Jim Beam P.O.S. Champions Those With “The Stuff Inside”
Jim Beam has launched an integrated marketing campaign, including print advertising, point-of-sale items and special events to celebrate the positive qualities and attributes of selected individuals and organizations that personify “The Stuff Inside.”
Rory Finlay, Chief Marketing Officer, Beam Global Spirits, said, “By supporting real-life subjects in non-traditional ways, Jim Beam is putting the brand’s timeless values into a context that makes them contemporary and relevant to today's consumer.”
All on- and off-premise promotional materials will also drive consumers to “The Stuff Inside” website where consumers can engage in conversation about true character and learn more about the individuals who embody it.
Where’s Mr. Jelly Belly? Promo Supported By Displays
Jelly Belly Candy Co. is conducting a national Where's Mr. Jelly Belly? sweepstakes inviting fans to search for the lovable mascot in locations around the world. The sweepstakes will be promoted at retail via specially marked packages and displays. A Grand Prize of $10,000 will be awarded.
As Mr. Jelly Belly travels the globe in search of the finest ingredients for his world famous beans, fans are invited to find him online by exploring virtual environments along the way. Clues in each country reveal where he might be, and one special clue earns an entry into the grand prize sweepstakes. In addition to the grand prize, online instant win prizes will be awarded to thousands of consumers.
Retailers may choose a variety of high-impact promotional display options, including power wings and shelf displays.
Gander Mountain Opens Tall Tales Real Food Restaurant
Gander Mountain, the nation's largest retail network of stores for fishing, hunting and outdoor lifestyle products determined that the addition of a uniquely branded restaurant offering would enhance the overall shopping experience. It turned to global design firm Duffy & Partners which created an identity that delivers a sense of discovery.
The environment transitions from the energetic retail feel of the Gander Mountain store to a modern interpretation of the American lodge, inspired by simple elements, artfully designed-logs and timbers, dry stacked stone, leather upholstery and big dramatic windows. The warmth of the open fire pizza oven invites guests to pull up a chair, draw a frosty mug, tell their tales and plan the purchases for upcoming escapades. Like a weekend in the country, the environment provides an opportunity to chill out, relax and get re-energized.
FedEx Changes Name Of FedEx Kinko's To FedEx Office
FedEx Corp. will change the name of FedEx Kinko’s, the world’s leading provider of document solutions and business services, to FedEx Office. The FedEx Office name better describes the wide range of services available at its retail centers and takes full advantage of the FedEx brand equity.
The centers will be rebranded during the next several years.
“Kinko’s was primarily a copy and print-service provider when it was acquired in 2004,” said Brian Philips, CEO of FedEx Office. “The name FedEx Office more accurately represents our broader role of providing superior information and services through our company-owned, digitally connected locations around the world.”
P.O.S. Materials Help Relaunch Dundee Ales and Lagers
Dundee Brewing Co. has given a fresh new look to its craft offerings. Now called Dundee Ales and Lagers, the family of craft beers will feature new packaging and new branding that reflects the brand’s pioneering craft heritage.
Dundee Ales and Lagers will include the brand’s original flagship product -Honey Brown Lager-with year-round offerings of Pale Bock Lager, Porter, Wheat Beer, Pale Ale, and IPA.
“The new name and new packaging for Dundee Ales and Lagers symbolizes the renewed energy and innovation we’re putting behind our brands,” said Patrick Magallanes, V.P., Marketing, High Falls Brewing Co.
Dundee brands will be supported by sampling promotions, point-of-sale materials, neon signs, tap markers, and fleet graphics.
Tecate Light Launches First Dual-Language Campaign
Tecate Light has launched a dual-language advertising and point-of-sale campaign to connect with Mexicans and Mexican-American adults in the U.S. The English- and Spanish-language ads, in General Market and Hispanic media, make up two distinct executions under the same tag line “Para los que quieren más” or “For those who want more.”
“As the most popular light cerveza in Mexico, we believe it's important to converse with our consumers in the language that they feel most comfortable. With the continued growth of the U.S. Hispanic population - and especially the second- and third-generation Mexican-Americans - we wanted to create a campaign that addresses their intrinsic yearning for more flavor,” said Carlos Boughton, Brand Director, Tecate.
Creative was developed by Tecate’s advertising agency-of-record, Adrenalina.
