‘Bud World’ Features Interactive Displays
Anheuser-Busch has launched Bud World, a mobile exhibit that uses state-of-the-art technologies to create an entertaining interactive experience. “Bud World is designed to educate and entertain our consumers, while communicating the commitment to quality that has made Budweiser an American classic,” said Tim Schoen, V.P., Presence Marketing, Anheuser-Busch.
Bud World comprises three distinct experiences - the “World of Budweiser” pre-show area, the “Bud Vision” theatre and the “Bud Brew House” tasting areas. As guests enter the “World of Budweiser,” they view a variety of displays highlighting Budweiser’s past and present. Also in the pre-show area, visitors watch a brief video on the history of Anheuser-Busch. Guests then enter the centerpiece of Bud World, the “Bud Vision” theatre to view a high-definition video on a 10’ x 18’ screen.
“BudVision is the highlight of Bud World in terms of content and technology,” said Mark Greenspahn, Manager, Special Event Marketing, Anheuser-Busch. “The high-definition video format gives visitors a sensory experience unlike anything they’ve felt before with larger-than-life imagery.”
Bud World is comprised of two 53-foot-long trailers and one 37-foot-long trailer that unfold and join together to create a 2,000-sq.-ft. exhibit. The “World of Budweiser” pre-show area, “Bud Vision” theatre and “Bud Brew House” tasting area each can accommodate 40 people. Bud World is appearing at major consumer events such as state fairs, festivals and sporting events.
WebTV Runs Integrated Marketing Program
WebTV Networks announced that UPSHOT, the brand marketing division of HALO Industries, has launched an integrated marketing program for WebTV from Microsoft. The campaign will introduce WebTV capabilities to adults 55 and older and their children and will offer six months of free service to new customers.
Through the familiar medium of television, WebTV allows users to access the Internet and e-mail capabilities in their own livingrooms. Without the necessity of a computer, WebTV allows older adults to exchange e-mail with grandchildren, play along with the game shows, manage finances, or chat with other viewers during interactive programming.
Some of the elements of the program include: Experiential “Living Rooms” will be created in major airports and shopping malls across the country. The living rooms will include individuals in both target categories to conduct real time demonstrations. Strategic advertising will be targeted to older adults and their children in offline and online environments.
According to IDC, a leading researh firm that provides technology intelligence, seniors now represent the fastest-growing group of Internet users in the United States.
FLOORgraphics Inc., Launches IN-STOREplus!
FLOORgraphics has introduced IN-STOREplus!, programs for in-store advertising. The new programs include a network of more than 3,000 stores, anchored by A&P and Safeway. In addition to FLOORgraphics’ FLOORads floor advertising, the new IN-STOREplus! line includes SHELFplus!, TAKEplus!, COUPONplus! and CARTplus!
SHELFplus! is 25% larger than traditional shelf promotion fixtures. The COUPONplus! dispenser displays the advertisers’ graphic image and the offer, providing additional exposure for couponers. CARTplus! is 32% larger than traditional shopping cart displays.
Richard Rebh, CEO of FLOORgraphics, said, “Our experience with FLOORads convinced us there is an enormous opportunity to increase brand sales with in-store media. FLOORads demonstrated that shoppers respond to in-store advertising; the average sales lift with FLOORads is 27%.”
For more information, contact FLOORgraphics, 5 Vaughn Drive, Princeton, NJ 08540; (Web) www.floorgraphics.com.
General Mills Plans ‘Cereal Adventure’
General Mills has unveiled plans for a family attraction called “Cereal Adventure” to be built at Mall of America.
Cereal-themed games, shows and playground equipment will be featured, including the Cheerios Play Park, Lucky Charms’ Magical Forest, Trix Fruity Carnival and Cocoa Puffs Chocolate Canyon. Sports entertainment and history will be featured in the Wheaties Hall of Champions. These areas will offer a full menu of activities, from posing for a Wheaties souvenir box to playing virtual reality chocolate games. There will also be educational opportunities, including a Total Nutrition health site and the General Mills Farm Factory, which teaches visitors the process of making cereal. Visitors can create personalized cereal take-home packages.
