Coca-Cola Launches Greening Effort In The Nation's Capital
Coca-Cola Co. is demonstrating its environmental leadership in Washington D.C. through a series of innovations designed to reduce the Coca-Cola system’s environmental footprint at each step in the manufacturing, distribution and sales processes. These efforts include climate-friendly beverage coolers, hybrid electric delivery trucks and trailers, and a recycling program for the National Mall and Memorial Parks.
The House of Representatives will be among the first locations in the country to test new climate-friendly, HFC-free, energy-efficient Coca-Cola coolers. Up to 1,800 Coca-Cola coolers and vending machines will be deployed throughout the U.S. and Canada later this year. The new climate-friendly Coca-Cola coolers use carbon dioxide, a natural refrigerant gas and HFC-Free insulation, eliminating 99%of the direct green house gas emissions. The coolers include an intelligent energy management system that cuts energy use by 26%.
Intel Launches First Networked Storescapes
Inwindow Outdoor, New York City, recently launched a national storescape display campaign for Intel Corporation on behalf of global media agency OMD and creative agency Venables Bell & Partners.
As part of Intel’s “You on Tomorrow” initiative, viewers of the street-level displays are invited to text their vision of the future, which is then broadcast in to the large-scale digital screen incorporated into the Storescape™ in their city, and to other Storescapes throughout the country. For more information, visit (Web site) www.inwindowoutdoor.com
History Channel Promotes Series With 3D LCD’s
History Channel is utilizing Magnetic Media’s 3D display technology to promote its new series, Expedition. Magnetic's 57" auto-stereoscopic Enabl3D displays will be featured in street level billboard installations designed by Pearl Media.
Passer-bys will be able to experience the world's largest glasses-free storefront 3D LCDs. For more information, about Magnetic Media’s Enable3D technology, visit (Web site) www.magnetic3d.com
Samsung Promotes Smartphone With Provision Interactive's Air Touch Technology
Provision Interactive Technologies’ 3D Air Touch technology will be used in promotions of Samsung’s latest mobile phone.
Provision’s exclusive U.K. distributor, Wonderworks Media, has integrated Provision’s 3D interactive technology into free-standing, point-of-sale displays. The displays will project 3D holographic videos of the phone that consumers will be able to reach out and “touch.” That action will change the screen image and offer free enrollment into a sweepstakes via their cell phone.
Provision CEO Curt Thornton, said, “With this promotion Wonderworks is using our technology to take POS displays to the next level. Consumers will be completely engaged with this interactive campaign.” Samsung will place the displays in high-traffic public and retail spaces. For more information, visit (Web site) www.provision3Dmedia.com
GestureTek Introduces The Cube Interactive Display System
GestureTek has introduced The Cube, a compact, turnkey, ‘plug and play’ interactive display unit that brings the power of gesture control to a variety of display spaces. Project the interactive 80" diagonal display onto almost any floor, wall, table or counter for branding, advertising, entertainment and product promotion. Completely portable, the Cube projects interactive information, special effects, games and advertising onto a 5' x 4' diagonal interactive floor display.
The Cube is cost efficient because no technician is required for set up and there's no need to hang the hardware from the ceiling. Just turn it on, place it on the floor and it runs automatically. For more information on The Cube, visit (Web site) www.gesturetek.com
Central Wisconsin Airport Introduces Digital Signage Kiosks
The Central Wisconsin Airport (CWA) has introduced a new way for companies to advertise to travelers and patrons within the airport with the placement of digital signage kiosks, electronic LCD displays that show information and advertisements using video and directional audio.
The new Digital Signage Kiosks feature three 42" vertical LCD screens allowing multiple advertisers in the same footprint.
Becker Communications, www.beckerinc.com, a Schofield, WI-based display firm created the kiosks for the program.
KioStar Introduces Shopper's Helper Kiosk
KioStar's Shopper’s Helper is a complete in-store marketing solution, designed specifically for the supermarket industry. As a solution-based, shopper-friendly kiosk, it is the next generation in interactive marketing.
