Sears & Edwin Watts Golf Open ‘Store-Within-A-Store’
Sears Holdings has joined forces with Edwin Watts Golf Shops, one of the world's largest specialty golf retailers, to establish the first U.S. based “store-within-a-store” retail model for the golf industry. Edwin Watts will open 12 new service-oriented golf shops inside of existing Sears stores in key locations nationwide.
“This first-of-its-kind partnership with Sears is a significant development in the golf industry as it expands the access of service-oriented golf retail to all levels of golfers, while helping to drive new players to the game,” said John Watson, CEO, Edwin Watts Golf Shops.
Each Edwin Watts Golf Shop housed inside a Sears is designed as a specialty store format with footprints ranging from 2,700-3,000 sq. ft., while offering the familiar layout and shopping experience as the Company’s free-standing golf shops. The shops will be staffed by Edwin Watts Golf associates.
Golfsmith Launches ‘Free Golf Month’ Promo.
The economy, weather and several other factors have reduced the number of rounds of golf played by golfers in America in the past year and a half. In an effort to reverse this trend and make golf more affordable than ever, America’s largest golf retailer, Golfsmith, is partnering with more than 70 golf courses from coast to coast to launch "Free Golf Month" in the largest golf game giveaway ever. Some 50,000 rounds of golf are being given away to Golfsmith customers.
“We’re making golf affordable,” said Marty Hanaka, Golfsmith CEO. “With our ‘Free Golf Month’ promotion we’re providing our customers a free pass and access to our network of great courses while setting ourselves apart from the competition.” The promotion provides a free golf game valued at up to $100 with an in-store purchase of $99. Upon the transaction of $99 or more at any of Golfsmith’s stores, consumers will receive a voucher from a local course to play for free.
RevHoney Displays New Natural Honey U-Tubes As An Energy Booster
New U-Tubes, by RevHoney, are made with 100 percent real honey and natural fruit flavors. More than just an energy boost, they help promote metabolism, muscle recovery and regulate blood sugar levels.
Originally designed with endurance athletes in mind, such as runners and cyclists, U-Tubes can also enhance energy levels of novice through professional athletes in any sport. The honey is packaged in convenient one-ounce tubes to fit in a pocket, travel pack, purse or gym bag.
Flavors include Blackberry, Raspberry and Strawberry. U-Tubes have 80 calories, 20 grams of carbs and more than 41 amino acids, minerals, enzymes, and vitamins. Point-of-purchase displays are in stores to generate consumer awareness for U-Tubes. The displays may be placed on shelves or counters to generate impulse purchases.
PUMA Launches Sustainability Program
PUMA has introduced a cutting-edge sustainable packaging and distribution system developed by renowned industrial designer Yves Behar, setting new standards within the Sportlifestyle retail industry. The new solution will significantly reduce the amount of waste and CO2 emissions that traditional product packaging such as shoe-boxes and apparel polyethylene bags generate and underpins PUMA’s target of reducing carbon, energy, water, and waste by 25%, and developing 50% of its international product collections in footwear, apparel and accessories according to best practice sustainability standards by 2015.
RIDGID Teams Up With Cleveland Indians
RIDGID and the Cleveland Indians are teaming up for the 2010 and 2011 seasons to make RIDGID the Official Tool of the Cleveland Indians. Fans can enjoy themselves at the new RIDGID Jobsite Bar in Progressive Field’s market pavilion in center field. Before certain home games, RIDGID staff will be on hand to demonstrate the latest in tool technology to fans. The sponsorship agreement also includes signage, home game contests, product showcases and live radio mentions.
POWERADE Conducts First Hispanic Integrated Campaign
POWERADE will feature Guillermo “Memo” Ochoa, star goalkeeper for the Mexican National Team, in its first-ever, fully-integrated marketing campaign created exclusively for the U.S. Hispanic consumer. The POWERADE Latino campaign coincided with the 2010 FIFA World Cup in South Africa. FIFA officially designated POWERADE as “Chosen by FIFA to Hydrate 2010 FIFA World Cup Players.”