Marc Belton, General Mills’ Big G cereal division, said, “It’s a great opportunity to take our cereals beyond the breakfast table and reach consumers in an innovative, interactive way.”
Simon And Cingular Form Mktg. Alliance
Simon Property Group recently joined forces with Cingular Wireless to drive brand awareness among the more than 50 million shoppers who made 250 million visits to Simon malls during the holiday season.
Shoppers who signed up to receive wireless phone service from Cingular’s brands at retail stores or kiosks at more than 100 Simon malls nationwide, received a free Santa photo package valued at $25. Shoppers also had the chance to make a free 2-minute cellular phone call while in line to have their photo taken with Santa.
Cathi Weiner, V.P., Partnership and Marketing Development for Simon Brand Ventures, said, “Companies like Cingular are choosing this live media environment to communicate their brand messages with consumers across multiple marketing channels at a time when they are at the point-of-purchase.”
American Airlines ‘More Roomobile’ Tour
American Airlines recently conducted the “Make More Room Throughout Coach” campaign to support its expanded legroom initiative. The More Roomobile is a trailer mocked up to resemble an American Airlines plane, which toured 27 cities.
The Great American Seat Take-Off campaign helped American Airlines find the perfect owners for pairs of seats. Newspaper ads offered readers the chance to win two actual seats from an American Airlines plane. In addition to the seats, each winner received two roundtrip coach tickets to anywhere American flies.
The promotion was created by TLP Dallas.
Coca-Cola Uses The Beverage Bridge
Coca-Cola is using the Beverage Bridge, designed to suspend its soft drinks across the top of ice cream coolers, creating a “true bridge.” The display encourages consumers to purchase both ice cream or other frozen products with soda, while utilizing previously unused space.
Display Technologies, College Point, NY, has introduced the beverage Bridge for cross-merchandising beverages with other products. The Beverage Bridge is constructed of steel coated with enamel, with plastic glide racks running across the span that allow different graphics to be easily inserted and removed.
Dr Pepper Promo Offers Chance To Win Video Game Room
Eager consumers can obtain the latest game in the best-selling Legend of Zelda series, “The Legend of Zelda: Majora’s Mask,” thanks to a holiday promotion by Dr Pepper and Nintendo of America Inc.
Dr Pepper drinkers can instantly win Nintendo’s The Legend of Zelda: Majora’s Mask video game and a Nintedo 64 game system by looking behind the label of specially marked 20-ounce bottles. Twelve-packs and two-liter bottles will carry a mail-in sweepstakes form to enter the grand prize drawing for the “Ultimate Video Game Room” featuring state-of-the-art audio and visual components, such as a Nintendo 64 system, Nintendo 64 game library, The Game Seat game chair and a one-year supply of Dr Pepper.
Point-of-sale support for the promotion includes cold vault static cling, vender clings, display spectaculars, shelf talkers and pole signs.
Colonial Properties Trust Implements Partnership With Coca-Cola Company
Colonial Properties Trust has announced a partnership with The Coca-Cola Co. to implement a sponsorship and marketing program at Colonial Properties Trust malls. This partnership brings together two companies with strong market position in the Sunbelt region of the U.S.
Beverage machines will be recessed in a 4-paneled kiosk that displays information about Colonial Properties’ on three sides and provides a beverage machine on the fourth.
“By leveraging the strength of the Coca-Cola trademark and imagery, we will enhance our own brand through association,” said Anne Michaels, V.P., Specialty Leasing for Colonial Properties. “The presentation of the beverage machines epitomizes the partnering of two very strong companies. This type of presentation allows us to promote our company and provide consumers the refreshments they want.”
Future Shop Launches Interactive Kiosks
Future Shop stores have rolled-out e-Commerce enabled kiosks to all Future Shop stores across Canada.
“These internet kiosks form a major component of our ongoing strategy to provide Canadian consumers with the most convenient way to purchase technology products,” said Kevin Layden, President and Chief Operating Officer of Future Shop. “Each of our Future Shop stores will have a minimum of 2 kiosks located in key departments and customers can use them to obtain additional product information or make a purchase on-line.”
The kiosks were created by Info Touch Technologies, Burnaby, BC, Canada, (Tel) 604-298-4636; (Fax) 604-298-4216.