For supermarkets, the Shoppers Helper maximizes shopper spending. It engages shoppers with fast, fun, solution-based information from CPG brands specific to each supermarket. This gives shoppers the information they need to forego trips to fast food, specialty, health food, beverage, pet and drug stores.
CPG Brands can provide product information, recipes, coupons, buying suggestions, meal ideas, tips, inspiration and much more. And they can do this using any combination of exciting multimedia videos, pictures, text, music, and printable information.
For more information, contact KioStar Inc., 10960 Edgemont Dr., San Jose, CA 95127; (Tel.) 408-272-9343; (Web site) www.kiostar.com
Black Box Wines Runs ‘You Got Boxed’ Contest
Black Box Wines has launched the "You Got Boxed" contest. For a chance to win $10,000, consumers secretly serve guests Black Box Wines without revealing the package and capture their reaction on camera. Once the tasting is complete, they reveal the box, wow the crowd with the secret worth sharing and submit their video at YouGotBoxed.com.
Kim Moore, Black Box Wines brand manager, said, “The ‘You Got Boxed’ contest provides a fun way for our consumers to continue sharing Black Box and prove the boxed wine stereotype needs to be crushed.”
SKYY Displays Infusions Pineapple Vodka
SKYY Vodka is displaying its new SKYY Infusions All Natural Pineapple, the first Pineapple infused vodka available nationwide.
SKYY Infusions Pineapple was developed for the modern tropical cocktail as an alternative to heavy rums. Jason Daniel, Senior Brand Manager for SKYY Vodka, said, “Our All Natural SKYY Infusions capture the taste of succulent real Pineapple like no ordinary flavored vodka ever could. It is the perfect base for a wide range of tropically inspired cocktails.”
Tanqueray Launches ‘Resist Simple’ Promotion Campaign
Diageo’s Tanqueray gin has launched its first global advertising and promotion campaign, themed, ‘Resist Simple.’
“Resist Simple is about people who detour from the status quo, the predictable, the ordinary, going out of their way to experience a more animated, interesting life,” said Kate Price, brand director, Tanqueray USA. “This includes a refined approach to what to drink. Tanqueray, with its sophisticated, un-simple taste, is for people with a taste for life. We're hoping the idea of resisting simple strikes a note with people getting out more or enjoying time with friends at home, both of which can make for some incredible, memorable experiences.”
Ad executions include a lifestyle theme reading, "Keep Your Tongue Guessing," while the other takes a twist on the traditional Tanqueray & Tonic, "T&T: A Many Splendored Thing And Tonic." Special point-of-purchase materials for the campaign include mass case stackers and permanent wire racks cross-merchandising Tanqueray together with mixers.
Mtn Dew Fuel Conducts ‘Choose Your Side’ Summer Promotion
PepsiCo’s Mtn Dew is offering two limited edition line extensions inspired by Blizzard Entertainment’s World of Warcraft. Mtn Dew Game Fuel is available in two varieties that represent the opposing factions of the game: citrus-cherry-flavored Horde Red and wild fruit-flavored Alliance Blue. The packaging for each product features images of the iconic characters that symbolize each faction.
To celebrate the launch of the two beverages, Mtn Dew, working in partnership with Blizzard Entertainment, is offering World of Warcraft players a "battle-bot," available exclusively through its promotional Web site. Throughout the summer, visitors also have the chance to win great gaming related prizes, including Alienware Notebook computers, Razer Gaming Peripherals, and Mtn Dew Game Fuel branded gear and apparel.
“We are thrilled to be collaborating with Blizzard Entertainment to harness the power of one of the most popular game franchises,” said Frank Cooper, CMO, sparkling beverages, Pepsi-Cola.
Odwalla Displays Light Lemonade
Odwalla has introduced new Light Lemonade and Light Limeade, with antioxidant Vitamins C & E and half the calories and sugar of regular lemonades and limeades.