Shell Launches ‘Stop Gunky Build-Up’ Fuels Campaign
The Shell Passionate Experts campaign continues to educate motorists about the importance of fuel quality. All-new p.o.p. materials feature 3D images of “gunky valves,” a visual demonstration of the build-up that can be caused by low quality discount gasoline. The campaign will be supported with national TV spots featuring the Passionate Experts and Kevin Harvick, along with radio, print and billboards showcasing the multi-dimensional valves. All components communicate that "All gasolines are NOT the same."
“The focus of the campaign is consistent, simple messages that compliment the current Passionate Experts platform,” said Karen Wildman, Shell Brand & Communications Manager. “From the campaign launch in 2007 to present, we've educated motorists that engine gunk exists. Now it's time to take this reality to the next level with enhanced materials and consumer promotions to continue to drive loyalty and site traffic to retail locations.”
POP Helps BP Launch Gasoline With Invigorate
BP Products North America is launching BP gasoline with Invigorate through a lifestyle campaign unique among gasoline companies.
“Instead of using traditional technical descriptions to promote the gasoline, which few people can relate to, we took a non-traditional approach to showcase the product's benefits, by comparing human health and wellness to vehicle health and wellness,” said Linda Bartman, Marketing Communications Manager.
Cargill Introduces Value-Priced Beef Cuts
Cargill Meat Solutions has introduced a line of newly branded, value-priced beef cuts, providing consumers an affordable way to continue enjoying beef, while offering higher margin opportunities for retailers.
The lesser-known cuts of beef have been repositioned, with their standard cut names replaced with fanciful names derived from the Romance languages such as the Marbello™ steak, which gets its name from the amount of marbling that it contains. The new trademarked brand names include Cabrosa™ Steak (ball tip), Cordelico™ Sirloin (flap meat), Delombre™ Petite Tender (teres major), and Solenta™ Sirloin (tri-tip).
Elizabeth Desbien, Cargill Brand Manager, said, “By promoting a less expensive option, retailers can provide options for the value-conscious beef consumer.”
Weis Markets Promotes Branded Pennsylvania Angus Beef Program
Weis Markets has introduced its new Pennsylvania Proud Choice Angus Beef program, which is supplied by Angus producers throughout Pennsylvania. It is the nation's first locally raised beef program offered by a supermarket chain.
“Buying local is one of the hottest trends in food today but it's been a hot trend for us since 1912,” said Norman S. Rich, Company CEO. “Our Pennsylvania Proud Choice Angus Beef is the logical extension of our commitment to buying and selling Pennsylvania's best products. We are proud to be the first supermarket company in the country to offer a local beef program.”
At the launch, Weis Markets celebrated its Pennsylvania heritage and highlighted its commitment to the PA Preferred program which promotes food produced in the state. P.O.P. materials support Weis Markets commitment to the PA Preferred program.
Promotion For Oakley's Sunglasses Supports Armstrong Foundation
Oakley is supporting the Lance Armstrong Foundation through the sale of the company's special-edition LIVESTRONG(TM) eyewear. Twenty dollars from the sale of each LIVESTRONG(TM) sunglasses go to the Lance Armstrong Foundation and its mission to empower people affected by cancer.
“Lance has been part of the Oakley family for decades, and we are honored to assist his efforts in bringing hope to those whose lives are challenged by cancer,” said Colin Baden, president of Oakley.
Oakley will soon be releasing its latest addition to the LIVESTRONG(TM) series of premium sunglass designs, a new version of the company's time-honored M Frame®. A favorite of Lance Armstrong for many years, this eyewear has seen more championships and medals than any other single sport product on Earth. The special edition is designed with the colors of the Lance Armstrong Foundation logo and “LIVESTRONG” is laser etched at the bottom corner of its pure Plutonite® lens. Special point-of-sale signage at retail promotes the endeavor.
Sports Authority In-store Signage Promotes Armour Performance Trainers
To help Under Armour launch its new Under Armour Performance Trainers at retail, Sports Authority, the nation's largest sporting goods retailer, featured special in-store signage and hosted in-store events and joint promotions with Under Armour.
With in-store signage carrying the tagline, "Stop training in running shoes," the new athletic footwear targets those serious athletes looking for footwear that will help them improve their training regimen for their dedicated sports.
