Nabisco & MLB Run Oreo Stacking Promo
As the Official Cookie of Major League Baseball, Nabisco’s Oreo Cookie is teaming with the MLB to conduct Oreo Stacking Contests in more than 18,000 grocery and mass merchandise outlets.
The National Finals of the Oreo Stacking contest will be held at Major League Baseball’s 2000 World Series. Finalists may also have a chance to meet Ken Griffey, Jr. or Derek Jeter at the World Series. The Grand Prize winner will be the one who can vertically stack the most Oreo cookies in 30 seconds without using any props or glue. The Grand Prize is a $20,000 U.S. Savings Bond, two season tickets for their local Major League Baseball team and a year’s supply of Oreos.
“This year we decided to add a twist to the campaign by teaming up with Major League Baseball,” said Archie Mack, Oreo Business Director. “Oreo cookies and baseball are a part of every kid’s childhood and everyone can enjoy watching the game and eating an Oreo.”
m@x RACKS Presents BluSCREEN Displays
m@x RACKS, New York City, recently debuted BluSCREEN interactive DVD wall displays at Loews Cineplex Entertainment movie theatres around the country. The displays feature advertisers’ video clips that consumers can choose from. BluSCREEN Advertisers currently include Motorola, Sephora, and American Express.
Sylvie Anapol, President m@x RACKS, said, “We’ve been developing ways for advertisers to reach consumers at moments of leisure, when they are more likely to be receptive.”
Caterpillar Featured In New Disney Theme Park
Caterpillar will present an attraction where guests can have fun learning about agriculture in Disney’s California Adventure, the 55-acre theme park being constructed next to Disneyland in Anaheim, CA.
At “Bountiful Valley Farm,” guests can climb aboard a Caterpillar tractor, join in an interactive Farmers Expo and stroll amidst crops. On display will be a Caterpillar skid steer loader, two Caterpillar tractors and an engine. Caterpillar merchandise and toys will be available for purchase.
“We’re proud to be the sponsor of this attraction in Disney’s newest park,” said Glen Barton, Caterpillar’s CEO.
Cotes du Rhone Wine Illuminates Skies With Eclipse Campaign
Cotes du Rhone Wines from France has launched its international marketing campaign in the U.S. with the “Rhone Eclipse.” The World Trade Center in New York City, the Washington Monument in Washington, D.C., and the Transamerica Building in San Francisco all recently glowed with the advertising message: Think Red, Think Cotes du Rhone. Passers-by were awed by the colorful and vibrant displays.
“The time has come to share Rhone’s message with the American public,” said Greg Deligdisch, Director of the Cotes du Rhone Wine Bureau, U.S. “The idea behind the eclipse is to make wine consumers aware of the dynamism and quality of the Cotes du Rhone appellation.”
The Rhone Valley is the second largest wine region in France.
Pfizer Featuring Animal Health Mobile
Pfizer Animal Health has launched the Revolution Mobile, a 25-foot-long, seven-ton vehicle designed to educate pet owners about the importance of protecting their pets against parasites.
The Revolution Mobile will visit dog- and cat-related events across the U.S. this year. At most stops, a veterinarian accompanying the vehicle will conduct educational sessions about pet care.
CoActive Marketing Group Formed
Integrated marketing agency Optimum Group and its Great Neck, NY affiliate, Inmark Services, have announced a new name; CoActive Marketing Group. Optimum and Inmark Services are the first of the CoActive network’s four member companies to adopt the holding company’s moniker.
Mercedes Conducts Ride And Drive Events
Mercedes-Benz USA recently kicked off its ten-city tour of ride and drive events for the model year 2000 M-Class. “Providing a fully interactive event gives participants the opportunity to experience the performance of the M-Class line,” said Ken Enders, V.P., Marketing, MBUSA.
Inside the Star Pavilion, participants can browse interactive product demonstrations from various Mercedes-Benz partners such as Bose Radio, Mobil Oil, Dunlop Tires and TearDrop Golf.
Mercedes-Benz partnered with AMCI, an automotive marketing consulting firm, to administer the promotion.
American Inflatables To Provide The Staples Center With McDonald’s Blimps
American Inflatables, Inc. has finalized an agreement to provide the Los Angeles, CA-based Staples Center Arena with 24-foot long, camera equipped, remote controlled blimps, sponsored by McDonald’s restaurants.
The units will be produced for a number of key events scheduled to take place at the Staples Center. The remote units will be ready for the Los Angeles Kings 2000 season and an additional unit will be produced for the Anaheim Mighty Ducks 2000 season.
Greg Mulholland, CEO of American Inflatables, said, “The inflatable advertising market for stadiums and arenas has seen a phenomenal rise.” American Inflatables offers helium blimps, radio-controlled blimps, hot air balloons, and giant replica products.
For more information, call (888) 904-9949.
StartSampling Offers Sampling Via Internet
StartSampling, Inc. (www.startsampling.com) offers marketers a product sampling tool that delivers precision demographic targeting combined with a direct feedback loop. StartSampling employs an opt-in model, allowing consumers to choose the product they want to sample.
StartSampling’s in-house fulfillment mails an individually packaged product sample directly to the consumer. Consumers are then encouraged to visit the site to give their feedback about the product.
The direct link with the consumer creates a valuable mechanism to gauge consumer opinion and purchase intent. StartSampling partners can also access online demographic reports.
TransAct Technologies Turns Receipts Into Marketing Tools
TransAct Technologies, Wallingford, CT, has launched the Ithaca POSjet 1000. The POSjet 1000 transforms receipts into a marketing tool. This new technology allows customers to print customized two-color receipts, personalized logos, and other images on inexpensive media.
“The marketing advantages are unlimited,” said Bart Shuldman, CEO, TransAct Technologies. “Receipts, once considered necessary evils, now become powerful marketing tools to build brand awareness and generate income. Just as printing has evolved from monochrome to full color in other markets, we expect the same to happen at point-of-sale, adding a new dimension to the purchasing experience.”
Canadian Mist Whisky ‘Lightens Up’ With Summer Promotion
Brown-Forman Beverages Worldwide is conducting the “Lighten Up” promotion, an off-premise promotion which supports the new 1.75 Liter Easy Pour Canadian Mist Canadian Whisky.
An inflatable Canadian Mist chair reinforces the light image of Canadian Mist. Consumers can mail-in for the inflatable chair at a cost of $15.00.
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