Dr Pepper Mission Control Promotion Is Launched
The Dr Pepper Mission Control promotion, tied to the release of Touchstone Pictures’ “Mission to Mars,” will provide up to 10 grand prize winners the opportunity to experience a trip towards outer space.
Dr Pepper Mission Control offers consumers the opportunity to instantly win one of 10 trips to the edge of space, or one of 15 Kawasaki Prairie 300 all-terrain vehicles, 5,000 Mission to Mars movie CD soundtracks, 10,000 tickets to the movie and 500,000 12-packs of Dr Pepper products. Instant-win prizes will be located behind the label of specially marked Dr. Pepper bottles and cans.
“This is a spectacular opportunity to experience traveling to the outer reaches of our atmosphere,” said Cindi Clark, Dr Pepper Sr. V.P. Marketing.
Grand prize winners will travel to Russia to ride in a Russian Air Force MiG, capable of reaching an altitude of 80,000 feet.
Merchandising materials include a display spectacular, pole signs, 3-D shelf extenders, vender and cold vault static clings and rolling rack graphic kits.
Muze & Streetspace. Announce Kiosk Network
Muze Inc., an independent provider of digital information about music, books and video, and Streetspace. The Clicks and Mortar Network, have formed an alliance that combines Streetspace’s Street Linc online terminals and Muze’s database for deployment in retail spaces. The alliance will offer consumers at the retail spaces immediate access to Muze’s premier entertainment database, plus the >Streetspace. portal, which includes electronic mail, online shopping and other popular features. In order to use the service, a consumer simply walks up to an in-store Street Linc terminal and touches its bright color screen.
This relationship with Streetspace. will first showcase Muze’s position within the music marketplace. Muze and Streetspace will then launch video and book kiosk services within the year.
“Since Street Linc terminals are located in both traditional music retail outlets and non-traditional outlets, this alliance will broaden the reach of the Muze database,” said Philip Sidel, Director of Marketing for Muze. "Streetspace’s access to online services from a broad range of retail locations opens up increased avenues for consumers to access our database.”
Giant Video Screen For NASDAQ Launched In Times Square
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The Nasdaq Stock Market Inc. recently debuted its NASDAQ-AMEX screen, which covers the building it occupies at 4 Times Square in New York.
The video screen, manufactured by Saco Smartvision Corp., based in Montreal, Canada, measures approximately 120’ by 90’, making it the largest in the world. Covering a total area of 10,736 square feet, the screen follows the curved form of the building expanding over eight floors.
“Given its size, resolution and versatility, the Smartvision screen will revolutionize outdoor advertising,” said Gary Nalven, Managing Director of Saco Smartvision Corp.
WOW-media Installs Digital Ad System In H-E-B Supermarkets
WOW-media, Calgary, Alberta, will install its Digital Advertising Display System, WOW-network, in an initial 80 H.E. Butt Grocery Company (H-E-B) supermarkets in San Antonio and Austin, TX.
The first of the high resolution high definition digital display screens will be installed in the most highly trafficked aisles. WOW-media is in the process of securing ad commitments for the H-E-B WOW-network.
For more information, contact Wow-media,1400, 910 7 Ave., S.W., Calagary, Alberta T2P 3N8, Canada; (Tel) (402) 237-8044; (Fax) 403-237-8121; (Web Site) www.wowmedia.com.
ADP’s Digital Displays Deliver High-Impact Info At Point Of Purchase
Automatic Data Processing (ADP), has launched IMPULSE, a Digital Influence Merchandising display system, with full color, motion and high fidelity sound.
This new merchandising tool for automobile dealers delivers high impact messages to prospects on the showroom floor.
IMPULSE consists of plasma screens on the showroom floor, each beside a display model. Each screen delivers 10 minutes of product-specific messages. Each info segment contains short bursts of information on automotive topics.
For more information on IMPULSE, call World Interactive Network at 305-648-0600 or visit its Web site at www.2impulse.com.
Einson Display Appoints D. Brennan As Group Director
WPP Group’s Einson Freeman, Inc., has appointed Donald Brennan as Group Director of Einson Display, Paramus, NJ.
Most recently, Brennan served as Vice President of Marketing and Advertising for Neumann Sports Glove Company.
