Brown Forman Displays Tequila el Jimador
Brown-Forman is promoting Tequila el Jimador with a “100% Agave, 100% Real” campaign created by AOR Draftfcb Chicago, in conjunction with Draftfcb Mexico City. The campaign delivers the primary brand message: “el Jimador is the most authentic tequila celebration.” This authenticity is brought to life through a visual of a Mexican wood carving that illustrates the brand story and is a tapestry of icons and symbols that relate to el Jimador's history, production process and tequila celebration. The bilingual campaign includes television, print, and special point-of-purchase displays that feature real agave plants to drive home the fact that Tequila el Jimador is made with 100% real agave.
Mercedes Opens Mercedes-AMG Performance Centers
Mercedes has opened Mercedes-AMG performance centers in top Mercedes dealerships across the country. Mercedes-Benz and AMG have a long history deeply rooted in high-speed performance racing cars. The AMG brand, “Designed for the racetrack, Ready for the roadway,” still is the performance division for Mercedes, and raises the bar on luxury vehicle standards.
Recently, the exhibit and retail experience company MC2, Inc., (www.mc-2online.com), headquartered in Chestnut Ridge, NY, was tasked by Mercedes-Benz to design, fabricate, and install 30 state-of-the-art performance centers at high-end Mercedes dealerships throughout the U.S. The goal was to provide each client with a customized retail experience reflective of the luxury brand.
To achieve a unique, individual sales experience, MC2 created separate platform displays for each car model so as to achieve a one-on-one, uninterrupted time between the sales representative and customer. To engage customers and convey the luxury brands' high-speed performance attributes before stepping into the car, MC2 integrated modern design elements with new technology such as LCD screens placed within sleek, branded panels accented with large graphics of AMG vehicles as racing cars on the road. The result is a hands-on experience where customers have the luxury of an undivided sales experience.
Walmart Adds ‘KISS Korner’ For Release Of SONIC BOOM
KISS fans can now visit Walmart stores’ “Kiss Korners” in the Electronics departments for KISS T-shirts, limited edition KISS M&M candies, and even KISS Mr. Potato Head spuds of all four band members. The exclusive KISS CD/DVD package, SONIC BOOM, and KISS kollectibles will be available in all Walmart stores nationwide.
“To complement this highly-anticipated music release, we are excited to bring a unique store experience with KISS merchandise at an unbeatable value for fans of all ages,” said Greg Hall, vice president of Media Services, Walmart U.S.
SONIC BOOM is KISS' first new album in 11 years. The eleven-track CD is part of a three-disc set that also features a completely re-recorded greatest hits CD and a live DVD shot during the band's recent, KISS ALIVE 35 tour.
Optek Music System Displays Fretlight Guitar
Optek Music Systems is offering point-of-purchase displays to dealers’ stores designed to educate potential customers about the Fretlight guitar. The Fretlight’s patented LED learning system embedded in the neck provides a comprehensive visual experience that makes learning to play the guitar quick and easy.
Rusty Shaffer, President of Optek Music Systems, said, “The new POP display provides a visual interpretation of the Fretlight learning system. We anticipate that the new POP display will get customers talking and asking questions about Fretlight.”
The Fretlight guitar’s embedded LED lights show the player exactly where to place their fingers to play chords, scales, songs, solos and more.The Fretlight works with PC and Mac software.
GNC Promotes ‘Ride Across America’ To Raise Money For MS
GNC recently sponsored Phil Keoghan’s ‘Ride Across America’ to help raise money for the National Multiple Sclerosis Society. By leveraging its domestic store base of some 3,800 locations, GNC was able to bring the MS story to health-conscious consumers around the country.
Keoghan, host of the “The Amazing Race” on CBS, volunteered his time and energy in riding his bike 100 miles a day on a 3,500-mile journey across America. Tom Dowd, Exec. V.P., Stores, for GNC, said, “I am impressed with the commitment of GNC customers to put their hard-earned money on the line to support the National MS Society. We're also delighted with the number of people who were inspired to start exercising after following Phil and hearing about his cross-country ride through GNC's communications.”
P.O.S. materials were used in GNC stores to support the effort.
BULBRITE Promotes Energy Efficient Light Bulbs
BULBRITE recently partnered with ENERGY STAR® and the NYSERDA (New York State Energy Research and Development Association) program to promote energy efficient products throughout the state of New York.
BULBRITE offered ENERGY STAR®-approved compact fluorescents to its distributors throughout New York at deeply discounted prices. With each order, educational pamphlets, as well as counter mats (made from recycled materials), were included, promoting the many benefits of energy saving light bulbs. By offering discounted prices, as well as providing educational material, BULBRITE distributors are promoting energy efficiency while passing along the savings to the consumers.
Through this promotion, BULBRITE distributed 35,000 ENERGY STAR®-approved compact fluorescents and saved 20 million kilowatt hours over the life of the bulbs.