With only 50 calories per serving, Odwalla's Light Lemonade and Light Limeade combine pure-squeezed juice and TRUVIA natural sweetener. Odwalla is the only premium juice maker in the U.S. to offer a light lemonade and a light limeade using an all-natural non-caloric sweetener.
7UP Celebrates Natural Flavor With ‘7 Dias De Sevenisima’
7UP is inviting consumers to enter for a chance to win seven days of natural fun and relaxation through the 7UP “7 Dias de Sevenisima” contest.
“Sevenisima” is a call to celebrate the flavorful moments experienced through a “natural,” real lifestyle. Nine winners will receive a week of easy living, including fun prizes like a family vacation, and gift cards that can be used for a home cleaning service and shopping spree.
“The ‘7 Dias de Sevenisima’ contest reflects the natural energy, fun and spirit of 7UP consumers; something we call the Sevenisima lifestyle,” said Rene Sanchez, Assoc. Brand Manager, 7UP. “We’re offering fans a chance to win ‘7 Days’ of fun prizes for their families.”
7UP has teamed-up with Denise Gonzalez, who embodies the fun and energetic spirit of a Sevenisima lifestyle. Gonzalez will perform a song titled “Sevenisima” which will be featured in the Spanish-language TV commercials.
Texas On Tour Brings Texas To Potential Visitors
Texas Tourism is taking the state on the road, with Texas on Tour, a high-tech, virtual reality road show. The 53-foot interactive experience will travel throughout the U.S. from mid May through October 2009.
In addition to the virtual reality technology, green screens, and interactive games, Texas on Tour offers a new 30-foot dome theater that will project a short film showcasing the amazing landscapes, fun and history of the Lone Star State. The theater presentation will also include a trivia game where guests compete for prizes.
Texas on Tour also offers double passenger kayaks allowing more guests to experience the virtual reality adventure through Texas' many waterways. Texas on Tour transports the consumer to unique outdoor Texas experiences that are highly entertaining, educational and personalized - complete with live performances from Texas musicians, a virtual beach stroll, and a dome theater offering a glimpse of the seven diverse regions of Texas.
SunnyD Launches Mobile Marketing Tour
The Sunny Delight Beverages Co., maker of healthful beverage alternatives for kids on-the-go, has launched a mobile marketing tour to support the introduction of its new SunnyD Smoothies. The new product offers as much calcium and Vitamin D as milk.
SunnyD's new Smoothies will be riding shotgun on a six-month mobile tour across the country. Themed “The Science of Move, Laugh & Think,” members of the tour will be interacting with consumers and demonstrating science experiments, which encourage kids to exercise their bodies and minds all at the same time.
Mobile Dog Heart Health Tour Performs Free Examinations
The Mobile Dog Heart Health Tour will stop at dog beaches and parks where veterinary cardiologists will perform free dog heart screenings from inside a special sound-proof mobile exam room. They will use a stethoscope to listen for heart murmurs and other irregular sounds as well as generally assess whether or not the dogs show any signs of heart disease.
The tour is being sponsored by Boehringer Ingelheim, the exclusive U.S. manufacturer of Vetmedin. Dogs with heart conditions live nearly twice as long and enjoy a higher quality of life when treated with Vetmedin, reports the Company.
“Early diagnosis and treatment of heart failure can significantly prolong and improve the quality of a dog's life,” says Ruth MacPete, a San Diego veterinarian, and pet author who will travel with a local veterinary cardiologist on the Mobile Dog Heart Health Tour. “We look forward to reaching out to dog owners.”
Bailey’s Utilizing Tabletop Demo Display
This display was designed to increase awareness of Bailey's by means of rep appearances at bars and retail outlets. The display needed to be eye-catching, easily assembled, portable, yet stable.
The unit features a powder-coated MDF base, mid-shelf and topper. The Topper is litho-printed CIS laminated to e-flute to create a graphic box. It assembles/disassembles in a couple of minutes to fit into a custom shipper.