HBO And MGM Hotel Commission Mural
As part of a promotional campaign, HBO and the MGM Grand Hotel recently commissioned a 190’ high x 130’ wide, see-through mural of Cher that dramatically wraps one side of the hotel. It is the largest graphic ever installed in Las Vegas.
The see-through window graphics were printed by Las Vegas-based digital printer, Adera Corp, on CLEAR FOCUS SuperVuew perforated window-graphics film, produced by Clear Focus Imaging, of Santa Rosa, CA; (Web Site) www.clearfocus.com.
Foster’s Promo Offers Trip To Australia
Foster’s Team 2000 Promotion is an offer to “Take A Shot” for a trip for two to Sydney in September. Consumers are invited to submit a photograph that visually demonstrates why they deserve the trip.
Consumers can enter the program through display cards off-premise, table tents on-premise, or on the Internet through Foster’s Web site.
“This is a big year for Australia, and for the world, so Foster’s wants to play a major role in bringing the excitement to the U.S.,” said Jeff Bowman, Foster’s Assistant Brand Manager. “By leveraging the connection between Foster’s and Australia, retailers not only drive up excitement, they also can drive up sales.”
Foster’s is an Australian beer imported by Molson USA, LLC.
Guinness Displays An Updated Look
Guinness Import Co. is debuting new Guinness draught cans and extra stout bottles featuring a much bolder, more stark-looking logo, emulating the proud, classic reputation that is associated with Guinness.
The newly designed cans, bottles, and packaging, will be presented on a dynamic display featuring highly visible modern graphics. Merchandised on the display, Guinness Draught in a Can 4-packs and Guinness Extra Stout 6-packs add variety and drive multiple purchases.
Cyrk Opens In Atlanta
Cyrk, Inc. recently opened an office in Atlanta, GA. Michael Buczkowski, V.P. and Managing Director of Cyrk, will head its Atlanta operations.
Buczkowski has 15 years of marketing experience for leading companies such as Stroh and Coca-Cola. Mandy Turner, a promotional veteran with Coca-Cola and leading Atlanta agencies, will join Buczkowski. They will support the Coca-Cola account and develop new business opportunities in the Southeast.
Heineken Promo Highlights Mardi Gras
Heineken recently conducted a Mardi Gras 2000 promotion supporting Heineken, Amstel Light, Murphy’s Irish Amber and Murphy’s Irish Stout with numerous POS items, and branded merchandise. The initiative also included regional Mardi Gras on-premise events.
Heinken’s Mardi Gras promotion was designed to help retailers drive sales by delivering a visually exciting, fully integrated program.
Visa Launches NASCAR Marketing Program
Visa U.S.A. has launched an integrated marketing program themed, “Visa. It’s Everywhere NASCAR Fans Want To Be.” “Our goal is to make Visa part of every NASCAR fan’s racing experience,” said Michael Lynch, V.P., Event and Sponsorship Marketing, Visa U.S.A.
Visa has developed a national consumer sweepstakes. During the promotion period, motorsports fans are automatically entered to win one of seven NASCAR prizes each time they use their Visa card. Prizes include a 2001 Daytona 500 trip with pit passes, a 2001 NASCAR Winston Cup trip with pit passes, a Skip Barber Racing School package, and other prizes. In addition, Visa will feature extensive track and vendor signage at racetracks on the NASCAR circuit.
I Can’t Believe It’s Not Butter! Launches ‘Love 2K’ Tour
The makers of “I Can’t Believe It’s Not Butter!” spread are inviting people across the U.S. to sign their names to a 20-foot high, heart-shaped romance card designed to “Keep Love Alive in the Year 2000.” Those who add their signatures to the card can enter the sweepstakes to win a trip for two to Paris.
I Can’t Believe It’s Not Butter! has long celebrated, in a light-hearted way, America’s love affair with butter without the cholesterol.
L’Oreal Launches Skincare Tour
L’Oreal is touring the U.S. to educate consumers about skincare. L’Oreal Skincare Expertise On Tour will travel to a different U.S. city each weekend with a mall kiosk exhibit offering women one-on-one complimentary skincare consultations from L’Oreal’s skincare experts.
The tour will provide personal skin analysis, samples and coupons.
