Display Promotes Milk Mustache Event
The Milk Mustache Maker Event will be promoted in retail grocery stores throughout the U.S. during June Dairy Month. These fun and exciting Milk Mustache Makers will be delivered via shipper displays in quantities of 200 per display. Consumers can take home a free Milk Mustache Maker with the purchase of 2 gallons of milk and 1/2 gallon of chocolate milk.
The Milk Mustache Maker provides moms and kids with new and creative ways to enjoy milk drinks in the summer months and beyond. Packed inside each Mustache Maker is a booklet that offers cross-category coupons, exciting milk facts and easy-to-make milk drink recipes. The program is completely turn-key for retail grocery accounts. Nationwide, retailers will place approximately 25,000 shipper displays which totals 5 million Milk Mustache Makers. The promotion was developed by the McCracken Brooks Agency, Minneapolis, MN, for the Milk Processor Education Program.
Mizuno Conducts Dare To Dream Tour
Mizuno, Inc., Norcross, GA is conducting the Dare to Dream Baseball Tour, an interactive exhibit which celebrates baseball at the grassroots level by linking the major league experience to young fans’ dreams and aspirations.
Baseball fans of all ages have the opportunity to see first-hand the making of a professional baseball glove and cleated spike by one of Mizuno’s craftsman. Young fans are invited to test their baseball skills at the interactive pitching station, get their picture taken with their hometown professional baseball hero, experience a variety of tour exhibits, and visit the replica lockers of major league players, such as Tom Glavine, Mike Piazza, Chipper Jones and Javier Lopez.
"From partnering with retail stores to reaching thousands of young baseball fans, our Dare to Dream Baseball Tour has been an extremely successful program for everyone involved," said Jeff Fiorini, Vice President of Diamond Sports, Mizuno USA. "By adding a second workshop, we will be able to work with additional retailers and reach out to more consumers with the products and technologies that have made us the World’s #1 Baseball Company."
Fuji Teams With MLB
Fuji Photo Film is teaming up with the Major League Baseball Players Association as the MLB Players Choice for Films and Cameras. Fuji is offering consumers the chance to redeem proofs-of-purchase for autographed baseballs from MLB’s hottest players and enter a sweepstakes to win an autographed ball from Sammy Sosa.
Fuji is supporting the promotion with displays featuring Sammy Sosa.
Hilfiger Launches Airship Tour
Tommy Hilfiger has leased a Skyship 600 B airship from Airship Operations, Kissimmee, FL for a North American tour. The airship will fly to enhance brand awareness for Hilfiger.
Hennessy Provides Oak Sampling Tray
Schieffelin & Somerset is using this solid oak sampling tray to introduce new customers to its higher line brands like Hennessy Cognac.
The tray base is routed out of solid oak with three laser cut white acrylic discs glued into separate routed circles. The unit comes with three different screen printed laser cut green glass top plates to accommodate nine brands. Four brass posts with threaded caps allow for the top plate to be interchangeable.
The Hennessy sampling tray was produced by Acrylic Designs Inc., a Springfield, VT-based p.o.p. display firm.
Simon & Time To Offer Mall Programs
Time Inc. Custom Publishing has created an alliance with Simon Property Group, Indianapolis, IN to publish a first-ever national lifestyle publication for mall shoppers.
As part of the alliance, Simon and Time will partner to develop multimedia programs for brand marketers who seek both an in-mall platform including event marketing extensions, as well as a print medium to reach their targeted audience.
Ryan Partnership Opens Panavista!; New Research Arm
Ryan Partnership, Westport, CT, has joined forces with cultural marketing expert Jim Lucero to launch PanaVista!, to serve as a source for cross-cultural strategic marketing programs. The agency will be based in Dallas, TX, along with Ryan’s southwest regional office, and will utilize Ryan’s network of offices around the country.
Ryan has also announced the formation of a market research department, Ryan Research. "Research adds a dimension that helps us better understand the complex dynamics of the marketplace," said Paul Kramer, Co-President. The department will be headed by Paula Friedman, former- ly Research Manager for Kraft’s Beverages.
Boston Beer Teams Up For Basketball Promo.
The Boston Beer Co., ESPN, and Spalding are conducting "Get Inside The Game." Stand-up display pieces, table tents, posters, pennant strings, floor minders and logo-identified Spalding basketballs will build excitement for on- and off-premise retailers.
The grand prize allows a winner and three friends to "get inside the game" with a trip to ESPN’s studios for a behind-the-scenes tour and viewing of a studio show production.
Sony/Sprint Feature Counter Display
This counter unit was created to support the launch of Sony brand cellular telephones and provide added exposure for its cellular partner and service carrier, Sprint.
