Target Reinvents Electronics & Video Game Department
Target is reinventing its consumer electronics and video game department, with a new open layout that will provide an enjoyable shopping experience.
The video game section is being expanded by 30%, revealing a large, open guest friendly format that will include new product-accessible fixtures organized by platform and game genres. A majority of stores will be further enhanced with video game Learning Centers and Trial Stations. Target’s new video game Learning Centers will feature a 40" high definition touch screen where guests can read reviews, learn about game features, and receive recommendations on best sellers.
“Target is committed to creating an intuitive and easy shopping experience,” said Mark Schindele, Sr. VP, Target. “Our guests have asked for additional product diversity and better access to games and information, and our new layout offers them just that.”
Walmart Displays New Hi-Tech Entertainment Products
Walmart is displaying new products in its Home Entertainment departments featuring new technologies that keep Americans connected inside and outside the home.
“Customers will discover more high quality internet-ready home entertainment products, new wireless technologies and new mobile devices that offer simple, affordable solutions for creating a more connected life,” said Gary Severson, Sr. VP, Home Entertainment, Walmart U.S. “We also continue to design a well-defined shopping experience in Entertainment that enables customers to find what they need quickly, learn about new technology, compare prices among top brands, and every day find amazing value.”
Walmart will create a “New Technology” HDTV Center, rolling out to 1,200 stores, to showcase new ultra-thin backlit and edge-lit LED TVs. Walmart continues to invest in Blu-ray, now featuring special displays within a redesigned movie department, rolling out to all stores and introducing more new movie values.
Caribou Coffee Promotes New Brand Look In-Store
Caribou Coffee has undergone a makeover that will roll out during 2010 and into early 2011. The new brand look includes a new logo, color palette and design elements that bring fresh energy and broader context to the existing tagline: Life is short. Stay awake for it.®
“We saw an opportunity to better express who we are and what we believe in as a company across all interactions with our customers,” said Alfredo Martel, Sr. VP, Marketing. "The new elements of our brand give us an opportunity to do that and to ask our customers to explore and share what ‘staying awake’ means in their lives.” The new look will be introduced via in-store elements such as napkins, cups, drink carriers, canteens and signage.
Mattel And WWE Launch Toy Line Worldwide
World Wrestling Entertainment and Mattel have debuted a comprehensive line of WWE action figures and accessories on store shelves worldwide. These two entertainment brands will bring the thrill of WWE home to the more than half a billion television households that view WWE programming worldwide.
“Mattel is excited to bring the iconic WWE entertainment brand to fans worldwide, through an authentic line of products that capture all the drama and excitement that makes the WWE a worldwide phenomenon,” said Tim Kilpin, GM, Mattel Brands’ Games Division.
Toys ‘R’ Us Stores Bring ‘Toy Story 3’ To Life
Toys “R” Us has created the ultimate “Toy Story 3” destination in all of its 1,300 toy stores around the world. Kids can “Live the Adventure” when they visit dedicated "Toy Story 3" boutiques, filled with the largest assortment of “Toy Story”-inspired toys, including action figures, construction sets, role play accessories, musical instruments and electronic devices.
“For nearly 15 years, kids and kids at heart have imagined that the toys they find in Toys “R” Us stores can come alive and have their own adventures thanks to the magical storytelling of the Toy Story films,” said Karen Dodge, Sr. VP, Chief Merchandising Officer, Toys “R”Us, Inc. “The powerful connection to toys evoked by the films match our brand perfectly, and to bring this playtime experience to a new generation of kids, Toys “R” Us stores are now showcasing a broad assortment of “Toy Story 3” merchandise, including dozens of items that can only be found in our stores.”
LYSOL Displays No-Touch Hand Soap System
LYSOL, has introduced the No-Touch Hand Soap System, which helps stop the spread of germs by automatically sensing hands and dispensing antibacterial soap.
LYSOL Healthy TouchNo-Touch Hand Soap System Starter Kits are now available in Soothing Cucumber Splash scent and Cleansing Green Tea & Ginger scent (includes 1-dispenser, 1-8.5 oz. hand soap refill and 4 AA batteries). Hand soap refills (8.5 oz.) are available in three fresh scents: Soothing Cucumber Splash scent, Cleansing Green Tea & Ginger scent and Refreshing Grapefruit Essence scent. Starter kits and hand soap refills are available at Wal-Mart and other grocery, drug and mass stores nationwide.
Interactive Display Promotes SnapStone Flooring
A unique flooring solution, SnapStone is a new porcelain tile that is permanently bonded to an interlocking tray with a rubberized base. As a floating floor, its benefit is that it can be installed over existing hard surfaces without the need for mortar or heavy underlayment.
SnapStone reached out to Pro-Motion Technology, Wixom, MI, (www.promotion.us), to create a fixture incorporating LCD/Media players and install them in 252 Menards locations as well as hundreds of specialty floor covering retailers. The Company is also launching a touch screen model in both Lowes and Avaire brand retailers.