Sports Illustrated Campus Fest Is Touring Nation’s Colleges
Sports Illustrated Campus Fest is touring 10 of the nation’s largest universities this spring. It will also be featured at Panama City Beach, Florida during spring break. By the end of the tour, some 500,000 college students will have participated.
This year’s participating brands include Jolly Rancher, Jockey, Cheez Wiz, Twizzlers, Citibank, Listerine and Pantene.
The tour is coordinated by MarketSource Corp. of Cranbury, NJ; (Tel) 609-655-8990.
Siren Technologies And Clarity Debut Digital Menu Boards
Siren Technologies and Clarity have introduced the Dynamic Digital Signage system, which McDonald’s is using to deliver customized real-time messages in the retail environment.
Siren’s DMB system is comprised of an on-site digital media player and a remote content distribution server, linked together via Siren’s private digital wide area network. New promotional content is uploaded from Siren’s central server.
McDonald’s has installed horizontal banks of VideoBanner displays in place of backlit menuboards. VideoBanner displays may be configured side by side to create a single horizontal display of up to 20 units, about 60 feet in length.
For more information, contact Siren Technologies, 111 East Wacker Drive, Chicago, IL 60601; (Tel) 312-552-3500, (Fax) 312-552-5456, (Web site) www.sirentech.com.
PICS Introduces Mass Channel In Wal-Mart
PICS Retail Networks, PRN, has introduced The Mass Channel, a storewide television and interactive network broadcast into 2,150 Wal-Mart stores. Projected to reach 96 million viewers each month, The Mass Channel combines the broad reach of television, the information value of interactivity and the power of Wal-Mart’s 73 million weekly shoppers.
The Mass Channel allows shoppers to view millions of interactive previews and advertisements each week. Interactive programming is delivered on multiple stations in each store. Viewers access information by scanning the bar code of the product they would like to preview. Previews are available for every music, home video, video game and software title sold at Wal-Mart.
For more information on The Mass Channel, contact PICS Retail Networks, 201 3rd Street, San Francisco, CA 94103; (Tel) 415-989-7427; (Fax) 415-989-7466.
Stair Media Signs Reach Sports Fans
DR Sports LLC, a sports marketing firm, and Stair Media Inc., offer Stair Media, a signage system that when applied to the face of stair risers in public facilities, offers premium exposure. Stair Media signs can endure all forms of weather and any number of consumers. It is ideal for use in sports facilities.
For more information on Stair Media, contact DR Sports, the authorized agent for Stair Media Incorporated, (Tel) 877-838-8849, (Web site) www.stairmedia.com.
5 A Day & Seagram’s Diet Ginger Ale Run Free Lettuce Program
The Produce For Better Health Foundation has teamed up with Seagram’s Diet Ginger Ale to conduct an 8-month in-store campaign that will offer consumers a rebate on their combined purchase of lettuce (or any fresh produce) and Seagram’s Diet Ginger Ale. As an added bonus, consumers will have the opportunity to win a free healthy club membership with an under-the-label sweepstakes program.
A colorful 12-inch by 7 1/2-inch shelf talker will attract consumers to this promotion. The consumer receives up to $1.50 back with a combined purchase of the fresh produce and Seagram’s Diet Ginger Ale. As an added bonus, each promotional label includes a mail-in sweepstakes form for a one-and-a-half year health club membership of their choice.
Squirt Launches Thirst For Adventure Promotion
Dr Pepper/Seven Up, Inc. has launched the Thirst for Adventure promotion for its Squirt brand, whereby five grand prize winners will receive all-expense-paid adventure trips to Colorado for white water rafting and the Rocky Mountains.
Entry forms can be found on 12-packs of Squirt, Diet Squirt and Ruby Red Squirt 12-ounce cans. The campaign will be supported by POP materials such as pole signs and shelf talkers.
NGN Appoints Crocker Exec. VP, Sales & Mktg.
Next Generation Network (NGN), the Minneapolis, MN-based out-of-home media company, has appointed Tracy Crocker as Executive V.P., Sales and Marketing. Mr. Crocker, who joins NGN from Nabisco, will be responsible for sales, marketing and media operations.
NGN’s E*Billboards provide Internet-based information and targeted advertising to more than 40 million consumers waiting in store check out lines each week.