Coca-Cola Runs ‘Ingles sin Barreras’ Promo
Coca-Cola is rolling out new marketing programs to help Hispanics fulfill their dream of learning English. Reinaldo Padua, Assistant V.P., Hispanic Marketing, Coca-Cola, said, “With this new marketing and promotional programs, we are inviting Hispanic consumers to open a Coke and open happiness.”
Coca-Cola is creating an exclusive partnership with Lexicon Marketing, the marketer of Inglés sin Barreras, the bestselling video-based English learning program in the U.S. Coca-Cola will feature in-store promotions that provide consumers with opportunities to obtain English learning premiums such as bilingual English-Spanish mini-dictionaries and a special DVD lesson from the Inglés sin Barreras collection. The program will be rolled out to more than 11,000 convenience and grocery stores in Hispanic areas across the country.
Maria Sharapova Debuts Signature Collection By Cole Haan In NYC
Tennis star Maria Sharapova recently unveiled her Maria Sharapova by Cole Haan collection of handbags and footwear at Rockefeller Center in New York City.
Sharapova's on-the-go, international lifestyle inspired this chic collection and she infused aspects of her playful personality into every detail of the line from the polished buckles of the shoes, to the leather wrapped chain straps of the handbags.
Cargill & Kraft’s A.1. Steak Sauce Run Joint Promotion
Cargill’s ground beef products recently partnered with Kraft Foods’ A.1. Steak Sauce. Elizabeth Gutschenritter, Cargill Brand Manager, said, “Cargill’s promotional partnership opportunities help place brands such as A.1. Steak Sauce in one of the most coveted, high-traffic retail grocery positions available, the fresh meat case.”
Christie Crouch, Brand Manager, Kraft Foods, said, "The promotion is a win-win for both Kraft Foods and Cargill, and the supporting resources give retailers useful tools for enhancing the value proposition for shoppers.”
A coupon on ground beef packages offered $1 off A.1. Steak Sauce with purchase of the ground beef. The promotion also included recipe cards with mouthwatering burger creations - each including A.1. Steak Sauce - displayed at the ground beef case.
The promotion was supported with T-stand posters, 90-degree signs, as well as A.1. product displays located in the meat department.
Freson Market Opens Old-World Inspired Prototype Store
Freson Market Ltd., a Canadian supermarket chain, has opened an old-world inspired prototype store, designed by CBX, a New York City-based retail design agency. Joseph Bona, president of CBX’s retail division, said, “Our objective was to capitalize on Freson’s heritage by making sure customers could sense the family’s presence in their local store,” he said.
The design achieved that goal in several ways. First, the revamped logo has an added tagline, which reads: “Serving the community proudly since 1955. Freson’s signature burgundy color is complemented in the produce department by warm woods found in loose tables and barrel-style fixtures and in an open ceiling truss system. Department signage applied to soffits and walls is designed to recall earlier times with a hand-painted, gold-leaf embellished look. Other solid-looking materials such as the brick used in the deli department further suggest personalized permanence.
Publix’s Natural & Organic Shelf Tags Make Shopping Easier
Publix has introduced a unique shelf tag program to highlight natural, organic and earth-friendly products. The tags are tan-colored and some feature an information icon making product selection easier.
The three shelf tags include: Organic - An information icon located at the bottom right-hand corner of the tag denotes “USDA Organic,” which means the item contains 95 - 100% organic ingredients. Made with Organic Ingredients - An information icon denotes “Made with Organic Ingredients,” which means the item is made with 70-94% organic ingredients. Natural or earth-friendly - The tag is meant to inform customers the item is minimally processed, contains no artificial colors, flavors, or preservatives, or the item is produced in a way that minimizes any negative impact on the environment. “The tan shelf tags allow customers to easily identify natural or organic products, rather than having to look at the details of the product label itself,” said Maria Brous, Publix.
Pizza Hut Debuts Brand New Look
Pizza Hut has unveiled a more contemporary look and improved customer experience with the opening of newly designed restaurants in Jacksonville, FL.
“With the introduction of Tuscani Pastas last year and the expansion of our WingStreet wing concept, there’s a lot more than just pizza at Pizza Hut,” said Pat Murtha, Chief Operating Officer of Pizza Hut. “The contemporary new look of our restaurant reflects our expanding menu, while keeping our overall restaurant feel fresh and contemporary.”
Pizza Patrón Rolls Out New Interior Design
Pizza Patrón has pioneered a new interior design approach for the Latino-influenced pizza chain, which dramatically transforms the existing atmosphere into a warm and inviting food showcase while at the same time creating optimal efficiencies.
Highlights of the new décor include: A photo-based, dimensional menu board system; A reduced lobby footprint to amplify perception of traffic; A custom fabricated community message board to display local activities; A lowered countertop at POS for improved customer interaction; A heated merchandising display case at POS for sights and smells that stimulate the appetite; Expanded kitchen visibility to inspire customer confidence; Pizza cabinet exterior utilized for additional POS marketing; and Strategically positioned track lighting for added warmth.
