Robot Standees Promote Hand-Breaded Chicken Sandwich At Carl’s Jr. And Hardee’s
Carls Jr. and Hardee's restaurants have launched a Hand-Breaded Chicken Fillet Sandwich™. The sandwich is freshly prepared, battered and breaded by-hand in each and every restaurant throughout the day. To support the positioning “machines can't eat it, so machines shouldn’t make it,”" the brands' ad agency, Los Angeles-based David & Goliath, created a humorous 30-second TV spot, titled “Robot,” that depicts a dejected, life-size robot trying to indulge in a Hand-Breaded Chicken Fillet Sandwich without any luck because…he doesn't have a mouth. The "Robot" will also be appearing at Carl's Jr. and Hardee's restaurants. A 6-foot-tall cardboard standee replica of the character will be on display for guests to check-out and take photos with.
Mobil Super Tour Visits Minor League Games
The 2011 Mobil Super Minor League Baseball Tour will visit 77 Minor League games in 25 states over four months. Anchored by a 40-foot Mobil Super-branded tour bus, the Mobil Super Minor League Baseball Tour includes interactive activities and free Mobil Super product and oil giveaways before, during and after each minor league baseball game. “The Mobil Super Minor League Baseball Tour adds to the fan experience at each minor league game,” said Rob Shearer, Americas Marketing Advisor, ExxonMobil Lubricants and Petroleum Specialties Co.
HP Opens Field House At Disney World
HP has unveiled the HP Field House at the ESPN Wide World of Sports Complex at the Disney World Resort, a project designed to deliver an immersive technology experience to the 2 million athletes, coaches and spectators that visit the complex each year. From the HP Photo Creation Center, to the touch-enabled desktops and digital signage that deliver interactive park experiences, to the HP TouchPads that will be used for on-field stat collection, the HP Field House enables visitors to have a hands-on experience and completely customize their visit.
Cirque Du Soleil Features First Glasses-Free 3D Digital Signage Display At Mirage Hotel In Las Vegas
Cirque Du Soleil is celebrating the 5th anniversary of the Beatles “LOVE” theatrical extravaganza with 3D Fusion’s 52", glasses free 3DTV display, featuring the Cirque Du Soleil, “LOVE” performance, currently on stage at the Mirage Hotel in Las Vegas.
Cirque wanted to showcase scenes from “LOVE” on 3DFusion’s (www.3dfusion.com), 52" auto stereoscopic display (ASD). This first Broadcast Quality glasses free 3D display is housed in a Mirage lobby showcase filled with Beatles memorabilia. This event marks the premier introduction of the 3DFusion'’s 3DFMax™ 52" Auto Stereoscopic Display (ASD) in Las Vegas. 3DFusion's unique proprietary solution eliminates 3D glasses, viewing restrictions, ghosting, and the visual discomfort usually associated with 3D displays.
“I think the 3DFusion screens and their "LOVE" content conversion is amazing. People stop in their tracks to watch and become instantly engaged. This is just the thing for our shows,”said Cirque Marketing Director Jennifer Seigler.
Pepsi Conducts ‘Refresh Your Summer’ Sweepstakes Promotion
Pepsi is encouraging consumers to add some refreshment to their summer by entering the “Refresh Your Summer” sweepstakes for a chance to win one of 14 grand prize trips. Entrants are eligible to win getaways that include four nights at the Mandalay Bay Hotel in Las Vegas, trips to the 2011 PGA Championship, the October races at Martinsville Speedway in Ridgeway, Va., and many more experiences.
Fans can enter the sweepstakes by visiting participating restaurants nationwide and asking for the “Refresh Your Summer” promotional cup. Each cup features a promotional code that consumers can use to enter the sweepstakes at www.refreshyoursummer.com. “We are excited to help fans refresh their summer with these high-profile, value added offers from our foodservice partners,” said Margery Schelling, Chief Marketing Officer, PepsiCo Foodservice.
