Columbia TriStar Runs ‘Champagne’ Celebration Sweepstakes Promotion
Columbia TriStar Home Video has launched "The Champagne Celebration," billed as the biggest sweepstakes promotion ever mounted in the home entertainment industry.
The program, tied in with some of the Company’s most popular titles, is designed to give away 2000 prizes every day during the year 2000. Awareness for the promotion will be generated by a year long website promotion, a promo trailer on upcoming CTHV rental titles, custom header cards and various cross promotional partnerships with prize partner web sites. Corporate partners include Radission Hotels, Burger King, Commodore Cruise Vacations, Sony, Kellogg’s, Prodigy Internet Service and Capitol Records.
Every title in the promotion will be stickered with a fold-out insert containing information about the sweepstakes and a unique PIN number.
Consumers will call an 800 phone number or log on to cthv.com to enter the PIN number and UPC code. Once 2000 prizes have been awarded in a single day, the caller will be told to try again the next day.
NGN Announces New In-Store & Out Of Home Media
Next Generation Network, Inc., (NGN) has announced the introduction of E*billboards, internet-enabled digital video screens that provide information, entertainment and targeted advertising to consumers as they wait on store check-out lines. The full motion, full color displays of information change every 5-10 seconds and can be updated instantaneously.
NGN has also joined forces with Otis Elevator Company, and IBM to bring news and entertainment into elevators throughout the U.S. and around the world. Otis intends to install in new and existing elevators an "e*Display," a monitor similar to a flat-panel computer screen. The monitor will provide news, entertainment, and targeted advertising to elevator passengers in some of the more than 1.2 million elevators Otis operates around the world.
E*billboards by NGN currently provide information, e-tainment and targeted advertising via high resolution monitors to over 40 million consumers.
For more information, contact Next Generation Network, Inc., (NGN) 11010 Prairie Lake Drive, #300, Minneapolis, MN 55344; (Tel) 800-942-8193; (Web Site) www.ngn.com.
Displays Kick Off Bud Bowl Sweepstakes
For the 12th edition of Bud Bowl, Budweiser has partnered with ESPN to give sports fans a chance for a "behind the scenes" tour of ESPN studios in Bristol, CT. Consumers can enter the Bud Bowl sweepstakes via tear pads at retail displays.
On-premise items feature a message encouraging consumers to watch the game on ABC. POS includes motion displays, aisle violators, cooler and floor wobblers, inflatables, banners, case and counter cards.
Sterling Announces Online Venture
Sterling Promotional Corp. has announced a joint online venture with the largest distributor of entertainment products in the U.S. This new ".com" venture allows Sterling to offer online access to entertainment stores, featuring over 300,000 entertainment venues with total fulfillment and page view tracking as well as couponing and sampling capabilities.
For more information, contact Sterling Promotional Corp., (Tel) 914-694-6500 or e-mail office@sterlingpromo.com
Burger King Installs Virtual Fun Center
Burger King sought to build brand loyalty among children and their parents. This interactive touch screen kiosk was created for children. The units are an extension of the restaurant’s play area, or can replace a play area in restaurants with space limitations. The kiosks feature custom designed software centered around Burger King Kids’ Club characters narrating 16 games. A built-in camera allows children to pose for snapshots and place their own image into pictures on the screen, make short movies of themselves or add disguises to their faces. Kids can manipulate puzzle pieces, paint pictures, record and enhance their voices and answer trivia questions.
The Burger King Virtual Fun Center was produced by Frank Mayer & Associates, Inc. in WI.
New Technology Helps Stores Personalize Shopping Experience
Coinstar Inc., a coin counting and e-services company, has launched a new Web site and in-store kiosk that uses internet technology to save consumers time and money when planning meals and shopping for groceries.