“Marketing a new product, it's clear to us that incorporating an interactive component into our displays plays a large role in telling the SnapStone story, and ultimately driving sales,” said Matt Lessman, Marketing Manager, SnapStone.
New WD TV Live Plus HD Media Player On Display
WD has introduced the WD TV Live Plus HD media player, which makes it easy for Netflix members to instantly watch thousands of TV episodes and movies on their HD television set. The new Netflix interface enables members to add movies to their instant Queue right from their TV.
“The WD TV Live Plus HD media player is unique as it allows digital media buffs to play all of their own personal HD media stored anywhere on their network,” said Dale Pistilli, VP, Marketing for WD's branded products group.
7-Eleven Displays Zynga Game Cards
7-Eleven is partnering with Zynga to offer FarmVille-, Mafia Wars- and YoVille-branded items on many of the convenience retailer's products, including signature Slurpee® and Big Gulp® drinks in nearly 7,000 stores across the United States and Canada. The campaign will allow consumers to redeem exclusive virtual items within Zynga games.
“7-Eleven’s partnership with Zynga has launched one of the most unique campaigns in our history,” said Rita Bargerhuff, 7-Eleven Chief Marketing Officer. “It gives millions of loyal fans, who regularly play Zynga games, access to incentives on more than 30 products in our stores. The Zynga universe of gamers is vast, and we knew we had to come up with a promotion fit for this demographic. Attracting millions of consumers to 7-Eleven stores with exclusive items for Zynga games creates an additional opportunity for them to try our products.”
Papa Gino’s Beefs Up Menu With Angus Burger Line
After more than a decade, Papa Gino's is bringing back a line of burgers to its menu. Initially, Papa Gino's will feature three angus burgers, the Classic, Mushroom Swiss and a Bacon Cheddar. The Classic is a take on Papa Gino's famous Papa Burger that was popular from the 1970s through the mid 1990s. Papa Gino's brought back the burger line to diversify its menu and provide guests with more choices.
“We felt it was the right time to bring back the Papa Gino's Burger and provide our guests with another high-quality, reasonably priced menu item,” said Rick Wolf, CEO and President of Papa Gino’s, Inc. “Guests are looking for more variety in their dining, and we felt that the Papa Gino's Burger Line would complement our signature pizza portfolio and give our guests another reason to visit their local Papa Gino's restaurant.” In-store signage supports the new line of burgers as well as the Papa Gino's Facebook Burger promotion.
Fuddruckers P.O.S. Promotes Exotics Burgers
Fuddruckers is promoting its new line of burgers called Fudds Exotics, which are all-natural, free-range, grass and grain-fed game burgers and wild-caught salmon filet that are 100% antibiotic and hormone free. Fudds Exotics offer Fuddruckers guests the taste and adventure of game and wild-caught salmon for only about $8 a burger.
Fuddruckers is asking guests, “Are You Game?” to introduce Fudds ExoticsSM and convey the fun and adventure of this new category of burgers.
Twang Beer Salt Develops New Hanging Display
Twang Partners LTD, San Antonio, TX, is using this one-piece merchandiser to merchandise its Twang Beer Salt. The display strip attaches to the door of the beer cooler, so it's directly in the consumer's line of site. The display strips are shaped like a beer bottle and die cut with 12 individual tabs, which securely hold the 1.4-ounce longneck shakers in plain sight, like ornaments on a Christmas tree. Each tab is perforated to make for easy dispensing and refilling. Composed of 30-mil white high-density polyethylene (HDPE), the display is screen-printed using four-color process plus black with a 65-line screen and requires no special finishing other than die cutting.
Because it’s made of HDPE, the display has the added benefit of being fully recyclable. The display was created by WS Packaging at its facility in Algoma, WI.
D&W Fresh Market Store Offers Old World Market Charm
The newest D&W Fresh Market at Knapp’s Crossing, in Grand Rapids, MI is a 50,000 sq. ft. state-of-the-art, energy efficient store, which blends the attributes of old world markets with specialty foods and destination departments, plus the convenience, time, and cost savings of a larger supermarket.
The outdoor market is stocked with crates full of fresh fruits, vegetables, hanging baskets, and colorful flowers. Inside, there is the sight and smells from the Old World Artisan bakery, fresh roasted coffee Starbucks bar, floral department, full service delicatessen, made-to-order sushi station, teas by the ounce, Greek olive bar, made to order pizzas and salads, Gelato and Sorbetto and more.
Dennis Eidson, CEO, Spartan Stores, said, “Time-crunched shoppers who appreciate quality foods and attractive presentations are going to be extremely impressed with everything the store offers.”
Sears & Edwin Watts Golf Open ‘Store-Within-A-Store’
Sears Holdings has joined forces with Edwin Watts Golf Shops, one of the world's largest specialty golf retailers, to establish the first U.S. based “store-within-a-store” retail model for the golf industry. Edwin Watts will open 12 new service-oriented golf shops inside of existing Sears stores in key locations nationwide.
