The NASCAR Shop Debuts At Charlotte Airport
HMSHost and NASCAR have opened The NASCAR Shop in the atrium of Charlotte Douglas International Airport's Main Terminal, marking the first retail collaboration between HMSHost and NASCAR.
“NASCAR’s sports history began in Charlotte and it is only fitting that Charlotte Douglas International Airport be the first airport to open The NASCAR Shop for our travelers,” said Jerry Orr, Aviation Director, Charlotte Douglas International Airport.
With its brightly colored signage and graphics, the 700 square foot Charlotte Douglas NASCAR store is instantly recognizable to fans. Travelers will find the store features the highest quality and most popular NASCAR licensed merchandise, including special displays of NASCAR's 60th Anniversary items. The NASCAR Shop will offer apparel, collectibles and accessories for men, women and children. A wide selection of gifts and souvenirs will add to the energy and excitement of visiting The NASCAR Shop.
“This partnership with HMSHost will provide the fans traveling through Charlotte an opportunity to bring the excitement of NASCAR home,” said Blake Davidson, Managing Director, Licensed Products, NASCAR. "This store is an important component to our overall retail strategy and
there is no better place to open this first store than right in the heart of NASCAR industry and home of the NASCAR Hall of Fame."
Wyman’s Liquors Using Denon Digital Signage System
Wyman’s Liquors, a well-known brand in Massachusetts for over 80 years, called upon the Denon Professional DN-V755 Digital Audio/Video Player to achieve the chain’s goal of bringing in digital signage that would cost-effectively increase awareness of its offerings. The Denon DN-V755 has the ability to store and playback a variety of file formats from its built-in hard drive.
“The Denon DN-V755 has brought about a significantly enhanced shopping experience,” said Jacques Marchetti, President of Marchetti Engineering, the Boston-area company which developed a proprietary remote control interface (SW-755) that allows customers to navigate the content stored on the DN-V755s hard drive.
Wymans goal was to draw customers’ attention to weekly specials in an engaging manner, and to do so cost-effectively, with low maintenance requirements and the ability for each store to manage its own digital content.
KFC Selects Wireless Ronin's Digital Signage
KFC Corp. has selected Wireless Ronin Technologies, a Minneapolis-based digital signage provider ,www.wirelessronin.com), for the market test phase of its dynamic digital signage menu board program.
Jeffrey Mack, CEO of Wireless Ronin, said, “The quick-serve restaurant industry is an ideal venue for our technology, offering the ability for timely changes of information not currently available with static alternatives."
James O'Reilly, Chief Marketing Officer for KFC, said, “Not only will digital menu boards create a new standard for in-store communication and experience for our customers, we hope it will provide a cost effective way to communicate targeted menus by daypart and allow us to quickly make product and pricing changes.”
Virgin Megastores’ Digital Banner Promotes ‘Heroes’
Virgin Megastores recently began promoting the recent release of NBC’s “Heroes” first season with a hanging digital banner created by Epson to resemble the DVD box.
The Epson digital marketing solution includes an Epson projector, a custom acrylic screen, a digital content management and distribution system, and content provided by NBC. The system allows for dynamic content change and can accommodate a variety of screen sizes and shapes. The rectangle-shaped digital banner is 5’ long and hangs over the DVD section in the center of the store. The digital banner promotes the “Heroes” DVD by projecting content from various episodes during the first season.
Wal-Mart To Be Hannah Montana Retail Headquarters
Wal-Mart Stores, together with Disney Consumer Products, will bring families affordable access to Hannah Montana merchandise and activities in 2008. Hannah Montana fans can browse Wal-Mart’s “Hannah Montana Shops” in Wal-Mart stores across the U.S. Wal-Mart will offer unique assortments of Hannah Montana-inspired products, including apparel and footwear, handbags and cosmetics, bedding, room decor, games, music and more. The new line will appeal to tweens looking for casual and athletic-inspired styles as well as accessories and decor.
“Parents and kids can depend on us for the best selection of Hannah Montana merchandise at the Wal-Mart price,” said Janet Bareis, Wal-Mart, Marketing Vice President.
“Fans will now have more access to Hannah Montana-inspired product,” said Kathy Franklin, V.P., Global Franchise Development for Disney Consumer Products.
Primo Amore Wines Launch
Casa Vinicola Zonin S.p.A., Italy’s largest privately held wine company, has launched Primo Amore, a new line of affordable, high-quality Italian wines in the U.S.
Francesco Zonin, V.P. Zonin S.p.A, said, “wine is all about love, and a famous quote from Shakespeare, (“a rose by any other name...”) further emphasizes that these are wines to fall in love with.”
Primo Amore wines are made near Verona, Italy, home of the real-life couple who inspired Shakespeare’s Romeo and Juliet.
In keeping with the romantic theme, two of the wines are named for that famous pair of “star-crossed” lovers; Primo Amore Romeo (red) and Primo Amore Juliet (white).
Easy to read labels, colorful packaging and affordable pricing make Primo Amore perfect for those who are just getting to know wine or who are discouraged by complicated or pretentious labels.
Mardi Gras Wines Celebrate Mardi Gras All Year-Long
Mardi Gras Wine will touch thousands who have a heartfelt feeling for the people of New Orleans.