Andrew Gamm, Director of Brand Development for Pizza Patrón, said, “Our new retail environment improves the store ambiance dramatically and makes for a more enjoyable and memorable guest experience.” Store graphics suggest tempting add-on items with purchases. Freshly baked BreadStix™, QuesoStix™ and Churros are always on display at the front counter.
Rosetta Stone Products Displays At Office Depot
Rosetta Stone is displaying its language learning solutions at Office Depot locations nationwide. As part of the agreement, Office Depot will have in-store retail exclusivity in the Office Supply Superstore channel.
The Rosetta Stone method is interactive and immersive, teaching communication skills the same way a person’s first language is learned - connecting the language with its meaning, in real life scenarios.
“We are seeing more people looking to take up another language to boost their resume and hiring potential, and Rosetta Stone is a perfect tool for doing just that,” said John Lostroscio, V.P. Merchandising for Office Depot.
“We’re excited to expand and diversify our retail presence with Office Depot,” said Eric Eichmann, COO, Rosetta Stone. “This strategic relationship will allow us to reach the small to mid-size business segment, as well as job hunting consumers.”
Buffalo Wild Wings Runs Promo With Coca-Cola
Buffalo Wild Wings and Coca-Cola recently ran a cross promotion featuring a football challenge that offered a chance to win a trip to a game in Florida and meet and greet players on the field. Large posters were printed full color on glossy stock, and easel cards were mounted and die cut and placed in restaurants to increase awareness of the promotion. These printed pieces were placed in kits and shipped to over 600 locations around the country. The promotion was run by Premiere Global Sports NY. The P.O.P. pieces were created by Proprint Services Inc., of Toronto, Canada.
Pyramid Runs Slickrock ‘Mountain Bike’ Promotion
Pyramid Breweries recently conducted a sweepstakes offering adventure-seekers the chance to win an all-expenses paid trip to Moab, UT, a GT mountain bike, and additional performance gear.
The Pyramid “Win a Slickrock Mountain Bike Expedition” followed the recent roll-out of the brand's new packaging that celebrates the energy and activity in the communities where Pyramid brews, lives and plays everyday.
Consumers could log onto www.PyramidBrew.com/Slickrock for their chance to win a trip for four on a "Best of Moab" guided tour provided by Rim Mountain Bike Tours.
The grand prize package included a trip for winner and three friends to Moab including airfare, lodging and meals, a 2009 GT Marathon Carbon Pro mountain bike, a custom Pyramid Camelbak hydration system, and a custom Pyramid Haywire Hefeweizen bike jersey to outfit the winner on their biking adventure.
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New Retail Stores Connect Consumers With the Best of Microsoft
Microsoft has opened its first retail store in Scottsdale, Arizona. Designed to give shoppers a chance to experience the best of Microsoft and its partners, the store offers customers a select line of laptops, netbooks, all-in-one PCs, Xbox consoles, Windows Mobile phones and one of the largest selections of third-party software titles in any store. “Our customers have told us they want choice, better value and great service when shopping for technology, and that is what we will deliver through our Microsoft stores,” said David Porter, Vice President of Microsoft Retail.
The design of the stores is uniquely Microsoft, with four “zones” that focus on different types of technology experiences. Laptops are on large cedar tables, with seating so shoppers can sit and tinker. The walls are lined with giant LCD screens that envelop the space with landscapes and product images. Below the images, stylish all-in-one PCs are set up with Zunes, Xbox consoles, headphones and widescreen displays, demonstrating how all the items work together to create a multimedia experience. Toward the back of the store are laptop bags and an array of software titles. There is a gaming zone featuring a 94-inch widescreen, with seating and an array of controllers to play with. The store design is centered on three core principles: elevating customer choice, providing more value and delivering great service.
GNC Unveils New Retail Environment Offering One-Stop Shopping
GNC has unveiled a new retail experience that will serve as the company’s prototype for the future. The store seeks to transform the brand into the premier health and wellness resource for the entire family. Consumers will experience an entirely new retail environment, including new product categories, a wider array of offerings and a new, modern design.
GNC recently opened the first concept store for this new retail environment in Pittsburgh, and plans to roll it out in other locations throughout the U.S. GNC's new 3,000 sq. ft. location is a one-stop shopping experience offering nearly triple the number of products available in today’s GNC stores, with 1,000 new items. It features a comprehensive portfolio of health, well being and sports nutrition products as well as expanded product offerings in the categories of natural health and healing, probiotics, cleansing, proteins and health and beauty. GNC tapped the retail design firm Arnell to develop the new prototype.