The unit was manufactured using material sections chosen to convey an upscale look. The light gray frosted acrylic riser features a prominent Sony logo printed, white on a black gloss vacuum formed bar. Four graphic panels are positioned and held in place by clear extruded channels. Each graphic panel is easily removed to facilitate future updates and allow Sony to customize its graphics by locality or region. These panels clearly convey the partnership between Sony and Sprint.
A metallic vacuum formed shelf above the base accepts up to three cellular phones, each in a separate vacuum form holder. The holder may be removed and replaced to allow future telephone products to be showcased. Each sample phone is secured to the unit by a retractor cord that allows the consumer to handle and examine it, yet discourages theft. Brochure holders are situated under the display shelf.
The display was created by Thomson-Leeds Co. Inc., NYC.
CVS Announces Winter Survival Pack
CVS/pharmacy has announced the CVS Winter Survival Pack, which provides consumers with a selection of trial-size samples, coupons and literature, with information on products and services that are seeking to increase winter usage. CVS will support the event with consumer circulars, in-store signage and shelf danglers. The program will roll out in October 1999.
The CVS Winter Survival Pack program was created by Co-Options, a Darien, CT-based promotions agency. For more information, contact Co-Options at 203-656-2202.
Outta The Box Appts. Account Manager
Outta The Box Dispensers, LLC, Dayton, OH-based suppliers of disposable coupon dispensers, has appointed Gay Colvin as Account Manager. Previously, Colvin was an Account Manager for Cox Direct in Atlanta, GA.
Mistic Brands Unveils New Promo. Graphics
Mistic Brands, has announced a new look for merchandising displays to get consumers to notice what’s inside the cooler.
The new graphics display fruit in a whole new energetic way, using bright colors to communicate flavor and refreshment, and eye-catching images on a black background to help communicate the premium quality of the brand. Mistic’s new merchandising includes the tag line, "All Kinds of Taste."
Displays Support Nickelodeon’s "CatDog"
Paramount Home Video is launching Nickelodeon’s newest animated sensation, "CatDog," about two completely opposite cat and dog brothers, on home video. "CatDog" debuts on video with two five episode compilations: "CatDog: Together Forever" and "CatDog vs. The Greasers.
Paramount is supporting the release of "CatDog" with a 36-piece sidekick display containing 18 units of each title. Also available is a theatrical-sized poster, Nickelodeon in-store reel and CatDog coloring sheets.
Davidson Announces New Execs. & Accounts
Davidson Marketing Inc., Chicago, IL, has promoted Julie Colbrese and Shireen Moore from Vice Presidents to Executive Vice Presidents for the agency. Colbrese’s new responsibilities include integrating Davidson’s production and creative departments, while overseeing the Entertainment and Urban resource groups. Moore will direct the operations team.
Davidson has named Darci Rosenblum as a Senior Account Executive on the Microsoft account. Rosenblum brings extensive on-line experience from Borders Online, where she served as a Marketing Manager.
Davidson also announced the promotion of Lori Lorenzen to Account Supervisor, responsible for the Franco American Spaghettios account.
Davidson has been appointed promotion agency by The Polaroid Corp. The Polaroid business team is headed by Jeff Stelmach, Management Supervisor and Joe Lagattuta, V.P., Group Creative Director.
American Express Launches Double Points Promotion
American Express announced a nationwide promotion that will give double points for spending at supermarkets and drug stores to American Express Cardmembers.
The double points campaign is being promoted via in-store and media advertising as well as direct mail.
Southern Comfort Runs Golf Promo.
Retailers can tee off this spring with Southern Comfort 100 Proof’s promotion, "It’s no ordinary day. Keep it that way." Off-premise displays showcase the tale: "They saw you tee off. They saw it go in. They still don't believe it. It’s no ordinary day. Keep it that way." 14" x 20" case cards are available featuring the slogan and a bottle of Southern Comfort 100 Proof, a product of Brown-Forman.
Foster's Promotion Offers Adventure
Foster’s Lager is inviting consumers to enter its sweepstakes to win the Oz Experience, a once-in-a-lifetime adventure through Australia.
"Foster’s drinkers are not interested in a vacation at the local motel," said Joe Jones, Promotions Director. "They’re big on extreme adventure, and that’s just what the Oz Experience offers."
The on- and off-premise promotion entices consumers with eye-catching point-of-sale materials including oversized cardboard kangaroos, bin headers, pole toppers, floor decals, danglers, case cards and static stickers. Consumers can enter via take-one cards available on displays. Foster’s Lager is imported from Australia by Molson USA.
Inter-Act & A&P To "Pilot Internet Based" Marketing System
Inter-Act Systems, Inc., has entered into an agreement to pilot its next generation internet marketing technology with A&P stores. This technology lets consumers select customized product promotions in their home or office that are then downloaded to supermarkets.
