Diamond Foods Runs ‘Pop! Camera! Action!’ Promo For Pop Secret
Diamond Foods recently conducted the “Pop! Camera! Action!,” promotion for its Pop Secret popcorn brand, capitalizing on the excitement of the movie awards season and providing fans with thousands of opportunities to be treated like their favorite stars. As part of the promotion, consumers will have the opportunity to “direct” Pop Secret’s Kernel characters in a short movie scene they create by developing the Kernels’ dialogue. Users will then be able to forward their movie creations to friends.
“This highly entertaining and engaging promotion allows our consumers to connect further with the endearing Pop Secret Kernel characters,” said Andrew Burke, Chief Marketing Officer, Diamond Foods. The promotion was supported with a significant social media campaign, print advertising, and in-store marketing.
Kraft Promotes ‘Back To Nature’ Snacks
Kraft recently launched a new campaign for their “Back To Nature” cookies and crackers. Darwin Creative, St. James, NY, (www.darwincreative.com) was given the task of creating the actual “props” that turned an ordinary bus shelter into an eye-catching, pedestrian-stopping experience. Darwin Creative worked with Blue Ocean Worldwide, Draft FCB (San Francisco), MediaVest and JC Decaux to create custom Bus Shelters for Kraft.
Napa Technology Places WineStation In Harris Teeter
Napa Technology recently installed its WineStation in Harris Teeter Grocery Stores. The WineStation preservation and pouring system will allow customers to sample wines by the glass. “We see the WineStation as an opportunity to enhance the guest experience”, said Jennifer Thompson, Director of Communications for Harris Teeter.
“We feature over 2,200 varieties of wine and will now be able to offer our guests the ability to sample 12 different types of wine and choose the item that best suits their needs.” The WineStation allows grocers to provide wine bar wine tasting experiences to their aisles.
ECOtality’s Blink Network Partners With Sprint
ECOtality, (www.ecototality.com), has partnered with Sprint Nextel to ensure connectivity on the Company’s Blink electric vehicle (EV) charging stations. Sprint will provide the wireless network that will allow ECOtality to manage the Blink Network of electric vehicle chargers across the U.S.
ECOtality will install 15,000 Level 2 chargers and over 300 DC Fast Charging ports across the country throughout 2011. Businesses can take advantage of the advertising opportunities available through the Blink Ad Network. Each Blink DC Fast Charger is equipped with a daylight readable, 42-inch color LCD display, and a 7-inch LCD touchscreen display on the Pedestal unit. Media content can be both tailored to specific markets and broadcast nationally across Blink Network charger locations.
Soles4Souls Partners With flipflop wines For Charitable Promotion
Soles4Souls Inc., the international shoe charity dedicated to providing free footwear to those in need, will partner with flipflop wines to provide new shoes for needy people around the world. The program will provide one pair of flip-flop sandals for each bottle of flipflop wine purchased this year flipflop wines, distributed by Underdog Wine Merchants, are a new collection of wines that are a perfect fit with today’s more casual lifestyle.
“I am pleased to be supporting this program,” said David Georges, vintner for flipflop wines. “Not only are we making great wines for everyday enjoyment but we have created an opportunity for wine lovers to make a difference. With one pair of flip-flops given away for every bottle of wine purchased, people can raise a toast knowing that people in need will benefit.”
BrandWatch Technologies Introduces Prooftag
Portland,OR-based BrandWatch Technologies, (www.brandwatchtech.com) and France-based, Prooftag, have partnered to create a sophisticated set of protection and marketing tools for the wine and spirits industry to help overcome the problems of counterfeit product and authentication in overseas markets.
BrandWatch Technologies is now offering Prooftag’s Bubble Seal™ technology, which features an iPhone app that enables distributors and consumers to verify the product they are holding is authentic. The iProof app uses the phone’s camera to take a picture of the Bubble Seal™, and cross-reference an online database of products to confirm authenticity.
New WineInfoTag Guides Wine Purchase
ImMediaTag has introduced its new WineInfoTag,™ (www.wineinfotag.com). Consumers snap a label-specific WineInfoTag using their smartphones to instantly access wine information. They are then able to make better informed, on-the-spot wine purchase decisions.
Using Microsoft® Tag technology, WineInfoTag provides a colorful image that, when scanned by a smartphone, displays information about a specific wine, including label-specific tasting notes, food pairings, reviews, and more. Tag is a new type of Microsoft 2D bar code optimized for displaying information on mobile phones.