Outwater Plastics
Outwater’s new low cost, energy efficient 120-volt Infinity LED Puck Light is similar in illumination to a 20 watt halogen bulb, yet consumes only 1.4 watts per fixture. Since no transformer is required the Puck Lights can mount and connect up to 100 lights via the attached 3-inch leads with the supplied 18-inch connecting cords. Comprising 7 super high powered, ultra bright individual LED’s in an economical black or white metal housing, which can either be recessed or surface mounted, the LED Puck Light’s bulb life is rated at 50,000 hours. The bulbs are fully dimmable. For more information, contact Outwater Plastics, P.O. Box 500, Bogota, NJ 07603; (Tel) 800-631-8375; (Web site) www.outwater.com
Carmanah Signs has launched a new super slim LED edge-lit Profile light box. The new Profile panel at just 0.4" thick, has one of the slimmest designs on the market. It comes in various stock and custom single sided applications up to 27" x 42", offers bright, even illumination, and durable and lightweight design. For more information, contact Carmanah Signs, Suite 5-6025 12th Street S.E., Calgary, Alberta Canada T2H 2K1; (Tel) 877-673-6226; (Web site) www.carmanahsigns.com
USA Display offers a “lazy susan” spinner display rack. This rack is constructed with eight pegboard panels around a hardwood frame and is available in a variety of heights and widths. It comes with locking casters. Custom signage is available. For more information, contact USA Display, PO Box 1700, Hendersonville, NC 28793, (Tel) 800-633-8241; (Web site) www.leisurecraftinc.com
Testrite Visual Products offers the Brand-A-Stand, an attention-getting sign and literature holder. The Brand-A-Stand can feature custom laser cut headers, logos, bases or other decorative elements for prominent brand identification. For more information, contact Testrite Visual Products, 216 South Newman St., Hackensack, NJ 07601; (Tel) 201-543-0240; (Web site) www.testrite.com
Blue Spark Technologies, a leading supplier of thin, flexible printed battery solutions, and Novalia, a leading designer of printed electronics products, recently signed a joint marketing agreement to launch “Interactive Printed Media”products with applications for P.O.P. displays and packaging. Technologies include programmable chips and conductive inks, used along with traditional graphic inks, and thin, flexible “green” batteries as a primary power source. For more information, visit (Web site) www.bluesparktechnologies.com or (Web site) www.novalia.co.uk
ZeroNine Mfg. provides digital electroluminescent materials. ZeroNine and Printexs teamed up to produce the world’s first one-off digitally printable and customizable illuminating material that can be illuminated, animated, and cut to almost any shape for tradeshow and POP applications. For more information, contact ZeroNine Manufacturing Co., Inc., 1230 Claussen Drive, Woodstock, IL 60098; (Tel) 800-325-0911; (Web site) www.ZeroNine.com
Merchandising Inventives has introduced the 1" Up-Rite Sign and Display Holder Clip, which attaches to any wall or shelf. The 1" Up-Rite Sign Holder comes with a 1-1/4" wide adhesive strip on its base to allow a secure mounting. The FGCH-1 can hold signs up to 1/8" thick. For more information, contact Merchandising Inventives, 1177 Corporate Grove Drive Buffalo Grove, IL 60089; (Tel) 800-367-5653; (Web site) www.merchinv.com
Joseph Struhl Company
Above All Advertising offers rolling snap frames, which have the dual advantage of a snap technology as well as a rolling base. Dual sided snap frames allow for a quick change in the display material. The rolling base, makes it easy for retailers to position the unit wherever desired in their stores. For more information, contact Above All Advertising, 6980 Corte Santa Fe, San Diego, CA 92121; (Tel.) 866-552-2683; (Fax) 858-777-3537; (Web site) www.abovealladvertising.com
Altierre Corp. has introduced Dynamic Messaging, which brings the power of animation to its line of digital tags and signage. This innovation has been made possible thanks to a new display chip created by Altierre. The new chip harnesses proprietary circuits and algorithms to allow information to be flashed on a screen or alternating various screens of information. By providing high-level programmability, the chip has the capability of handling multiple sequences of animation. The chip conserves battery power, allowing Altierre’s display tags to display animation while maintaining their five-year battery life. For more information, visit
(Web site) www.altierre.com
EcoTek Lighting has introduced a unique Arched Graphics Indoor Menu Board with Direct Backlit LED Array technology. The Arched Graphics direct backlit LED menu board provides a contemporary look while allowing graphics to be changed easier than ever before. It provides up to 25% more usable graphics space per square foot of wall than a typical lift-and-drop menu board. For more information, contact Eco Tek Lighting, 26845 Vista Terrace, Lake Forest, CA 92630; (Tel) 800-733-6661; (Web site) www.EcoTekLighting.com
T.M. Shea Corp. offers a patented Swing Strip display system which help products stand out from the shelf. The patented display features a bracket that bolts down securely to the bottom of the shelf. The polypropylene extruded SwingStrip attaches via a metal s-hook and features universal holes for the two inch glass filled nylon pegs. The Swing Strips are offered in various sizes and colors. For more information, contact T.M. Shea Corp., 984 Livernois Rd., Troy, MI 48083; (Tel) 248-589-3272; (Web site) www.tmshea.com