Power Kiosks Signs Agreement With WWF
Power Kiosks Inc., a developer of interactive kiosks, has formed an agreement with the World Wrestling Federation, which allows it to use a large selection of that Company’s entertainment properties in Power Kiosk’s network of stand-alone digital photo-imaging kiosks.
“This is a major boost for our digital photo imaging kiosks,” said Terry Cooke, Power Kiosks’ CEO.
Sprite Runs Promo. With RocketCash
More than a billion Sprite bottles will offer “RocketCash-Under-the-Cap,” enabling teens to buy what they want online. The program gives Sprite.com users instant access to a broad selection of merchandise available from more than 100 different e-tailers in RocketCash’s virtual mall.
More than one billion Sprite bottle caps will be marked with special codes that can be redeemed for RocketCash, or with instant win messages for free Sprite. Consumers log into Sprite.com and enter the codes found under the Sprite caps to determine the denomination of Sprite.com-RocketCash they have won.
“We recognize that the Internet is a fundamental part of today’s teen lifestyle,” said Jan Hall, Senior Vice President and Director of Consumer Brand Marketing, Coca-Cola, USA. “Sprite.com offers teens a direct, online gateway to purchase any merchandise from RocketCash merchants and allows us to enhance our ongoing relationship with Sprite drinkers.”
Vuetopia Introduces Network In Major Shopping Malls
Vuetopia is introducing a network of digital multimedia screens with Internet and site-specific content. “By putting the ultra-large digital screens in major shopping malls, we offer advertisers an exceptional way to access consumers with attractive demographics,” said Anil Agarwal, Vuetopia’s CEO.
Advertisers can select individual mall sites to customize messages to specific geographic and demographic profiles.
For more information, contact Vuetopia Inc., 2430 Vineyard Avenue, Escondido, CA 92029; (Tel) 760-738-7701, (Fax) 760-738-7705
BillBoard Launchcs Wireless Network
BillBoard Video’s new Wireless Media Network provides location specific, wireless, Internet-delivered, full-motion video advertisements directly to the gas pump.
“Our network combines the latest in wireless, Internet, and e-commerce technologies,” said William Hall, CEO of Billboard Video, Inc., Frisco, TX.
For more information, contact BillBoard Video online at www.billboardvideo.com or call toll free 1-866-BBVIDEO.
American View Debuts Pay Phone Ads
American View Advertising has introduced pay phone advertising. Large display ads are placed on back-lit pay phone enclosures to attract the mobile audience. The phones are in shopping centers, gas stations, liquor stores, etc.
For more information, contact American View Advertising, P.O. Box 4467, San Clemente, CA 92674; (Tel) 800-440-2080, 949-361-8555.
Howard Company Introduces ‘Peddler’ Bike Rack
The Howard Co. has introduced The Peddler, a durable bike rack that can be customized with advertising. While the bike rack holds up to six bicycles, it communicates a logo, or special promotion to thousands when placed in high traffic areas. The Peddler offers a large two-sided aluminum advertising area that can be custom screen printed.
For more information, contact The Howard Co., 1375 North Barker Road, Brookfield, WI 53045; (Tel) 262-782-6000, (Fax) 262-782-2561, (Web Site) www.howardcompany.com.
Jelly Belly Promotes Truck Race Sweepstakes
Herman Goelitz Candy Co. has launched the Jelly Belly Truck Race Trip Sweepstakes. The grand prize is the winner’s weight in Jelly Belly beans plus an all-expense paid trip for four to the Craftsman Truck Race at Pikes Peak International raceway in Colorado. There the Jelly Belly sponsored truck driven by Jim Inglebright will begin its racing tour.
A prepacked floor display with dramatic racing graphics launches the sweepstakes in stores. The 60-count display showcases 5-oz. boxes of Jelly Belly beans in 20 assorted flavors.
New FIRECRACKER P.O.P.
Penrose FIRECRACKER red hot pickled sausages have a new package redesigned with explosive graphics. FIRECRACKER’s new packaging debuted in a new cigar box-shaped p.o.p. display.
“New packaging and displays provide more boom for the FIRECRACKER brand,” said Jaime Weinstein, Assist. Marketing Manager for FIRECRACKER.