Because wineries can update their microsite information according to season, wine release, and new reviews, consumers have a live feed to information regarding wines they are considering buying. WineInfoTags can be used on wine menus, bottle hangers, and point-of-purchase displays.
20th Century Fox To Debut AVATAR: The Exhibition
Fans of AVATAR, the highest grossing film of all time, will have a chance to get a look inside the world of Pandora through AVATAR: The Exhibition organized by Experience Music Project|Science Fiction Museum (EMP|SFM) and scheduled to open in Seattle in June, 2011. Developed in partnership with Twentieth Century Fox Consumer Products and James Cameron’s Lightstorm Entertainment, AVATAR: The Exhibition will feature authentic props and costumes, interactive displays, concept models, and sketches from the blockbuster film.
AVATAR: The Exhibition will include elaborate displays of artifacts and props such as the actual AMP (Armored Mobility Platform) suit used in the combat scenes and the original, hand-made models of the Na’vi characters. Visitors can step into Cameron’s role as director and experience the process of creating AVATAR through interactive installations that demonstrate the usage of virtual and 3-D technologies in film. The Exhibition will run in Seattle through September 2012, and then travel to other major cultural institutions.
Canadian Club Whisky Opens Branded Bar At The Joe Louis Arena
Beam Global Spirits & Wine, Canadian Club Canadian Whisky and the Detroit Red Wings hockey team have unveiled a new, branded bar, the CC Olympia Club, at the Joe Louis Arena, home of the Red Wings. “Hockey and Canadian Club mix perfectly. Sports fans in Detroit are among the best and CC is proud to support the local teams,” said John Horn, Director, Field Marketing, Beam Global Spirits.
Mohawk’s Zoo Challenge Proves Carpet Durability
Mohawk Flooring has teamed up with the Dallas Zoo to put its SmartStrand® with DuPont™ Sorona® carpet to the mightiest of durability and resiliency tests. Mohawk installed SmartStrand triexta carpet in the indoor enclosure of The Dallas Zoo’s African elephant exhibit to test its ability to withstand the animal’s mass, size and weight. A party of six African elephants will be monitored as they go to and from their living quarters several times a day, walking across the SmartStrand carpet. Six day- and night-vision webcams were strategically placed throughout the enclosures to capture the animals' life on the carpet. The public is invited to check in on the animals throughout the SmartStrand Zoo Challenge via its website: www.smartstrandchallenge.com.
“The Zoo's six elephants are going to march 45,000 pounds across our SmartStrand carpet. Twice a day, every day for two weeks. That is a bit more than the average house will ask of their carpet!” said David Duncan, Mohawk’s VP, Marketing.
AVT Unveils Automated Touch Screen Gaming Centers
AVT, Inc. has begun shipments of its new Touch Screen Gaming Centers. These sleek units dispense all types of games from a revolutionary new style vending machine. Equipped with a large 32" Touch Screen Interface, the Gaming Center allows consumers to browse selections, see previews of games, and use a credit card for an instant purchase. Customers can now view, demo and purchase a wide selection of games at the Touch Screen Gaming Center - quickly, automatically, and securely.
AVT’s proprietary Smart Technology is included in the new Centers. This technology allows owners and operators to remotely track sales, spot trends, and receive customizable notifications and alerts.
Meridian & MOD Offer Download2Go Kiosk
Meridian Zero Degrees and its line of high performance interactive kiosks will support the MOD Systems Download2Go retail digital entertainment platform. Download2Go kiosks are designed for retail environments, airports and malls. The kiosks enable retailers to provide the latest entertainment titles for sale, promotions and loyalty programs. The new partnership gives Meridian customers,a solution for providing digital movies and music transferred from kiosks to flash memory drives and portable devices.
BBC Earth And GES Create Major New Museum Exhibition
BBC Earth, in collaboration with Global Experience Specialists, (www.ges.com), plan to create a new museum exhibition, BBC Earth Explorers, which will feature select content from BBC productions, including the landmark series “Blue Planet, Planet Earth and Life.” BBC Earth Explorers will be a fully interactive exhibition experience taking visitors behind the scenes of a natural history shoot.
