Juice Teams Up With Chronicle Books For Joint Promotion
Jamba Juice has teamed up with Chronicle Books for a cross-merchandising promotion that aligns the release of the new book, “Secrets of Longevity” with the launch of Jamba Juice’s All Fruit Smoothies.
The promotion consists of an online sweepstakes inviting consumers to enter to win a “Live to be 100” prize pack including 100 days of Jamba Juice.
Nancy Deane, Marketing Manager, Chronicle Books, said “Our mission to offer books that improve readers’ lives dovetails perfectly with Jamba Juice’s healthy and delicious drink options.”
Burger King Promotes BK Stacker Sandwich
Burger King has introduced the BK Stacker available in three sizes to satisy any appetite, the BK Double Stacker, the BK Triple Stacker and the BK Quad Stacker. The BK Stacker is a permanent addition to the Burger King Menu.
Denny Marie Post, Senior Vice President and Chief Concept Officer, Burger King Corp., said, “The BK Stacker is simple and built with the very ingredients our restaurant guests love best--meat, cheese and bacon. We’re satisfying the serious meat lovers by leaving off the produce and letting them decide exactly how much meat and cheese they can handle.”
Point-of-purchase materials supporting the introduction are headlined, “Meat, Cheese Bacon...Repeat.” and “How Do You Stack Up.”
Burger King will also be offering 2.5” collectible figurines of some of the most memorable characters from the BK Stackers television commercials.
Cereality Cereal Bar Partners With Dodge To Drive Cereal Sales
Cereality Cereal Bar & Café has teamed up with Dodge to create a unique mobile format for bringing its “All cereal. All day. All ways.” promise to customers.
With the introduction of the “Cereality Sprinter,” a fully outfitted Cereality Cereal Bar and Café on wheels, cereal lovers everywhere can get their favorite hot or cold cereal combinations, distinctive cereal-based bakery and snack items, hot and cold beverages and other standard café menu offerings in an even more convenient fashion.
"We wanted to create a cereal-based version of the much-loved neighborhood ice cream truck, where we could take our ‘Always Saturday Morning’ experience to our customers where they live, work and play at any time of day or night-showing up at special events, schools, office parks and sporting venues,” said David Roth, Cereality’s CEO.
Last Mile Marketing Takes Digital Ads To Retail Parking
Last Mile Marketing has introduced digital video advertising into retail parking structures to bring advertising to customers right before they begin shopping.
Last Mile Marketing is initially being rolled out in Indianapolis and St. Paul. Last Mile’s giant LCD TVs play fifteen- and thirty-second ads against real-time local information, including weather, traffic conditions, sports scores and financial news. In addition, high-quality lightboxes in the skyway showcase fully lit, high-gloss, 4 ft. x 6 ft. Duratrans advertisements.
Advertisers can have their content run on certain hours, days or months, and because the Last Mile Marketing ad content is displayed via an Internet feed, ads can be changed within minutes. Ads can be delivered in different formats, including digital video, Flash, Web Site content, or a combination.
For more information about this digital ad network, visit www.lastmilemarketing.com.
TDI-Imaging Launches Ceiling Ad Tiles
TDI-Imaging is helping marketers reach for new heights with the introduction of its ceiling advertising tiles. The direct printing process allows for a multitude of graphic applications direct to gypsum ceiling tiles, plain or embossed, with no surface preparation required.
This overhead advertising vehicle can be used to launch a product, create atmosphere or get a product or brand noticed. For more information, contact TDI-Imaging, (Tel) 800-550-9925, 905-672-9211, (Web Site) www.TDI-Imaging.com.
Food Court Ad Network Is Launched
Creatable Media has joined with Clear Channel malls to launch a new food court tabletop ad network. Creatable Media showcases ads atop custom-designed tables in mall food courts across the nation.
“Our test campaigns have garnered astonishing results,” said Kim Brewer, V.P., Marketing at Creatable Media. “Consumers have rated the tabletop ads remarkably high, saying they were entertained by them while having a meal. Not only were our clients’ ads seen an average of 32 minutes per table exposure, but also our data showed that consumers are talking about the ad messages.”