Plastic Power Corp offers the HANGSALL™ double-sided merchandiser system which allows for hanging a variety of size products. The unit is made of injection molded ABS material. An under-shelf mount allows for installation with existing data channels. The unit can be attached to end cap shelf sides and a card holder on top will promote products. For more information, contact Plastic Power Corp., 4046 Tugwell St., Franklin Park, IL 60131; (Web site) www.plasticpower.com
Testrite Visual Products offers Eclipse Tabletop Signholders. The modern, curved metal sign holder protects and draws attention to graphics. The Signholders are available in many different sizes in Satin Silver or Matte Black. For more information, contact Testrite Visual Products, 216 South Newman St., Hackensack, NJ 07601; (Tel) 201-543-0240; (Web site) www.testrite.com
Displays2go has introduced an economic line of multi-panel tradeshow pop-up displays. “These trade show pop-up displays allow for super quick setup,” said Jennifer Rogers, New Product Marketer at Displays2go. “The 7.5' x 7.5' frame is spring-loaded for instantaneous setup and breakdown. What's more, you can leave the stretch graphics on the frame when folded up for storage or transport.” Custom graphics are printed at 180 dpi on fire retardant stretch fabric. The frame weighs only 16.5 lbs. and comes with its own plastic travel case. For more information, visit (Web site) www.displays2go.com
Outwater offers the Foga System, which may be used to construct attractive kiosks for exhibits and displays. The Foga system consists of a vast array of display panels, and aluminum profiles and connectors. For more information, contact Outwater Plastics, P.O. Box 500, Bogota, NJ 07603; (Tel) 800-631-8375; (Web site) www.outwater.com
Save Mart Deploys Devlin Media's Convey-Your-Ad System
Save Mart Supermarkets, a grocery chain based in Modesto, California, is deploying Convey-Your-Ad™, an integrated approach to advertising utilizing the belts at the check stands in their Save Mart, S-Mart Foods, Lucky, and FoodMaxx bannered stores. These new locations will allow marketers to reach consumers in Northern California, and Northern Nevada.
Convey-Your-Ad will be the exclusive advertising agent for all the stores owned and operated by Save Mart Supermarkets. Convey-Your-Ad™ is a distinctive, innovative advertising platform that allows marketers to apply brilliant high-quality graphics to check stand conveyor belts at the grocery store. Devlin Media has developed a proprietary printing application process compatible with commercially available check stands.
John Kelly, V.P., Marketing for Save Mart Supermarkets, said, “The Convey-Your-Ad gives us another opportunity to catch the shopper's eye at the point of purchase.” For more information, visit www.devlinmedia.com.
CatGenie Debuts Cat-vertising Campaign In LA
CatGenie recently partnered with marketing agency, Suite Partners, and Orlando, FL-based Monster Media, to raise awareness for CatGenie, an automatic litter free cat box that flushes waste and cleans itself. Through the use of unexpected graphics and live cats in a 'cat-habitat' storefront window, CatGenie and Monster Media developed the purrfect display to grab the attention of passers-by. The entire display is 30 feet high and 70 feet wide. Steven Yampolsky, President, PetNovations, said, “This unconventional ad that has never been done before and is sure to resonate with consumers.”
New Giving Cart Is Introduced To The Supermarket Industry
Time Domain Corp., the leader in ultra wideband real-time location systems and Klever Marketing, (www.kleverkart.com) have introduced the first installation of Klever's Giving Cart™ System with Time Domain's Precision Location Ultra Wideband System (PLUS®) in The Market, a privately owned Park City, Utah supermarket. This enables retailers to dynamically communicate promotions and advertisements to customers as they shop, optimizing the shopping experience and driving sales.
The system, which includes interactive wireless display units that attach to shopping cart handles, enables The Market to target promotions to shoppers at the point-of-selection. The units are tracked in real-time and automatically alert customers to promotions as they go through the store.
“The combination of our precise PLUS technology with interactive wireless displays brings the internet shopping experience to the traditional brick and mortar retail space,” said Greg Clawson, Sr. VP, Sales & Marketing at Time Domain.
BobCarMedia Offers Mobile Showrooms
BobCarMedia (www.bobcarmedia.com), mobile showrooms are being used by SanDisk, T-Mobile and Comcast to establish highly engaging brand-to-consumer exchanges. BobCar Mobile Showrooms are staffed with expert brand-ambassadors who can educate consumer passers-by about the newest products and technology offered by each company. People are free to test-drive the products in a friendly, non-threatening environment.
BobCarMedia was founded on the principle that a small, eco-friendly, motorized vehicle - that is highly flexible and mobile can transport and present a brand marketer's message in a unique, stimulating manner.
Falling Star Argentine Wine Enters 3L Bag-In-A-Box Category
Falling Star, an Argentine wine imported to the U.S. by Frederick Wildman and Sons, has entered the 3L bag-in-the-box category with two reds and a white-Malbec, Cabernet Sauvignon, and Chardonnay.
The demand for value wines has surged with the recession, according to Wildman. “We saw it necessary to enhance and diversify,” said Francine Kowalsky, Brand Manager for Falling Star, “and took this opportunity to the next level since boxes are gaining in popularity with consumers as screw caps have, in the last few years.”