“This first-of-its-kind partnership with Sears is a significant development in the golf industry as it expands the access of service-oriented golf retail to all levels of golfers, while helping to drive new players to the game,” said John Watson, CEO, Edwin Watts Golf Shops.
Each Edwin Watts Golf Shop housed inside a Sears is designed as a specialty store format with footprints ranging from 2,700-3,000 sq. ft., while offering the familiar layout and shopping experience as the Company’s free-standing golf shops. The shops will be staffed by Edwin Watts Golf associates.
Golfsmith Launches ‘Free Golf Month’ Promo.
The economy, weather and several other factors have reduced the number of rounds of golf played by golfers in America in the past year and a half. In an effort to reverse this trend and make golf more affordable than ever, America’s largest golf retailer, Golfsmith, is partnering with more than 70 golf courses from coast to coast to launch "Free Golf Month" in the largest golf game giveaway ever. Some 50,000 rounds of golf are being given away to Golfsmith customers.
“We’re making golf affordable,” said Marty Hanaka, Golfsmith CEO. “With our ‘Free Golf Month’ promotion we’re providing our customers a free pass and access to our network of great courses while setting ourselves apart from the competition.” The promotion provides a free golf game valued at up to $100 with an in-store purchase of $99. Upon the transaction of $99 or more at any of Golfsmith’s stores, consumers will receive a voucher from a local course to play for free.
Sony Offers Retailers New Photofinishing Kiosk
Sony has added features to its Sony PictureStation to meet retailers’ expanding digital photo printing needs. Sony’s solutions can be customized for different sales environments - a countertop unit in the form of the Sony SnapLab or a stand-alone PictureStation kiosk. Sony's system helps retailers offer everything from 4x6 photo prints to MemoryStick media, digital photo frames, Cybershot digital cameras, batteries and readable/writeable disks for sharing and storing photos.
Belinda Lopresti, Senior Marketing Manager, Sony’s Digital Photofinishing business, said, “This ‘Sony United” approach allows retailers to leverage Sony’s brand power, while increasing customer traffic and extending store visits. Lopresti said, “SonyPictureStation allows the smaller stores to offer the same top quality prints as mass retailers, and also a wider selection of digital photo-related accessories.”
ap graphics
Digital View has released a 10" widescreen version of its all-in-one ‘VideoFlyer’ digital display and media player. The VideoFlyer 10" is ideally proportioned for shelf-edge mounting. It offers high quality video and audio, alongside options for touch screen interactivity, motion sensors and barcodes. The VideoFlyer 10" incorporates a high resolution, LCD display with Digital View’s ViewStream media player. For more information, contact Digital View Group, (Tel) 408-782-7773; (Web site) www.digitalview.com
Testrite Visual Products has introduced Perfex Aluminum Sky Frames and Floor Towers. Triangular and Four sided structures can be hung from the ceiling or stood upright as towers on the Floor. Perfex Sky Frames and Towers feature contemporary curvilinear design, mitered corners, easy top loading and satin matte anodized finishes. The all metal construction is strong and assembly is fast and easy. For more information, contact Testrite Visual Products, 216 South Newman St., Hackensack, NJ 07601; (Tel) 201-543-0240; (Web site) www.testrite.com
Outwater Plastics
Intercept Corp. has introduced two new KwikStand portable marketing kiosks, the “Advertiser” and “LightsOn-Advertiser.” Both units display full wrap base graphics. Graphics use a velcro mounting system for easy updates. The Advertiser’s wrap around base graphic is 44" wide x 34" high and the header graphic is 48" W x 8" H. The “LightsOn-Advertiser” unit features a backlit base and overhead graphic. The wrap around backlit base graphic is 44" W x 34" H and the backlit header graphic is 29" W x 10" H. For more information, visit, (Web site) www.kwikstand.com
Above All Advertising offers pop up tents for exhibits and special promotional events. The 100% polyester tops of the pop up tents are made of 600 denier, heavy duty polyester that is water resistant, fire retardant and UV protected. The patented aluminum frame is 30% lighter than most steel frames. The pop up tents are offered in various different sizes and are offered with custom graphics. For more information, contact Above All Advertising, 6980 Corte Santa Fe, San Diego, CA 92121; (Tel) 866-552-2683; (Web site) www.abovealladvertising.com
Joseph Struhl Co. offers the Tip 'N Roll® Sidewalk Sign. The 24" x 46" sign face is easily decorated with computer cut vinyl, screen printing or large format digital graphics. Tip 'N Roll® Sidewalk Signs have a compact, low-profile technopolymer base with built-in wheels that roll easily on most surfaces. The 24" diameter base fits easily through any door. For more information, contact, Joseph Struhl Co., (Tel) 516-741-3660; (Web site) www.magicmaster.com