“Clear Channel Malls is once again breaking the barriers of traditional mall advertising,” said Donna Baker, President of Clear Channel Malls. “The combination of their table top media space, and Clear Channel’s Digital Mall Network in food courts, creates a powerful package for our advertisers.”
For more information, visit www.creatablemedia.com.
Kraft Summer Promotion
These large end aisle displays were manufactured as part of one of Kraft's full summer promotions. This piece is unique in its multifunctional ability to convey four different images throughout the program's run time. The overall pieces were printed full color litho and then mounted to corrugate and die cut to shape and packed individually. The graphic image inside the cube is reversible and two sided, allowing four different images to be utilized over the course of the summer. The program was an instant hit and the impact was felt at the store level leading to increased awareness and sales. The program came in under budget saving money on manufacturing and shipping. The Kraft Summer Promotion was created by Proprint Services Inc, 562l Finch Avenue East, Suite 5, Toronto, Ontario Canada MlB 2T9.
Blue Moon Framed Gallery Sign
Integer used an existing Blue Moon lit framed changeable poster design for this attractive high scale sign. The sign was easily updated by just changing the graphics for the Harvest Season by inserting the Pumpkin Ale insert. The gallery light and gallery type imagery of the piece allows its placement in upscale white table cloth accounts as well as any other venue. The sign is also being offered again this winter with new graphics for the holiday season. The Blue Moon Framed Gallery Sign was created by Heritage Sign & Display, 344 Industrial Road, Nesquehoning, PA 18240.
Fiberoptic Lighting, Inc. created this colorful sign for Mattel to promote its Disney line of infant and preschool toys. The eye-catching Mattel train featured fiber optic lighting and was an entrance sign for Mattel's Disney branded preschool products. The train has a photo image background and the wheels appear to turn. The train puffs rainbow color steam. Each logo is animated individually. The sign was very effective in combining the brand identities of the two companies. The Mattel train sign measures 37" high x 96" long. For more information, contact Fiberoptic Lighting, Inc., 950 S.E. "M" Street, Grants Pass, OR 97526.
Clearr Corporation offers the XXLite, a large indoor backlit sign which is available in sizes as large as 10' x 20'. The XXLite provides a highly-simplified method of graphic installation and changes. It may be ordered with its standard-anodized aluminum finish or in a variety of colors. Each unit is separated into two pieces for convenience of shipping and on-site assembly is quick and easy. Graphic changes are accomplished in minutes by one person with no special skills required. XXLite may be wall-mounted or stand independently (with optional hardware.) For more information, contact Clearr Corporation, 6325 Sandburg Road, Minneapolis, MN 55427.
Gillette Zig-Zag Shelf
This display was designed to provide an innovative way to accommodate more product facings in Wal-Mart's razor category, redesigning an out-of-date shelving system existing in Wal-Mart stores. The shelf facings were expanded to support the introduction of Gillette Fusion a mega brand launch. The Zig-Zag shelf created in-store awareness for the Fusion launch and the remaining Gillette shaving product portfolio. The new system's design included pushers to keep the product far forward and increased product load in the same amount of space. Tight spacing of the fixtures gained space for multiple unit stacking. The system's top has a wire grid to prevent theft of blade product. The zig-zag effect captures consumer attention. Product packaging billboarding is visible from both sides. The system has been installed in 3,500 Wal-Mart stores.The Gillette Zig-Zag Shelf was created by New Dimensions Research Corp. 260 Spagnoli Road, Melville, NY ll747.
Palmer Promotional Products has introduced Smart LED animated sign technology which uses a smart chip to control the color and intensity of each LED bulb. There are a total of 90 LED lights mounted to a PCB board in three rows of 30. The LED strip is mounted into an aluminum extrusion. There are three 3/8" thick Acrylic panels that get silk screened with different portions of the logo to be illuminated and animated. The signs can be programmed to go from dim to super bright flash and change colors. For more information, contact Palmer Promotional Products, 2300l W. Industrial Drive, St. Clair Shores, MI 48080.