“We have captured the spirit of Mardi Gras in every bottle of our California Chardonnay and Merlot wine,” said Diane Svehlak, President of Access Beverage, Irvine, CA, (www.accessbeverage.com.)
A portion of the proceeds from every bottle of Mardi Gras Wine goes towards rebuilding homes and businesses in the Gulf Coast through selected aid organizations.
Visuals promoting the new line feature, “Dancing at the Mardi Gras,” by Ulrike Martin. The Mardi Gras Wine labels illustrate the Mardi Gras High Priestess with the aid of her magic beads blowing the hurricanes away from the Gulf Coast.
Farmer Boys Promotes New Chicken Sandwiches
Farmer Boys Restaurants is using point-of-sale signage to help promote three new “made to order” chicken sandwiches. Included in this systemwide rollout are The Club, Bacon BBQ Ranch and Charbroiled Chicken sandwiches.
“Farmer Boys has always stood for providing the best from the farm with fresh, wholesome and quality ingredients that deliver superior taste,” said Ken Clark, President, Farmer Boys.
Frieda’s Chinese New Year Banners Promotes Produce
For produce managers, the Chinese New Year is an opportunity to build sales as the 15-day celebration is filled with family feasts and banquets. Whether consumers honor the 15-day event with traditional cuisine or simply celebrate with a few Asian favorites, Frieda's specialty produce company has everything needed for the perfect in-store Chinese New Year celebration, including the appropriate products and eye-catching POS.
Along with having the right mix of Asian specialties to support any size display, Frieda's offers in-store signage to create excitement for Chinese New Year. A 16" x 36" banner that features the Chinese zodiac symbols and encourages consumers to celebrate the event is available to retailers who order a minimum of five cases of featured products per store.
“With our Chinese New Year effort, Frieda's offers produce managers the tools to take advantage of healthy eating trends, the high popularity of Asian foods, and the opportunity for impulse sales," said Karen Caplan, Frieda's President.
Hershey Supports Dale Earnhardt Promotion With In-store Displays
The Hershey Co. is offering racing fans a taste of history with the debut of four Collector Edition bars featuring iconic images of racing legend Dale Earnhardt.
The bars coincide with this year’s 50th Anniversary of the Daytona 500 and the 10th Anniversary of Earnhardt’s historic 1998 Daytona 500 victory.
The promotion gives fans the opportunity to make a donation to the Dale Earnhardt Foundation and also allows visitors to post their name, message and picture online for other fans to view. These individual pictures will become the pieces of a large fan photo mosaic designed to look like Earnhardt, which will be displayed throughout the year.
The final mosaic, along with a check representing the funds earned from the promotion, will be presented to The Dale Earnhardt Foundation on “Dale Earnhardt Day,” April 29, 2008, at Dale Earnhardt, Inc., in Mooresville, N.C.
The Hershey/Dale Earnhardt promotion will be supported in-store with special merchandising materials.
ING DIRECT Installs Digital Signage At Its New Chicago Café Location
ING DIRECT USA, the nation’s largest direct bank, has installed digital signage from Rise Vision Inc. at its new Chicago café location.
“The digital signage displays serve as a dynamic billboard that enables customers to get our complete message from the street,” said Shaun Rowley, manager of the Chicago Café for ING DIRECT.
ING DIRECT has no brick-and-mortar branches, and connects with customers online, via phone and mail. Its cafés enable customers to use computer terminals to conduct banking transactions and enjoy a cup of coffee.
The new Chicago café features a series of seven LCDs facing the street, which enables passers-by to see information on mortgage and bank products.
Umpqua Bank Opens Innovation Lab
Umpqua Bank, has opened its new store concept in Portland, OR. The store will serve as Umpqua's Innovation Lab, showcasing emerging technologies that redefine what consumers can expect from a banking experience.
Umpqua has collaborated with numerous technology companies including Cisco, Intel, Lenovo, Microsoft, and Planar.
The 3,000 sq. ft. store will feature: Product Wall: A 25-foot, interactive, seamless dynamic plasma wall that features touch screen technology, pod casts and community search functionality. LocalSpace: Umpqua's own social networking site. Designed to connect and assist local businesses in a virtual setting. Computer Cafe: Features tables embedded with state-of-the-art laptops inviting visitors to try easy-access online banking solutions. Interactive and In-store Shopping: Browse merchandise from local merchants as well as Umpqua’s Discover Local Music CDs, books and other finds.
Whole Foods Shelf Signage Conveys Freshness
Whole Foods is using this double sided chalkboard that can be clipped onto shelves to promote product specials.
The matte finish chalkboards are used with special chalk markers. The chalkboards, which can be viewed from both sides and cleaned and reused when needed, help convey Whole Foods personalized shopping experience.
These chalkboards were created for Whole Foods by Heritage Sign & Display, a Nesquehoning, PA-based p.o.p. display firm.
Bi-Lo End Cap Display
The Bi-Lo chain located throughout South Eastern United States, wanted an end cap display that allowed simple installation to various height fixtures within the chain.
The key issues were the design, engineering and production of a multi-fit attachment bracket that allowed for the installation. Utilizing a l" square tubing frame-work and metal "U" channels to accept changeable graphics, the units were installed in 250 Bi-Lo stores.
The units are 53" wide x 21" high x 13" deep. The engineering and manufacturing of the units were done by DNS Display Industries Inc., Concord, Ontario, while the on-site technical support, graphics and warehousing and installation of units were handled by Berman Visuals of Atlanta, Georgia.