“BBC Earth Explorers is an exciting new way for BBC Earth to engage our audience with natural history in new spaces,” said Amanda Hill, director of BBC Earth. “This partnership with GES is a landmark new venture for BBC Earth, and we're looking forward to the launch of our first major museum exhibition.” BBC Earth Explorers is planned to tour across the United States over five years.
Walmart To Donate 20,000 Tickets To America I AM Exhibit
Walmart, the presenting sponsor of the America I AM: The African-American Imprint tour, is helping to provide all families and students in the Washington, D.C. area access to this special exhibition by making 20,000 free tickets available to the public.
In partnership with the D.C. Commission on the Arts & Humanities and DC Arts & Humanities Education Collaborative, Walmart is giving students and families the opportunity to learn about African-American history in the U.S.
America I AM, a four-year touring exhibition that celebrates nearly 500 years of African-American contributions to this country, has made its Washington, D.C. debut at the National Geographic Museum. Walmart is also offering specially-priced tickets at Walmart stores in the Washington, D.C. area.
BobCar Rolls Out Mobile Showrooms
BobCar® Media, LLC, (www.bobcarmedia.com), has rolled out a fleet of newly patented BobCar electric powered mobile showrooms, the first versatile and highly engaging experiential mobile showroom and sales boutique of its kind. The mobile vehicles can be positioned in any city nationwide and the new 'green' electric powered fleet is an environmentally viable solution for high traffic urban locations.
Benjamin Cohen, BobCar Media President, said, “People are drawn to our mobile showrooms, which are placed directly in front of a retail operation. They can handle the products, view an informational video and talk to a trained representative. The customer then is either guided inside the retail facility to a sales associate or has immediate access through the web to purchase the product of their choosing.” Promotional offers for rebates are tied to purchases to create a guaranteed means to measure increased store traffic or product sales for the client.
A.O. Smith Launches Mobile Tour
A. O. Smith has kicked off the ‘High Efficiency Revolution’ Tour, a two-year cross-country excursion showcasing the company’s portfolio of high efficiency water heaters. A.O. Smith has equipped a High Efficiency Mobile Marketing Vehicle (MMV), with its high efficiency family of products.
The tour will visit distributor/wholesaler locations, where contractors, plumbers, specifying engineers, builders and consumers are invited to visit the High Efficiency MMV and learn firsthand how A. O. Smith’s innovative new line is changing the water heating industry.
The High Efficiency Revolution Tour will feature A. O. Smith's innovative high efficiency products, including Cirrex® Solar Thermal Water Heating System, the NEXT Hybrid® High Efficiency Gas, the Voltex® Hybrid Electric Heat Pump, the Effex® High Efficiency Gas, Tankless and the Vertex™ Condensing Gas water heaters. Each of these units will be on display throughout the High Efficiency Revolution Tour in an interactive learning environment.
CIGNA Launches Mobile Learning Lab
The CIGNA Health Awareness Tour Mobile Learning Lab is an experiential exhibit on 18 wheels that helps to raise awareness and understanding of traditional and non-traditional influencers of health. Many health awareness efforts seek to increase individual understanding of the importance of key "numbers" or medical indicators of health, such as blood pressure and cholesterol levels. While these measures are important, the Mobile Learning Lab takes awareness to a new level, challenging guests to look at health more holistically.
Planters Kicks Off ‘Naturally Remarkable’ Mobile Tour
Planters has joined forces with Global Green to kick off its “Naturally Remarkable” campaign to transform unused land into natural, green spaces - called Planters Groves - in four U.S. cities. Planters has also debuted a new biodiesel Planters Nutmobile, which will tour the country and appear at each Planters Grove event.
“We couldn’t imagine a better way to celebrate our ongoing sustainability efforts than with Global Green,” said Jason Levine, Sr. Marketing Director for Planters. “During this tour, Planters intent is to leave these communities more ‘Naturally Remarkable’ and to plant something forward for future generations to enjoy.”
Designed by renowned landscape architect Ken Smith, Planters Groves will transform vacant land into peanut-shaped urban parks. The designs for each park will capture the unique flavor of its city - with a statue of Mr. Peanut seated at a bench to create a charming landmark for the space. Inaugural Planters Groves will be developed in New Orleans, Washington, D.C., San Francisco and New York City. The new biodiesel Planters Nutmobile features solar panels on the roof, a wind turbine and a biodiesel generator to provide energy for tour stop needs.