New packaging and POS has been phased into convenience, grocery and club stores.
Kellogg’s Single Serve Display
Kellogg’s was looking for a self-serve display that would hold a significant amount of product. This display is placed in high traffic areas such as supermarkets, mass merchants and convenience stores. The graphics are updateable and the wheels and small footprint allow retailers to place this display anywhere in the store.
The display was created by Frank Mayer & Associates, Inc., of Grafton, WI.
Noah’s Bagels Conducts Mobile Marketing Tour
The Noah’s Bagels mobile marketing tour is inviting visitors to try their mazel (luck) at the Yiddish Wheel of Fortune to win prizes including breakfasts, lunches and even a year’s supply of free bagels.
Mobile marketing activities also include coupon blitzes and parking lot events. Spokesmodels have been hitting the streets handing out more than 40,000 coupons in crowded locales. “Bubbie,” Noah’s Bagels Yiddish-speaking grandmother, has been making appearances at events and visiting stores.
The promotion was developed by U.S. Marketing & Promotions, Torrance, CA.
Carolina Shoe Display
Carolina Shoe Co. required an easy to ship floor unit to display its footwear. This display shipped in a 18” x 30” x 6” box and weighed less than 40 pounds. Each unit came with detailed set-up instructions and was assembled in minutes. The display featured a lifestyle graphic and brand identity.
The Carolina Shoe Display was designed and produced by Corporate Display Specialties, Inc., Bridgeport, CT.
Macy’s Childrens Dept. Features High-Impact Displays
Macy’s Children’s Dept. in Herald Square, New York recently featured 3-message internally-illuminated displays from Clearr Corp., of Minnetonka, MN.
Clearr’s Graphic Revolutions units (3-6’4” long x 4’ tall) are joined together at angles to create gigantic high-impact displays. Six units of the same size were placed in the Children’s Department, and through specially-designed computer controls, they all change in unison, along with the Moving Pix units. A total of 64 22” x 22” Moving Pix units were installed in groups of 4 and 8, flanking the Graphics Revolutions units. Each individual unit holds up to 10 graphics and displays images sequentially.
Finlandia Promotion Highlights Drink Favorites
Finlandia Vodka, marketed by Brown-Forman Beverages, is conducting an on- and off-premise promotion, offering many ways to enjoy Finlandia. The promotion highlights classics like Finlandia Bloody Mary, Screwdriver, and the Finlandia Cranberry Kiss.
Vibrant case cards draw consumers to the displays.
POS Promotes Dr. Enuf
Consumer demand for products with vitamins has drawn a half-century-old soft drink into the national spotlight. Tennessee-based Tri-City Beverage Corp. began bottling Dr. Enuf in 1949 as the “original energy booster.”
Announcing that Dr. Enuf will now be offered to distributors nationwide, Jack Gordon, Company President, said, “Dr. Enuf has grown in distribution from a few Tennessee counties to 10 Southeastern states in a few years. This one-of-a-kind soft drink offers distributors a breakthrough product for 2001.”
Dr. Enuf p.o.s. items include a 4 pack stacker, ice barrel, and banner and window signage.
Metabolife Displays Dietary Supplement
Metabolife wanted a gravity feed display that dispensed bottles of Metabolife Dietary Supplement. Previously only sold by direct sales, this display introduced Metabolife to retailers.
The display can be used as a floor unit or as a power wing. The base features a 24 pt. ‘Lug-on’ bottle that creates a life-like 3 dimensional effect.
Meridian Display, St. Paul, MN, produced 20,000 displays in just four weeks.
Computer Eyewear Display
Insight Eyeworks needed a display to communicate the benefits of the AOL Computer Eyewear program.
Concept Displays, Ontario, CA, created this fixture, with oversized header graphics and the AOL logo. Additional vertical graphics space is used to help the consumer with product selection. Heavy-duty hooks showcase the blister packs containing the glasses and eyewear case. The 4-sided rotating black pegboard barrel is mounted on a speckled gray storage base.
Tesco Supermarkets Creates New Potato Crisps Display
U.K. supermarket retailer Tesco is showing potato crisps to the best advantage in these highly successful display units made of sheet of Eastman Chemical Company’s Spectar copolyester.
