Red Baron Launches ‘Fuel-Up The Family’
Red Baron, Freschetta and Tony’s pizzas have launched “Fuel-Up The Family,” which gives consumers nationwide the opportunity to win a Toyota Prius. Consumers can also enter to win one of more than 1,000 other Instant Win prizes including gas for a year, and pizza for a year.
“The Fuel-Up The Family promotion is designed to provide consumers an opportunity to fuel up their families with great deals on Red Baron, Freschetta and Tony’s pizzas while at the same time giving them a chance to win valuable prizes that will help them stretch their families' budgets,” said Dan Hammer, Sr. V.P., Marketing, Schwan’s Consumer Brands, the largest global producer of frozen pizza.
Consumers can enter the UPC code from specially marked packages of Red Baron, Freschetta and Tony’s pizzas and play an Instant Win game on an interactive website. The campaign will be supported with special point-of-purchase. materials.
LG Highlights ‘Life’s Good When It’s Green’
LG Electronics has launched its “Life’s Good When it’s Green” initiative, which focuses on sustainability.
Key components of the global Life’s Good When it's Green initiative, include: Eco-Design, Eco-Products, Eco-Supply Chain and Environmental Communication.
TheLG Skycharger will provide a quick and secure place to charge mobile phones made by most major manufacturers, outdoors and away from traditional power sources. This self-sustaining, freestanding, mobile phone charging station runs on wind and solar power.
Kleenex Conducts ‘Feelspace’ Promotion
Kimberly-Clark recently launched the largest consumer sampling effort in its history to support the roll out of Kleenex with Lotion. The Kleenex Lotion “Feelspace” will tour shopping centers in major cities across the U.S.
The Anchor Experience is a 20' x 20' environment where consumers are encouraged to touch different soft surfaces, which will include a 42" digital touch screen interaction. The Satellite Experience is a 2' x 2' manned station where consumers will be encouraged to feel Kleenex with Lotion. Window clings & floor graphics in malls will direct consumers to the Feelspace booth.
The Marketplace Station Introduced At Whole Foods Market
Planet-Tek Systems has launched The Marketplace Station series of digital signage stations at Whole Foods Market stores in Canada.
“Our partnership with Whole Foods will see us providing digital stations to reach thousands of consumers each week while they shop” said George Andreoglou, President of Planet-Tek Systems. “The Marketplace Station communicates with consumers from the moment they enter the store with ‘The Welcome Station’ and continues to be part of their in-store shopping experience from department to department with stations such as ‘The Produce Station’ and ‘The Ecological Station.’
Stations will showcase a mix of vendor-promotional segments and editorial segments focusing on nutrition, fitness, leisure and the environment. Each station allows for remote management and scheduling.
Peter Hilge, GM, Ontario division of Whole Foods Market, said, “Our digital signage network will provide an effective means to communicate promotional opportunities for us at Whole Foods and our suppliers in store.”
Verizon Wireless Using Digital Signage System
To protect, promote, sell, and review the in-store sales activity of its high-end PDAs and smart phones, Verizon Wireless has deployed a shopper-interactive, networked digital signage system. The system will push product content from Verizon’s intranet network to 180 of their stores nationwide.
Verizon Wireless enlisted the expertise of Vanguard Products Group, (www.vanguardproductsgroup.com), in Oldsmar, FL. Vanguard manufactures a power-alarm, lift-technology-based digital signage system.
Verizon Wireless required (1) both audio and visual content to be displayed via a touch screen with (2) the capability of the salesperson to mute the audio at the push of a button. The system (3) had to play a continuous attract loop and then (4) switch to product-specific content when each phone is lifted;. And (5) formatted content had to be pushed to the system via the Verizon Wireless intranet and (6) be capable of accepting new content updates via its intranet. As an outgrowth, the system creates (7) a report on demand which details system usage.
Danoo Expands Network With Trofie Airport Retail Partnership
Danoo, (www.danoo.com), a digital out-of-home media network that delivers media to people in coffeehouses and cafes, has announced a partnership with Trofie, (www.trofie.com), which specializes in advertising solutions for airport and specialty retailers. With Trofie, Danoo will roll out screens in more than 150 airport retail locations throughout 40 of the country’s busiest airports.
Trofie’s network of partner newsstands, gift stores, bookstores and specialty shops reaches millions of travelers daily.
National Interactive Storescape Displays Build Buzz For ‘Coraline'
In advance of Coraline’s launch, Inwindow Outdoor was asked by MacDonald Media to build buzz by creating a series of highly interactive street-level displays to promote the movie’s release. The result was the first outdoor displays to use five different technologies including audio, video, holograms, gesture and augmented reality. These Storescapes™ ran for a month in locations across major U.S. markets.
All of Inwindow's Coraline displays incorporated digital components communicating themes of the movie. Displays in NY and Boston featured holographic images of ghost children floating inside the vacant storefront. Other displays in NY, Miami, Chicago and Washington incorporated augmented reality technology superimposing images on pedestrians. Onlookers saw their reflections with a virtual image, such as button eyes, covering their real eyes. Locations in Chicago, LA, San Francisco and Miami responded to human gestures; clearing away frost to reveal parents pleading for help.