Using My-Meals.com consumers will be able to browse through more than 10,000 recipes with the click of a mouse. After planning the meal, My-Meals.com will make it easier than ever for consumers to buy what they need by adding all of the necessary groceries to their shopping list. Consumers can add or delete items from the shopping list at any time. The Shopper Kiosk allows consumers to print out their shopping list at the grocery store. It will also present coupons and promotional offers specifically for items on the list.
For more information, contact Coinstar, P.O. Box 91258, Bellevue, WA 98004; (Tel) 425-943-8000; (web) www.coinstar.com.
Bank Of America’s New Identity Program
Companion Systems is producing the surrounds for Bank of America’s ATM’s as part of the bank’s new identity program. In a collaborative effort between CSI, Minneapolis-based design firm John Ryan Group, and Denver-based Monigle & Associates, the surrounds include edge lighting. that enhances the branding.
For more information, contact Companion Systems, 645 West 200 North, North Salt Lake, UT 84054; (Tel) 801-298-8082, (Web) www.companionsystems.com.
Simon And Ford Mall Promotion Unveil 2000 Taurus
Simon Property Group, the nation’s largest mall owner and Ford Motor Co. have joined forces to develop an integrated in-mall promotion to showcase the 2000 Ford Taurus.
Shoppers can gain an advanced look at the new 2000 Ford Taurus at in-mall displays located at Simon malls across the country. The in-mall displays feature the 2000 Ford Taurus as well as a video presentation about Taurus’ new Personal Safety System, a computer-driven system that "thinks" and deploys a variety of safety technologies based on different accident conditions. Shoppers can also gain information on how they can pre-qualify to win a 2000 Ford Taurus by participating in a "Watch-to-Win" sweepstakes. There is also a tie-in with MALLPeRKS, Simon’s consumer loyalty program. Shoppers who purchase a Ford Taurus will receive 1,000 MALLPeRKS points.
GM Interactive Promo Targets Hispanics
As title sponsor of the 2000/2000 concert series for Latin American sensation Alejandro Fernandez, General Motors will be combining its ongoing support for the Hispanic community with an interactive program that allows concert-goers the opportunity to contribute their own support to the Hispanic Scholarship Fund. Contribution efforts will continue during the concert series.
Each concert venue will contain GM’s bi-lingual interactive product display as part of the Company’s "Measure-Up Challenge." Concert-goers can participate in GM’s on-site "Measure-Up Challenge" by signing in at the GM booth and answering a few questions about GM’s featured product line. All GM display signage and on-site product specialists will be bi-lingual. Opening two hours before each concert, the GM display features nearly a dozen 2000 model vehicles.
GenesisIntermedia.com Installs Internet Kiosks In Shopping Malls
GenesisIntermedia, Inc., has signed an agreement with Forest City Enterprises to install GenesisIntermedia.com’s proprietary CENTERLINQ network in Forest City shopping malls. The roll-out of CENTERLINQ mall network expands the company’s national presence for advertisers. The CENTERLINQ network will also feature a custom loyalty-shopping program designed to enhance the relationship between consumers and retailers in the locations deploying CENTERLINQ.
For more information, contact Genesisintermedia.com, 5805 Sepulveda Blvd., Van Nuys, CA 91411; (Tel) 818-909-6655; (Web) www.genesisintermedia.com.
Humongous Launches SPY Fox Sweepstakes
Humongous Entertainment has released the CD-ROM, SPY Fox 2: Some Assembly Required with a “See the World With SPY Fox” sweepstakes offering a trip for four to World "EXPO 2000" in Hanover, Germany. Consumers can register to win by sending in an official entry form found at retail displays.
Humongous is also partnering with Loews Cineplex Entertainment. A 6-foot interactive talking standee located in theater lobbies will greet more than 22 million moviegoers during the promotion period.
E Ink Sandwich Board Promotes Yahoo!
Yahoo! Inc. has incorporated E Ink’s Immedia displays onto sandwich board signs promoting Yahoo! Shopping. These electronic sandwich boards flash messages promoting the benefits of buying online.
