Walkers Features St. Andrews Golfing Carton Display
Walkers Shortbread has successfully combined two Scottish favorites -- Walkers Shortbread cookies and golf - with its new St. Andrews Golfing Carton display. Each of the 8.8 oz colorful cartons contains Walkers Fingers, Rounds and Triangles, while the carton itself features an iconic painting of The Old Course at St. Andrews, which is revered by golfers internationally.
Considering that golf is one of the five most popular sports in the U.S. and players spend over $76-billion on the game, retailers will want to stock up for Father's Day promotions in June and again when St. Andrews will be in the news as the site of the famous British Open (July 15-18). Sixty of the cartons are packed into this new St. Andrews Shipper Display. The tartan- covered display is an attention-getter with its colorful and distinctive graphics.
SteriPEN Displays New Portable Water Purifier
SteriPEN® is using this custom in-store display to promote its new line of portable water purifiers. The display showcases the device in the palm of a hand to highlight the portability of the SteriPEN- a characteristic that outdoor enthusiasts appreciate. The display also clearly shows the company logo adjacent to pictures of the device in use to create brand awareness and further reinforce SteriPEN’s capabilities. This display was created for StefiPEN by Metaline - Displays with a Twist®, (www.metalineproducts.com), a South Amboy, NJ-based p.o.p. display firm.
Adventure Eye Kiosk Rents Helmet Cams To Skiers
Adventure Eye Video Systems has introduced this new store display kiosk. The Adventure Eye Video System is a turn key business system allowing tour and resort operators to easily rent wearable cameras to their clients or film them participating in an activity and provide a customized DVD or jump drive with a recording of the experience within minutes of completion.
“The Adventure Eye Video System is a great new revenue generator for specialty tour operators and has broad applications in snow skiing, whitewater, scuba/snorkel, paintball and other action oriented activities,” said James Griffith of Adventure Eye Video Systems. The Adventure Eye Video System can be found at Specialty Sports Ventures select locations in Colorado, Major resort ski schools, on Major Cruise lines, and dive and ski shops.
Minn Kota Displays An Expanded Line of Motors
Minn Kota, a leading supplier of marine motors, is featuring this display in the merchandising program for its line of fresh and salt water trolling motors and accessories. This sturdy, contemporary display system offers a variety of configurations and provides product information at independent marine dealers and mass merchants.
The display design allows for the merchandising and demonstration of the unique product technology. Product information feature panels are positioned at eye level and support the up-sell to higher priced motors, options and accessories. An optional catalog holder is available. A concealed storage space in the base adds convenience for the retailer.
This Minn Kota Display was created by The W/M Display Group, (www.wmdisplay.com), a Chicago, IL-based point-of-purchase display firm.
adidas Launches Real-Time Audible Coaching
Adidas has launched the miCoach training platform, which verbally coaches an individual during a run. The miCoach interactive training platform features: The miCoach Pacer - a small, lightweight device that delivers real-time audible coaching as a user exercises and The miCoach Zone - an easy to read color-code LED display on a wristband device.
Visa Uses 3D Video To Bring ‘Go World’ Campaign To Grand Central Terminal
Visa recently conducted an Olympic-themed initiative within New York City’s Grand Central Terminal, covering the subway corridor with 3D video and static images from the company’s global Go World campaign,which celebrates athletic achievement and poignant historical Olympic triumphs.
In Grand Central Terminal, the advertising extension included more than 100 media elements, the most notable being a 3D 8-by-14-foot video projection screen with audio that broadcast commercials from the Go World campaign. Street teams handed out 3D glasses that allowed commuters to view the 3D commercials in Grand Central Terminal. Antonio Lucio, Chief Marketing Officer, Visa, said, “With the help of innovative 3D technology, we were able to strengthen our connection to the Olympic Games. David Lane, VP Digital Media CBS Outdoor, said, “3D is gaining momentum in the marketing space, and we were thrilled to bring this application to commuters.”
Panasonic Opens HD 3D Theatre At 2010 Winter Olympics
Panasonic Corp. opened the Olympic Pavilion “Panasonic FULL HD 3D THEATRE” featuring two 103-inch full HD 3D theatres at the recent 2010 Olympic Winter Games.
The theatres screened high definition, three dimensional images of Olympic highlights during the 2010 Winter Games. “This theatre was our way of sharing the passion of the 2010 Winter Games with Vancouver residents and visitors from around the world,” said Takumi Kajisha, Managing Executive Officer, Panasonic. Panasonic’s Full HD 3D Theatre at the 2010 Winter Games offered the public the first opportunity to experience a new era of immersive visual entertainment that will soon be available for consumers to enjoy at home.
Imagination Creates Rendezvous@Samsung For Winter Olypmics
Imagination, (www.imagination.com), the London-headquartered, global brand communications agency, recently created the Olympic Rendezvous @ Samsung Pavilion at the Winter Olympic Games in Vancouver. The aim of the destination was to encourage visitors to spend time with the Samsung brand, enticing them to learn about the latest products through numerous fun and social interactives. The environment offered experiences through unique games, athletic and design competitions, activities and displays that brought the Samsung brand and products to life.
An intrinsic part of the design solution was to create a canvas for spectators to personally leave their mark on the pavilion. Spectators could upload text, and pictures onto the environment. They could also complement Samsung Design Studio's work via design competitions that offered the opportunity to win a snowboard everyday of the Olympics.
Panini America Launches Multi-City Tour To Promote NBA Trading Card Game
Panini America, a leading global publisher of sports and entertainment collectables, has launched a new NBA-themed interactive trading card game - Adrenalyn, geared to children ages 6 to 11. The front of each Adrenalyn card features an offensive, defensive, and overall rating so kids can play the game using the Adrenalyn game board. The unique authorization code on the back of each card allows kids to upload their cards to a virtual collector'’s album and play the game online.
Panini will introduce the game through Adrenalyn Nights at NBA games and a multi-city Adrenalyn Tour that will visit retail locations, high-traffic areas, and NBA arenas. An integrated advertising campaign will feature NBA All-Star, Kobe Bryant.
Proprint Services Inc. will be showing this display created for a multi-brand Pepsico/NHL ‘Big Ticket’ promotion featuring Pepsi, Frito-Lay and Gatorade products. The display highlighted the Grand Prize of the promotion, which offers a trip to three of this year’s most important hockey events -- The All Star Game, the Winter Olympics and the Stanley Cup. The display, which features NHL All Star Sidney Crosby attracts attention with its graphics that show Crosby shooting a hockey puck. To learn more about this display program, contact Marc Salsky at Booth 4157, at Global Shop, or call 416-754-3028. (Web Site) www.pop-online.com
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