Monster Media Adds 3-D Advertising To The Mix
Monster Media, a pioneer of digital out-of-home advertising, is taking advantage of the increased demand for digital 3-D projection through the newly formed division, Monster Media 3-D. The Orlando-based company plans to create larger-than-life illusions featuring elaborate effects and digital animations that bring a building's exterior to life.
“3-D building mapping and projection is an extraordinary and complex experience and this expansion seemed to be a natural fit for our company,” said Chris Beauchamp, CEO of Monster Media. “The all-star team we have created for Monster Media 3-D is headed by Jack Hattingh, and we are excited to have such a big player on board.” For more information about 3D projection, contact Monster Media,; Tel. 800.276.2337; www.monstermedia.net.
Colle + McVoy Transforms OOH Transit Shelters Into Ovens To Promote Caribou Coffees New Hot Breakfast Sandwich
Colle + McVoy, the Minneapolis-based advertising agency, helped Caribou Coffee launch its new “Hot ‘n Wholesome” hot breakfast sandwiches this winter in a very warm way that benefitted cold Minnesotans. Colle+McVoy created ovens out of transit shelters, including real heat, and working clocks to showcase the hot and delectable new menu items.
goCharge Completes Kiosk Roll Out In New York City Bars
Sponsored by a major international rum brand, goCharge’s cell phone charging kiosks have officially made their way into 50 bars throughout New York City. The table-top machines are entirely wrapped in the rum sponsor’s advertising and the LCD screens display rolling advertisements picked by the brand. Because users wait while their phones charge, these advertising placements are valuable opportunities.
As New York City bars’ target demographic is in men and women in their mid-to-late twenties, goCharge's kiosks are an ideal addition to the bar’s attraction. People can sit, socialize, drink and charge. Bars are a common place for cell phones to be depleted of sufficient battery because many are texting and calling others to organize a gathering. goCharge resolves this issue by providing speedy, convenient charging on-the-go as well as influencing users to purchase the sponsor’s brand when ordering a beverage.
For more information, contact GoCharge; Tel. 800-265-8069; (Web Site) www.gochargenow.com.
Miller Lite Supports Thurgood Marshall College Fund
Miller Lite has launched a promotion supporting the Thurgood Marshall College Fund (TMCF). By simply texting a unique code found at retail to Miller Lite, legal-drinking-age consumers can get a free, special edition T-shirt and Miller Lite will make a $1 donation to TMCF for every unique code redeemed.
The promotion is the latest in MillerCoors long-running support of the TMCF, which provides scholarships and support for historically black colleges and universities. Participating convenience stores will display program information, including the number to which customers can text to receive their code, redeemable for the free t-shirt.
Sobieski Vodka Promotes New Flavors
Sobieski vodka has unveiled three new flavors: Sobieski Orange, Sobieski Karamel and Sobieski Raspberry. Imported and marketed by Imperial Brands, Sobieski will be expanding its offerings with these new and exciting flavors. “We are diving deeper into the flavors market, and anticipate very positive results from the launch of these both popular and novel flavors,” said Timo Sutinen, VP Marketing & Business Development, Imperial Brands. Sobieski vodka’s current marketing campaign focuses on the “Truth in Vodka,” and declares that consumers don’t have to pay a king’s ransom to get superb vodka.
Emma Pearl Debuts New Wines
Emma Pearl, a boutique collection of wines from pristine vineyards on California's Central Coast, has introduced the inaugural release of Emma Pearl Chardonnay 2009 and Emma Pearl Merlot 2009. Emma Pearl's style and substance offer a rich wine experience that transforms ordinary moments into effortlessly chic ones. Emma Pearl Winemaker Nova Cadamatre has crafted lush, classic Chardonnay and Merlot characteristics. The wines' premium fruit is specially selected to highlight the best attributes of the varietal and its Central Coast origin - Chardonnay from Santa Barbara County and Merlot from Paso Robles.
Turning each wine purchase into a special gift, at retail Emma Pearl offers gift wrap kiosks with custom tissue, gift bags and gift tags. The wine will also be available for purchase in stylized half case packs, ideal for group entertaining and gifting.
Discovery Channel Installs 446-Foot Inflatable Shark On World Headquarters
In celebration of Discovery Channel’s SHARK WEEK, “Chompie” was placed on the Discovery Communications headquarters building in Silver Spring, MD. The giant inflatable shark is 446 feet long from his nose to his tail, and took 6.65 miles of fabric to make.