Amstel Light Runs “Duty Free Promo"
Just in time for tax season, Amstel Light is conducting an “ultimate duty-free” promotion giving away a trip for two to the ultimate tax haven, the Cayman Islands. The sweepstakes will be supported by display enhancers, and media advertising.
A “Duty-Free” Store Web site will offer unique branded items. Consumers are directed to the “Duty-Free” store site through p.o.s. case cards and table tents.
Heinz Promotion Offers Rebate For Pokemon Movie
Two Heinz brands are joining together for a promotion featuring an exclusive Pokemon video offer. With the purchase of either Ore-Ida Fried Potatoes or Onion Rings and Heinz Ketchup, consumers will receive a $5 mail-in rebate for a “Pokemon: The First Movie” video or DVD.
“By combining the strong consumer awareness of these brands with the continuing excitement surrounding Pokemon, Heinz is bringing value and attention to store shelves this spring,” said Deborah Ioli, Promotion Specialist for Heinz.
The rebate will be featured through a national FSI, in-store tear pads; static clings and header cards; as well as special Heinz Ketchup Pokemon bottles.
Boston Beer Co Welcomes Spring With Samuel Adams
Two beers from Boston Beer Company, Samuel Adams Double Bock and Samuel Adams Spring Ale, are welcome harbingers of spring.
Samuel Adams spring ale point-of-sale materials include a spring ale case/easel, wall card, tabletent, poster, table tent and menu card.
‘Cook Like A Pro’ Program Promotes Pasta LaBella
American Italian Pasta Companies (AIPC) required a program that promoted its Pasta LaBella flavored pasta in supermarkets across the country.
AIPC retained Select Marketing Group (SMG), Chandler, AZ, to develop the five-week “Cook Like A Pro” promotion featuring a new Pasta LaBella recipe each week. AIPC partnered with related brands from other companies to further spread its budget.
The demonstrations and sampling were supported with in-store displays, merchandising and media advertising.
AirTouch & Mills Announce Marketing Alliance
AirTouch Cellular’s has linked with The Mills Corp.’s The Block at Orange shopping center for a unique marketing marriage. With 16 full color back-lit photographic banners on 90-foot stylons and 32 similar images on 30-foot pylons, AirTouch has a high-profile presence throughout The Block.
The Block’s Stylon Partnership Program makes a bold statement in a captive consumer environment.
Sunkist Features ‘Escape The Shore’ Sweepstakes Promo
Sunkist orange soda is conducting an “Escape The Shore” sweepstakes promotion. Specially marked packages feature a consumer mail-in entry form for a chance to win one of 10 Hobie Maui kayaks valued at $725.
The bright-orange Hobie Maui kayak features a Sunkist logo and is an ideal recreational craft. Pole signs and shelf talkers call attention to the promotion in the beverage aisles and on displays. Sunkist orange soda is a product of Sunkist Growers, Inc., produced under license by Dr Pepper/Seven Up, Inc.
Budweiser Promotes Spirit Of Mardi Gras
Budweiser brought the spirit of Mardi Gras in New Orleans to consumers across the country with its Mardi Gras 2000 promotion themed, “Mardi Gras Masquerade: Join the Bud Krewe!”
“Mardi Gras is a key promotion for our retailers,” said Matt Fister, Manager, Sales Promotions, Anheuser-Busch.
The promotion featured p.o.s. materials for on- and off-premise retailers, including imprintable banners, table tents, counter cards, danglers, stringer pennants, aisle violators, posters and base wraps. POS items were created by Momentum, St. Louis, MO.
Anheuser-Busch developed cross-merchandising opportunities by partnering with Zatarain’s, a leading producer of New Orleans-style food products.
Gage Marketing Names C. Mack As VP, Creative Dir.
Gage Marketing Group, Minneapolis, MN, has appointed Carol Mack as Vice President, Creative Director.
Most recently, Mack was Vice President, Creative Director at Waters Molitor.
Compact Promotion Booklets Available
New removable Compact Communications promotional booklets from The Kennedy Group are now available for promotional opportunities on the front pages or special sections of newspapers and magazines. The removable booklets, designed for high-speed automatic application. provide up to 300% more advertising real estate than traditional methods.
For more information, contact Kennedy Group, 35761 Curtis Blvd., Eastlake, OH 44095; (Tel) 440-951-7660, (Web Site) www.kennedygrp.com.
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