The Bi-Lo End Cap Display was created by DNS Display Industries, Inc., a Concord, Ontario Canada-based point-of-purchase display firm.
HMSHost And Airport Wireless Launch Techshowcase
HMSHost and airport technology retailer, Airport Wireless, have opened the first Techshowcase at Oakland International Airport. Techshowcase features mobile consumer electronic devices from the world’s leading manufacturers.
Techshowcase incorporates multiple leading brand technology manufacturers into one easy-to-shop store. Each store is designed to convey the atmosphere of a “please touch” science museum, with live technology demonstration units mounted on interactive display fixtures.
“Business travelers are able to put their dwell time to productive use by shopping for high-quality mobile electronic products and accessories to keep them connected while on the road,” said Ilene Berman, Co-CEO, Airport Wireless. “Techshowcase also accommodates the needs of non-business travelers seeking mobile phone accessories, a high-quality entertainment device, headphones, batteries, gifts, and more.
Each manufacturer’s interactive display unit and product occupies a branded and distinct “mini-store” inside the Techshowcase store. Interactive exhibits are frequently replaced or refreshed with the latest merchandise so that travelers may enjoy a new experience upon each visit. Because Techshowcase provides electronics manufacturers direct access to their target demographic, many new products will be launched at Techshowcase locations before other venues.
Espresso Americano Launches EA Brevita Drive-Thru Concept
Espresso Americano International has launched EA Brevita, a specialty beverage drive-thru concept. The concept has been developed to help entrepreneurs enter the specialty beverage retailing business.
EA Brevita offers this beverage drive-thru unit for $89,000, delivered anywhere in the lower 48 states on a flatbed truck Co-Owner Jeff Ericson, said, “By giving the little guy and newcomers to specialty beverages access to big business-level training and operations support, and providing them with a less expensive business model with co-op-negotiated pricing, we’re leveling the playing field.”
Paradies Shops Brings New Retail Concept To Pensacola
Atlanta-based The Paradies Shops is introducing a new retail concept at Pensacola Regional Airport that combine universally recognized brands with local favorites.
Displaying the brightly-colored peacock logo above the storefront, CNBC Pensacola presents an innovative award-winning design alternative to traditional newsstands, airing the CNBC business day programming in the stores and offering an expansive range of newsstand items. Travelers will also enjoy an online station, providing the opportunity to check stocks and obtain real-time financial information. CNBC Pensacola also features two exclusive Paradies programs: Press Express and Read & Return.
Keith-Fabry Reprographics offers The KFRplayer, a turn-key digital signage display. It incorporates a hi-res LCD display (with optional touch-screen and motion activation), audio, and interchangeable printed graphics. Simply plug in the KFRplayer and preloaded content plays immediatly. Changing graphics and digital content is easy. For more information, contact Keith-Fabry Reprographics, 7 East Cary St., Richmond VA, 23219; (Tel) 888-649-7551; (Web) www.KFRplayer.com.
Outwater Plastics
Adams Magnetic Products Co. has introduced METERMAG™ meter-wide sheeting, part of the company’s new line of “MAG” branded flexible magnetic products. The METERMAG™ sheeting is sized for signs, displays, exhibits and other large graphic panels. The sizeable width eliminates the need to print graphic files as overlapping tiles that need to be seemed together. For more information, contact Adams Magnetic Products Co., PO Box 1829, Sonoma, CA 95476; (Tel.) 800-747-7543; (Web Site) www.adams-magnetic.com.
Testrite Visual Products, Inc. has introduced a new line of Vi sual Communication & Presentation Products Specialty Tubing Stands & Devices. Testrite recently installed a Mazak 1,000 watt laser cutter and can now provide custom bases, logos, plaques, toppers etc., from digital files, without costly tooling or set up charges. For more information, and a Testrite’s laser cutting Brand-a-Stand™ idea guide, contact Testrite Visual Products, Inc., 216 South Newman St., Hackensack, New Jersey 07601; (Tel.) 201-543-0240, 888-873-2735; (Fax) 201-543-2195; (Web Site) www.testrite.com.
Amko Displays Corp. is a China Direct Manufacturer of p.o.p. light boxes. It designs and produces custom light boxes, as well as metal and plastic displays. For more information, contact Amko Displays Corp., 4 Barrett Ave., Moonachie, NJ 07074, (Tel.) 800-503-7199; (Web Site) www.amkodisplays.com.
Above All Advertising, Inc., has introduced Aire Vue™ Inflatable displays. This patent pending display system incorporates all the benefits of a sign while having all the attributes of a light weight, portable inflatable. The Aire Vue™ comes in 2 sizes and can be ordered with a full printed cover, and with printed panels. The Aire Vue™ is great for use at store fronts, on the top of vehicles, at shopping centers, etc. For more information, contact Above All Advertising, 9080 Activity Rd, San Diego, CA 92126; (Tel.) 866-552-2683 (Web) www.abovealladvertising.