Andrew Carrano, A&P V.P. Marketing, said, Inter-Act’s solution offers a number of unique advantages. It is the only system that can send electronic promotions selected at home or the office directly to our store’s cash registers. This paperless process enables convenient same-day savings for our millions of frequent shopper cardholders. For shoppers without internet access, personalized electronic promotions are also available on our in-store network of "Smart Terminals."
Opus Opens NYC Office
Opus Event Marketing, a Richmond, VA-headquartered promotion agency, has opened an office in New York City. Two Opus Division Directors will lead the New York effort: Jennifer Ebert and Robb Pair. The Opus New York address is 305 West 50th Street, Ste. 19B, New York, NY 10019; (Tel) 212-541-4026, (Fax) 212-541-4142
Fun Cosmetics Runs National Contest
FUN Cosmetics, Hillside, NJ, is joining forces with Seventeen Magazine and Walgreens to find six teens to become members of the first FUN Beauty Buffs. Contestants will be asked to rate FUN’s new spring products at Walgreens.
In addition to becoming a member of the FUN Beauty Buffs, each winner will receive a brand new 1-MAC computer with software and 1,000 shares of FUN stock.
Golden Books To "Conduct Bus Tour" To Promote Literacy
Golden Books Family Entertainment is promoting family literacy with a three-week bus tour that will travel to 16 cities across the nation.
The specially designed bus will carry some of the most beloved characters from its treasury of children’s books including Poky Little Puppy, Pat the Bunny and Little Critter.
The Bus Tour will promote the first annual Big Little Golden Books Read-in Day on September 25, a pivotal event taking place simultaneously in cities across the country.
At each stop, children and adults will sign up to participate in the reading event, which will include stories read by prominent readers and activities designed to encourage reading among young children.
Coca-Cola & Universal Form Partnership
The Coca-Cola Company and Universal Studios have formed a new marketing partnership, linking the soft drink company’s brands for the first time ever with Universal’s music, theme parks and movies.
"This marketing partnership will use the power of multiple brands to deliver messages of high impact where those brands intersect at the consumer," said Steve Koonin, V.P., Marketing Asset Management, The Coca-Cola Company. Hellene Runtagh, Exec. V.P., Universal Studios, said, "The combination will result in an unprecedented co-marketing and co-branding powerhouse."
Among the plans are: special promotions, discounts and tie-ins with the Universal Music Group targeted to the teen and young adult audience; joint promotions focused on Universal’s Islands of Adventure theme park in Orlando, and promotions with Universal Pictures.
PSG Acquires Wells Marketing
Promotions Services Group a newly formed unit of Chicago, IL-based True North Communications, has added promotion firm Wells Marketing to its agency roster. Wells Marketing, San Francisco, CA, is a full service marketing firm whose client list includes Visa, DHL and Pacific Bell.
Wes Bray, President of PSG, said, "The addition of Wells Marketing gives us a West coast presence and allows us to offer an array of services."
Van de Kamp’s Runs "Fish Faces" Contest
Van de Kamp’s is conducting the "Fish Faces Photo Contest," in which children, ages 1 to 12, compete for the title of best fish face. The grand prize winner will receive a 4 night all expenses paid trip to Orlando, FL for four. Consumers who buy two packages of Van de Kamp’s can receive a free Fujifilm QuickSnap camera. Louis London, St. Louis, MO, developed the promotion.
New Evan Williams Displays Highlight 'Get Older. Get Better'
Evan Williams, the second largest selling Kentucky Straight Bourbon Whiskey in the U.S., is continuing its aggressive promotion effort throughout 1999. A striking image of a Country musician joins the "Get older. Get better" ad lineup. Pictured with his guitar in a rustic setting, the musician adds another visual endorsement to the quality, extra-aged positioning of Evan Williams.
"These exciting creative executions are designed to target a slightly younger Bourbon drinker than our current customer, yet appeal strongly to both groups," said Larry Kass, Brand Marketing Manager.
Spar & PIA Announce Merger
PIA Merchandising Services Inc., Irvine, CA, and SPAR group, Tarrytown, N.Y., have announced an agreement to merge, establishing one of the nation’s largest providers of marketing and retail merchandising support services.
The merger will create a company with estimated 1998 combined annual sales of approximately $197 million. PIA Merchandising expects to report 1998 annual revenues of $122 million. SPAR Group’s 1998 revenues were $75 Million.
Robert Brown, currently President and CEO of SPAR Group, will become Chairman, CEO and President of PIA. Terry Pets, currently President and CEO of PIA, will become Vice Chairman of the combined company.