Dole Juice Launches Hispanic Campaign
Dole Juice is conducting the “Sacondole Jugo a la Vida” campaign to celebrate people who are making the best of life. The brand is joining celebrations throughout Los Angeles to surprise consumers in public venues like parks with family entertainment such as clowns, magicians and face painters.
“This effort builds on our insights into the lives of our Hispanic consumers who place a high value on the moments in life that bring them together,” said Ignacio Sola, a Dole marketing representative. “Whether they are having a family picnic or celebrating a quinceaera, Dole believes that enjoying every moment is what makes a difference!”
Dole will award consumers with juices cash prizes at select retail locations including the chance to win a SUPREME PARTY prize: $400 plus free Dole Juice coupons. In-store P.O.S. materials promote the cash prize campaign.
Glenlivet Offers Golf Trip To Scotland
The Glenlivet, the number-one selling single malt Scotch whisky in the U.S., kicked off whisky season with online golf destination World Golf Tour (WGT) by hosting The Glenlivet Whisky Season Open. Free to enter, The Glenlivet Whisky Season Open will be hosted on the virtual version of The Old Course at St. Andrews Links.
Golf and whisky fans may enter The Glenlivet Whisky Season Open by registering and playing one nine-shot challenge on St Andrews Links at wgt.com. Once the challenge has been completed, eligible players will be entered into a sweepstakes to win a vacation for two to Scotland, including a round of golf at St Andrews Links and a private tour of The Glenlivet distillery.
“The Glenlivet and golf have a storied history together, and our partnership with World Golf Tour elevates the way our enthusiasts enjoy these pastimes by creating a unique online experience with the ultimate pay off for the winner,” said Ron Zussman, brand director for The Glenlivet.
Niemann Foods & American Digital Signage Pilot In Store Mobile Messaging Program
American Digital Signage was chosen by retail chain and grocery operator Niemann Foods to provide an integrated digital marketing program wrapping digital signage and mobile text messaging to communicate store announcements and sales promotions to customers for a pilot at their Quincy, Illinois County Market store.
This opt-in service provides instant access to customers, ensuring they never miss an opportunity to save as they are shopping. Consumers are alerted to the free program via the American Digital Signage network LCD monitors located at the check out lanes.
“Retailers are looking for more cost effective means to show value to their customers,” said Drew Bernstein, EVP Sales & Marketing, American Digital Signage. “NFI is taking advantage of the one of the things people carry with them at all times, their mobile phone and informing them as they go through checkout with our digital screens.”
Mallvision360 Digital Network Launched
Access 360 Media has launched Mallvision360 Digital, kicking off with an exclusive, multi-year relationship to provide editorial content and advertising programming for more than 900 screens in the OnSpot Digital Network in 49 Simon Property Group malls across the top 20 DMAs. Mallvision360 Digital will reach an estimated 140 million shoppers monthly. Access 360 Media is integrating the OnSpot Digital Network into Mallvision360 Digital, with programming on the HDTV screens to include lifestyle, entertainment and educational content as well as premium advertising. For more information, visit www.access360media.com.
Pharmavite Launches Digital Signage Program
Pharmavite, a global leader in the dietary supplement industry, has placed LearnSomething’s ShopperAssist(TM) digital signage in aisles and at endcaps in drug store and supermarket chains. From an LCD screen with ten user selectable buttons, shoppers will be able to access brief videos on choosing the right vitamin solutions for everyday dietary needs.
LearnSomething's ShopperAssist allows shoppers to select their area of interest from a menu and view brief multimedia segments by medical experts. Shoppers will be able to select segments on bone & joint help, heart health, women’s health, mood & stress relief, prostate protection and other timely health topics.
Pharmavite’s Chief Customer Officer, Skip Aldridge, said, “Our approach with Nature Made vitamins has always been that our success begins with educating consumers to help them make decisions based on their nutritional needs. We believe ShopperAssist can be an important component of that ongoing initiative.”