ZipCast is on the cutting edge of technology outpacing the competition in building a multi-cultural digital advertising network. ZipCast provides strategic advertising screen placements in restaurants, taxis, banks, supermarkets and other high-traffic locations. ZipCast enables clients to target and reach their customers, improve brand equity and increase ROI. Campaigns are easily updated. With ZipCast, marketers can update and manage content and creative in real time by location, by demographics, by day part and by specific network. For more information, contact ZipCast, 510 Bering Drive #455, Houston, TX 77057; (Tel.) 713-953-7200; (Fax) 713-266-0124; (Web Site) www.zip-cast.com.
Sterling Promotional Corp.
Hanson Industries offers custom pole hugger signs which attract attention in and near retail stores. The signs are printed on durable 3/16" (4 MM) White Coroplast. They can be custom cut to any shape or size. The signs come with pre-cut holes and cable ties for easy installation. The signs are economical and cost effective, even for low quantity runs. For more information contact Hanson Industries, 4401 Quebec Ave. North, New Hope, MN 55428; (Tel.) 763-533-0385; (Fax) 763-533-0496, 800-856-0813; (Web Site) www.signline.com.
Clip Strip Corp. offers a wide variety of sign holders to display signs, cards, or shelf talkers at retail. Various styles offered are for shelf/counter top, shelf edge, flat surfaces and wire fixtures. Signs display in the flag position. The sign holder shown snaps into various types of price channel strips. It holds signs stock to .080. For more information, contact Clip Strip Corp., 343 South River St., Hackensack, NJ 07601; (Tel.) 1-800-4-Clipstrip; (Fax) 201-342-1438; (Web Site) www.clipstrip.com.
Joseph Struhl Company
Focus offers the Go Green OpticLED display. The battery operated display has an infrared motion sensor device that allows the light to be factory programmed to become active with on demand timing. The technology operates on batteries, which can last for six months. Technology applications can be used in molded substrates for table tents and back bar applications. Molded vacuum trays can also have the technology built into the tray presentation. For more information, contact Focus Packaging and Display Group, 10328 Highlands West Drive, Escondido, CA 92029; (Tel.) 858–695 3353; (Web Site) www.focuspackaging.com
Fastrak North America offers a range of 7” to 40” LCDs integrated with a solid-state video player that is easily updated via CompactFlash storage media. These affordable all-in-one display units with integrated speakers plug-and-play right from the box; no Internet or network connection is required. Content preparation is as easy as dragging and dropping audio, video, and image files onto a CompactFlash Memory Card. For more information, contact Fastrak Retail North America, 11508-H Providence Rd. #204, Charlotte, NC 28173;(Tel) 704-998-3565; (Web Site) fastrakretail.com.
MDI has introduced the LED Collection: a line of environmentally friendly, ultra-slim signage. The LED Collection is built using low voltage, environmentally-friendly LED lights. They use 50 to 75% less energy than fluorescent-based light boxes - and last up to five times longer. Other benefits to the environment include the fact that the LED Collection contains no mercury. The LED Collection 5000k color temperature accurately highlights graphics. MDI carries two versions of the LED Collection: an off-the-shelf variety with standard sizing, and a custom format to create virtually any size. For more information, contact MDI, 38271 W Twelve Mile Road, Farmington Hills, MI 48331; (Tel.) 248-553-1900 (Web Site) www.mdiworldwide.com.
Merchandising Inventives offers clear suction cups for attaching banners and p.o.p. signs to windows. The suction cups are 1 3/4" in diameter and come with either a clear, white or black clip which attaches to either Aluminum or Snap Lock Banners. These suction cup clips allow for easy mounting to any window or glass surfaces. For more information, contact Merchandising Inventives, 1177 Corporate Grove Drive, Buffalo Grove, IL 60089 Tel. 800-367-5653 Fax: 847-499-3005; (Web Site) www.merchinv.com.
T.M. Shea Products, offers the POG overhead sign system to improve the visual appeal of retail displays. The POG system helps shoppers locate products faster. A combination of POG overhead signs and category arc arms creates a “store-within-a-store,” upscale appeal that can include lifestyle imagery and brand graphics. The System is low cost and easy to install. For more information, contact T.M. Shea Products, 984 Livernois Rd., Troy, MI 48083; (Tel.) 248-589-3272, 800-992-5233; (Web) www.tmshea.com.
Orbus Inc., has introduced “Orbital Express” Twist & Lock Truss Kits, which require no tools for set up. Orbus offers more than 41 kits for a variety of booth sizes and configurations, including 10'x10', 10' x 20' and 20'x 20' designs. A full line of accessories are available including lcd & plasma screen mounting brackets, laminated tabletops, straight or curved shelving, and clamp on literature racks. For more information, contact Orbus Inc., 380 Veterans Parkway, Bolingbrook IL 60440; (Tel.) 630-226-1155; (Web Site) www.orbusinc.com.
Procter & Gamble wanted its presence at the World Congress of Dermatology in Buenos Aires, Argentina to bring to life their expertise in beauty, technology and innovation. Inter-Global Exhibitions, an Englewood, CO-based exhibit firm, collaborated with P&G’s agency design partner, Anthem Worldwide, Cincinnati, OH to develop the theme “Beauty on the Outside, Innovation Within.” Designed as a three-part experience, visitors to the 3,000 sq. ft. exhibit were immersed in the Pre-Show Gallery that included Beauty Interactive Stations featuring P&G’s beauty products. Each station was staffed by consultants who explained the science of P&G Beauty’s innovation. Semi-transparent wall panels separated the Pre-Show Gallery from the Theater in the center of the exhibit, which had seating for 50 with plasma monitors that created a video wall landscape to further position P&G Beauty as the leader in delivering meaningful consumer benefits. Upon exit, guests passed the gift bar, where they received full-size gift products. “It was incredible to see the new P&G Beauty Equity come to life for the first time in a medium, such as this at the WCD,” said Beth Harlor, Principal Design Manager, Beauty & Health, Procter & Gamble Co.
