Sterling Promotions
The NASCAR Shop Debuts At Charlotte Airport
HMSHost and NASCAR have opened The NASCAR Shop in the atrium of Charlotte Douglas International Airport's Main Terminal, marking the first retail collaboration between HMSHost and NASCAR.
“NASCAR’s sports history began in Charlotte and it is only fitting that Charlotte Douglas International Airport be the first airport to open The NASCAR Shop for our travelers,” said Jerry Orr, Aviation Director, Charlotte Douglas International Airport.
With its brightly colored signage and graphics, the 700 square foot Charlotte Douglas NASCAR store is instantly recognizable to fans. Travelers will find the store features the highest quality and most popular NASCAR licensed merchandise, including special displays of NASCAR's 60th Anniversary items. The NASCAR Shop will offer apparel, collectibles and accessories for men, women and children. A wide selection of gifts and souvenirs will add to the energy and excitement of visiting The NASCAR Shop.
“This partnership with HMSHost will provide the fans traveling through Charlotte an opportunity to bring the excitement of NASCAR home,” said Blake Davidson, Managing Director, Licensed Products, NASCAR. "This store is an important component to our overall retail strategy and
there is no better place to open this first store than right in the heart of NASCAR industry and home of the NASCAR Hall of Fame."
Sumseeds Caffeinated Sunflower Seeds Displayed
Dakota Vally Products’ Sumseeds, the leading caffeinated and energized sunflower seed snack, has introduced three new flavors - Dill Pickle, Honey BBQ and Salt and Pepper.
Sumseeds are infused with the energy components of caffeine, lysine, taurine and ginseng; the same ingredients found in energy sodas.
The new flavors of Sumseeds are available in a new 1.75oz personal size bag.
The new line is being promoted with this special standee display featuring baseball Hall of Famer, Tony Gwynn holding a bag of Sumseeds.
Hershey Supports Dale Earnhardt Promotion With In-store Displays
The Hershey Co. is offering racing fans a taste of history with the debut of four Collector Edition bars featuring iconic images of racing legend Dale Earnhardt.
The bars coincide with this year’s 50th Anniversary of the Daytona 500 and the 10th Anniversary of Earnhardt’s historic 1998 Daytona 500 victory.
The promotion gives fans the opportunity to make a donation to the Dale Earnhardt Foundation and also allows visitors to post their name, message and picture online for other fans to view. These individual pictures will become the pieces of a large fan photo mosaic designed to look like Earnhardt, which will be displayed throughout the year.
The final mosaic, along with a check representing the funds earned from the promotion, will be presented to The Dale Earnhardt Foundation on “Dale Earnhardt Day,” April 29, 2008, at Dale Earnhardt, Inc., in Mooresville, N.C.
The Hershey/Dale Earnhardt promotion will be supported in-store with special merchandising materials.
Roadway Conducts Mobile Museum Tour
rEvolution, the Chicago-based sports marketing agency, recently created a “Times of Greatness Campaign,” for Roadway, the OH-based, logistics company.
The award-winning mobile museum tour featured a custom 53-foot double-expandable trailer museum telling the story of Negro Leagues Baseball®, including artifacts such as jerseys, photos and other memorabilia, on loan from the NLB Museum in Kansas City, MO.
“We custom-designed a mobile marketing program for Roadway and partnered with Major League Baseball to deliver an impactful multi-cultural marketing initiative,” said John Rowady, President, rEvolution.
Gatorade Events Launches G2 Lifestyle Beverage
Gatorade Co. is supporting the launch of G2, a new low-calorie lifestyle beverage, with an integrated marketing campaign.
Yankee shortstop, Derek Jeter provided a sneak peek of the G2 television commercial against a giant backdrop in New York City’s Herald Square, which brought the creative treatment from the commercial to life. Over the course of a week, the backdrop -- a brick wall and sidewalk, was gradually transformed into a baseball field, covered with real turf and infield dirt.
Passersby were encouraged to visit www.drinkG2.com to learn more about G2.
Principal Financial Runs Baseball Promo.