Dresser Wayne Helps Zarco 66 Earth Friendly Fuels Go Green
Dresser Wayne, a global marketer of retail fuel dispensers and technologies, and Zarco 66 Earth Friendly Fuels celebrated a new landmark in alternative fueling with the grand opening of a sustainable site in Lawrence, Kansas. The Zarco 66 location not only dispenses ethanol and biodiesel produced within a 75 mile radius of the facility, the station represents an innovative vision of sustainable construction and energy consumption.
Dubbed the “Green Energy Gateway Fuel Station,” the station and coffee shop will serve as a model as the organization establishes standards and guidelines for other retail fuel businesses that want to incorporate green practices. The EPA is using the station as a pilot demonstration project. The EPA will evaluate the energy and pollution reduction benefits of the pilot and plans to develop a framework for other fuel stations that wish to “go green.”
Alpina Manufacturing has introduced the BannerGrip Banner Stretching Frame, which takes loose banners and makes them tight to eliminate wrinkles and creases. The BannerGrip Banner Stretching Frame may be used indoors or out. The Frame will not rust, drip or corrode because it is made of high grade aluminum alloy and stainless steel. The frame can be supplied in any size. For more information, contact Alpina Manufacturing, 3418 North Knox Avenue, Chicago, IL 60641; (Tel.) 800-915-2828; (Fax) 800-217-9421; (Web Site) www.bannergrip.com.
FASTRAK Retail, Inc., offers a line of Digital Posters that combines the latest LCD screen technology and a signagelive® player to create an all-in-one digital media solution capable of remote content updates over any Internet connection. Combining software, hardware and an LCD screen into a single device, the signagelive® Digital Poster offers exceptional digital image quality, ease of installation, and retail durability. The Digital Posters are available in 32”, 40”, 40” (slim bezel), 46”, 46” (slim bezel), 57”, 65” & 70” sizes for portrait or landscape operation. The standard finish is black, but there is an option for custom colors. For more informaton about Digital Posters, contact FASTRAK Retail, Inc., 11508 Providence Road, Suite H-204, Charlotte, NC 28277; (Tel) 704-998-3565, (Fax) 704-849-7062; (Web Site) www.fastrakretail.com.
ArtCal Graphic Imaging offers a variety of digitally imaged and screen printed products for point-of-purchase advertising. It offers counter mats, produced with sub-surface printing to guarantee a long lasting product. It creates scuff resistant Floor Graphics which are easy to apply and remove. It also offers computer cut Custom Decals. For more information, contact Artcal, 779 Industrial Road, London, Ontario, N5V 3N5; (Tel) 519-453-6010, (Fax) 519-453-3617; (Web) www.artcal.com.
Tred Displays has entered into an agreement with SemaSys Corp. to launch HybridSignTM products. Tred’s technology enables HybridSigns, a reflective, ultra-low-power green-tech display. SemaSys is a leading supplier of retail signage to the US market. The two companies will market HybridSignTM products for indoor retail signage applications. HybridSigns integrate reflective digital content with traditional printed graphics. They can be produced using existing sign making workflow and require very little power compared to alternative LED products, thus allowing for battery operation. HybridSignsTM offer wireless communication and are slim and lightweight, making installation fast and inexpensive. For more information, contact Tred Displays, (Tel) 505-803-7858, (Web) www.treddisplays.com; or SemaSys Corp., (Tel) 713-869-8331; (Web) www.semasys.com.
ap graphics
Dream Green Banners offers environmentally friendly banners developed from plastic bottle waste. Its Eco fabric has a surface texture like cotton canvas and can be used for indoor or outdoor applications. ECO MAX FR is the fire retardant version of Eco Canvas, and is certified for exhibits and events. ECO TEX is a light weight fabric. For more information, contact Dream Green Banners, 54 Ramland Rd., Orangeburg, NY 10962; (Tel) 845-365-6400; (Web Site) www.dreamgreenbanners.com.
Above All Advertising has introduced a line of retractable and non-retractable eco-friendly bamboo banner stands constructed from renewable, organic materials. Designed to add to the traditional aluminum stands with an eco-friendly, high-end and cost-effective alternative, these bamboo stands are ideal for indoor use in retail stores, trade show exhibits and more. “We’re committed to offering our customers high-end signage solutions made from the highest quality materials,” said Gary Aires, CEO, Above All Advertising. For more information, contact Above All Advertising, 9080 Activity Rd, San Diego, CA 92126; (Tel.) 866-552-263 (Web Site) www.abovealladvertising.com.
