adidas Displays adiZero Rose 2 Signature Basketball Shoe
adidas is displaying NBA star Derrick Rose’s new signature basketball shoe, the adiZero Rose 2. The adiZero Rose 2 signature shoe, designed exclusively for Derrick Rose, features SPRINTWEB to reduce weight and increase comfort, while the SPRINTFRAME external heel counter allows for stability and motion control. The unique herringbone and volcanic traction pattern give optimum grip and pay homage to Derrick’s explosive play. The adiZero Rose 2 will launch in home and away colors and roll out in five additional colors exclusively at Foot Locker and Eastbay.
“Derrick is one of the most iconic and explosive athletes, and we wanted to showcase his signature shoe in a unique way that puts the basketball world on notice,” said Lawrence Norman, adidas Vice President of Global Basketball.
New Balance Opens First North America Experience Store
New Balance has opened its first North American Experience Store in New York City’s Flatiron District celebrating the brand’s past, present and future. The store features a Mondo running track and a unique Demonstration Area where New Balance associates showcase the company's domestic manufacturing capabilities.
The store's decor features restored original brick walls and floor-to-ceiling columns and pays homage to the brand's signature grey while introducing modern day technology-based offerings amidst an evolved red and grey color scheme and vibrant product photography. A brand DNA ribbon on the store’s ceiling extends 60 feet from the entrance to the back of the store and takes the consumer through a chronological journey documenting the brand’s history. The store is cross-merchandised to offer head-to-toe brand looks for consumers.
New Balance New York will showcase the company's commitment to domestic manufacturing.
Sue Bee Honey Launches Sweepstakes Promotion
Sue Bee Honey, America's Honey™, has launched its National “Sue Bee Summer Sanders Sweepstakes” Instant Win promotion with two-time USA Swimming Gold Medalist Summer Sanders. Contestants simply enter an instant win code on suebee.com from specially marked Sue Bee Honey on-pack, peel-off products. Winners could instantly win a trip for two to London.
Retailers are able to obtain a Special Summer Sanders Sweepstakes in-store shipper display, which will include a $1 instant redeemable coupon on selected products with a QR code sweepstakes entry option. Ron Junck, Sioux Honey Association, VP, Marketing, said, “The Summer Sanders Sweepstakes is a great way to build our American-made image and identify Sue Bee Honey as AMERICA’S HONEY.”
Dr Pepper Displays Million Dollar Tuition Giveaway
Dr Pepper will give away more than $1 million in tuition money as part of the Dr Pepper Million Dollar Tuition Giveaway. Dr Pepper fans can submit videos online at DrPepper.com to explain why they deserve tuition money for a chance to compete to win various prize levels, including one of five $100,000 grand prize scholarships.
Ten lucky Dr Pepper fans will compete during halftime of four conference championship football games. Selected contest finalists will throw footballs into a two-foot hole in an oversized Dr Pepper can replica. The Dr Pepper fan at each game that successfully completes the most throws in 30 seconds will win a $100,000 scholarship, with the runner-up taking home a $23,000 scholarship prize. The promotion will be supported with an array of in-store displays and promotional materials.
Coors Light Conducts ‘Dream Game’ Promo.
This season, Coors Light and Fox Sports Net (FSN) are giving consumers the opportunity to enter the “Dream Game” promotion for a chance to win exclusive access to their pick of college football games. Each “Dream Game” grand prize experience for the winner and three friends will be tailored to the specific game chosen. In addition to roundtrip airfare and hotel accommodations, various opportunities such as locker room access, a meeting with coaches, field passes and more will be identified by FSN.
To enter the promotion, consumers can text in codes found on specially marked packages of Coors. The promotion will be supported with retail POS and promotional packaging. “During football season, every weekend is a Coors Light occasion -- a reason to celebrate and get together with friends,” said Dan Hennessy, Sr. Marketing Director, Coors.
GMC Kicks Off Monday Night Football Tour
GMC, together with the NFL, is conducting a Monday Night Football Tour program, which invites fans to test their football skills against the pros for a chance to win Monday Night Football game tickets, NFLshop.com gift cards and signed memorabilia. Fans can also meet current and former NFL players as well as ESPN Monday Night Football announcer Mike Tirico. After testing their skills and meeting the pros, fans will have the opportunity to test drive the GMC Acadia, Sierra, Terrain and Yukon. “GMC is taking its game plan for the Monday Night Football Tour to the next level by delivering an engaging interactive event for NFL fans,” said Craig Bierley, GMC Advertising & Sales Promotion Director.
Gatorade Super Bowl Jumbotron
Gatorade used this Jumbotron display to call attention to its G Series line in supermarkets for a special Super Bowl promotion. The Jumbotron is constructed of UV coated full litho mounted “B” flute corrugate. This Gatorade Super Bowl Jumbotron display was created by Great Northern Corp., P.O. Box 939, Appleton, WI 54912; (Web site) www.greatnortherncorp.com
Columbia Omni Heat Display
This Columbia Omni Heat Display was designed to attract attention to the new Columbia Omni Heat line, and to convey that the line boosts heat retention by 20%. The display program featured a wide range of products, from apparel and footwear to equipment and accessories. This Columbia Omni Heat Display was created by Rapid Displays, 4300 W. 47th Street, Chicago, IL 60632; (Web site) www.rapiddisplays.com
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