Sparks Exhibits, a global event marketing agency headquartered in Philadelphia, recently transformed The Hilton Anatole Dallas into a Hollywood-themed aura on behalf of the DIRECTV Revolution Dealer Conference. Sparks created two of the three distinct event sections - a massive 17,500 sq. ft. Dealer Resource Center and a large studio store featuring DIRECTV merchandise. Both areas fit the Hollywood theme and were tech'ed out throughout with interactive kiosks, flat screen media arrays, a massive film reel entryway with built in screens, as well as complex smart phone displays and the Connected Home, a 13' ft. tall scale model of a home complete with working flat screen televisions featuring DIRECTV satellite programming throughout. (Web site) www.sparksonline.com
bbi Display’s on-water inflatable billboard recently appeared on the world's largest indoor lake for Bombardier at the Toronto Boat Show. bbi’s airtight inflatable billboard system was supplied by Goadwood, Ontario-based Tynk Outdoor, (www.tynkoutdoor.com) the exclusive dealer of bbi products in Ontario. Tynk Outdoor used the optional electric trolling motor on the bbi system allowing the ad to constantly rotate on the water during the boat show. For more information on bbi Display's on-water inflatable billboards, contact bbi Displays, 20713 Rockcraft, Malibu, CA 90265; (Tel) 800-456-1442; (Web site) www.bbidisplays.com
Evo Exhibits has given the sleek and popular “Sacajawea” trade show display a great functional upgrade allowing exhibitors to assemble the trade show booth - without tools. The Sacajawea trade show booth functions beautifully as an in-line display. Each 10x10 display converts to a 10x20 display. These displays bring a much needed higher value back drop to the exhibitor looking for a portable hybrid trade show display. The Sacajawea latest upgrade are thumb knobs instead of traditional set screws which makes assembly possible within 45 minutes for a 10x10 booth, including un-packing. For more information, contact Evo Exhibits, 1879 N. Neltnor Blvd. #332, West Chicago, IL 60185; (Tel) 630.520.0710; (Web site) www.evoexhibits.com
The George P. Johnson Co. recently created this Lexus exhibit at the LA Auto Show using the Pixled F-11 as a creative centerpiece. The circular screen was made up with double sided F-11 modules. The outer screen was made with a total of 42 modules wide and 2 modules high. The inner screen was built with 36 modules wide and also 2 modules high. For more information on the Pixled F-11, visit (Web site) www.pixled.com
Joseph Struhl Company
Fairfield Displays & Lighting offers XtraLite suspended light boxes for displays and exhibits. XtraLite is supplied as a kit with all necessary hardware, including cables or rods, transformer, and power connectors for creating eye-catching suspended light box displays. The lightboxes are offered in custom sizes. The lightboxes can be one-sided or two-sided. For more information, contact Fairfield Displays & Lighting, 2080 Detwiler Road, Harleysville, PA 19438; (Web site) www.fairfielddisplays.com
Starkist Launches Health & Happiness Tour
StarKist is conducting a “Have You Been Starkist?” Health & Happiness Tour with celebrity chef and television personality Sandra Lee. “Getting ‘Kist is about discovering the taste and health benefits of incorporating StarKist Tuna into your everyday life. We want this tour to educate consumers about these benefits in a fun, light-hearted way,” said Joe Tuza, SVP, Marketing.
The Tour AirStream vehicle will be located at parks and grocery stores. The tour will feature: “Fish-Kiss” Photo Booth, Memory Test, Energy Test, and Product Sample and Recipe Booklet. Grand Central Marketing, New York City, is the promotion agency for the campaign.
RIDGID Teams Up With Cleveland Indians
RIDGID and the Cleveland Indians are teaming up for the 2010 and 2011 seasons to make RIDGID the Official Tool of the Cleveland Indians. Fans can enjoy themselves at the new RIDGID Jobsite Bar in Progressive Field’s market pavilion in center field. Before certain home games, RIDGID staff will be on hand to demonstrate the latest in tool technology to fans. The sponsorship agreement also includes signage, home game contests, product showcases and live radio mentions.
LuxuryTec & N4D Bring 3D To Digital Signage
LuxuryTec, which operates The Mirror Image Digital Network, and Atlanta based N4D a provider of the stereoscopic 3D technology, have announced a partnership to provide auto stereoscopic (no glasses needed) 3D digital mirror signage across the USA in facilities including airports, major sporting venues and others.
LuxuryTec’s President, Brian Reid said, “Our strategic partnership brings a new dimension to advertising. Our captivating Mirror Image technology coupled with auto-stereoscopic 3-D will enable advertisers to literally reach out and engage every consumer.”
Clif Parker, N4D’s CEO, said, “N4D’s 20 years of perception research provides LuxuryTec with a definite edge. It also ensures that viewers of the 3D advertisements will enjoy the world’s most comfortable 3D experience.”
