‘Nikegoddess’ Women-Only Stores Debut
Nike is opening women-only retail outlets, called Nikegoddess stores, merchandised with an extensive array of Nike footwear, apparel and equipment exclusively for the active woman.
The Nikegoddess stores will be similar to a boutique environment and have a high level of service. In the past, Nike feedback from women revealed that they see a limited amount of Nike product for women at other sports stores and women-only sports stores because most retailers carry other brands too and are reluctant to show every product that Nike manufactures. Nikegoddess stores will sell only Nike products.
“The objective of Nikegoddess is to showcase the breadth of Nike product offerings for the active woman in a setting that women are most accustomed to shopping,” said Kathryn Reith, Nike spokesperson. “Women are used to open views and shopping in department stores or boutiques. The sections will flow together better making it easier for women to find what they are looking for.”
Footwear will be placed on tabletops as opposed to a shoe wall only and there will be more emphasis on merchandising and product presentation.
The first Nikegoddess store will open this fall in Los Angeles with plans to roll out Nikegoddess stores in other cities.
P.O.P. Supports New Reebok Water
Reebok and Clearly Canadian are supporting Reebok Fitness Water, with a wide range of p.o.p. materials.
Reebok Fitness Water will help pioneer a new concept within the bottled water segment: enhanced water beverages. It contains essential vitamins and minerals and electrolytes.
Reebok Fitness Water is available in three flavors: Natural, (which has zero calories), Berry, and Citrus.
“Developing this new beverage with Reebok provides us a competitive advantage as we draw upon Reebok’s leadership in the fitness industry and their understanding of the fitness and sports consumer,” said Douglas Mason, President, of Clearly Canadian Beverage Corp.
‘Tony Hawk’ Floor Display
Best Buy is reporting record sales of its Tony Hawk Skate Board Trick Tips DVD and VHS tapes, which it attributes to this POP floor display. Cindy Springer, Marketing Manager for Red Line Entertainment, Division of Best Buy, said, “Our objective was to have a high impact presentation of the product in order to promote a sweepstakes for Tony Hawk.”
The display was produced by Meyers Display, Minneapolis, MN, which drop shipped both the display and product. “With each of these free standing floor/aisle displays (17.5”x16”x64”) we shipped to each Best Buy store 36 VHS tapes and 12 DVD’s,” said Scott Carron, Sales Coordinator for Meyers Display.
Pemmican & ESPN Run Sweepstakes Promo
Pemmican Beef Jerky and ESPN are offering an all-expenses-paid trip for four to catch two Major League Baseball games in two cities and lunch with ESPN announcer Kenny Mayne, in the “Ultimate Baseball Road Trip” promotion. To enter this contest, consumers must visit www.espn.pemmican.com. TV spots on ESPN and POP displays will support the promotion.
“The promotion complements the brands ‘Survive the Day’ tagline and reinforces our connection to baseball,” said Tina Larson, Promotions Manager for Pemmican.
Gravity Games World Planned For Toys ‘R’ Us
emap usa has announced plans to develop an entire Gravity Games World within Toys ‘R’ Us stores featuring an exclusive line of Gravity Games merchandise including bikes, pogos, trampolines, extreme sports action figure toys and youth electronics.
The Gravity Games World within Toys “R” Us stores will be timed to coincide with the back-to-school selling season. The eight-day emap USA’s Gravity Games event revolves around a variety of action sports competitions, including bicycle stunts, inline skating, skateboarding, street luge, and wakeboarding.
“This is an ideal brand to attract more tweens and teenagers to our Toys “R” Us stores,” said Fred Fortier, V.P., Toys “R” Us.
“We expect the Gravity Games to be a powerful brand at retail,” said Karen Cahill, Director, Retail Development, emap usa. “The concept has proven to be successful as an event and a TV program, and our Toys “R” Us partnership takes it to a whole new playing field.”
SGMA Reports On Most Popular Sports
Recreational activities are taking the lead in sports participation, as seven out of the top ten sports are leisure-oriented pursuits. One-third of the top 30 activities are fitness-related.
The top 10 most popular sports in the U.S, based on findings by the Sporting Goods Manufacturers Association (SGMA), are as follows: 1.Recreational Swimming (94.0 million participants); 2.Recreational Walking (82.6 million); 3.Bowling (53.8 million); 4.Recreational Bicycling (53.0 million); 5.Free Weights (44.5 million); 6. Freshwater Fishing (44.1 million); 7.Tent Camping (42.2 million); 8.Treadmill Exercise (40.8 million); 9.Day Hiking (39.0 million); and 10.Basketball (37.6 million).
Wild Turkey & Minor League Baseball Team Up In-Store
Wild Turkey Bourbon is teaming up with Minor League Baseball for a promotion that includes off-premise promotions as well as local programming with select Minor League Baseball teams.
The in-store promotions include a free baseball offer for consumers. Baseballs are emblazoned with the Wild Turkey and the MLB official logos. Case cards, incorporating Wild Turkey's current ad campaign, are used to draw attention to the Wild Turkey floor stacking and deliver the free offer.
“Wild Turkey and Minor League Baseball are both classic icons of American heritage,” said Michael Sachs, Associate Brand Manager, Wild Turkey, a product of Austin, Nichols & Co. “This partnership reinforces the genuine, grass-roots nature of the Wild Turkey brand.”
CATEGORY: Inflatables
DISPLAY PRODUCER: Sterling Promotional Corp.
3010 Westchester Avenue, Purchase, NY 10577
This inflatable blimp was used by Coca Cola for the SuperBowl promotion in conjunction with Kraft Foods. The multi-branded football shaped blimp is 44" and provides an advertising message in a unique and fun way.
Back to Top
To See previous issues of Creative Sports Marketing click here
To See Previous Issues of Online Weekly in Creative's Archives, click here.
To See other Creative Online Newsletters click here