"Yahoo! continues to take innovative and fun approaches to reaching people wherever they are," said Luanne Calvert, buzz marketer, Yahoo!. "Working with E Ink, we created versatile, lightweight, energy efficient signs that can be updated instantly."
Using Palm Pilots, Yahoo! can quickly and easily send and change messages on the interactive signs. The signs measure 34" wide by 22" tall and incorporate two lines of electronic ink. Each sign weighs four pounds and runs on AA batteries.
For more information, contact E Ink Corp., 45 Spinelli Place, Cambridge, MA 02138; (Tel) 617-868-8088, (Web Site) www.eink.com.
Guinness Runs Promos Through St. Pat’s Day
To kick off the new century, Guinness is inviting consumers to "Raise a Pint" of Guinness during its biggest Great Guinness Toast ever and to continue through the first St. Patrick’s Day of the new millennium.
The Great Guinness Toast returns in major cities across the United States, culminating on Toast Night, Saturday, February 26. Toast participants will "Raise a Pint" in an attempt to "Raise the Record" of the largest simultaneous Toast, set last year by 197,846 officially registered adults. In an effort to break the record, Guinness will support the promotion via media and p.o.s.materials, including the Great Guinness Toast countdown clock.
The "Raise the Roof" promotion will help make this a St. Patrick’s Day to remember. POS support is highlighted by a mass display (70" high and can accommodate 2, 3 and 4 cases wide), price spots, case cards and mid-size displays with lug-on stickers.
Bud Light Promo Features Gretzky
Anheuser-Busch has announced an exclusive multiyear agreement with Wayne Gretzky to serve as spokesperson for Bud Light and its "Official Beer of the NHL" sponsorship. "It was inevitable, teaming the best-selling premium light beer with hockey’s greatest living legend," said Andy Goeler, Director of Bud Light Marketing.
As part of his agreement, Gretzky will appear in TV and print ads, and his likeness will appear on NHL-themed retail p.o.s. materials such as a life-sized standups, table tents, counter cards and banners.
Storck Displays Ice Fresh
Storck USA, Chicago, IL, is merchandising its newest offering called Ice Fresh, a hard candy featuring a unique blend of flavors with an exceptionally mild taste. Ice Fresh fulfills an existing demand in the confectionery category, a hard candy which is not too sweet and not too minty.
Over four million trial size bags, pre-priced at 25 cents, will ship in the first quarter via counter units, powerwings and floor displays.
Hershey Displays To Drive Easter Sales
For Easter 2000, Hershey is featuring a variety of its popular non-chocolate brands that are fun, unique and available in bright colors and holiday shapes.
According to the Company, many parents are looking for alternatives to the messy egg dyeing ritual. Hershey’s Easter product line-up includes Jolly Rancher lollipops, Jolly Rancher Jolly Jellies, Amazin’ Fruit Gummy Bears and Friends, Sour Dudes, Sixlets, Wunder Beans, Super Bubble and Rain-Blo bubble gum eggs.
Hershey offers display-ready cases to drive Easter sales.
Miller Lite Promotion Settles ‘Super Bowl Debate’
Miller Lite fans could vote for the "Greatest Super Bowl Team Ever" by voting on the Miller Lite Web site (www.SuperBowl.com).
Miller Lite, the official beer sponsor of SuperBowl XXXIV, also offered a commemorative mounted poster featuring Super Tickets from Super Bowl I through XXXIII. The mounted poster could be purchased via tear pads mounted on point-of-sale materials. Miller Lite also teamed up with Gardetto’s Snack Mix in select markets, offering a coupon toward the purchase of a Gardetto’s snack package.
Off-premise Super Bowl-themed promotional materials included multi-case displays, posters, pole toppers, and danglers.
Rooster Announces Playboy Weekend Sweepstakes
U.S. Tobacco Co. has announced that its Rooster smokeless tobacco brand is teaming up with Playboy Magazine for a promotion that offers a grand prize trip for four to a weekend bash at the Playboy Mansion with Playboy escorts, deluxe hotel accommodations, box seats to the 22nd Annual Playboy Jazz Festival and $5,000. Rooster will also sponsor 90 special promotional events.