NY Times Launches Place-Based Network With RMG Networks
RMG Networks, Inc., (www.rmgnetworks.com), and The New York Times have launched “NYTimes.com Today,” a NYTimes.com content experience for readers on the move. This digital place-based network features the latest news, photos and videos from NYTimes.com.
The network is displayed on video screens in over 800 business district eateries in the New York, Los Angeles, Chicago, Boston, and San Francisco markets. RMG's existing digital place-based network (formerly known as 'Danoo') has been entirely re-envisioned to emulate the familiar, trusted design of NYTimes.com. Viewers can go to www.NYT2day.com on their mobile devices to receive a direct link to the NYTimes.com mobile site.
“This platform is a great opportunity to expose our brand to new audiences in a medium that is expanding,” said Murray Gaylord, VP Marketing, NYTimes.com. “This is also an innovative way to extend The Times’s brand to its large audience of business professionals in our key markets.”
Aisle Sentry Offers Retail Safety System
Aisle Sentry offers a unique, patented hazard warning system designed to aid in the prevention of slip-and-fall and other aisle related accidents.
An individual Aisle Sentry unit is a self-enclosed (surface-mounted, shelf-mounted or free standing) device, which is easily activated by any employee simply by activating the concealed caution arm. The unit is not only an extremely effective warning device, but also provides eye-level, drop-in advertising space. Major product features include: Warning Signal-the current 85dB alarm (or verbal warning) is audible within 15 feet of the unit. Shelf Mounting Brackets, are designed so units can be at a consistent level throughout the aisle. The Advertising Slots are designed for easy installation and removal of in store messages. For more information, visit www.aislesentry.com.
NY Times Launches Place-Based Network With RMG Networks
RMG Networks, Inc., (www.rmgnetworks.com), and The New York Times have launched “NYTimes.com Today,” a NYTimes.com content experience for readers on the move. This digital place-based network features the latest news, photos and videos from NYTimes.com.
The network is displayed on video screens in over 800 business district eateries in the New York, Los Angeles, Chicago, Boston, and San Francisco markets. RMG's existing digital place-based network (formerly known as 'Danoo') has been entirely re-envisioned to emulate the familiar, trusted design of NYTimes.com. Viewers can go to www.NYT2day.com on their mobile devices to receive a direct link to the NYTimes.com mobile site.
“This platform is a great opportunity to expose our brand to new audiences in a medium that is expanding,” said Murray Gaylord, VP Marketing, NYTimes.com. “This is also an innovative way to extend The Times’s brand to its large audience of business professionals in our key markets.”
POWERADE Conducts First Hispanic Integrated Campaign
POWERADE will feature Guillermo “Memo” Ochoa, star goalkeeper for the Mexican National Team, in its first-ever, fully-integrated marketing campaign created exclusively for the U.S. Hispanic consumer. The POWERADE Latino campaign coincided with the 2010 FIFA World Cup in South Africa. FIFA officially designated POWERADE as “Chosen by FIFA to Hydrate 2010 FIFA World Cup Players.”
“The POWERADE Latino campaign is part of our broader FIFA World Cup activation,” said Jose Serafin, Sr. Brand Manager, Hispanic Marketing, Coca-Cola NA.
The Spanish-language campaign in major U.S. Hispanic markets includes broadcast, print, out-of-home, online, in-store and product packaging. Memo will be the only athlete of the campaign featured throughout the World Cup. Frank Bracken, Brand Director, POWERADE, said, “Memo embodies the POWERADE brand personality; bold, confident and independent.”
JOLT ENERGY Runs Music Promotion
JOLT ENERGY wanted to gain attention in target markets through c-store display. A promotional program was developed that utilized the product’s “safety seal” to deliver the message, which was reinforced with clings and posters.
It was touted as the first under the cap promotion in the energy category. JOLT offered a free music download with every purchase (through partner Island Def Jam Records) with a chance to win a grand prize concert experience. The promotion achieved awareness at the point of sale, drove traffic to the website and created consumer interaction with the brand. This promotion was developed by Concept One Communications, Westport, CT; (Tel) 203-221-1118; www.conceptone.com.
ESPN Craftsman Tech Garage Goes On Tour
Craftsman, the Official Tools of NASCAR and ESPN is giving race fans a VIP NASCAR racing experience right in their own back yard with special events held in Sears stores in markets across the country. Fans will get a behind-the-scenes look at the ESPN Craftsman Tech Garage, the traveling television studio used throughout the network’s multi-platform NASCAR race coverage. Fans can experience “pit row” with complimentary vehicle inspections by a Sears Auto Center Mechanic, and have the chance to get up close with the tools trusted by NASCAR.
Kris Malkoski, V.P., Craftsman brand, said, “This tour gives fans an all-access exclusive look inside the studio and shows them the Craftsman tools that have become a trusted name among NASCAR auto enthusiasts.”