The see-through displays are so popular that 4,000 units have been placed in Tesco stores throughout Britain, and work is underway to extend the units to accommodate larger bags of crisps. Benchmark Fabrications, Herts, England, used sheet of Spectar copolyester to produce the displays because it’s tough, lends itself to secondary fabrication techniques such as punching and can be cold-formed.
Chef America Offers ‘Real Cash’ In Retail Instant-Win Game
Chef America Inc., a leading manufacturer of frozen stuffed sandwiches in the U.S., has kicked off its “Easy Meal, Easy Money” instant-win game, which features real money in retail packages. Folded $1, $5, $10 and $100 bills were affixed to the inside of over 100,000 specially marked packages of HOT POCKETS, LEAN POCKETS and CROISSANT POCKETS brand sandwiches. In addition, one $10,000 game piece was inserted, which the winner will redeem for cash.
“Easy Meal, Easy Money,” the biggest promotion in company history, will be supported with a packaging promotion burst on more than 22 million packages as well as point-of-sale ceiling danglers, shelf danglers and static clings.
“Our key brand positioning focuses on the convenience aspect of the product,” said Mike Bloom, Group Marketing Manager at Chef America Inc. “How better to underscore this than by instantly giving consumers something else they love - money? You might say we decided to put our money where our product is.”
Gage Marketing Group, a Minneapolis, MN-based nationally integrated marketing communications agency, created and coordinated the entire “Easy Meal, Easy Money” project for Chef America.
Yahoo! Features Windowtainment Promo
The Yahoo! Shopping Windowtainment promotion at Rockefeller Center, turned window shopping into a fun, interactive experience, providing shoppers with a hands-on opportunity to explore online shopping.
From a 400 sq. ft. interactive “playhouse” located at street level across from Radio City Music Hall, and from the comfort of a unique Yahoo!-branded interactive La-Z-Boy chair, the World’s La-Z-iest Shopper demonstrated the ease of Yahoo! Shopping.
E Ink, Cambridge, MA, the developer of electronic ink technology, used its Immedia displays to communicate featured merchants and products. “Yahoo! Windowtainment is yet another creative application of Immedia,” said Dan Monaco, V.P. Marketing at E Ink.
BigFatWow! Brings Internet To Malls
BigFatWow, has announced plans to install Internet centers, called Wow Centers, in shopping malls across the country.
BigFatWow!’s Wow Centers have a modular design, ranging from four to 12 computer terminals to accommodate a variety of retail footprints. Sponsors can provide rich media advertising to consumers via the Wow Centers’ computer monitors and 42” plasma screens.
CatalinaAnnounces Strategic Partnerships
Catalina Marketing and Source Information Management have formed a partnership to develop decision-support products for marketers. Source’s COO, Richard Jacobsen, said, “The combination of Catalina’s expertise in purchase behavior with Source’s database and checkout merchandising experience provides the ideal platform to introduce new consumer insights.”
Catalina will also partner with MyPoints.com, to integrate online promotions with traditional marketing programs. Steve Markowitz, CEO, MyPoints.com, said, “The future of the Internet will be one in which marketers attract customer relationships on-line, while driving sales in the offline world.”
POPnewsline Featured In 7-Eleven Stores
The DMR Alliance, Inc., a multimedia network service provider of POP networks has signed a contract with 7-Eleven franchisee Handee Marts, of Gibsonia, PA. Multiple locations operated by Handee Marts will receive installations of POPnewsline, a multimedia point-of-purchase news service provided by DMR. Customers’ attention is gained by the full motion video and audio.
For more information, contact DMR Alliance, 635 Southern Ave., Pittsburgh, PA 15235; (Tel) 412-798-2525.
Yahoo! And 7-Eleven Run Slurpee Campaign
Yahoo! Inc. and 7-Eleven have conducted a Slurpee campaign complete with a signature Yahoo! yellow and purple Slurpee cup, promoting Yahoo! Greetings.
As part of an integrated Yahoo! Fusion Marketing program, the relationship offered consumers a unique way to connect with someone special. Consumers could head to 7-Eleven stores and purchase their own Slurpee powered by Yahoo! The co-branded Slurpee cup highlighted Yahoo! Greetings, Yahoo!’s free online greeting card service. People could also head online to Yahoo’s Web site to send a “buy one, get one free” Slurpee drink coupon to a friend. Each online card included a 7-Eleven coupon with bar code that consumers could print from their desktop.