St. Pauli Girl Displays 2009 Poster
St. Pauli Girl beer, the No. 2 German beer in the U.S., has named model Katarina Van Derham as the new St. Pauli Girl spokesmodel for the 2009 calendar year. Van Derham will bring the German barmaid brand icon to life, and will appear on the 2009 St. Pauli Girl poster, travel across the country on the St. Pauli Girl tour. Breaking new ground this year, Van Derham is the first St. Pauli Girl chosen through an online vote.
Tom Willett, Brand Manager for Crown Imports, the official U.S. importer of St. Pauli Girl, said, “Katarina will be a great representative of the beer.”
Zwack Conducts Special On-Premise Promotions
Diageo has provided on-premise outlets with unique promotional materials for special shot promotions.
Zwack is a new, bold-tasting, ultra-premium liqueur, renowned as the National Shot of Hungary. --
“Zwack is a complex and wonderfully balanced liqueur,” said Joseph Cannavo, U.S. brand manager, Zwack. “We’re confident that American adult consumers will find Zwack to be a welcome addition here in the United States as well.”
Coca-Cola Launches ‘Open Happiness' Promotion Campaign
Coca-Cola Co. has launched a new global integrated marketing campaign themed, “Open Happiness.”
The integrated campaign includes new point of sale, promotions, advertising, digital and music components.
“Throughout its history, Coca-Cola has expressed a refreshingly positive view of the world,” said Joe Tripodi, Chief Marketing Officer. “Open Happiness builds on that heritage, recognizing that even with the stress of modern life there are opportunities to recognize life’s simple pleasures. This new campaign reminds people that Coke is always there to offer that small moment of fun and refreshment when you need it.”
“Open Happiness is designed to work at every level - from national advertising to coolers and store shelves, with a clear call to action at the point of purchase,” said Tripodi. “The combination of inspirational marketing and in-store execution in collaboration with our bottling partners will ensure we continue to reinvigorate the sparkling category.”
Coca-Cola Kicks Off Recycle And Win Promo In Charlotte, NC
Charlotte, NC-based Coca-Cola Consolidated and Coca-Cola North America have joined forces to help the environment with a Recycle And Win program.
Red Moon Marketing, Charlotte, NC (www.redmoonmkt.com) developed the Recycle and Win program. Coca-Cola is sending an educational mailer to all 271,000 single-family households in Mecklenburg County that feature the Do’s and Don’ts of recycling, along with an opportunity to win a $50 Harris Teeter gift card simply for doing the right thing - recycling and recycling the right ways!
Red Moon will manage the overall project which includes the Coca-Cola Prize Patrol and plans to award (10) $50 Harris Teeter Gift Cards a week for a total of 520 prizes throughout the year.
Times Square's First Eco-Board Debuts
Times Square's first Eco-Board, a billboard powered solely by wind and solar energy, has been produced by Ricoh Company, Ltd.
The Eco-Board will lessen the amount of carbon emissions by 18 tons per year and will save enough electricity to light six average-sized homes for a year. Eco-Board is powered by 16 wind turbines and 64 solar panels measuring 47 feet high by 126 feet long and weighing 35,000 pounds.
WePOWER Launches Windvertising Branded Media Platform
WePOWER, LLC, (www.wepower.us), has launched its Windvertising™ branded media platform. The Windvertising™ platform enables the placement of advertising on WePOWER's PacWind turbines which, in turn, generate clean wind energy to power corresponding advertising billboards through the firm's patented application.
WePOWER's line of vertical axis PacWind turbines will power and display each advertisement. As the turbine blades spin the images will come to life and appear to move. The end result is a dynamic, animated advertising image powered by clean wind energy. Additionally, the energy generated by the animated wind turbines may be used to power a corresponding billboard, creating a unique multi-dimensional environmentally sound advertising display.
Windvertising™ presents the opportunity for corporations to portray an environmentally-friendly image. WePOWER will be launching its first Windvertiser™ in NYC's Times Square.
International Riesling’s Taste Profile Scale Placed On Jekel's Riesling Back Label
Brown-Forman’s Jekel Vineyards has begun adding the International Riesling Foundation Riesling Taste Profile scale to its Monterey Riesling back label and has already placed the scale on tasting notes and other educational material used by distributors, wine educators and others who interact with wine consumers.
Brand Director Tom Dempsey, said, “Any consumer-friendly effort that helps explain that Rieslings come in a wide array of taste profiles, from dry to sweet, is a consumer benefit we can easily embrace.”
Paul Masson Brandy Promo Ties In With Unique Autosports
Will Castro, star of the hit Speed Channel series, Unique Whips, has been tapped to represent Paul Masson Brandy, in a wide ranging endorsement deal that will extend across all media.