To make the shark, a scale model of the Discovery Communications building was created. Individual scaled clay models of each shark piece were built, and pattern pieces were then derived. The patterns were scanned and sent to a digital fabric-cutting table. A team of airbrush artists brought the shark to life.
HSBC Bank Conducts ‘Unlocking The World’s Potential’ Out Of Home Campaign
HSBC Bank USA has unveiled new “out-of-home” ads that make use of first-ever placements in unexpected places as part of the bank's “Unlocking the World’s Potential” campaign. HSBC Bank worked with the New York City Parks Dept. and other organizations including South Street Seaport and the Buffalo Niagara International Airport, to secure unique OOH placements. The HSBC ads were placed in such unexpected places as: South Street Seaport: flower planters, nautical cleats, manhole covers and coin-operated binoculars; Bryant Park: light posts, water fountains, magazine stands; Greeley Park: trees, recycling bins, subway entrances; New York City: pedicabs, storefronts, food carts and Upstate NY: gas stations in Buffalo, Albany and Rochester, Buffalo Niagara Airport, and Crossgates Mall in Albany.
Inwindow Outdoor Creates Interactive Mall Campaign For Feature Film “Rango”
Inwindow Outdoor created a digital campaign at premiere mall locations to promote the release of the Paramount Pictures-Nickelodeon Movies animated feature film, ‘Rango.’ The displays use a combination of technologies developed by Inwindow’s digital team to incorporate passers-by into the scene and allow them to share their experience with friends and even purchase tickets via Fandango.
As shoppers stop in front of the storefront screen, they see a mirrored view of the background. Rango, the animated chameleon whose voice is supplied by Johnny Depp, appears in the scene as well. Inwindows real-time presence detection and image manipulation technology slowly blends the viewer into the background and converts them into a cartoon. Users can opt to receive a photograph of themselves via SMS and have that image sent to Facebook or Twitter.
Gas Station TV Debuts Interactive Advertising At-The-Pump
Gas Station TV, (www.gstv.com), has implemented the first mass distribution of interactivity-based advertising functionality in the television at-the-pump space. Launching this spring, GSTV advertisers will begin executing interactivity-based advertising campaigns at over half of GSTV’s 1,200 locations.
When prompted, consumers will press “Action Buttons” integrated into the GSTV display to receive immediate promotional information via their fuel receipts. They will then be able to use this promotional information to take action at nearby businesses, on their mobile devices, or via the Web. The new interactivity will allow advertisers to deliver customized discounts, special promotions, or other special offers to consumers.
Miller Lite Conducts SXSW Promotion
Scanbuy provided QR codes for Miller Lite Beer for the People phase two sweepstakes at the South by Southwest (SXSW) Festival. By scanning barcodes using a mobile device at the event, users were routed to an online entry form where they could enter a sweepstakes for a chance to win $20 pre-paid cards.
The Miller Lite campaign featured ScanLife QR Codes placed on posters, print ads, case cards, coasters and more. The codes also appeared in participating retail stores in the Austin area. Upon completing the online entry form, users were immediately notified as to whether or not they are a winner of a prize.
“Scanbuy’s QR codes are the perfect complement to the Miller Lite marketing plan for SXSW,” said Brad Nadal, Field Marketing for MillerCoors. “QR codes speak the language of the tech savvy SXSW attendee and allow us to bring our ‘Great Tasting Miller Lite - Beer for the People’ campaign to life through our consumers’ mobile lifestyle.”
Aisle Advertising Offers Mobile Demo Stations
Aisle Advertising offers lightweight, durable, mobile Demo Stations and Kiosks with impactful graphics and no tools required.
These patented products are sustainable and recyclable - fabricated out of light weight all weather materials. The Fold and Roll -demo station with front graphic sets up under 60 seconds and is ideal for Food sampling stations, Beverage tasting bars, Product demonstrations, POP, Recruitment and Reception counters. For more information, contact Aisle Advertising, 13106 April Lane, Minneapolis, MN 55305, Tel. 952 960 4959; (Web Site); www.aisleadvertising.com.