Outwater Plastics
Clik-Clik Systems offers an economical, easy to use sign hanging system. The reusable system makes it easy to change-out temporary signage or décor. It can be used on suspended ceilings, or open warehouse girders to heights of 24 ft. For more information, contact Clik-Clik Systems, 295 Prince George Court, Mississauga, Ontario Canada L4Z 1R8, (Tel) 905-270-0611; (Web) www.clik-clik.com.
Clearr Corp. offers its Luminaire Ultra III ultra-thin backlit display which uses Cold-cathode fluorescent lamps (CCFL), which are energy efficient and cool operating. Power consumption and heat generation is reduced up to 80% compared to displays with conventional fluorescent lamps and ballasts. The life expectancy of the CCFLs is 40,000 hours (up to 9 years in a typical retail application), which is double that of conventional fluorescent. For more information, contact Clearr Corp., 6325 Sandburg Road, Minneapolis, MN 55427; (Tel) 800-548-3269, 763-398-5400; (Fax) 763-398-0134; (Web Site) www.clearrcorp.com.
Kraslex has introduced “Dlight” panel technology for point-of-purchase signage. This new technology combines eye-catching illumination with fluent motion and light control while maintaining a thin 1” thick profile. This technology is many times brighter than Electro Luminescence (EL) and many times less expensive than LCD screens. Dlight panel technology is ideal for delivering high-impact advertising in many different retail environments. For more information, contact Kraslex, 899 Spicers Drive, Sagammore Hills, OH 44067; (Tel) 1 888 KRASLEX; (Web Site) www.kraslex.com.
EcoMedia™ has introduced EcoMedia,™ a cost effective alternative to PVC. EcoMedia™ is a 100% biodegradable and recyclable film that is priced to compete with traditional PVC film, yet is stronger and cleaner than PVC and can be used to replace PVC in all applications. EcoMedia™ will perform as well as or better than PVC in the field, yet the biodegradable plastic is engineered to degrade only once the material is placed into a landfill. EcoMedia™'s complete product line includes EcoBanner™, EcoBacklit™ and EcoBlock™ which range from opaque to backlit, matte to gloss, embossed to smooth. Some uses for EcoMedia™ are banners, backlit applications, scrolling displays, POP displays, 2-sided prints and more. For more information, contact EcoMedia, 407 Main St. Edgerton, WI 53534; (Tel) 608-884-9555; (Web Site) www..goecomedia.com
Hartman Plastics Inc. has focused on an environmentally friendly process of manufacturing foamboards. Most HartBoard® products are composites of paper and plastic that cannot be separated to recycle. However HartPlus®, an all-polystyrene foam-centered panel is completely recyclable. Hartman has restructured its production process to be green friendly and to conform with stringent VOC rules. For more information, contact Hartman, 373 Poplar Road, Honey Brook, PA 19344; (Tel.) 800-284-7ll4; (Web Site) www.HartBoard.com.
Sterling Promotional Corp.
Adams Magnetic Products Co. has introduced MAGSTEEL™ magnetic receptive materials, offering a convenient backdrop for magnets that is portable, and easily incorporated into other frames, fixtures and displays. MAGSTEEL combines a printable surface with a lightweight metal. Rolls of 0.10” thick by 36.61” wide material are supplied in 82’ lengths. Sheets are ordered in 0.025-inch thickness by 31.5-inch widths and up to 43.3-inches in length. For more information, call 800-747-7543 or visit www.adamsmagnetic.com.
Bowman Displays Digital Imaging has introduced the Digital Video Light Tower, a freestanding 72" convex light tower combining a 15" LCD screen with the extra large backlit graphics. The unit’s digital video player can show a full audio/video presentation on the LCD screen. For more information, contact Bowman Displays, 48 Progress Avenue, Munster, IN 46321; (Tel) 800-922-9250; (Web Site) www.bowmandisplays.com.