Dunkin’ Turbo Big Taste Tour Brings Dunkin’ Turbo Coffee Across America
Fans of Dunkin' Donuts packaged coffee can track down the Dunkin’ Turbo Big Taste Tour as it offers consumers free samples of the new taste of Dunkin' Turbo coffee. Dunkin' Turbo coffee is the newest variety of packaged Dunkin’ Donuts coffee, now available where groceries are sold.
Thanks to a Dunkin' Donuts branded RV that's designed to be a coffee-brewing kitchen on wheels, the Dunkin Turbo Big Taste Tour will travel to over 30 U.S. cities, offering wet and dry samples of Dunkin Turbo coffee at both large public events and local landmarks. The Dunkin’ Turbo Big Taste Tour offers various activities to engage consumers with the new Dunkin’ Donuts blend. These include: Dunkin' Turbo Wheel - Consumers can spin the Dunkin' Turbo wheel for a chance to win a variety of prizes, including a year's worth of Dunkin' Turbo packaged coffee. Big Taste Mascot - Take a picture with the Dunkin’ Donuts mug mascot. Coupon Giveaways - Tour staffers will distribute coupons for $1 off 11 oz. packages of Dunkin' Turbo coffee.
Best Buy Conducts ‘Live’ Mobile Tour
Helios Interactive Technologies (www.heliosinteractive.com) has provided 3D augmented reality technology for the multi-city 2010 “Best Buy Live”" tour. The Best Buy Live trailer will introduce consumers to the retailer’s latest products, and offer them a chance to win prizes by participating in a game -- the first augmented reality installation ever to be used in a sweepstakes. Shadowing the NASCAR circuit, the trailer will also stop at air shows, fairs, festivals and other community events. The game offers participants a chance to win a Best Buy gift card by interacting with a 3D display that features the Best Buy Racing Team's #43 car, driven by A.J. Allmendinger.
A visitor approaching the display is given a free card and when held in front of the display, an image of the #43 car appears in the center of a screen, with logos from various Best Buy brands surrounding the car. The display lets the user know if he or she is a winner. Winners receive a $10 Best Buy gift card GMR Marketing (www.gmrmarketing.com), a leading experiential marketing agency, is managing the mobile tour.
Power Bar Arch Attracts Attention At Sporting Events
Power Bar is using this 18 ft tall x 31 ft wide giant inflatable PowerBar Arch to convey PowerBar’s passion for sports, fitness and health through brand presence at multiple fitness events.
In a cost effective, fun and reusable way, the inflatable successfully established a “landmark” that creates excitement for the event and brand.
This giant inflatable arch was created for Power Bar by The Inflatable Marketplace, 1810 Gillespie Way; El Cajon, CA 92020; (Tel) 619-258-4466; (Web) www.inflatablemarketplace.com.
Toyota Motion Simulator Offers Users An Immersive Experience
Digital Tech Frontier, (www.dtf.net), a leader in the custom development of virtual reality systems, has designed a custom virtual reality motion simulator for Toyota’s 4Runner. The Precision Motion Simulator™ is designed to allow participants to experience the unforgiving “off-road” experience of the Baja 1000.
The Baja 1000 simulator was fueled by Toyota's desire to demonstrate the impressive durability and performance of the new 4Runner. Toyota’s Precision Motion Simulator premiered at the Daytona 500 Toyota Pit Pass event. The new Toyota Precision Motion Simulator is currently making stops at 21 other races across the United States.
The three seat motion simulator presents the ultimate driver experience through the use of virtual reality, wide screen, personal, head-mounted display systems. This is the first sophisticated virtual reality motion system that physically moves and lifts the seat occupants horizontally and vertically with up to 2G’s of precise acceleration and torque to accurately simulate the Baja 1000.
BANNERS
CUSTOM BANNER & MEDIA
19 Buffum Road
North Berwick, Maine 03906
Tel: 800-926-7643
Fax: 800-611-8257
E-mail: info@custombanner.com
Websites: www.custombanner.com
www.mediapicturesonline.com
Your wholesale source for custom dyed fabric products including banners, table skirts, flags, photo shoot and tradeshow backdrops, floor and counter mats, and many other custom fabric POP displays. In addition to custom fabrics, we also offer in-house solvent printing on vinyl, vinyl mesh and outdoor fabrics. Whether you need one custom unit or thousands, we deliver high quality products, on time and at a fair price.
To request free fabric / vinyl swatches, please call or visit our website. Send us your artwork and we will be pleased to provide a custom prototype.
Imagine an integrated vertical backdrop and floor mat in your retail showroom or tradeshow booth!
BANNER STANDS
TESTRITE VISUAL PRODUCTS, INC.
216 South Newman Street
Hackensack, NJ 07601
Tel: 888-873-2735
Fax: 201-543-2195
E-mail: info@testrite.com
Web Site: www.testrite.com
Testrite offers a variety of Banner Stands to convey your message at Exhibitions, Sales Meetings, In-Store Displays or Special Events. U.S. engineered and manufactured, Testrite banner stands are fully telescopic, lightweight and affordable. Classic, Excel and Retractable banner stands are simple to use and will convey a large visual impact in seconds.