Rooster will support the sweepstakes with high impact point-of-sale materials.
Auto Taser Features Interactive Display
Taser International sells its auto security products through a network of leading retailers and law enforcement dealers.
The Auto Taser interactive point of purchase display allows the customer to walk into the store and get a full demonstration of the Auto Taser with a push of a single button. The Auto Taser is enclosed in a special clear plastic cover to protect the customer from touching the unit while it is live. The customer just has to press one button and the Auto Taser comes to life with 50,000 volts to demonstrate the visual deterrence of the most aggressive anti-theft system available.
Ericsson Runs Holiday Promotion
Ericsson recently ran the Ultimate Stocking Stuffer promotion. Retailers could offer consumers a free Ericsson Original Accessory with the purchase of any qualifying Ericsson mobile phone.
Consumers could get their free Ericsson Accessory after mailing the redemption form and proof of purchase to Ericsson. The redemption form is matched with a consumer gift certificate for easy removal from the "real stocking" counter card display. Additional p.o.s. materials included mini case clings and wobblers.
Checkers And Rally’s NFL Alumni Promotion
Checkers Drive-In Restaurants and Rally’s Hamburgers teamed up with the NFL Alumni for a promotion offering fans a Super Bowl Weekend Sweepstakes, a "Kid of the Year" Essay Contest and an NFL Alumni Calendar.
To support its largest national promotion ever, Checkers and Rally’s ran new media campaigns. Pole banners, pre-sell boards and real estate signage informed customers at restaurants about the promotion. The p.o.p materials were designed by GFX International, Buffalo Grove, IL.
Chi-Chi’s Rolls Out ‘Street Teams’ In New VW Beetles
Chi-Chi’s, Inc. has launched the "Chi-Chi’s Street Team," an eye-catching, grassroots out-of-store promotion. The promotion features colorful Volkswagen New Beetles sporting a giant Chi-Chi’s sombrero and Chi-Chi’s branding images. "Our guests are entertainment-oriented," said Laurie Katapski, Sr. V.P., Marketing for Chi-Chi’s. "Chi-Chi’s is taking its "Salsafication" message to the streets."
The Chi-Chi’s Street Team hands out entry forms for a contest to win the VW New Beetles. The Chi-Chi’s Street Team promotion was developed by Chancellor Marketing Group.
HBO Home Video Displays New ‘Babar’ Video
HBO Home Video is displaying Babar: King Of The Elephants, which is being released with a free on-pack activity book and $4 in savings coupons for Sears Portrait Studios. Babar fans can also enter national consumer sweepstakes for a family trip for four to Disneyland.
Promotional partners for the campaign include Sears Portrait Studio, Applebee’s family restaurants and HBO cable affiliates.
Babar: King Of The Elephants is available in 12 and 24 pack merchandisers.
Colorful Floor Display Debuts Teletubbies Video
The Teletubbies bring laughter to children with the release of the newest, exclusive-to-video title, "Big Hug!". Teletubbies is marketed in the Americas by The itsy bitsy Entertainment Co., a division of Handleman Co.
In-store excitement will be generated by a kid-friendly 48-unit merchandiser with a Big Hug! header card. Merchandisers will also be available in 18-, 24- and 36-piece configurations.
Nestle Features Meals Solution Center
Nestle U.S.A. is using a new patented "disposable fridge" design called FRIGOPUB to merchandise its Mexican Meals Made Easy program to increase sales for its Ortega brand Mexican-style products.
It was imperative that the unit hold an array of complimentary chilled and non-perishable products, offer turnkey functionality, and visual impact.
The unique features that set this unit apart from ‘back of the store’ conventional refrigeration is its mobility and billboard scale custom advertising. Nestle leveraged prime in-store placement by positioning the merchandiser at end aisle locations, produce and meat sections areas predisposed to impulse buying and co-marketing paths. An eye-catching header, front and side panel graphics call attention to the meal center.