“The POWERADE Latino campaign is part of our broader FIFA World Cup activation,” said Jose Serafin, Sr. Brand Manager, Hispanic Marketing, Coca-Cola NA.
The Spanish-language campaign in major U.S. Hispanic markets includes broadcast, print, out-of-home, online, in-store and product packaging. Memo will be the only athlete of the campaign featured throughout the World Cup. Frank Bracken, Brand Director, POWERADE, said, “Memo embodies the POWERADE brand personality; bold, confident and independent.”
ESPN Craftsman Tech Garage Goes On Tour
Craftsman, the Official Tools of NASCAR and ESPN is giving race fans a VIP NASCAR racing experience right in their own back yard with special events held in Sears stores in markets across the country. Fans will get a behind-the-scenes look at the ESPN Craftsman Tech Garage, the traveling television studio used throughout the network’s multi-platform NASCAR race coverage. Fans can experience “pit row” with complimentary vehicle inspections by a Sears Auto Center Mechanic, and have the chance to get up close with the tools trusted by NASCAR.
Kris Malkoski, V.P., Craftsman brand, said, “This tour gives fans an all-access exclusive look inside the studio and shows them the Craftsman tools that have become a trusted name among NASCAR auto enthusiasts.”
Toyota Motion Simulator Offers Users An Immersive Experience
Digital Tech Frontier, (www.dtf.net), a leader in the custom development of virtual reality systems, has designed a custom virtual reality motion simulator for Toyota’s 4Runner. The Precision Motion Simulator™ is designed to allow participants to experience the unforgiving “off-road” experience of the Baja 1000.
The Baja 1000 simulator was fueled by Toyota's desire to demonstrate the impressive durability and performance of the new 4Runner. Toyota’s Precision Motion Simulator premiered at the Daytona 500 Toyota Pit Pass event. The new Toyota Precision Motion Simulator is currently making stops at 21 other races across the United States.
The three seat motion simulator presents the ultimate driver experience through the use of virtual reality, wide screen, personal, head-mounted display systems. This is the first sophisticated virtual reality motion system that physically moves and lifts the seat occupants horizontally and vertically with up to 2G’s of precise acceleration and torque to accurately simulate the Baja 1000.
Power Bar Arch Attracts Attention At Sporting Events
Power Bar is using this 18 ft tall x 31 ft wide giant inflatable PowerBar Arch to convey PowerBar’s passion for sports, fitness and health through brand presence at multiple fitness events.
In a cost effective, fun and reusable way, the inflatable successfully established a “landmark” that creates excitement for the event and brand.
This giant inflatable arch was created for Power Bar by The Inflatable Marketplace, 1810 Gillespie Way; El Cajon, CA 92020; (Tel) 619-258-4466; (Web) www.inflatablemarketplace.com.
Category: Promotional Displays/Vinyl Cling
Display Producer: Proprint Services Inc.
5621 Finch Avenue East, Unit 5, Toronto, Ontario, Canada, M1lB 2T9
This piece of 2 sided repositional vinyl cling was litho printed on a 6 color Heidelberg press and then trimmed to size. It was one part of many point of sale materials produced for Gatorade including posters, wobblers, cooler clings and mobiles that were then kitted and shipped out across the country for use on premise. This program continues the sponsorship of one of the elite NHL players within the sport drink segment.
Category: Permanent Displays
Display Producer: Practical Retail Merchandising Inc.
7 Williamsburg Rd., Evanston, IL 60265
Hunter's Specialties is using this Heavy Duty Retail Display using custom made scan-hooks, face outs,. hanging bars and baskets/shelves. The display showcases Hunters apparel and accessories and gives consumers the ability to "one Stop Shop." Four different displays were created to meet the specific needs of different retailers.
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