DISPLAY & EXHIBIT SYSTEMS
ABOVE ALL ADVERTISING, INC.
9080 Activity Road, Suite A
San Diego, CA 92126
Tel: 866-552-2683, 858-549-2226
Fax: 858-777-3537
E-Mail: info@abovealladvertising.net
Web Site: www.abovealladvertising.net
Above All Advertising has introduced the Giant Moveable Billboard. Standing at 7' tall and 15' wide, it holds graphics printed on a durable polyester fabric that adds vibrancy to all campaigns. The sturdy, yet lightweight aluminum frame allows for easy set-up and take down, as well as easy transport. The product can be set up at trade shows, sporting events, sponsorships, outdoor, indoor, park & rides, parking lots, theme parks, etc., with ease. For more information about the Giant Moveable Billboard, contact Above All Advertising, Inc., 9080 Activity Rd., San Diego, CA 92126; (Tel.) 858-549-2226; Fax 858-777-3537; (Web Site) www.abovealladvertising.net
INFLATABLES
INFLATABLE EXHIBITS
ABOVE ALL ADVERTISING, INC.
9080 Activity Road, Suite A
San Diego, CA 92126
Tel: 866-552-2683, 858-549-2226
Fax: 858-777-3537
E-Mail: info@abovealladvertising.net
Web Site: www.abovealladvertising.net
Introducing the brand new Aire Cap™inflatable pop up tent.
· New and innovative
· large branding area
· rapid inflation
· Durable materials
· sealed construction
· versatile and perfect for events - store use -trade shows - grand openings, mobile marketing -- or just simply to get noticed with it's fantastic look and feel.
SIGNS, ILLUMINATED
ILLUMA DISPLAY, INC.
P.O. Box 1531
Brookfield, WI 53008
Tel: 800 501.0128 or 262 439-2108
Fax: 262 439-2109
E-mail: info@illumadisplay.com
Web Site: www.illumadisplay.com
Illuma Display designs and manufactures a unique line of curved backlit displays featuring a sleek and narrow profile. The frameless design allows for 100% of the image to be seen. Our backlit displays are lightweight and very easy to install. A wide range of standard sizes are available for immediate delivery and custom sizes are available as well.
The double-sided Illuma-Graphic stand combines a low profile frameless structure with a distinctive curved front. Standing 6 feet tall, the Illuma-Graphic Stand is lightweight and portable making it perfect for retail, banks, trade shows, casinos and more. There are unlimited advertising possibilities with the Illuma-Graphic Stand.
Backlit displays from Illuma Display offer a distinctive alternative to conventional lightboxes. Please visit our web site at illumadisplay.com or call toll free at 800-501-0128 for additional information.
SIGN HOLDERS
TESTRITE VISUAL PRODUCTS
216 South Newman Street
Hackensack, NJ 07601
Tel: 888-873-2735
Fax: 201-543-2195
E-mail: info@testrite.com
Web Site: www.testrite.com
Testrite Instrument Co., Inc. has introduced a New Sign Frame "Mightee Mount". Simple and easy-to-use freestanding system for displaying temporary or permanent information in public areas. Steel bases accept standard ridge substrates up to 1" thick. Base colors silver and black power coated widths: 11", 24", 36" and 48”.
Category: Promotional Displays/Vinyl Cling
Display Producer: Proprint Services Inc.
5621 Finch Avenue East, Unit 5, Toronto, Ontario, Canada, M1lB 2T9
This piece of 2 sided repositional vinyl cling was litho printed on a 6 color Heidelberg press and then trimmed to size. It was one part of many point of sale materials produced for Gatorade including posters, wobblers, cooler clings and mobiles that were then kitted and shipped out across the country for use on premise. This program continues the sponsorship of one of the elite NHL players within the sport drink segment.
Category: Promotional Displays
Display Producer: Flair Display, Inc.
3920 Merritt Ave., Bronx, NY 10466
This promotional display for Moet Champagne was designed to be used during the period when the Oscars were announced. The display featured temporary materials including foam board and corrugated. Digital printing promotes the Champagne during Oscar month for celebration parties.
Category: Display Hooks
Display Producer: Armstrong Alar
15 E. Palatine Road #101, Prospect Heights, IL 60070
This hook works on #8 and #10 types of ball chain soon to be made for #3 and #6. It eliminates the need for an A Coupling and S Hook when using ball type chain for hanging signage and display graphics.
Category: Electronic Displays
Display Producer: Focus Display Group
10328 Highland West Drive, Escondido CA 92029
Focus Display Group offers this new 7" LCD embedded into a back lit snap lock frame. It is easy to change out graphics in the frame along with a coordinating video in LCD player. The unit has an embedded motion sensor and LED edge lite.