Fastsigns International, Inc., along with several FASTSIGNS® Centers recently completed sign and graphics makeovers for various local businesses. Morkes Chocolates, Chicago, IL, featured two ft. full-color vertical banners for its store front. Their van was wrapped in a full-color montage of Morkes products. The sign makeover achieved sales increases for Morkes of 34% over the the same period the previous year. For more information, contact Fastsigns International, Inc. 2542 Highlander Way, Carrollton, TX 75006-2333.
POPCO Inc. offers its NX Snaprail™ which hangs wide format signage up to .080" thick. There is a quick-change locking feature which allows signs to be changed easily without tools. If a second Snaprail is used along the bottom of the sign, it keeps signage from curling and creates a framed look. The Snaprail is stocked in standard lengths up to 72" in clear or silver, or cut to custom lengths. Black or clear accessories are available. The silver NX Snaprail is a sturdy low-cost alternative to aluminum sign-hanging systems. For more information, contact POPCO Inc., 5405 Opportunity Court, Minnetonka, MN 55343-0025.
New Dimensions Research Inc. created Blockbuster Poster Frames to promote various films and video games. The sign creates an in-store controlled opportunity to focus and cycle promotions of new movie and game titles available. It provides a clean and consistent look at Blockbuster stores nationwide. It generates awareness of new releases and pre-sells while providing an In-store system that is easily managed by store personnel. The design of the piece makes the frame blend into the background showcasing the product. Side rails with a top slot allows easy placement of additional graphics with changeouts taking seconds. For more information. contact New Dimensions Research Corp., 260 Spagnoli Road, Melville, NY 11747.
FFr Inc. offers its versatile and economical Modular C-Channel Sign and Banner system which may be easily customized to display pricing, category and promotional messages. The system's double-sided interlocking channels slide together to create a secure hanging display with virtually unlimited flexibility. Two channels or six or more may be joined together as needed. Optional hanging clips allow display from ceilings or windows. They are also available as base displays as a single channel on gondola tops or other flat surfaces. Stocked 3"H white styrene channels hold signs up to .040" thick on each side and come in l8",24",36" and 48" lengths; additional sizes and colors can be made to order. For more information or to request a free 2006 FFr YELLOW PAGES® catalog, call 800-422-2547 or visit www.ffr.com.
Hollywood Banners created this satin wall hanging banner for Pama Pomegranate Liqueur. Heaven Hill Distilleries desired a four color product shot on a metallic silver halftone background. Satin fabric and true metallics inks were critical. The banner was produced using long table silk screen process with six colors. First the four color image, then the metallic silver was registered to it. Lastly, the specific PMS copy was added. For more information, contact Hollywood Banners, 539 Oak Street, Copiague, New York 11726.
Island Display has introduced the "SkyBox" line of products. These backlit displays are designed to take advantage of under utilized space as they can be mounted on any ceiling type. These displays will support illuminated graphics of any kind and the graphics can be updated as promotions change. These displays have been utilized by retailers and brands for in-store promotion as well as campaigns at airports, malls and sporting venues. There is also a SkyBox to fit into corners of bars and restaurants. All products are in stock and they can also be customized. For more information call 972-724-3553 Ext. 105 or visit www.skyboxinfo.com.
Pinquist Tool & Die Co., Inc. is introducing its newest display stand, the Powerframe Light™ a lightweight, cost effective alternative to its best selling Powerframe™. The unit features durable steel construction and is the perfect choice for displaying banners and signs in high traffic areas. It comes in standard widths of 24", 36" and 48" and adjusts to a height of 60". The unit offers stability, durability and economy. For more information, contact Pinquist Tool & Die Co., Inc., 63 Meserole Ave., Brooklyn, NY 11222; www.bannerstands.net. Catalog available upon request.
WL Concepts created "The Many Faces of Holiday,” which was unveiled recently at JFK Airport at the International Air Terminal in New York. It featured a multi-cultural theme in recognition and celebration of holiday festivities around the world. WL visually captured the joy of holiday as celebrated by many cultures around the world. This display consists of a dramatic full color double-sided 28' high by 25l" long display containing large format banners with other creative elements. For more information, contact WL Concepts, 599 Jerusalem Avenue, Uniondale, NY 11553.
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