The Bailey’s Tabletop Demo Display was created for Pierce Promotions by Display-box, 50 Mount St., Bay Head, NJ 08742; (Tel) 800-876-9835; (Web site) www.display-box.com
Courvoisier Cognac Interactive Display
Beam Global Spirits & Wine wanted a display that was interactive and would enlighten the Cognac drinking experience for Courvoisier Cognac.
This poly-resin serving bridge with a l minute "hour-glass" timer is delivered to the customer's table. The Cognac is then poured into the snifter glass. Cognac must be left to breathe at least a 1/2 minute before being consumed. After the Cognac is poured, the customer simply swivels the minute timer to start the countdown. This Courvoisier Display was created by Lake Displays, Milwaukee, WI. (Web site) www.lakedispslays.com
Remy Martin Uses Holosinics’ Audio Spotlight Technology
Remy Martin’s latest outdoor advertising campaign grabs consumer attention with Audio Spotlight systems from Holosonic Research Labs, www.holosonics.com, Watertown, MA. This directional audio technology ‘beams” sound directly into the ears of individuals, without being audible to others walking nearby.
Blue Blast Media, in conjunction with National Media Services, incorporated the Audio Spotlight Systems into the Remy Martin photo montages projected on buildings throughout Chicago, L.A., NYC and Atlanta. The billboards were part of Remy Martin’s “things are getting interesting” campaign.
Holosonics’ Audio Spotlight technology targets sound that can only be heard when passersby are directly inside a tight, narrow beam of sound. When a person steps into the beam of sound they hear racing dance music, but when they step outside the area the music is gone... leaving people wondering where the sound came from and attracting consumers’ attention to the billboard above.
CARSPAZE Launches Eco Friendly Ad Medium
CARSPAZE USA is rolling out an innovative, eco friendly, advertising medium that transforms parking lots into large scale, drive-in brand environments.
JetBlue is pioneering this new concept creating installations at the upscale shopping malls Macerich's Tysons Corner in Northern Virginia and Westfield Century City in Los Angeles. CARSPAZE is providing these locations with an interesting new visual installation and adding to the customer experience using in flight monitors and a concierge service to reinforce Jet Blue’s “More” campaign message. CARSPAZE is a patented advertising platform using recycled printed panels, crushed tires and low energy recyclable lighting - eco friendly materials that do not end up in landfill. For more information, visit
(Web site) www.carspaze.com
PRN To Feature World Fishing Network On Its In-Store Network
Premier Retail Networks, www.prn.com, a leading provider of digital media solutions at retail, and World Fishing Network (WFN), the only television network dedicated 24/7 to fishing, have formed an agreement to present customized HD content produced by WFN for display on PRN's networks in retail stores. WFN will provide unique content to PRN's network of HDTV screens in 5,200 retail locations including Walmart, Sam's Club, Costco and Best Buy.
Christopher Doyle, WFN VP, Marketing, said, “Partnering with PRN is the perfect way to allow even more people to travel to the best fishing destinations across the country.”
Spatial View Partners With T-Mobile For 3D Digital Signage
Spatial View Inc., www.spatialview.com, a leading developer of 3D display technologies, announced that T-Mobile Czech Republic is piloting its autostereoscopic 3D displays in its Prague retail locations. The screens will feature original 3D content produced by Saatchi & Saatchi to engage viewers at the point of purchase.
Using Spatial View's content creation tools, Saatchi & Saatchi updated T-Mobile’s advertising campaign to play in 3D within each of these locations. In addition, a glasses-free 3D video clip produced by T-Mobile and targeted 3D advertisements will play to captivate viewers and drive sales. The Spatial View 46 inch 3D Displays offer a glasses-free 3D viewing experience without the need for optical aids.
“Spatial View is pleased to be partnering with T-Mobile Czech Republic for its first 3D display debut in a global retail chain,” said Jason King, VP, Sales & Marketing, Spatial View. “T-Mobile is committed to the latest technology that will enhance its customer’s shopping experience.”
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