NPD reports though that improvement can be expected in 1999, citing the continuation of a strong economy.
Running shoes won 17.1% ($2.4 billion) of retail sales. Basketball shoes captured 16.9% while cross-trainer shoes secured 16.8%. Forty-six percent of all purchases made during 1998 were for women’s shoes. Men’s purchases accounted for 41% of sales at retail, while junior’s represented 10% of the market and infant’s shoes captured 3%.
Thirty-four percent of all athletic footwear dollar purchases during 1998 occurred in sports-related outlets, with athletic footwear stores capturing 21% and general sporting good stores securing 13%. Department stores captured 21% of athletic footwear purchases and company stores generated 8% of the market.
"Nickelodeon has tremendous brand equity with kids," said Tim Brosnan, Major League Baseball Properties Sr. V.P. "Our partnership with Nickelodeon is part of an overall marketing campaign to engage younger fans in baseball."
"By using these colorful floor graphics, we will be closer to a child’s level and naturally become more visible," said Scott Munz, Media Director for RC/Triarc Beverages.
For more information on FLOORads, contact FLOORgraphics, Inc., 5 Vaughn Drive, Princeton, NJ 08540; (Tel) 609-514-0404.
Display Producer: Alvimar Mfg. Co.
51-02 21st Street, Long Island City, NY 11101-5875
The inflatable racing seat is designed like an actual team race car. It features authentic logos and colors of the team as well as a bucket seat with tires and armrest. There is a drink holder in each tire armrest. This racing seat may be used at tailgate parties or at home. It measures 50" x 36" x 43".
This display was designed to spotlight Nike’s eyewear and watches. The counter display is compact allowing for the strategic placement either on or immediately adjacent to the cash wrap fixture. The display spotlights the Nike products by removing them from their current location in a generic case displaying competing product. The display can hold as many as 12 watches/6 glasses or as few as 4 watches/2 glasses. Flexibility is achieved through simple-to-use adjustable wire-form support arms.
The Atomic Ski USA freestanding ski merchandiser creates a conspicuous presence in ski shops and secures space for presentation of the complete line. The use of natural and high-tech materials combines the outdoor nature of skiing with the technological aspects of the skis.
This Floor display sells the Jeff Gordon® Inflatable Nascar®, authentic in detail with team color and logos accurately reproduced. The 25" race cars come in collectible gift boxes. Each display holds 40 25" inflatable Cars. The inflatable offers instant driver recognition and features a Jeff Gorden Signature on the Car.