SunnyD Samples Smoothies With Flavor Strips
Sunny Delight Beverage Co. wanted consumers to experience the taste of its Smoothies but the problem was that it was not possible to get a refrigerated sample into consumers' hands and mouths. They contracted with First Flavor to use Orange Whirl flavored Peel 'n Taste® strips as an innovating sampling device to generate trial. The dispenser allows customers to sample the SunnyD flavors in the supermarket aisle. The SunnyD Smoothie strips were produced by First Flavor, Inc., 146 Montgomery Ave Bala Cynwyd, PA 19096. (Web site) www.firstflavor.com
Extrude-A-Scent Mouldings
Extrude-A-Sent Mouldings are designed to increase product shelf appeal through the power of scent. There is an unlimited choice of scents available for incorporation into any type of moulding. The product may be used for a variety of flavor and fragrance point-of purchase display applications. Extrude-A-Scent Mouldings are available from Outwater Plastics Industries, 24 River Road Bogota, NJ 07603. (Web site) www.outwater.com
Steep & Brew Gondola Merchandiser
Steep & Brew required a customized modular coffee merchandiser. This display can be knocked down and carried in the back of a salesperson’s vehicle and easily set up. The light-weight concept is attractive and economical with convenient features like a tamper-proof bar across the bulk bins. The Care Fair - Steep & Brew Gondola Merchandiser was created by Hoffman Manufacturing Corp., 5002 Blazing Star Dr., Madison, WI 53718. (Web site) www.hoffmanmc.com
Custom Die Cut Overhead Sign System
Price Chopper Supermarkets are using this extruded Overhead Sign System in the Healthy and Beauty care department. The vibrant colors, impactful imagery, and text make the department very inviting. The upscale look helps draw in more customers and keeps the customers in the aisles longer. This patented Overhead Sign System, which is offered in a variety of extrusion profiles with a variety of mounting hardware options, is available from T.M. Shea Products, 984 Livernois Rd., Troy, MI 48083. (Web site) www.tmsheaproducts.com
Interactive Schlage LiNK Endcap Display
This interactive Schlage LiNK Endcap display for Lowes includes product spinners and an LCD video with push button selection. It features a large back panel to explain features and benefits. Schlage wanted to create an eye-catching endcap display to promote its new LiNK product that educated the consumer, promoted the brand and the interactive feature allowed the customers a hands-on experience with the product. This display was created for Schlage by SMS, 760 Lakeside Drive Unit D, Gurnee, IL 60031. (Web site) www.selectmarketingsolutions.com
Stella Artois Edge Lit Sign
This Stella Artois edge lit sign features 1/4" thick acrylic custom shaped with crystal clear polished edges. The sign is both screen printed and laser engraved and hangs from a silver LED edge lit unit that includes cables and hardware to use for hanging from the ceiling. This edge lit sign was created by Heritage Sign & Display, 344 Industrial Rd., Nesquehoning, PA 18240. (Web site) www.popsigns.com
Mizuno Roll-About Fixture
Mizuno required a distinctive fixture to merchandise a large selection of athlete apparel. This 4-sided roll-about is a stocking fixture for Mizuno cycling, running and other athlete apparel. It is constructed from metal, tubing, wire and MDF. There are adjustable hanger bars on all 4 sides to allow for hanging product and a top shelf for folded product. The Mizuno header signs are layered for dimension and the bubble logos on the front of the hanger bars provide strong brand identity. The metal and wire parts have a durable silver powder finish. The Mizuno Roll-About Fixture was created by Nashville Display, 306 Hartman Drive, Lebanon, TN 37087. (Web site) www.nashvillewire.com
Milwaukee: M12 Endcap
Milwaukee wanted a display that would showcase all tools, accessories and packaging. The display was required to offer consumer accessible sample tools and the display was to ship fully assembled ready to accept the product. This endcap display features laser cut Milwaukee shelf emblems. The unit was produced with a CNC cut red komatex back panel. The display is 53"H x 24"D x 57"W. The Milwaukee M12 Endcap was created by EB Display Co., PO Box 550, Massillon, OH 44648. (Web site) www.ebdisplay.com
Above All Advertising Inc. offers The Frog,™ a durable indoor/outdoor Signage Stand. The Frog(FM) was created to meet market demand for a durable, reusable, inexpensive water stand more portable than most water base stands, weighing 4.2 lbs. when empty and only 30 lbs. when full. It may be used at storefronts and shopping malls, convention centers and trade shows. For more information, contact Above All Advertising, Inc., 6980 Corte Santa Fe, San Diego, CA 92121. (Web site) www.abovealladvertising.com
Proprint Services Inc. offers basewrap which is available on a fast turnaround. The basewrap shown was printed full color for a SunnyD back to school promotion. For more information, contact Proprint Services Inc., 5-5621 Finch Avenue East, Suite 5, Toronto, Ontario, Canada, M1B 2T9. (Web site) www.pop-online.com
Pinquist Tool & Die offers the Powerframe banner stand which assembles in minutes with no tools required. Round tubing telescopes in height up to 96". A 32" fixed width is standard with custom widths available. The Powerframe holds any banner up to 120" wide and heights up to 96". A standard unit fits a 32" wide banner.Custom widths and heights are available. For more information, contact Pinquist Tool & Die, 63 Meserole Ave., Brooklyn, NY 11222. (Web site) www.pinquisttool.com
Focus Display Group offers an Aerodynamic 7” LCD Media Player for point-of-purchase display applications. The 7” LCD Media Player is designed for shelf and wall mounting, and can easily be incorporated into all types of displays. The unit has a memory of up to 4GB. It is offered in several colors, including black, red, blue and white. For more information, contact Focus Display Group, 10328 Highland West Drive, Escondido, CA 92029. (Web site) www.focusdisplay.com