Media giant NBC Universal used this exhibit at the recent CES Show.The exhibit, which featured a broadcasting studio, presented various NBC properties, including iVillage, CNBC and SciFi channel in one space. The exhibit also featured special kiosks from Mediaport. The kiosks enabled CES attendees to download popular NBC programs such as 30 Rock, Project Runway and 12 Corazones from one of the many Mediaport kiosks located throughout NBC Universal’s CES booth. “Mediaport is helping us reach out to the digital savvy community. The company’s kiosks are providing the perfect channel for us to reach and influence new target markets,” said Frank Radice, Exec. V.P. at NBC.
Testrite Visual Products, Inc., offers this Fabric Graphic Faces exhibit system. The system features graphics attached to Testrite’s Presto™ Pop-Up exhibit frame with Hook & Loop. No magnets are involved. The graphic faces are interchangeable. The display features 720 dpi Dye Sub Printing on a “wrinkle free” stretch fabric. For more information, contact, Testrite Visual Products, 216 South Newman Street, Hackensack, NJ 07601; (Tel) 888-873-2735; (Web) www.testrite.com.
Gatorade Events Launches G2 Lifestyle Beverage
Gatorade Co. is supporting the launch of G2, a new low-calorie lifestyle beverage, with an integrated marketing campaign.
Yankee shortstop, Derek Jeter provided a sneak peek of the G2 television commercial against a giant backdrop in New York City’s Herald Square, which brought the creative treatment from the commercial to life. Over the course of a week, the backdrop -- a brick wall and sidewalk, was gradually transformed into a baseball field, covered with real turf and infield dirt.
Passersby were encouraged to visit www.drinkG2.com to learn more about G2.
Alpha Multimedia Launches Kiosk Network
Alpha Multimedia, has launched a network of kiosks designed to provide high speed internet access, emails and games for a fee.
The kiosks are placed in high traffic locations including shopping malls, airports, hotels, and colleges/universities. The digital advertising possibilities, generated by the second screen, provides advertisers with a unique opportunity to reach their target market.
The holographic-like 3D images originally produced in 3D or converted from existing visual content using Alpha’s professional 3D software attract attention. With Alpha Multimedia's kiosks, advertisers can accurately determine their customers by demographic including ethnic, age, income etc.
For more information about the network, contact Alpha Multimedia, 6295 Shawson Drive, Unit 2, Mississauga, Ontario L5T 1H4; (Tel.) 1-877-ALPHA-27; (Web Site) www.alphamultimedia.info.
PlasMedia Deploys Ad Network With DynaScan 360° LED Video Displays.
DynaScan Technology’s DynaScan 360° LED video displays are being utilized for a national mall network in conjunction with PlasMedia Productions, Helius Inc., and Internet Connectivity Group.
PlasMedia clients will have the opportunity to advertise using DynaScan’s innovative technology. Each DynaScan will be connected to a cellular network using Internet Connectivity Group (ICG) equipment, and content will be delivered by a Helius SST-Mi digital signage player.
For more information, contact PlasMedia Productions, (Tel.) 816-777-0353 (Web) www.plasmediaproductions.com.
Clontarf Irish Whiskey Launches Campaign
Castle Brands has launched a new marketing campaign for its Clontarf Irish Whiskey brand.
The name “Clontarf” refers to the famous battle at which High King Brian Boru drove foreign invaders from Ireland’s shores. Although the new packaging gives a nod to history, Clontarf Irish Whiskey’s vision is to the future. Along with its new look, Clontarf Irish Whiskey is also getting an edgy marketing campaign.
“THE NEW IRISH” is the brands new tagline, and the campaign puts a youthful, light-hearted spin on traditional Irish phrases.
“The first of the millennial generation (those born between 1980 and 2000) are in their late twenties now. Irish whiskey, with its very approachable flavor profile, is new again,” said Roseann Sessa, V.P. Marketing for Castle Brands. “Clontarf is not their father's whiskey. The brand was ‘born’ in 1998 and is therefore itself part of the millennial generation.”
Pyramid Sandwich Board Attracts Attention
Pyramid Brewing Co. is using this Sandwich Board for marketing on-premise. The Sandwich board features two framed chalkboards with a printed wooden header. Hinged at the top, the sandwich board can easily be displayed in a vestibule or on a sidewalk.
This Pyramid Sandwich Board was created by Heritage Sign & Display, 344 Industrial Road, Nesquehoning, PA 18240; (Tel) 570-645-8701; (Web) www.popsigns.com.
Principal Financial Runs Baseball Promo.
The Principal Financial Group and its title sponsorship of the Principal Financial Group Family Fun Fest have made an indelible mark on the world of minor league baseball with the world's largest traveling celebration of baseball.
“The Principal Financial Group Family Fun Fest is the most ambitious event ever orchestrated on the national level in support of minor league baseball,” said Steve Whitty, V.P., Marketing, Principal Financial Group. “The event reaches our target market of growing businesses and the employees who work for them.”