EYELEVEL INTERACTIVE And Superior Uniform Bring Interactive Marketing To The Point of Purchase
EYELEVEL INTERACTIVE™, innovators of patented interactive media garment technology, and Superior Uniform Group, one of America’s largest uniform manufacturers, have formed a strategic alliance to make interactive uniform apparel available. This licensing deal marks the introduction of EI’s iPOPS™ (Interactive Point of Purchase System™), with interchangeable panels that include advertising and promotions applied to the front and/or back of the uniform. The iPOPS™ on the uniforms will contain EYELEVEL INTERACTIVE’s EI Tag™ technology which captures data and provides trackable in-store promotions. It is capable of delivering immediate Use It Or Lose It™ coupons that may be instantly redeemed at checkout via the consumer’s wireless mobile device. For more information, contact EYELEVEL INTERACTIVE; Tel. 706-999-0100; (Web Site) www.eyelevel.co.
Clear Channel Outdoor Expands Digital Transit Shelter Network
Clear Channel Outdoor Holdings has expanded its digital transit shelter network from San Francisco to Washington, D.C. In San Francisco, the first-of-its-kind interactive digital transit shelters feature robust 72" LCD touch screens. Yahoo! is the first advertiser to create a campaign exclusively for the interactive touch screen shelters. Coined the Yahoo! Bus Stop Derby (www.busstopderby.com), the campaign recently launched in high traffic locations throughout San Francisco.
The Yahoo! Bus Stop Derby campaign uses interactive games to showcase Yahoo!’s mobile app offerings to commuters, many of whom spend their time at transit shelters using smartphones to stay connected on the go. The bus shelter network delivers free Wi-Fi access to the surrounding area, creating opportunities to deliver a new level of creativity in integrating the outdoor medium with mobile and social media. The touch screens have been developed to withstand harsh outdoor elements.
Quiznos Continues Focus On Flavor With New Prime Rib Subs
Quiznos is introducing even more premium tastes on its broad menu of soups, salads and sandwiches with nine new menu items, including a trio of new prime rib subs that are joining its five existing prime rib signature subs. To give customers even more opportunity to indulge in this tasty favorite, Quiznos is introducing three new signature subs loaded with made-to-order prime rib: Prime Rib on Garlic Bread; Prime Rib & Blue; and Chipotle Prime Rib.
“Through the constant innovation and experimentation taking place in our test kitchen, we're exposing Quiznos customers to new Prime Rib recipes and offering them more choice than ever when it comes to selecting their lunch,” said Greg MacDonald, Quiznos CEO.
Red Mango Launches New Dark Chocolate Frozen Yogurt
Red Mango, fast-growing retailer of all-natural probiotic frozen yogurt and fresh fruit smoothies, is saluting its 100th store with a nationwide celebration, introducing its decadent Dark Chocolate frozen yogurt. The first 100 customers at every participating Red Mango location will receive special pricing and collectible gifts. Full-serve locations will offer coupons for Dark Chocolate frozen yogurt and a free limited edition Mango-flavored Red Mango lip balm. Self-serve locations will give away the lip balm and distribute collectible coupons. “The public’s devotion to Red Mango has been huge. We wanted to say thank you in the boldest, richest way,” said Dan Kim, Founder of Red Mango.
Tim Hortons Conducts ‘Roll Up The Rim’ Promo
Celebrating its 25th anniversary, Tim Hortons’ Roll Up the Rim to Win promotion is back, with more than 47 million prizes and better odds of winning - one in six - than ever before. Roll Up the Rim to Win is one of the world’s largest customer rewards programs. Created in 1986, the contest has grown into a global annual event at 3,500 restaurants in North America Guests who purchase a hot beverage have a chance to instantly win a grand prize of one of 40 2011 Toyota Matrix XRS. Lucky rim rollers also have a chance at 100 Panasonic 3D TV Packages, 1,000 Napoleon Grills, 5,000 Raleigh Mountain Bikes, 25,000 $100 Tim Cards and 47 million free food and beverage prizes.
“We’ve rewarded our customers with more than 387 million prizes over the past 25 years,” said Bill Moir, Chief Marketing Officer, Tim Hortons. “Roll Up the Rim is not only an important part of Tim Hortons’ history, it has become an annual rite of spring. We’re excited to provide 16 million more prizes this year.”
