"The display had to be flexible to coexist not only in the gaming area but also where people would be shopping for E-mail applications," said Timothy Evans, Director of Retail Channel Marketing. "We tried to give the retailers as many merchandising options as possible for this ‘new way to play’ targeting the 18-35 adult Email user."
Since the Email game package size is smaller than the traditional software box, the facings of 4 Email Games are visible in the same space as 2 standard CD-ROM products on the display. Additional POP materials include posters, shelf strips and a shelf talker. Other support programs include broadcast, print and internet advertising, and national sampling.
"Email Games takes the email experience beyond just communication to entertainment," said Tom Dusenberry, President, Hasbro Interactive.
"Power Rangers: Lost Galaxy Intergalactic Encounter" launches through 30 major cities at participating Wal-Mart locations. Wal-Mart will participate as a tour promotional partner along with Power Rangers master toy licensee, Bandai. Manufactured by Inflatable Design Group, the attraction holds 38,000 cubic feet of air and weighs 6,614 pounds.
The tour will be supported by Fox Kids Network through a national promotional sweepstakes, the Fox Kids Countdown Radio Show, Fox Kids Magazine and Fox Kids Web site.
Led by Barking Dogs Promotions, this tour will mark the second time Wal-Mart has partnered with a Power Rangers-themed attraction. This year, Wal-Mart plans to support the promotion with additional Power Rangers shelf space in softlines and hardlines.
Bandai’s new toy line will be prominently displayed in addition to apparel, accessories, books and party goods.
McCracken was previously Chairman & CEO of Minneapolis-based McCracken Brooks, now part of True North Communications.
This interactive media is used to create a 2-by-3-foot advertisement, which is mounted on a low-profile lightbox and displayed in leased space in more than 275 nightclubs and bars across the country. 3-D Indoor Advertising can now be found in 17 U.S. cities.
3 Dimensional Industries is the exclusive sales representative of the AXIS Animated Graphic System, a patented process which offers the largest depth of field and highest quality imagery in large-format photo lenticular printing.
For more information, contact 3 Dimensional Industries, 357 Cherokee Street, Marietta, GA 30060; (Tel) 770-795-4596, 888-745-6884, (Fax) 770-795-4597.
The acquisition furthers the Company’s program to assemble a total package of products and services offered to support corporate marketers.
The Anderson Group, headed by industry veteran Carl Anderson, adds to the mix a broad range of consumer and trade promotion, including direct mail, dealer loaders, sweepstakes, games and contests, point of sale design and production, tie-in partner development, mall promotions and on-packs.
The Company will function as a division of M2 Creative, with Anderson as its President.
The promotion was prompted by Coke’s marketing research showing that Diet Coke drinkers are mostly women and that these women read at least seven books per year.
Off-premise, eye-catching POS features a sailboat and a bottle of Summer Ale and has the slogan "chart your own course" with Sam Adams Summer Ale.
The signs are suspended in a graceful curve that highlights the flexibility of electronic ink. Stretching 4’x6’, the signs are less than 3 millimeters thick and weigh only 8.7 pounds.
For more information about Immedia, contact E Ink Corp., 45 Spinelli Place, Cambridge, MA 02138; (Tel) 617-868-8088.
The display merchandises the Bath and Beach line, which includes sand vehicles, sand drill, power boat, sand sets, watering can, mold set and sand tool set.
"We believe the FSI should help drive 7 UP case volume through incremental secondary displays," said Phil Pacific, Channel Marketing Manager, DPSU. "Retailers can leverage special in-store take-one pads supporting the FSI for greater merchandising."
Promotional support also includes pole-toppers, shelf talkers and static clings. Overlays are being provided for 20-ounce products in convenience stores.
The contest is open to anyone 18 years of age or older who orders a hamburger and a Coke from the new "Team Denny’s" menu. Customers will receive a free "Peel ‘n’ Win" race car driver-themed game piece when they pay for their meal.
"NASCAR is a fast-growing sport, and we are pleased to partner with Coca-Cola in Denny’s first racing promotion," said Jon Jameson, Sr. V.P., Marketing.
The Sweepstakes is being supported with a $20 million marketing campaign.
"This promotion presents an ideal opportunity for two all American brands to work together," said Sabrina Ironside, Exec. Dir. Promotions, Fox Licensing.
"The Sweepstakes marks RC’s first animated cross-promotion and the show’s characters, Hank Hill, his family, and friends represent the prototypical R-C drinkers," said Jimmy Verrett, Director, Creative Marketing, Royal Crown Co.
The rack was initially introduced into more than 4,000 7-Eleven stores last year. Following its acceptance, distribution was expanded to include other major beverage outlets.
This durable spinner rack, which requires just 49" x 23" of floor space, generates impulse purchases from both high-end and main stream shoppers.
There are also plastic shelf trays, shelf talkers and recipe tear pads for on-shelf merchandising.
According to Joy Hatch, V.P. Category Management, Renfro Corporation, "No manufacturer had previously been able to develop a pallet with hanging single pair sock product. The pallet displayed three sides of single pair product and one side of bags of socks, at the retailer’s request."
This kiosk displayed two different brands, which is why the graphics had to be simple. This kiosk was designed to be turnkey at retail. Merchandisers removed the outer casing and placed the sign in slots and it was ready to go. Renfro developed a special system to keep the socks from coming off the hooks when the pallet traveled.
The MALLPeRKS national mall-based shopper loyalty program has more than two million members nationwide. Anyone who switches to AT&T at a Simon mall will receive 60 free minutes of domestic long distance calling from home and 150 MALLPeRKS points.
"The mall environment is a new and innovative way for AT&T to reach and reward consumers," said Jim McFarland, V.P., AT&T Consumer Services.
"The addition of PromoTech makes Snyder one of the few companies that can offer enhanced distribution and services for pharmaceutical marketing," said Daniel Snyder, Chairman and CEO, Snyder Communications.
Try-Foods created a merchandising program consisting of a colorful display with a mobile merchandising arm housing the product in jars, and pockets to hold four sets of garlic recipes to drive purchases.
"Midway is always seeking innovative promotions to help expand the reach of its titles," said Paula Cook, Marketing Director, Midway Home Entertainment. "These collectible giveaways extend the gameplay from the game screen into the living room and are ideally suited for the young audiences we’re targeting."
Midway is supporting Rampage 2: Universal Tour and MicroMachines 64 Turbo with full marketing campaigns, including p.o.s. materials.
PAI has also formed a strategic alliance with LKG&S Advertising. "Our combined pool of talent will allow PAI and LKG&S to offer full-service marketing communication programs," said Mutschler.
The ESPN "Sports Century Quiz" interactive kiosk was designed and produced by Taffetdesign, Inc., located in Santa Monica, CA.