Open three hours before each game, the Principal Financial Family Fun Fest features more than 20 baseball themed attractions, including giant slides, bounce houses, a “Rookie Zone” for younger fans, a minor league baseball museum, and an Xbox 360 Home Run Derby Video Game Trailer.
Office Depot Promotion Offers Roush Mustang
Office Depot, the official office products partner of NASCAR, recently offered fans an opportunity to win a one-of-a-kind Roush Stage 3 Mustang as part of its “Worklife Rewards Sweepstakes.” The car has a special paint scheme that includes the signatures of both Carl Edwards, driver of the No. 99 Office Depot race car, and Jack Roush, co-owner of Roush Fenway Racing.
The “Worklife Rewards™ Sweepstakes” was part of the Office Depot Worklife Rewards program which provides loyal customers with valuable benefits. Worklife Rewards members were automatically entered into the sweepstakes anytime they made a purchase using their Worklife Rewards card.
“This car is hand-crafted to offer the driver the ultimate driving experience,” said Jack Roush. “Roush Performance Mustangs are among the best cars on the road.”
Nivea Displaying Portable Branded Environments
NIVEA wanted to connect with its customers via customer service booths to deliver NIVEA samples
For the campaign, Nivea needed a lightweight structure with a large footprint, easy to assemble and transport, with the ability to pack flat in wheeled cases. Nivea also needed product display areas and counter space for customer interaction.
Exhibitree Display Services created this solution using the SOLO System from Globotech Displays, based in San Diego, CA, (www.globotechdisplays.com). The modular display system provided for a versatile environment, easy to adapt to the different target locations. Full wrap graphics completely branded the displays with NIVEA’s logos and lifestyle images.
Free Poster Of Racing Driver Danica Patrick Distributed At 7-Eleven
7-Eleven stores offered a free poster featuring Andretti Green Racing's Danica Patrick as seen in Sports Illustrated's annual Swimsuit issue.
Participating 7-Eleven stores featured a special display including the SI magazine issue and copies of a poster of IndyCar Series driver Danica Patrick. The 11" x 14" poster depicts Danica as seen in the four-page spread of her appearance in the Swimsuit issue.
Skechers To Launch BEBE SPORT Footwear
SKECHERS USA has signed a licensing agreement with bebe stores, inc. to market BEBE SPORT women’s footwear. The BEBE SPORT footwear launch will be supported by a campaign featuring actress Eva Longoria, the current face of BEBE SPORT.
The BEBE SPORT footwear collection is designed to appeal to the hip, sophisticated, woman who wants to look sporty and sensual. BEBE SPORT footwear will be available at BEBE SPORT stores, department stores, multi-branded footwear specialty chains and upscale footwear specialty boutiques.
“Bebe has an excellent reputation thanks to their approach of designing sophisticated yet sexy apparel to the 21- to 35-year-old woman,” said Michael Greenberg, President, SKECHERS. “They have built a store base of more than 280 locations and are broadening their scope with brand extensions.”
Virgin Atlantic Airways Launches Experiential Marketing Campaign
Virgin Atlantic Airways has launched its new US marketing campaign, ‘Love from Above.’
Developed with Virgin Atlantic Airways’ agency of record, McKinney, the campaign featured a 2-week experiential launch that brought the in-flight experience to the ground. London landmarks were dramatically projected throughout the skylines of major U.S. cities inviting viewers to visit the ‘LoveFromAbove’, Web Site,which is accessible by any cell phone or smart device equipped with an internet browser.
Streetblimps Launches Non-Skid Sidewalk Decals
Streetblimps has introduced decals for floors, sidewalks, streets and nearly any other interior or exterior surface that are guaranteed non-skid and remove with no residue.
“We are so confident in the safety of our decals, that we indemnify our clients with $6 million in insurance coverage for every campaign,” said Streetblimps President Doug Frantin.
The color printing, done in Streetblimps own production facility, holds up to severe weather and high traffic.
For more information, contact Streetblimps, Inc., 465 Endo Blvd., Garden City, NY 11530; (Tel) 516-832-8323; (Web Site) www.streetblimps.com.
Flying Pig Airplane Promotes Capital One’s Money Market Account
Capital One Financial sent pigs into flight to make a point about its new Rewards Money Market account that earns consumers travel miles for saving money instead of spending it. The commercial jet, a Skybus Airlines Airbus A319 featuring giant flying pigs on the exterior, will travel across the country for the next six months as a larger-than-life reminder that smart saving (putting your pennies in a Capital One Rewards Money Market account instead of a piggy bank) can really take you places.
The Capital One flying pig plane features six giant flying pig illustrations, adorned with bomber jackets, scarves and aviator goggles. Each of the pigs is approximately 10 feet high with a wingspan of 13 feet.
Flights on the Capital One Rewards Money Market pig plane will be available to the public on regularly scheduled Skybus Airline routes.
Clearr Corp. will be showing The TriAd H extreme-horizontal 3-message display, which comes in three standard sizes ranging from l4 3/8" x 72" to 24" x l20". Custom sizes are also available. With its ‘wave’ transition and the ability to showcase three messages in the space of one, TriAd H is an attention grabber. To learn more about this display, contact Andy Steinfeldt at Global Shop, Booth 5812 , or call 763-398-5400.