PepsiCo Develops World's First 100 Percent Plant-Based Renewably Sourced PET Bottle
PepsiCo has developed the world’s first PET plastic bottle made entirely from plant-based, fully renewable resources. PepsiCos “green” bottle, which is 100% recyclable, is made from bio-based raw materials, including switch grass, pine bark and corn husks. In the future, the company expects to broaden the renewable sources used to create the "green" bottle to include orange peels, potato peels, oat hulls and other agricultural byproducts from its foods business. Combining biological and chemical processes, PepsiCo has identified methods to create a molecular structure that is identical to petroleum-based PET, which results in a bottle that looks, feels and protects its product identically to existing PET beverage containers.
Starbucks Celebrates 40 Years With New Look
Celebrating its 40th anniversary, Starbucks will roll out its new in-store look focusing on the iconic Siren, and a simultaneous global launch of handcrafted and artfully made beverage and food offerings. Howard Schultz, Starbucks’ CEO, said, “Our new logo honors our deep coffee heritage while allowing us to grow in exciting new ways.”
Customers around the world will begin to see the evolution of Starbucks brand. Four store fronts across the globe will unveil the new logo: Solana store in Beijing, Avenue de l’Opera in Paris, Brompton Road in London, and Times Square in New York City. New Products include: Cocoa Cappuccino; Starbucks Petites, a new global food platform; and Red Velvet Whoopie Pies, Mini Cupcakes and Sweet Squares.
Farmland Dairies Runs Health Club Media Network Campaign
Farmland Dairies is turning to the Health Club Media Network (HCMN) to reach consumers tuned into healthy and nutritious products.
The campaign for Farmland Dairies’ Skim Plus Fat Free Milk will run at select HCMN health clubs in the NY, NJ and CT tri-state area. The campaign, created by New Jersey-based, Linett and Harrison, features the tagline “Mouthwatering (not watery)” that will appear on HCMN panels with tear-off, instant redeemable coupons (IRC) valued at $1.00. The ads also feature a quick response (“QR”) code that allows consumers to scan the image with their mobile phones for instant product information as well as details on how to get free product samples of Skim Plus Fiber or Skim Plus with Omega-3.
“Our company is always looking for innovative ways to reach active and health-conscious adults while measurably impacting Skim Plus sales,” said Stephen Raiola, Marketing Manager for Farmland Dairies.
Intel Unveils Smart TV On Clear Channel’s Las Vegas Properties
Intel has launched a multimedia campaign to usher in Smart TV, an integrated, interactive television that seamlessly marries the power of the Web to the television viewing experience.
In Las Vegas, Intel is making use of Clear Channel Spectacolor’s Northwest (40' h X 126' w) and Southwest (52' h X 129' w) Miracle Mile digital video walls, as well as the digital media curve (four panels - 23.5' h X 43.5' w each) at Fashion Show along the Las Vegas Strip. Consumers visiting the Vegas Strip will be able to text a phone number found on the digital screens airing Smart TV video shorts. Upon receiving an e-mail link in response, consumers then upload a photo of themselves directly to all three screens.
D3 Debuts Largest Digital LED Screen
D3 LED, LLC (D3), (www.d3led.com), has built and installed the largest continuous surface digital LED screen to date in New York’s Times Square. D3 designed and engineered the 82,000 lb. LED display for its client, TSQ Digital. It measures one hundred feet wide by fifty feet high, and was designed to serve multiple advertisers. The LED display is capable of exchanging data transmitted via cell phone and broadcasting HD video feeds, providing a unique interactive platform for third-party advertisers.
“D3's proprietary digital technology allows advertisers to create interactive and customizable branding experiences for consumers,” said Jason Barak, D3 managing partner. “Our newest LED display system is a real game changer, and it absolutely raises the bar in the digital display space.” The display uses 5 million LEDs. A live 3G-HDSDI video production studio enables the display to be utilized for live events in Times Square.
ATHENOS Launches Humorous Campaign
ATHENOS, a brand of hummus, Greek yogurt, feta cheese and pita chips has launched a marketing campaign centered on ATHENOS products that are made simply, with respect for traditional ingredients, and Greek Grandmothers’ (yiayia's) approval of them. “We’re reinforcing what our consumers like, which is products made the traditional Greek way with simple ingredients,” said Marshall Hyzdu, Brand Manager, ATHENOS.
The campaign is designed to appeal to consumers in their 20s and 30s who are making the transition from college to a more settled life phase. ATHENOS will be supporting the campaign through integrated marketing strategies, including in-store marketing communications, social media engagement and digital integration.