Glen Moray Featured In Off-Premise Promo.
Brown-Forman Beverages is conducting an off-premise promotion for Glen Moray Premium Speyside Single Malt Whisky. The promotion features POS materials that encourages blended scotch drinkers to trade up to Glen Moray.
Shelf and floor display materials, case cards, case bins, shelf talkers, and product fact cards are available to retailers.
Bundaberg Runs Instant Win Promo.
Bundaberg Rum & Cola from United Distillers & Vintners has introduced the “Take the Money and Rum” promotion utilizing PopStraw’s new Pop ‘N Win promotion device. The device is a plastic prize capsule placed inside beverage cans that delivers instant prizes. Bundaberg customers had the opportunity to instantly win $100, $50 or $20 in real cash.
The PopStraw Co., Roseville, MI, (Tel) 810-773-9940, has also commercialized applications for drinking straws inside cans, bottles, and cartons.
Anheuser-Busch Rolls Out New Cans Backed By POS Items
Anheuser-Busch is making Michelob and Michelob Light available in 16-oz. contoured cans. The new can design resembles the classic Michelob tear-drop bottle and will be sold in 12-packs and as singles.
A line of point-of-sale items will introduce the 16-oz. contoured can to consumers, and new secondary packaging will highlight the can’s innovative look.
Polaris Launches Kids Loyalty Program
Polaris Sales, Medina, MN, has introduced a marketing program exclusively for its young riders. PRO Club Go!, a first-of-its-kind club for riders of kid-sized Polaris recreational vehicles.
PRO Club Go! provides kids with regular newsletters, family riding events, games, contests and the latest product information. The interactive program is led by (PRO) TEKTOR, a super-hero character that teaches safety. Last winter, Polaris introduced its first-ever kids snowmobile, the 120 XCR. Young riders of the company’s new go karts and mini bikes are also eligible for membership.
Burton Snowboards Runs Action Figure Promotion
Burton Snowboards produced limited edition Covert Action figures to commemorate its Seven Series snowboard line, Seven 57 snowboard model and Analog clothing series. These in-line snowboard products are available only in Japan through select dealer distribution, and the sale of each product is accompanied by one of these action figures.
Burton Snowboards Creative worked with Crew Design Inc., New York City, to produce the Covert Action Figure Promotion.
The Giving Back Pak Sampling Program Helps Charities
The Giving Back Pak, developed by Select Marketing Group, is a cooperative sampling vehicle offering marketers an efficient means to align their brands with a nationally recognized charitable organization.
Appealing to kids with its colorful graphics, the Giving Back Pak is sold through retail grocery stores for $1.99. It is filled with samples of fun, kid-oriented products and brands, in addition to a coupon book. In the inaugural year of 2000, the Giving Back Pak raised $500,000 for Easter Seals.
For more information, contact Select Marketing Group, 436 North Austin Drive, Chandler, AZ 85226; (Tel) 480-567-3400, (Fax) 480-567-3401.
SPN Offers Sponsorship Svcs.
Specialized Promotions Network (SPN) has developed a unique approach to marketing by blending event sponsorship with product sampling. SPN’s services include visual display creation, event research, turn-key promotion execution and evaluation.
SPN can design and manufacture visual elements including digital banners, tents, blow-ups, and apparel. For more information, contact Specialized Promotions Network, 1017 S. Gaylord Street, Denver, CO 80209; (Tel) 303-777-4889, (Fax) 303-777-4214, (Web Site) www.spnsampling.com.
‘Take-Off With Olympus’ Promotion Launches
Olympus America has launched a campaign for its Stylus cameras, featuring a gift with purchase offer for a free companion airline ticket with every purchase of a Stylus Zoom 140 or 115 camera as well as a sweepstakes to win Samsonite luggage. This promotion will be supported with in-store displays in over 3,000 retail outlets.
Martin Lee, Director of Marketing, Olympus America, said, “We are redirecting our efforts to reach more consumers in different ways and build the Olympus brand. Our campaign positions the Stylus on its design, which has made it the best-selling camera series in the world.”