Joanne Saxer of Nestle’s Marketing Services Division, said, "The FRIGOPUB system allows us to provide meal-solution ideas to consumers by merchandising complimentary items together and providing quick, easy recipes the whole family enjoys."
The FRIGOPUB is composed of a disposable lightweight, insulated corrugated structure and cooling unit base. The inside shelves can hold up to 100 lbs. each. Chilled products are held in the central refrigerated unit and the side merchandisers display non-perishables
FRIGOPUB is marketed by Octagon Industries, a Toronto, Canada-based P.O.P. company.
Beefeater Gin Launches ‘Bold Spirit’ Campaign
Beefeater gin is introducing a bold marketing campaign aimed at making the brand more relevant to young adults. The campaign transforms the brand’s historic Beefeater mascot into a young, fun personality.
"This bold stroke is differentiating, ownable and iconic for Beefeater," said Matt Wiant, the brand’s Marketing V.P. at Allied Domecq Spirits, USA (ADSUSA). "The campaign is targeted at self-confident young adults who are smart, and adventurous."
Beefeater’s "Bold Spirit" strategy will be extended through on-and off-premise programs. A "Bold Spirit" sweepstakes will whisk two winners off to London for an exclusive Beefeater experience.
SOPEXA Launches ‘Oui’ Hours Campaign
SOPEXA/Food and Wines From France, Inc. has introduced a new, "OUI" HOURS promotion campaign for Wines From France, which moves in a more fun and light-hearted direction.
"OUI" HOURS promotional materials are being distributed to over 3,000 point-of-sale outlets nationally. POS materials include a wine and food guide, a case card featuring a working clock and a one-bottle gift bag.
Aspen Mktg. Acquires Luna Bacardi Group
Aspen Marketing has acquired Luna Bacardi Group, a promotion agency serving the Hispanic community, based in Santa Monica, CA. With this acquisition, Aspen will offer a key link to the expanding Latino population.
The acquisition is the eleventh transaction completed by Aspen Marketing since its formation in late 1996.
Budweiser Sponsors Bay Clean Up
Anheuser-Busch’s Budweiser is supporting the Chesapeake Bay Trust, created to help clean up the Chesapeake Bay. For every beer mug purchased, $1.00 is donated to the Chesapeake Bay Trust.
The mugs were displayed on this 4-color custom-printed stock display.
The display was created by Alpak Manufacturing Corp., Montgomery, NY.
Sony Promotes Spyro (2): Ripto’s Rage!
Sony Computer Entertainment America is promoting the launch of Spyro (2): Ripto’s Rage!, available exclusively for the PlayStation game console. The "$10,000 Fantasy Vacation" Sweepstakes will award one grand prize winner with a $10,000 travel credit to embark on their dream vacation.
In the Fox Kids Network’s "Rage with Spyro" Sweepstakes, viewers can enter to win the grand prize, a ride around his/her hometown with five friends in a PlayStation branded limousine; the opportunity to host a PlayStation party for their class; a PlayStation console; and 25 PlayStation games.
Sweepstakes contestants can fill out entry forms on the Spyro (2): Ripto’s Rage! point-of-purchase display.
Dr. Scholl’s Debuts Foot Care Display
When Dr.Scholl’s wanted to create the "largest foot care display in the world," it called upon Art-Phyl Creations Miami, FL, to supply the DisplayWall 2000 stock plastic peg panels.
The finished "store within a store" display was installed in just a few hours from modular components. APC’s new Super Tri-Panel revolving displays were used as well as its new Kwik-Stak tray displays.
BIC Introduces Premium Shaver
BIC Corp. has introduced the BIC Softwin Shaver, the first premium disposable shaver to offer all the features consumers want, a rubberized handle, pivot head, improved blade technology and lubricating strips, at the best overall value.