The combined company will serve more than 17,000 grocery stores, 6,200 drug stores and 8,800 mass merchandiser stores. Services will include retail merchandising, telemarketing, and marketing research.
"This combination brings together two strong companies with complementary operations and management resources," said Brown. "We will be well-positioned to achieve operational efficiencies that benefit our customers."
Old Milwaukee Offers 'Fast Track To Cash'
Old Milwaukee is offering a "Fast Track To Cash." Dave Tobbe, Assoc. "Brand Manager, said, Old Milwaukee displays will let our customers know how to get on the "fast track to cash" and prizes."
The grand prize winner will take home $25,000. Additional prizes include a Snap-On Professional Tool Set and Old Milwaukee windbreakers. "Fast-Track" p.o.s. includes easel cards and pole toppers.
Aggressive Campaign To Promote Bourbon
Heaven Hill Distilleries, has launched an aggressive promotions program to promote sales of its Fighting Cock Kentucky Straight Bourbon Whiskey.
The retail arsenal for Fighting Cock includes a 50ml bottle counter unit to encourage trial use. Made to look like aged barn wood with a slanted roof, this cardboard sampler box is designed to increase sales at every counter.
Other in-store elements include a mass floor display and a bold case card.
7 UP Features 'Score For A Million' Promotion
7 UP has launched the "Score For A Million" promotion, tying in with ESPN’s Championship Week.
"Score For A Million' will be held during college basketball’s prime-time, the conference championships, and the short pro season makes it even more exciting," said Nevin Grinnell, 7 UP Brand Manager.
The 7UP "Score For A Million" sweepstakes culminates with a halftime shootout during the AT&T Big East Conference final at Madison Square Garden, NYC. The contestant will be allowed to shoot from any of seven spots on the court with spot prizes ranging from $20,000 to $250,000. The contestant has 25 seconds to accumulate up to $1,000,000 in cash prizes.
The "Score For A Million" promotion will be supported in-stores with shelf talkers, lobby displays,
vendor clings, end-aisle displays and pole signs.
DVC Names S. Kenety To VP, Acct. Advisor
Stephen Kenety has joined Dugan Valva Contess (DVC), Morristown, NJ, as a V.P., Account Advisor. He will manage promotional programs for existing accounts including Western Union.
Kenety previously was Director of Field Marketing with Bozell Worldwide, NYC.
Scented P.O.P. Promotes Soleo
Sutter Home Winery, St. Helena, CA, is featuring scratch-and-sniff, scented p.o.p. materials to promote three new fruit flavored wines it has added to its Soleo line. Each contains 99.8% California grape wine with .2% added natural fruit flavors. The new flavors include Orchard Peach; Vineyard Berry; and Raspberry Harvest.
Display materials include a rolling wrap bin, a two-sided, double-wide case card, and colorful mini case cards in both English and Spanish.
Carbite Display Shows Polar Balanced Putters
This Carbite Golf Polar Balanced Putter display has been successfully placed in golf pro shops and major sporting goods chains across the country.
It was fabricated entirely of Celtec, the expanded PVC sheet manufactured by Vycom of Moosic, PA. The display was produced by Formula Designs of San Diego, CA.
Century 21 Joins With Major League Baseball
Century 21 Real Estate Corp. has joined with Major League Baseball for a two-year sponsorship as the "Official Real Estate Organization of Major League Baseball." Highlights will include title sponsorships of the 1999 and 2000 All-Star Home Run Derbys and the "Turn Ahead the Clock" series of futuristic MLB games. Consumers will enter the "Century 21 All-Star Home Run Derby Sweepstakes" at Century 21 offices.
CMG Announces New Accounts
Carlson Marketing Group (CMG), Minneapolis, MN, has been named the relationship marketing agency of record for four new accounts: General Cinema Theatres, United HealthCare, BellSouth and Toys "R" Us, totaling more than $50 million in new business.
"More organizations are realizing the importance of customer retention," said Dick Dunn, V.P., New Business Development, CMG. "They understand the key to a larger market share is building relationships with those customers who are most loyal to their organizations."
Ebonite Display Features Strength & Durability
Ebonite, one of the world’s largest manufacturers of bowling balls, was encountering serious breakage issues with its bowling ball display units. Enhance Industries, Riverside, CA, a custom manufacturer specializing in the design and manufacturer of made-to-order fabricated display units, designed a new display for Ebonite using CYRO Industries’ HP multipolymer sheet to replace the existing breaking displays.
During field testing, the new display made with HP sheet held fast each time. The result was a 100% improvement in unit strength and reliability.
The new display, measuring 3.5-inches tall by 10.5-inches wide by 9.5-inches deep, and weighing just under two pounds, is also quite versatile serving a dual purpose as both a slat wall and countertop display.
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