Joseph Struhl Company
Accentuate Inc., offers Active™ Indoor/Outdoor displays, which replace static, single-image messages with an eye-catching animated sequence of up to six individual images. Whether indoors or outdoors, bold, illuminated, and now ACTIVE™ message will stop traffic wherever these displays are located. Each unit is built with rugged construction, which provides high levels of security, weather durability, and consistent performance. These cutting edge Active™ lenticular displays will improve brand awareness at: malls, stores, exhibits, etc. The displays may be wall mounted or placed on a pedestal. For more information, contact Accentuate Inc., 15230 Cornet Ave., Santa Fe Springs, CA 90670; (Tel) 562-404-4976; (Web Site) www.accentuateinc.com.
Expand International offers the MediaScreen 4, a retractable display designed to accommodate marketers who wish to frequently change the graphics in the display. The unit is designed so that exhibitors can easily change the graphics themselves. The display is 33 3/8” wide and has a telescopic pole that is adjustable from 63” to 88 5/8” high.The displays sets up in less than a minute and packs down into an easy to carry nylon bag. For more information, contact Expand International, 400 Long Beach Blvd., Stratford, CT 06615; (Tel) 203-870-2030; (Web Site) www.expandmedia.com/us.
Chrysler iShowroom Features Digital Signage
Wireless Ronin Technologies, Inc., a Minneapolis-based worldwide digital signage provider, has been selected by Chrysler LLC to develop an interactive digital signage program for dealer showroom applications called iShowroom. The iShowroom program can be used by dealership sales personnel to lead sales presentations, but it is also intuitive enough for consumers to navigate on their own.
Chrysler's digital signage program will be made available to nearly 3,500 dealership locations in 2009. Each dealership showroom will be outfitted with one or more 46 inch NEC interactive displays powered by RoninCast(r) digital signage.
Healthnotes Is Now Aisle7 To Reflect Mainstreaming Of Health And Wellness
Healthnotes, a leader in wellness marketing programs for food and drug retailers, has become Aisle7™. This change reflects rapid growth in the Company's storewide solutions and expansion beyond its original vitamin and supplement focus to include products across every aisle of the store - driven by the mainstreaming of health and wellness, and the simultaneous growth of emerging forms of shopper marketing.
Dr. Skye Lininger, founder of Aisle7, noted that, “Aisle7 builds on the great history of Healthnotes, expanding programs to encompass the entire store and helping retailers connect with shoppers in new ways to capitalize on the powerful health and wellness trends. We’re excited to bring these changes to the marketplace and help retailers create truly compelling wellness-based marketing programs that grow sales and loyalty.”
For more information, visit www.aisle7.net.
Helius Technology Powers In-Mall Digital Signage Network
Helius, Lindon, UT, (www.helius.com) has teamed with PlasMedia Productions to develop one of the nation's largest in-mall digital signage networks, servicing over 3,600 advertisers in 100 locations. PlasMedia selected the Helius Media Signage product because it allows for central control and deployment of content to any number of Helius media players.
The Helius network management software provides PlasMedia with an intuitive interface to upload and target content as well as gain visibility into the reporting aspects needed to effectively manage the system.
Jeff Curtis, Sr. V.P. Sales & Marketing, Helius, said, “We are excited to offer digital signage technology that removes the barriers to growth and opens up new market opportunities for PlasMedia.” For more information about this in-mall network, visit www.plasmediaproductions.com.
PerfectMedia Digital Retail System Reaches Shoppers At P-O-P
InStore Broadcasting Network, the largest retail media network in the United States, operates the PerfectMedia™ digital retail system, which leverages in-store audio and video narrowcasting systems to reach shoppers at the point of purchase.
Overhead audio systems reach every shopper in the store, while shelf-mounted video displays are installed in your aisle, allowing for the ultimate in targeted messaging: buyers of a brand. For more information, visit www.ibnads.com.
Ethos Water Collaborates With H20 Africa
Ethos Water, a brand dedicated to helping children get clean water, is collaborating with H20 Africa, a foundation focused on clean water initiatives. H20 Africa’s co-founder, Matt Damon, will appear in a national Ethos promotion campaign.
The campaign coincides with the expanded distribution of Ethos(TM)water into more than 40,000 convenience, grocery, mass and drug stores across the U.S. Since Starbucks acquired Ethos Water in 2005, the product has become available in more than 7,000 company-operated stores in the U.S. and Canada.
“We’re thrilled to collaborate with H20 Africa, which shares our commitment to the same mission," said Ahad Afridi, VP of waters at Pepsi-Cola N.A.