National Pork Board Campaign Celebrates Proud Brand Identity: ‘Pork Be inspired’
The National Pork Board has launched a new branding position celebrating pork’s ability to offer a wide range of options in the kitchen. The new campaign, ‘Pork Be inspired’ shows pork’s place in almost any menu, day part, cuisine and lifestyle. The new, fully integrated campaign features an updated look and feel, along with a new consumer target: the more than 82 million Americans who already cook, eat and love pork.
“Our research shows that pork’s top consumers are looking for more than basic education; they’re looking for inspiration. With its great taste and versatility, pork is the ideal catalyst to inspire great meals,” said Ceci Snyder, VP, Marketing at the National Pork Board. The new campaign includes retail marketing elements that showcase inspiring new ways to enjoy pork more frequently.
Wholey Seafood Kicks Off Campaign For Boil In The Bag Seafood
Wholey Seafood, has launched a marketing campaign to support the introduction of Wholey Seafood's Boil in the Bag Seafood Entrees. The campaign for the seven Boil in the Bag entrees involves in-store materials, a new website at wholeyseafood.com, online banner ads and free-standing coupon inserts. Materials use the unique and differentiating theme, “Seafood with Saucy Seaphistication™.”
The promotional launch reinforces that each Boil in the Bag entree has been designed so that it requires minimal prep time and clean up and cooks to perfection in 15 minutes or less. Wholey Boil in the Bag entree choices pair farm-raised tilapia, shrimp or Norwegian salmon with intriguing sauces that are packed with flavor and have been created exclusively for Wholey Seafood by Irish Provenance. Additional sauce is included with each entree and can be used for an accompanying side dish. The campaign was developed by SMZ of Troy, MI.
Kim Kardashian Partners With Midori For New Campaign
Superstar and fashion icon Kim Kardashian has launched her exclusive new campaign nationwide for Midori®, the original green, melon liqueur. Throughout the year, Kim will serve as the official face of the tantalizing spirit, appearing prominently in Midori's "Stand Out" marketing program through advertising, social media and in-person appearances. Kim will also unveil her new favorite cocktail, the Midori Super Sour.
“Much like Midori, Kim truly makes a statement -- for her unique, fun, sexy style, and groundbreaking entrepreneurship,” said Eric Ariyoshi, Midori Brand Manager, Skyy Spirits. “She is not afraid to stand out from the crowd and be herself, similar to how Midori stands out with its unique melon flavor and brilliant green color. Kim is a perfect fit for the brand.”
EFFEN® Vodka Introduces EFFEN® Cucumber Vodka
Tapping into the cucumber cocktail trend, EFFEN® Vodka is launching its newest flavor option, EFFEN® Cucumber Vodka.
Inspired by the essence of freshly harvested vine ripened cucumbers, this new vodka further embodies EFFEN's smooth, clean, crisp taste that vodka lovers have come to expect from the brand. It is crisp and clean, pairing well with melons such as cantaloupe and watermelon and provides a unique twist on traditional martinis.
“When we decided to expand the EFFEN line, we searched for a flavor that fit the modern character and Super Premium nature of our brand,” said Kim Washington, Senior Director, Vodkas for Beam Global Spirits & Wine. “Cucumber is one of the most exciting flavors being used in today’s top bars and high-end restaurants, making it the perfect fit for the EFFEN line.”
Blue Moon Launches Spring Blonde Wheat Ale
Blue Moon Brewing Co. has launched Blue Moon Spring Blonde Wheat Ale as the brewer’s new spring seasonal, joining its recently revamped seasonal portfolio. The refreshing, golden-colored ale is brewed with orange and lemon peel for a crisp citrus finish. Just like Blue Moon Belgian White, the spring seasonal also includes a touch of wheat for a smooth, inviting taste.
“We had spring fever when we were brewing Blue Moon Spring Blonde Wheat Ale, and I like to say it’s like a splash of sunshine in your glass,” said Blue Moon Brewing Co.’s Brew Master Keith Villa. “This beer should be garnished with an orange to bring out its citrus notes, and it complements a wide variety of spring meals, including seafood, light salads, fruit dishes and grilled chicken or pork.”
Blue Moon Spring Blonde Wheat Ale will be supported with an array of point-of-purchase materials.
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