The Principal Financial Group and its title sponsorship of the Principal Financial Group Family Fun Fest have made an indelible mark on the world of minor league baseball with the world's largest traveling celebration of baseball.
“The Principal Financial Group Family Fun Fest is the most ambitious event ever orchestrated on the national level in support of minor league baseball,” said Steve Whitty, V.P., Marketing, Principal Financial Group. “The event reaches our target market of growing businesses and the employees who work for them.”
Open three hours before each game, the Principal Financial Family Fun Fest features more than 20 baseball themed attractions, including giant slides, bounce houses, a “Rookie Zone” for younger fans, a minor league baseball museum, and an Xbox 360 Home Run Derby Video Game Trailer.
Office Depot Promotion Offers Roush Mustang
Office Depot, the official office products partner of NASCAR, recently offered fans an opportunity to win a one-of-a-kind Roush Stage 3 Mustang as part of its “Worklife Rewards Sweepstakes.” The car has a special paint scheme that includes the signatures of both Carl Edwards, driver of the No. 99 Office Depot race car, and Jack Roush, co-owner of Roush Fenway Racing.
The “Worklife Rewards™ Sweepstakes” was part of the Office Depot Worklife Rewards program which provides loyal customers with valuable benefits. Worklife Rewards members were automatically entered into the sweepstakes anytime they made a purchase using their Worklife Rewards card.
“This car is hand-crafted to offer the driver the ultimate driving experience,” said Jack Roush. “Roush Performance Mustangs are among the best cars on the road.”
Pepperidge Farm Teams With NBA To Promote Youth Fitness
The Pepperidge Farm Goldfish® brand is serving as a partner of the Jr. NBA/Jr. WNBA and the NBA FIT Program.
Pepperidge Farm launched the partnership during NBA All-Star 2008. At the Goldfish NBA FIT Zone area, Pepperidge Farm hosted basketball clinics throughout the All Star weekend.
“We are pleased to announce our partnership with the NBA,” said Steve White, Pepperidge Farm’s V.P., Youth Snacks.
Free Poster Of Racing Driver Danica Patrick Distributed At 7-Eleven
7-Eleven stores offered a free poster featuring Andretti Green Racing's Danica Patrick as seen in Sports Illustrated's annual Swimsuit issue.
Participating 7-Eleven stores featured a special display including the SI magazine issue and copies of a poster of IndyCar Series driver Danica Patrick. The 11" x 14" poster depicts Danica as seen in the four-page spread of her appearance in the Swimsuit issue.
Nashville Display will be showing this stunning modular display for Shark Helmets, which is constructed of tubing, wire, metal and MDF. This unit offers the flexibility of building a helmet or an apparel display by using different components. The MDF shelves have a dark gray textured powder finish and each shelf front has a metal logo plate for branding and a product information holder for each helmet. The base has a powder finish and roller bearings for mobility. A 2-sided oval header has laser cut metal plates with a silver powder finish and are screened with the Shark logo. A bracket is available for attaching the sign to slatwall. To learn more about this display, contact Richard Hornsby at Global Shop, Booth 1227; or call 615-743-2950.
Proprint Services Inc., will be showing this large floor display accurately depicting a hockey scene played over and over everyday in Canada. The three dimensional piece is printed full color, mounted to board and diecut and glued to the shape of a hocky bench filled with players. This eye-catching piece will score big with consumers when matched up with all the other materials produced for this promotion for Kraft Canada, including basewrap, header cards, and smaller displays. To learn more about this promotion contact Marc Salsky at Global Shop, Booth 1905; or call 888-776-7768, x246.
Avia "Performance Running" Display
This display introduced the Performance Running line to the serious athlete and drew attention to the new technologies incorporated into the latest line of professional workout shoes. The display featured a built in high energy Plasma Spark Generator under the "hero" shoe platform and with the aid of a die cut reflective wedge of clear plastic, created the appearance of lightning sparks blasting up into the shoe. The compact 2-sided footprint of the display presents twelve shoes yet easily fits in aisles, corners, against walls and close to check lanes. The Avia "Performance Running Shoe Display” was created by Cornerstone Display Group, 13834 Del Sur St., San Fernando, CA 91340.
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