POPCO Inc. offers its NX Snaprail™ which hangs wide format signage up to .080" thick. There is a quick-change locking feature which allows signs to be changed easily without tools. If a second Snaprail is used along the bottom of the sign, it keeps signage from curling and creates a framed look. The Snaprail is stocked in standard lengths up to 72" in clear or silver, or cut to custom lengths. Black or clear accessories are available. The silver NX Snaprail is a sturdy low-cost alternative to aluminum sign-hanging systems. For more information, contact POPCO Inc., 5405 Opportunity Court, Minnetonka, MN 55343. (Web site) www.popco-usa.com
Testrite Visual Products offers the Creo display system, an innovative modular display system designed in Italy, that features tool free assembly and heavy load capability. Creo doesn't have a lot of components, but it is designed to be configured in many different ways. One of the many types of displays that Creo can be used to create is furniture quality podiums. Testrite has the exclusive license to manufacture Creo in the U.S. For more information, contact Testrite Visual Products, 216 South Newman St., Hackensack, NJ 07601. (Web site) www.testrite.com
Focus Display offers its VideoPro Snap Lock Frame with Edge Lite LED Back Lite and 7" LCD Media Player. The unit coordinates graphic with video presentation with frames sizes 18 x 24, 24 x 28 available. The frame color is brushed aluminum and black. For more information, contact Focus Display Group, 10328 Highland West Drive, Escondido, CA 92029 (Web site) www.focusdisplay.com
Bauer is using this interactive kiosk to promote its skates in sporting goods outlets. The permanent display attracts shoppers with vibrant graphics. The video presentation highlights the features of Bauer’s line of hockey skates. This kiosk was created for Bauer by Diamond Marketing, 11512 N. Port Washington Road, Suite 102, Mequon, WI 53092 (Web site) www.diamondmarketing.net
Synsor Corp. has developed an innovative end cap that features an interactive LCD for Eastman Kodak Co. at Office Max stores. The LCD has a continuous silent attract loop and on-demand consumer information feed. This interactive end cap design varies depending on store footprints; however, all displays capture the consumer's attention with a bright flat-panel LCD screen. Consumers select one of three, bright-red buttons to start a voice-over informational segment about Kodak's digital product of interest; a Kodak EasyShare Digital Camera, Pocket Video Camera or Digital Frames. The featured products are located directly under interactive displays, making it easy for consumers to purchase products. Software is downloaded to smart cards, which are housed inside the display so there is no software configuration necessary. For more information, contact Synsor Corp., 1920 Merrill Creek Pkwy., Everett, WA 98203 (Web site) www.synsor.com
Industrial Image Inc. offers a touch option with its FlashView Ad Players which adds touch screens to point of purchase displays to customize the message. FlashView displays are industrial quality LCDs with flash memory in secure metal chassis to mount in POP displays. Open frame or with a variety of options, this digital signage solution is available at an economical price. For more information, contact Industrial Image Inc., 2665 Pine Grove Rd., Suite 400, Cumming, GA 30042 (Web site) www.industrialimage.net
ExpoSystems offers the AdVantage® exhibit system, a 360 degree hinge system that sets up instantly and offers versatility and stability. The system can be used to build table tops to large exhibits, as well as dramatic rear-lit towers, counters and showcases. Many accessories are offered with the system, including header panels, solid aluminum end caps, slat wall, folding light boxes, and lighting. For more information, contact ExpoSystems, 3640 B McNicoll Ave., Scarborough, Ontario Canada M1X 1G5; (Tel) (416)-291-2932; (Web site) www.exposystems.com
The XRline modular exhibit system takes the common extrusion system to the next level. The XRline simplifies the construction and fastening of standard components and provides turn-key kits that are visually balanced and functional. The XRline displays are easier to set-up and ship more compactly than similar products. For more information, contact pascale engineering. 2337 72nd Drive East, Sarasota, FL 34243; (Tel) 800-750-7552; (Web site) www.pascaleengineering.com
Classic Exhibits Inc. offers its Visionary Designs Hybrid Exhibits, a cutting-edge exhibit design and hybrid construction which offers an ideal design solution for any trade show or event. Visionary design combines vibrant tension fabric graphics, durable aluminum extrusions and elegant laminates for island or inline trade show exhibits. Visionary Designs VK-l032 has everything, contemporary style, smart functionality, modular design and lightweight aluminum and tension fabric components. For more information, contact Classic Exhibits Inc., 5675 SE International Way, Milwaukie, OR 97222; (Tel) 503-652-2100; (Web site) www.classicexhibits.com
ExpoDisplays™ offers the MultiQuad™ a modular exhibit system composed of interchangeable Quads that give the freedom to change messages and images quickly to respond to market demand. Each quad easily attaches to the frame with magnets so that a change can even be made during a show since no tools are required. MultiQuad frames can be combined to create a unique exhibit configuration. The frames are constructed from recyclable aluminum for a lightweight exhibit that is 75% lighter than a comparable custom resulting in savings in shipping and drayage. For more information, contact ExpoDisplays, 3401 Mary Taylor Road, Birmingham, AL 35235; (Tel) 205-439-8224; (Web site) www.expodisplays.com
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