Howard Johnson Launches Crayola Kids Room
Howard Johnson International has unveiled a room designed specifically for kids and families; the Howard Johnson Crayola Kids Room. The rooms will be decorated in primary colors and have family-friendly amenities. The unique rooms will begin appearing at Howard Johnson locations in spring 2001.
“From decor to design, these colorful rooms will cater to our littlest guests,” said Christopher Trick, Vice President of Marketing for Howard Johnson International Inc. “Howard Johnson and the Crayola brand are also teaming up to present a dynamic 2001 Kids Go HoJo program.”
As part of the 2001 Kids Go HoJo program, Howard Johnson will strengthen its existing relationship with Binney & Smith, maker of Crayola products, through Internet activities, a summer promotion to bring an added dimension of excitement during this peak travel season and a $50,000 College Scholarship Sweepstakes.
Xerox Launches Gyricon
Xerox Corp. has launched Gyricon Media, an independent venture that will use the power of electronic reusable paper to provide networked, reusable retail signs that can be updated with the click of a mouse. The electronic signs can be used for in-store shelf displays, promotions and billboards.
“Electronic reusable paper is really the paper of the future,” said Bob Sprague, interim CEO of Gyricon Media. “It will revolutionize the way that stores communicate prices, promotions and other information to their customers.”
National Traveling Mall Demo Created For Microsoft
Communicator\e, a digital marketing company based in Chicago, IL and GMR Marketing, an event marketing agency based in Milwaukee, WI, developed The Meet Me Tour, to bring Microsoft’s (Windows Me) directly to consumers across the country. The tour features three interactive 1,024-sq.-ft. traveling displays.
Windows Me is the new operating system designed specifically for home users. The Meet Me Tour was created to give consumers the opportunity to test-drive the operating system as if it were in their homes. Visitors to the tour are given the chance to get acquainted with the product by creating and sharing “virtual” vacation photos, experimenting with music in new ways, directing their own Hollywood videos and playing video games head-to-head.
UDV Conducts ‘Malibu Loves Fruit’ Tour
Target Marketing & Promotions’ Malibu Loves Fruit Tour for UDV North America is bringing Malibu Coconut Flavor Rum’s mixability message to the masses. The Tour dresses up Malibu’s Coconut Flavor Rum’s mixability message as a cast of fruity characters. Traveling in a branded convertible, the costumed fruits create a party wherever they appear. Partnerships with local radio stations are driving consumers to the Malibu appearances. Winners of radio contests are taking home concert tickets, trips to Malibu, and CDs.
“Consumers can’t help but see the message that Malibu Coconut Flavor Rum mixes well with a variety of beverages,” said Michael Currie, Brand Manager.
Cruzan Rum ‘Jump Up’ Party
Cruzan Rum has selected Creative Alliance Marketing & Communications, Southport, CT, to create on-premise promotions. To capitalize on the heritage of Cruzan Rum, Creative Alliance’s network of Brand Ambassadors will replicate the party atmopshere enjoyed by St. Croix islanders. Borrowing the islanders term for a local party, a “Jump Up”, the program will bring “Jump Up” events and a “Jump Up” sweepstakes to U.S. markets.
On Cruzan “Jump Up” nights, bars will feature the look of the “Jump Up” party using themed p.o.s. materials. Patrons will be encouraged to enter the Cruzan “Jump Up” Party sweepstakes whereby one prize winner and three of their friends will receive a four night trip to St. Croix.
Self-Service Phone Display Placed In Supermarkets
Cricket Communications needed a POP display durable enough to stand up to supermarket traffic, light enough to ship overnight, and attractive to draw customers to the wireless phones it holds.
Harrison-Williams Fixtures of St. Louis, MO, selected Sintra Material, manufactured by Alusuisse Composites, for the display.
Supermarket shoppers select a phone and accessories from the display, pay at the checkout counter, then activate through Cricket Communications. The separately attached 4-color header, printed on 3mm white Sintra Material, reads, “Cricket comfortable wireless.” The sides and back are fabricated from 6mm white Sintra Material, with text that positions the product as, “The around-town phone everyone’s comfortable with.”
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