Nutrisoda Conducts ‘Fit for Paradise’ Sweepstakes
Ardea Beverage Co., the makers of Nutrisoda nutrient-enhanced beverages, kicked off the Fit for Paradise Sweepstakes to launch its new 12 ounce glass bottle. Consumers will be able to enter to win a Hawaiian getaway or a pair of Chaco Flips wherever Nutrisoda bottles are sold.
P.O.S. promoting the Fit for Paradise Sweepstakes will be found in convenience and drug stores, and on-premise accounts; including, restaurants, cafés, and hotels. Participants can find mail-in entry forms on cooler door decals or counter cards. One grand prize winner will receive a trip for four to Hawaii, valued at $10,000.
Rock N’ Roll Mobiles Promote Slurpees
7-Eleven customers are on the go and the convenience retailer has street teams driving around select U.S. cities in rock 'n' roll Slurpee-mobiles, i.e., vehicles with giant video screens to play larger-than-life Guitar Hero games. "Rock 'n' roll Never Sleeps" is emblazoned on the side.
7-Eleven recently partnered with Activision to promote Guitar Hero: Aerosmith. 7-Eleven, Inc. gave away Guitar Hero videogames, Microsoft Xbox 360 consoles, plus 711,000 Microsoft Points to purchase merchandise from Xbox LIVE Marketplace.
7-Eleven is taking its new Slurpee Nation-mobile on the road at the Warped 2008 tour, serving samples of the new Monster Black Ice Slurpee drink, the first Monster Energy drink in frozen form, available in 7-Eleven stores.
AMMOStrip® Impulse Display Program
AMMOStrips™ are designed for increasing selling space on P.O.G’s. They now feature newly added mounting bracket options to assist in creating new profit centers: an UnderShelf bracket that extend strips from the edge of metal shelving, a pallet rack bracket that securely attaches to pallet rack uprights, and an adjustable PowerArm® that adjusts from 12" to 22" from a plan-o-gram and attaches to pegboard or uprights. This Cover Girl AMMOStrip display helps attract shoppers to Cover Girl Products and generate impulse sales. For more information about AMMOStrips, contact T.M. Shea Products, Inc., 984 Livernois Rd., Troy, MI 48083.
Heritage Sign & Display, Inc. created this sign for McDonald's as part of a promotion for the recent launch of specialty coffee in test areas. The new line, called McCafe Specialty Coffees is the fast food chain's latest attempt to gain market share for its specialty coffees. The promotion featured in store sampling along with in store P.O.P items such as the digital printed sign with easily changeable magnetic price numbers. In order to blend in with the new upscale décor of the McDonalds locations they chose a furniture grand hard wood frame. This promotion was created for McDonald's by Source Pak Inc., of Billerica, Massachusetts for the McCafe products. For more information, contact Heritage Sign & Display, Inc. 344 Industrial Road, Nesquehoning, PA l8240.
Above All Advertising Inc. has announced its new line of retractable and non-retractable eco-friendly bamboo banner stands fostering conservation through the use of rapid, renewable organic materials. The banner stands are designed to add an eco-friendly high-end and cost-effective alternative to traditional aluminum stands. These bamboo stands are ideal for indoor use in retail stores and more. The non-retractable bamboo stand can be used to support banners made from canvas, fabric and eco-friendly vinyl. The retractable banner stand is available for banners 32.5 inches wide by 78 inches tall. The non-retractable banner stand can be customized for a variety of banner sizes. For more information contact Above All Advertising Inc., 9080 Activity Rd. Ste A, San Diego, CA 92126.
Fastrak Retail offers Standalone Solid-State Displayers. The displayers are offered in a range of 7” to 40” bright LCD screens integrated with solid-state video players. Out of the box, these displayers are ready for action. They just need to be plugged in and loaded with a CompactFLASH card loaded with video for an instant digital sign program. An optional touchscreen is available. For custom fixtures, these displayers are available Open Frame. Smaller screens are perfect for shelf-edge applications. For more information, contact Fastrak Retail, 11508 Providence Rd., Suite H-204, Charlotte, NC 28277.