"Premium shavers are the fastest growing segment in the 1-piece category today," said Ed Dougherty, BIC’s V.P., Marketing. "Consumers are demanding more from their 1-piece shaver, including a variety of value-added features."
The three shavers in the new line include BIC Softwin for Women with Lanolin and Vitamin E, BIC Softwin Sensitive with Aloe and Vitamin E, and BIC Softwin with Select Moisturizers.
BIC plans to invest $16 million in a TV multimedia advertising campaign and will use displays, FSIs and trial offers to encourage consumer purchases.
Target Launches First ‘Buy Recycled Sweepstakes’
Target shoppers were recently eligible to win a pair of tickets to the year 2000’s "Big Game" football in Atlanta and two Target gift certificates, by participating in its first "Buy Recycled Sweepstakes." The contest was the result of a partnership between Target and The 100% Recycled Paperboard Alliance (RPA-100%).
Products packaged in 100% recycled paperboard were spotlighted through each store via shelf tags on products such as Puffs tissues, Kellogg’s and General Mills cereals, Reynolds Wrap and Tom’s of Maine toothpaste. Boomer Esiason, Monday Night Football Commentator, was pictured on posters throughout the store, encouraging shoppers to buy recycled.
Oral-B Plaque Remover Displayed At Mass Retail
Braun Oral-B featured this corrugated pallet pack display to promote its Braun Oral-B plaque remover at mass retail. It is constructed of injection molding, wooden sub structures and corrugated paper board.
The pallet pack unit was created for Braun Oral-B by Abstrategy Design And Manufacturing, Inc., Matawan, NJ.
Melissa’s Announces Year 2000 Promotional Program
Melissa’s Brand of World Variety Produce, required a series of seasonal promotions to highlight a variety of produce items. Try-Foods International, Inc., the Orlando, FL-based food promotions company, created a successful program for 2000 and is planning the 2000 series as well. The promotional series capitalizes upon seasonal flavors, creating distinct promotions including Chinese New Year and Cinco de Mayo.
The components for each promotion included shelf talkers/wobblers, 7"x11" POS cards and tear-off recipe pads designed to create excitement and carve out a Melissa’s section.
Pearlson Introduces Treeosks
Pearlson Development Corp., has introduced its new Treeosk(TM) line of interactive multimedia kiosk displays designed for the new touchscreen iMac. The open design of the Treeosk will showcase Apple's award winning computer, while blocking access to the iMac's controls, connection panel and CD drive. Optional Treeosk "branches" are available that hold POS devices (bar code and magnetic card readers, receipt printer and video camera). These options can be installed in the field. The 52" high by 18.5" wide by 22" deep Treeosk(TM) complies with ADA handicap access guidelines.
Douglas Pearlson, Chairman and CEO, said, "The Apple iMac with a touchscreen is a self-contained, Internet-ready, multimedia kiosk platform. Our Treeosk(TM) provides the missing element: a secure, attractive public access display. With the total price of a complete stand-alone system (Treeosk& touch enabled iMac ) at under $2600, the opportunities are enormous."
For more information, contact Pearlson Development Corp., 8960 S.W. 87 Court, Miami, FL 33176; (Tel.) 305-598-3018; (Web) www.pearlson.com.
Microsoft Displays Computer Game Accessories
Microsoft is using this modular counter display system to showcase its Sidewinder computer game accessories.
The display system is flexible so retailers can tailor the display to fit their space availability.
This display was created bor Microsoft by Gage In-Store Marketing, a Minneapolis, MN-based promotional services firm.
BikeLid Systems Introduces BikeLids To Shopping Malls
BikeLid Systems, LLC (BLS) has pioneered a program called SPARK (Sponsored Bicycle Parking). Through this initiative, BLS offers fully maintained BikeLids (patented, high-security bicycle parking units) to malls and shopping centers at no cost in exchange for the right to display advertising messages on the BikeLids and associated kiosks.