In one of the first high profile executions of the national campaign, Paul Masson and Castro will be giving away a brand new 2009 Jeep Wrangler, customized by his famous shop, Unique Autosports.
“We’re very excited to be working with Will again. He’s an amazing marketer in his own right, and so we didn't want to pass up the opportunity to build upon our relationship,” said Lisa Smith, Brand Manager for Paul Masson. Paul Masson and Castro will co-promote via web, print, TV , live events, and point-of-purchase display materials.
Tropicana 'Squeeze' Marketing Campaign Is Launched
Tropicana Products, Inc., a division of PepsiCo, has launched a historic integrated marketing campaign for its Tropicana Pure Premium Orange Juice, designed to reinforce the brand and product attributes, rejuvenate the category and help consumers re-discover the health benefits they get from drinking America's iconic orange juice brand.
For the first time, Tropicana Pure Premium Orange Juice will be branded 100% Orange, which will be featured as a bold, new graphic on all packaging.
“It’s time to remind consumers that Tropicana Pure Premium is pure, natural and squeezed from fresh oranges,” said Peter Arnell, architect of Tropicanas multi-faceted marketing and advertising campaign. “In order to reinforce this message, we focused on the health benefits of the juice but showed it in a more emotional way than ever before in this category. We want to remind consumers how it should feel to drink this juice every morning.”
Tecate Sponsors Toyota Grand Prix Of Long Beach
Tecate has announced its continued sponsorship of the 35th annual Toyota Grand Prix of Long Beach. Tecate Light returns this year with its sophomore participation featuring an enhanced music and entertainment program, bringing excitement to Southern California.
“We’ve been able to establish a deeper connection with our adult Hispanic consumers in the region by providing them with an annual source of entertainment that speaks to their passion for the sport,” said Carlos Boughton, Brand Director of Tecate. “
Consumers can participate in interactive activities at the brand’s booth in the Lifestyle Expo. and visit the Tecate cantinas around the track.
Tecate will offer a coupon for $25 off of a three-day admission ticket with the purchase of a Tecate or Tecate Light 18-pack. Tecate’s thematic POS will offer savings on items like ice, chips and disposable cameras.
Sports Illustrated Danica Patrick Poster AvailableAt 7-Eleven
Sports Illustrated and Alliance, a RockTenn company, have teamed up to offer a Brand GraphitiTM peel-and-stick poster of racing superstar Danica Patrick with the purchase of the 2009 Sports Illustrated Swimsuit Edition. 7-Eleven is a sponsor of Danica Patrick.
The Danica Patrick poster is a self-adhesive graphic that can be easily applied and reapplied without leaving behind sticky residue.
Troy Stratton, Director, Retail Display, Time/Warner, said “We’re excited to bring this value-added offer to our readers through 7-Eleven stores.”
Conagra Displays Stanley Cup Promotion
This tent card was designed to promote a collection contest for Conagra brands and the National Hockey League.
The giveaway is a full collection of lapel pins of Stanley Cup winners. The tent card was printed on a Heidelberg press in full color on card stock and then die cut to shape. The printing was done on both sides in different languages so that only one piece was sent out in kits to the stores and depending on location, they could choose the language to display.
This tent card is part of a program that includes standees, basewrap, sell sheets, header cards, floor signs and case cards. Once the consumer purchases the product, there is a special online code which they can enter on the Internet to register to have the gift with purchase mailed out.
These display materials were created for Conagra by PROPRINT Services Inc., a Toronto, Ontario, Canada based p.o.p. display firm (www.pop-online.com.)
Herbalife Debuts Sampling Mobile
Herbalife Ltd. recently debuted its interactive sampling mobile at the Amgen Tour of California.
Wrapped in Herbalife logos and colors, the refrigerated unit allowed Herbalife independent distributors at each stage of the race to sample Formula 1 protein shakes, along with other products. The unit also featured BMI measurement for body composition and fitness-oriented video games for consumers to enjoy in a lounge-like atmosphere.
The mobile unit will travel to other events throughout the country. Herbalife worked with NRG Marketing, LLC, San Francisco, to create the branded mobile unit.
Red Bull Sponsors NYC’s Largest Urban Snowboard Event
Sixteen professional snowboarders from around the globe recently competed against the backdrop of the New York City skyline in the largest urban snowboard event sponsored by Red Bull. Red Bulls iconic snowboarders including Olympic Gold Medalist Shaun White, freestyle legend Travis Rice and ultra-progressive Pat Moore competed for the $100,000 prize purse in the East River Park.
For this event, Red Bull created a towering 90-foot tall, state-of-the-art structure. The athletes dropped in from the nine-story structure before flying off the specially constructed ramp.
Red Bull Snowscrapers will join the ranks of the most prestigious snowboard events as a 5 Star stop on the Swatch TTR World Snowboard Tour. Reto Lamm, President of the TTR World Snowboard Tour, said, “It is great to have another innovative Red Bull concept on tour and there is no better location than New York City to put this on.”
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