Testrite Visual Products, Inc. will be showing a new line of Visual Communication & Presentation Products, Specialty Tubing Stands & Devices. Testrite recently installed a Mazak 1,000 watt laser cutter and can now provide custom bases, logos, plaques, toppers etc., from digital files, without costly tooling or set up charges. To learn more about this line of visual communications products and Testrite’s custom fabrication capabilities, contact Larry Rubin at Global Shop, Booth 3827 ,or call 201-543-0240.
Pinquist Tool & Die will be showing this upscale, 6 ft. - 9 ft. powder coated metal stand to display a 4 foot silk banner. It was designed to showcase l2 - 56 cascading cases of wine, cut flowers and a banner for Barnard Griffin Wines which communicates the “Tulip Label” branding. The unit conveys an elegant look and feel of fashion while adding interest and appeal to the wine aisle. To learn more about this display, contact Candace Oshinsky at Global Shop, Booth 373l; or call 800-752-04l4.
Proprint Services Inc., will be showing this large floor display accurately depicting a hockey scene played over and over everyday in Canada. The three dimensional piece is printed full color, mounted to board and diecut and glued to the shape of a hocky bench filled with players. This eye-catching piece will score big with consumers when matched up with all the other materials produced for this promotion for Kraft Canada, including basewrap, header cards, and smaller displays. To learn more about this promotion contact Marc Salsky at Global Shop, Booth 1905; or call 888-776-7768, x246.
Sterling Promotional Corp. will be showing this Cruzan Rum Key West Sloop which attracts attention and appeals to the free-spirit of the Cruzan Rum consumer. The unit which is more than three feet tall is also being used as a window display and as a back-bar display on premise. To learn more about this display, contact Steve Linder at Global Shop, Booth 2009; or call 9l4-939-3535.
TM Shea Products will be showing its newest DVD/CD/Video Games Display. The unit offers an optional theft resistant pocket that deters multiple simultaneous game extractions from the display while still being easy to shop and load. To learn more about this display contact Tom Shea at Global Shop, Booth 6818, or call 800-992-5233.
Neo Tech Industries will be showing its state of the art portable display systems featuring indoor/outdoor banner stands. All product assembled with drastic quality control procedure and well tested in the market. To learn more about this product at Global Shop contact Sammy Lee, Booth 1207; or call 905-474-2428.
DSA/Phototech will be showing this LED Edgelit Lightbox which is less than l" thick and is an energy efficient “Green” product. It draws one half to one third the energy of fluorescent backlit light boxes. LED lamps last up to l00,000 hours. Custom sizes up to 48" x 96" are available. To learn more about this display, contact Bob Riley, Booth 5l08; or call 310-537-5000.
POPCO will be showing the NX Snaprail, which may be used to hang wide format signage up to .080" thick. The Snaprail is stocked in standard lengths up to 72" in clear or silver and also may be cut to custom lengths. The Snaprail offers a quick-change locking feature which allows signs to be changed easily without tools. A second Snaprail may be used along the bottom of the sign, keeping signage from curling and creating a framed look. Black or clear accessories are available. To learn more about the NX Snaprail, contact Stuart Wear at Global Shop, Booth 2915, or call 952-352-0887.
Armstrong/Alar will be showing a line of chains of all types, large and small, in bulk or cut lengths, for sign hanging or other display needs. Armstrong/Alar offers quick turnaround time on producing chain kits for the P.O.P industry. The chain kit includes chain, S hooks, ceiling hanging hardware, or any other components the job may call for. For more information, contact Allen Green, Booth 5938, or call 800-927-8549.
Amko Displays Corp. will be showing a variety of point-of-purchase and store fixture products, including metal fixtures, gridwall, display hooks, showcases and an attention getting light panel. Amko Display, which has offices in Moonachie, NJ, has manufacturing facilities in China and Korea. To learn more about Amko Display’s point-of-purchase lightpanels, display and fixture products, contact Andy Lee at Global Shop, Booth 6021, or call 201-470-7199.
Honda & Acura Cargo Tray Displays. These displays were developed to promote the sales of cargo trays for Honda and Acura. The "spilled paint" was simulated in a way that could economically be mass produced to provide a compelling image for the displays. Created by RP Creative Display Inc.,17865 Sky Park Circle, Suite H, Irvine, CA 92614.
Captain Morgan Rotating Globe Sign. Diageo wanted a standout POS piece that would attract attention and support the “Great taste of Captain & Cola” promotional theme. This rotating sign boosts awareness of the theme with a compelling combination of light and motion. Created by Everbrite, LLC., 4949 South 110th Street, Greenfield, WI 53228.
This shelf signage system consists of a Wobbler with a unique twist to it. The twist makes it viewable from either side by the consumer as they walk down the aisle. The Wobbler is in full color, litho printed then die cut to shape. It has a bounce to it that draws the consumer's eye to the shelf. These wobblers are custom made to any shape and are an inexpensive method to get the message out on the shelf. For more information, contact Proprint Services, Inc., 5621 Finch Avenue East, Suite 5, Toronto, Ont. MlB 2T9; www.proprintservices.com.