As an advertising medium, the BikeLid’s unique, artistic design has made it highly attractive to advertisers. A backlit poster case is mounted on the front of the BikeLid, and the illuminated GrandView kiosks hold bus shelter-size posters.
For more information, contact BikeLid Systems, 430 Park Ave., New York, NY 10022; (Tel) 212-893-8281, (Fax) 212-838-4533, (Web site) www.bikelid.com.
Snapple Display Promotes
WhipperSnapple Line
This Snapple WhipperSnapple Blender Floorstand has a bottle capacity of 280 and stands over six feet high. The unique "blender" design of the display attracts attention, while reinforcing WhipperSnapple’s attributes.
WhipperSnapple, available in six fruit flavors, is the number one ready-to-drink smoothie, according to Bob Todaro, Snapple Director of Merchandising and Valerie Pietropinto, Snapple Manager of Merchandising, who are pictured with the Snapple Blender display.
McDonalds Launches Ronald Scholars Program
McDonald’s Corp. is launching the McDonald’s Ronald Scholars program, a year long Happy Meal promotion that will give away as much as $1.6 million in scholarship money through the year 2000.
The program will operate simultaneously with McDonald’s regularly scheduled Happy Meal toy promotions. In addition to a Happy Meal toy, kids will receive a specially marked game piece containing either an instant-win prize of $25,000 in scholarship money or an education fun fact.
The restaurant chain will give away four $25,000 scholarships during each of its 15 Happy meal toy promotions in 2000. McDonald’s is supporting its Ronald Scholars promotion with a national TV, print and radio advertising campaign that will continue throughout 2000.
Heinz Ketchup Debuts ‘Talking Labels’
Heinz Ketchup is expressing itself with unusual and humorous "talking labels" on bottles sold in grocery stores. The wry messages on bottles are key ingredients in a groundbreaking global advertising campaign that aims to drive Heinz Ketchup consumption among teens and their parents by giving the brand an edgy and contemporary attitude.
Each new label will feature a "condiment quip" including: Are Your French Fries Lonely?; Your Hot Dogs Will Thank You; Put Hamburgers On It; Plays Nice With French Fries; Psst. Over Here; and More Fun To Squeeze Than Toothpaste.
Heinz is offering retailers a variety of in-store signage support that can be used in the condiment aisle as well as throughout the store.
Publicis Acquires Frankel
Publicis SA has announced the acquisition of Frankel & Company.
Maurice Levy, Worldwide Chairman and CEO of Publicis, said, "This combination is ideal for both companies. We will provide Frankel with the global reach necessary to achieve its goals for growth, while our global client base will benefit from Frankel’s innovative brand marketing tools."
Frankel will operate under its current name, autonomously from other Publicis SA operations in the U.S. The management structure of Frankel will remain unchanged, with Bud Frankel, Chairman and Founder of Frankel, working directly with Mr. Levy.
Johnson & Johnson Develops Category Management System For Women’s Products
Johnson & Johnson, has provided Wal-Mart with a category management system for its "StayFree" brand. The Just For Women category system encompasses thirty linear feet. Custom colored shelf extrusions, category blades and sub-headers were utilized to direct the consumer to their specific product need. As a result of this system WalMart has seen a significant jump in category sales.
This category management system was developed for Johnson & Johnson by Ledan, Inc., a Mineola, NY-based point-of-purchase display firm.
Warner Home Video Displays Humphrey Bogart Collection’
Although 100 years have gone by since Humphrey Bogart was born, Warner Home Video (WHV) is celebrating this great movie legend by releasing 18 Bogey classics on VHS in "The Humphrey Bogart Collection," which will be first available in March at nationwide video outlets. WHV is also introducing three Bogey classics on DVD: a Special Edition of "The Maltese Falcon," "The Big Sleep," which contains the 1945 pre-release version and the 1946 theatrical version on one disc and "Key Largo."