Category: ermanent Displays
Display Producer: AMD Industries
4620 West 19th Street, Cicero, IL 60804
This fixture program for LG Electronics promotes its complete line of large Home Appliances. Shoppers are provided with multiple self-help interactive tools to evaluate products and compare features. The Discovery Zone inspires shoppers. This program is featured at select Sears stores and is constructed from a broad array of permanent display materials with integrated interactive technologies.
Category: Permanent Displays
Display Producer: Marketing Impact Inc.
50 Planchet Road, Concord, Ontario L4K 2C7 Canada
This shelf display system organizes Jello packages on the grocery store shelf. Full color graphics attract attention, help shoppers easily find specific flavors, and enhance appetite appeal to generate impulse purchases.
Category: Bottle Glorifiers
Display Producer: Heritage Sign & Display Inc.
344 Industrial Road, Nesquehoning, PA 18240
This premium wood and acrylic back bar glorifier was manufactured for Caballeros. The 5 and 7 year old Scorpion Mezcal is served in upscale establishments and many celebrity chef restaurants. The Glorifier was used to bring attention to the bottle on the shelves of upscale venues. The Glorifier features a lightly stained and finished hardwood base, laser cut and engraved acrylic edge light riser, super bright LEDs, and a magnetic changeable number.
Category: Permanent Displays
Display Producer: AMD Industries, Inc.
4620 West 19th Street, Cicero, IL 60804
Dickie's retailers program uses a modular system that includes wall displays, stand along units and multiple accessories. This becomes a kit of components that can be assembled at store level in an infinite number of ways to create a shop within a shop opportunity. The program creates a uniquely Dickie's look within any retail environment. Meticulous attention to detail in design and materials creates a highly branded industrial look.
Category: Promotional Displays/Standees
Display Producer: Proprint Services Inc.
5621Finch Avenue East, Unit 5, Toronto, Ontario, Canada, M1B 2T9
Hennessey Privilege launched a Hispanic trade marketing program utilizing popular Latino DJs to serve as brand ambassadors. Various POS elements reflecting the DJs were created. Shown is the DJ Eddie One Standee. Mercury Mambo, Austin, TX did the creative.
Category: Showroom Entrance Wall
Display Producer: The Aronson Group
27 Honeck Street, Englewood, NJ 0763l
Sleep Innovations wanted to create a showroom entrance wall that would be eye-catching and would create a sense of serenity as customers entered the showroom. The wall measures 70”H x 20”D x 10’W. The unit displays the Sleep Innovations mission statement on a piece of frosted acrylic. Along with lighting, an iridescent glow was able to be achieved without the expenses of creating a “waterfall.”
Category: Promotional Displays
Display Producer: Launch Creative Marketing
208 South Jefferson Street, Chicago, IL 60661
Sara Lee recently promoted its partnership with Disney Pixar’s “Toy Story 3.” Display materials included standees, pole signs, large displays, and header cards. The elements could be assembled together to create a multi-dimensional, eye-catching display that would command attention in busy stores. The displays communicated the brand’s “Toy Story 3” premium offer and contest.
Category: Permanent Displays
Display Producer: Ryan Scott Inc.
4190 Piedmont Pkwy.,Greensboro, NC 27410
Keen is using this display to promote its socks at the point-of-purchase. The eco-friendly display cleverly communicates that Keen’s socks are designed with a right and left sock for a better fit. The display is designed to be environmentally-friendly to support Keen’s brand positioning.
Alluma Tech has been awarded a U.S. patent for its Lite Tech LED product line. This innovation results in brilliant vibrant illumination, longer life LED's and more cost effective fabrication. The patent recognizes Lite Tech's industry innovation by using its metal housing, lower watt LED's and point to point soldering to dissipate heat resulting in a longer LED lifespan. Lite Tech is the only LED brand utilizing phosphor enhanced graphic decorating to achieve brightness with lower wattage LED's. Lite Tech's patent raises the bar for illuminated POP branding. LED signs can now be manufactured in smaller budget quantities, in shorter lead times and without costly injection molds. Reduced packaging/shipping costs along with 80% less power consumption are significant "Green" environmental considerations for Brand Marketers. For more information, Alluma Tech, 6658 W. Robinwood Lane, Franklin, WI 53132. (Web site) www.allumatech.com
Decorative Panels International, Inc. offers GreenCore Rigid Print Media(RPM), a two-sided hard board with ultra smooth surfaces for exceptional digital and screen print reproduction. It is available in l/8" and l/4" thicknesses. RPM is formed using a combination of heat and pressure, free of petroleum by products and added urea formaldehyde. It comes coated white on one or both sides in 4' x 8' sheets, making it a preferred choice for large format printers. It is environmentally friendly and also PSC certified, naturally bonded and biodegradable. For more information, contact Decorative Panels International, 2900 Hill Avenue, Toledo, OH 43607. (Web site) www.decpanels.com
Back to Top
To See previous issues of Creative Signage & Graphics, click here
To See Previous Issues of Online Weekly in Creative's Archives, click here.
To See other Creative Online Newsletters click here