Fastrak Retail creates interactive media experiences for the shelf-edge where 85% of purchase decisions are made. Fastrak combines retail design and store planning knowledge with brand marketing, software development, and technology to ensure successful, well integrated products and services. It strives to blend technology into the natural shopping experience while utilizing the latest design and merchandising techniques. It offers a full range of retail-ready, stand-alone or network-ready, small to large formats digital screen technologies. For more information, contact Fastrak Retail North America, 11508 Providence Rd., Charlotte, NC 28277; www.fastrakretail.com.
FLEXcon Company, Inc. offers its Shelf-ART® for the shelf rail which includes bold promotional graphics. With FLEXcon's patent-pending system, the shelf surface itself can be employed to grab the attention of the consumer. The Shelf-ART® system also protects the brand from a competitor's use of the shelf space. It is designed to adhere to standard shelf surfaces and a combination of base film and overlaminate provides a system resistant to product contents and is durable for the retail environment. It will last the life of the promotion and remove cleanly. For more information, contact FLEXcon Company, Inc., 1 FLEXcon Industrial Park, Spencer, MA 01562-2642; www.flexcon.com.
T.M. Shea Products has introduced POPOUTS and POPUPS, for point-of-purchase advertising that stands out at the shelf. These colorful signage products, which literally popout from store shelving make it easier for customers to find what they are looking for, which leads to increased sales. This sign system is economical and easy to install. For more information, contact T.M. Shea Products, 984 Livernois Rd., Troy, MI 48083; www.tmshea.com.
Red Man Smokeless Tobacco Launch
Swedish Match extended its Red Man brand and launched the new product with this Red Man Mirror Display. The image of the can, which features a raised relief imprint, was very important in the marketing strategy, so that this mirror which strongly replicates the image, was one of the items chosen as P.O.P for the launch. The promotion campaign featured l0,000 displays which were distributed to smoke shops, convenience stores and retail stores. A CNC cut screen printed mirror was used to replicate the can lid. The Red Man Smokeless Tobacco Mirror was created by Heritage Sign and Display, Inc., 344 Industrial Road, Nesquehoning, PA 18240.
Hunter Fan Permalife Display
This display was designed for the Hunter Fan Company. The unit, named the Twin Pack Display, features two Hunter Fan air purifiers. The customer is encouraged to purchase two units so that they can be placed in multiple environments. The display created a strong presence for Hunter Fan Company and achieved increased sales at Sams Club. The unit measures 27"h x 43"w x l2" d and weighs a surprisingly light 22 lbs. The Hunter Fan Permalife Display was created by New Business Solutions, Inc.,1F Enterprise Pl. Hicksville, New York 11801.
Cash Register Display For Wal-Mart
This innovative display is about 2 feet tall by 5 inches square, and wraps around the pole that shields the wires powering each cash register. The display creates a unified home for a collection of financial service products, such as credit cards and product care plans. It also creates a tidy, uniform look at check out lanes. With an average of 22 pole fixtures per store, a significant number of units that had to be manufactured, shipped and installed. The MCI team recommended a lightweight and durable, high-impact polystyrene structure with a removable back panel for easy installation. The Wal-Mart Cash Register Display was created by Marketing Communications Inc., 950 Visibility Dr. NW, Suite A, Comstock Park, MI 49321.
Monroe International Neon Sign
This neon electric sign with coordinated neon yellow color was designed to identify the brand. Backlite was added to enhance the printed graphic. The sign offers the option to independently light the exterior neon or an interior flash option is included. The neon display is housed in an injection molded frame. The objective was to create a unique branded sign which could be used for six different Monroe brands for dealer locations in the US and Canadian markets. The design selected was included in the dealer program to be positioned as needed and for window placement. The Monroe International Neon Sign was created by Focus Display Group, 10328 Highlands West Drive, Escondido, CA 92029.
Eco Systems Sustainable Exhibits, Inc. offers a green-built portable-modular exhibit system, developed with environmentally responsible materials benchmarked to the Leadership in Energy and Environmental Design (LEED) Green Building Rating System of the U.S. Green Building Council.Eco Systems are built using a variety of materials derived from recycled content, rapidly renewable materials, and recyclable materials. The 10' Curve Graphic Breeze features a self locking aluminum frame. For more information, contact Eco Systems Sustainable Exhibits, 2356 Turner Ave. NW, Suite A, Grand Rapids, MI 49544.
Xtra Lite Display Systems offers the MXF Trade Show display system, which offers easy change graphics, combined with the XtraFlex “Easy Connect System.” The display system, backed by a lifetime repair and replace warranty provides great durability and flexibility. A simple 2 Graphic Display with header provides a large graphics area in a configuration that ships and sets up easily. For more information, contact Xtra Lite Display Systems, 501 E. HWY 13 #110, Burnsville, MN 55337.
Red Exhibits, Inc., offers the Soft Wall fabric Pop-Up display. Soft Wall is a vibrant, ultra lightweight display featuring a single tension fabric graphic structure. Soft Wall graphics are lighter, more durable and less expensive than traditional graphics. Single or double sided presentations are offered with or without end caps. Set up is fast because the graphic travels pre-installed on the frame. There is no need to remove the graphics between uses. The display just collapses into a lightweight carry bag. A Soft Wall Straight Fame and a Soft Wall Curved Frame are available. For more information, contact Red Exhibits, Inc., LBC Ontario Business Center, 820 S. Rockefeller Ave., Ontario, CA 91761.
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