Available concurrently with the new DVDs and The Bogart Collection is the Special Edition DVD of the most quintessential of Bogart Films; "Casablanca." Among the highlights of The Humphrey Bogart Collection is the "Bogart/Bacall 4-Pack," available for a limited time only, which includes "The Big Sleep Theatrical Release Version," "Dark Passage," "Key Largo," and "To Have And Have Not" as well as a free bonus documentary, "Bacall On Bogart."
This floor display merchandises “The Bogart Collection” on VHS under the header "Hollywood Legends."
Davidson Marketing Announces Exec. Appointments
Davidson Marketing, Chicago, IL, has announced the following promotions and new staffing. Chris Rago has been promoted to Director of Entertainment Marketing; Debby Culbertson was promoted to Account Director on the Microsoft account; Rich McClellan joins Davidson as a Creative Director on Minute Maid and Keebler; Craig Taylor joins the Company as an Associate Creative Director in new business.
Mike Federighi joins as a Copywriter; and Flora Caputo joins as Senior Art Director on the Kraft business.
Staples Featuring Cell Phone Shelf Display
Staples Canada is using this shelf display to merchandise cell phones. Combining the product offerings of several tele-communication companies, this 24" wide x 16-1/2" deep x 16" high display features 6 different cell-phones. Each phone is tethered to the display by means of a 40" retractable cable which allows the customer to compare the size and feel of the different alternatives. Four 12" wide x 5-1/2" high individual acrylic signholders provide for manufacturer's promotional mini-posters, which can be changed as required.
The unit is constructed from 5/8" mdf board painted a mahogany brown. Phones are cradled in individual silver metallic acrylic holders which are attached to a black expanded metal grid. Product information relating to individual phones is featured directly in front of each phone in a 3"x3" acrylic signholder combined with a 1-1/4" x 3" price ticket channel.
This display was created by Creative Displayworks, a Concord, Ontario-based display firm.
Inter-Act Electronic Marketing Partners With Supervalu
Inter-Act Electronic Marketing, Norwalk, CT, has entered into a marketing agreement with Supervalu Inc. to utilize Inter-Act’s patented electronic in-store and internet accessible marketing network to build consumer loyalty through shopper-specific value offers. Stephen Leeolou, CEO, Inter-Act, said, "Now consumers will be able to enjoy receiving additional savings in-store,or at-home throughout Supervalu’s retail grocery store base."
RMS Launches BEVision In-Store Advertising
Retail Media Systems, Inc. (RMS Networks) plans to launch BEVision, an in-store television network for beer, wine and spirits retailers. BEVision is designed to inrease store sales by communicating informative and relevant product information to the approximate $110 billion beer, wine and spirits retail market. RMS Networks plans to target stores that meet its BEVision audience criteria; high-end beer, wine and spirits retail environments that offer a large and varied selection of brands, to include specialty items such as cigars and gourmet foods.
“Currently there is a limited means for television advertising for the alcoholic beverage and liquor industry,” said Sam Ambrose, RMS Vice President of Marketing. “With BEVision, manufacturers, retailers and media buyers can now reach their target audience while they are making their buying decisions; in-store at the point of purchase, in a compelling and entertaining format.”
BEVision features quality digital programming and will be broadcast daily to retailers via RMS 2-way satellite technology. RMS Networks is the nation’s largest creator and provider of interactive television networks for in-store advertising and communications, based in Fort Lauderdale, FL.
Whitewater Cologne Runs ‘For Men Only’ Contest
Whitewater, a new men’s fragrance from Procter & Gamble’s Old Spice, is asking consumers, “what things are for men only?” The most creative answer will win $20,000 worth of male recreation room “playthings,” including the Oasis armchair from La-Z-Boy, a Sony Home Entertainment Center, and a Brunswick pool table, among other prizes.
“It’s clear that the new man culture is gaining momentum,” said Terry Koritz, Marketing Director for Old Spice. “Whitewater was designed to capture the spirit of this new male generation, celebrating youth, adventure, and masculinity.”
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