POPCO Inc. offers its NX Snaprail™ which hangs wide format signage up to .080" thick. There is a quick-change locking feature which allows signs to be changed easily without tools. If a second Snaprail is used along the bottom of the sign, it keeps signage from curling and creates a framed look. The Snaprail is stocked in standard lengths up to 72" in clear or silver, or cut to custom lengths. Black or clear accessories are available. The silver NX Snaprail is a sturdy low-cost alternative to aluminum sign-hanging systems. For more information, contact POPCO Inc., 5405 Opportunity Court, Minnetonka, MN 55343.
Focus Display Group offers a 7" LCD Screen player with Lithium Battery. The Battery when charged, can operate the LCD player for 32.5 hours. It also operates with a motion sensor. The LCD Screen can work in remote places and achieves a high resolution image on the 7" screen. For more information, contact Focus Display Group, l0328 Highlands West Dr., Escondido, Ca 92029.
Proprint Services Inc. created this 7-UP large sign which was printed full color directly onto corrugate. It was trimmed to size and has easels attached to the back for support. These cooler signs were placed on premise on top of pallet displays and around stores to promote the brand. Due to the graphics and the size, it attracted the consumer to the beverage area and helped bring awareness and reinforced the message of the crisp, clean taste. Sales of the product where the signs were introduced increased and stock had to be replenished more often. For more information, contact Proprint Services Inc., 5621 Finch Avenue East, Unit 5, Toronto, Ontario, Canada M1B 2T9.
This LiteWall ® is featured at Miller Brewing Co. headquarters to promote the variety of the brands they offer. LiteWall® is a dynamic vehicle for displaying one large, sectored image, or multiple smaller images. Modules can be programmed to flash, chase, sequence in any way desired. The modules are available in three standard sizes: l8 xl8; 24 x 24, in quantities of six, nine and twelve. Also available is a module size of 36 x 36 in quantities of four and six. The Miller Brewing LiteWall® was created by Clearr Corporation, 6825 Sandburg Road, Minneapolis, MN 55427.
The Killian's Lit Sign was intended to be a spectacular sign for the Killian's brand for the year 2008, to increase the Killian's brand awareness on-premise and to increase distribution and product placement. The sign includes both dimensional molded elements with light, in lieu of the traditional neon sign. To achieve realism and high visual impact of cast bronze and sculpted wood, the sign was molded from rigid polyurethane foam. The light box was cast and decorated to resemble bronze and the Iconic Killian's horse was cast and decorated to resemble a sculpted carving. A light source is used to illuminate the front graphic panel and to spill light upward to illuminate the carved Killian's horse. For more information, contact MoldRite Products, Inc., N29 W22870 Marjean Lane, Waukesha, WI 53l86.
This high-impact banner stand offers a compact footprint & portability. Banner, poles and feet are protected & stored inside the canister base. The unit is made from anodized aluminum with silver finish, and is designed to hold one 48”W x 77½”H banner. It ships in padded, cloth, travel case. Please note that banner media should be opaque, scratch-resistant, and not heavier than 10 ounces. For more information, contact Marv-o-lus Mfg. Co., Inc., 220 North Washtenaw Avenue., Chicago, IL 60612.
GH Imaging has introduced digitally printed, process color industrial strength floor mats. These long-lasting, all purpose mats feature an open construction that prevents dirt and mud from clogging the surface. Round rib corrugations run lengthwise and are easily cleaned up with soap and water. The mats are 36" wide by up to 96" long. The mats are abrasion, tear, cut, and impact resistant for long life. They are ideal for foul weather and bright sunlight. They are economical, even for low quantity orders. For more information, contact GH Imaging, 2651 Peck St., Muskegon, MI 49444.
This 75 ft. Inflatable was produced to create eye-catching signage for a special event in Detroit called the "Dream Cruise" for Chevrolet’s electric car, The Volt. The inflatable has traveled all over the country for special events for the car. The inflatable adds 3D visual appeal to large format signage for the Volt electric car. This 75 ft.Chevy Volt inflatable was created by Airbrands, 5450 W. Jefferson, Detroit, MI 48209.
T.M. Shea Products, Inc. offers P.O.G. overhead sign systems which motivate more shopper activity. Overhead signs create destination departments to increase your department foot traffic. Category ArcArms are great for category call-outs and highlighting brands. For more information, contact T.M. Shea Products, Inc., 984 Livernois Rd., Troy, MI 48083.
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