Polar Beer Features Basewrap Pallet
Polar Beer has provided its retailers with this custom printed Basewrap for pallet displays. This Basewrap is printed on a smooth 10 pt stock to ensure there was no compromising of the image by unsightly corrugated lines. The full color Basewrap was printed inline with a uv varnish at a height of 18" with a 24" image repeat. Each roll was 50' long to ensure ease of handling in the field. The high impact graphics ensures that the consumer notices the product. This Polar Beer Basewrap was created by Proprint Services Inc., (www.pop-online.com), a Toronto, Ontario Canada-based p.o.p. display firm.
Adler Fels Displays ‘Totally Random’ Wines Adler Fels has launched Totally Random Sweet Red Wine.
Totally Random is made for the increasing number of wine drinkers, and would-be wine drinkers, who prefer a sweeter flavor profile. Totally Random artfully blends Zinfandel, Merlot, Cabernet Sauvignon and Petite Sirah grapes sourced from select vineyards. In support of Totally Random’s rollout, Adler Fels has launched the winery’s first fully-integrated social media campaign. Using their smartphones, consumers will be able to scan a QR code on Totally Random's label to connect to the brand’s website and from there to its “linkscape” of content on Facebook, Twitter, Flickr and YouTube.
“Totally Random is more than a brand, it’s a lifestyle,” said Adler Fels Marketing Manager Dana Fehler. “It’s important for us to build a sense of community with our consumers, and we think Totally Random is particularly well-suited to this effort.”
Sabra Launches Nationwide Taste Adventure Tour
Sabra® Dipping Company, the country's leading hummus manufacturer, has hit the road with an experiential tour designed to showcase new product lines being introduced during. “Whether through social media, in store or on the road with the tour, we genuinely love interacting with our fans and introducing Sabra's tastes of the world to people who are unfamiliar with hummus or other fresh dips," said Mina Penna, Senior Brand Manager for Sabra. "What began as a one-market tasting experience several years ago has grown into a nation-wide adventure! We love sharing the delicious flavors of Sabra and welcoming new Sabra enthusiasts." The Sabra Taste Adventure trucks are distributing 2oz cups of Sabra hummus alongside an array of fresh topping choices including Roasted Garlic, Sun Dried Tomato, Roasted Red Pepper and Roasted Pine Nuts.
Dole Kicks Off Cross-Country Tour To Benefit Feeding America
This summer, Dole is taking its new Fruit Bowls® All Natural Fruit in 100% juice on a cross-country tour, making stops in 12 cities and giving consumers an opportunity to sample the new product and celebrate summer at a fun traveling Fruit Stand. Additionally, through its national partnership with Feeding America, the country's leading domestic hunger-relief organization, Dole aims to give 250,000 cups to families in need.
The road trip will feature a custom-branded 53' vending trailer that transforms into a Fruit Stand complete with fruit bins, brightly colored canopies, and photo kiosks. Dole worked with MRA, a Saint Clair Shores, MI-based experiential marketing firm on the promotion.
Lunchables With Fruit Introduced With The Keep The Smiles Coming Mobile Tour
The introduction of new Lunchables with Fruit is being supported by an integrated marketing campaign, the largest in the brand’s 22-year history. To “Keep the Smiles Coming,” the Lunchables team will kick-off the campaign with a national call-to-action, partnering with Feeding America, the domestic hunger-relief organization, to donate up to one million pounds of fresh fruit to families who need it the most.
“We continue to listen to our consumers and stay committed to making Lunchables Lunch Combinations a wholesome choice for moms and more enjoyable for kids. Fruit was the number one requested item for packed lunches,” said Joe Fragnito, Director of Marketing, Lunchables. “We wanted to create a fun, larger-than-life campaign to celebrate and give our consumers a chance to help keep the smiles coming across America.” Anchored by interactive out-of-home executions in major cities, the “Keep the Smiles Coming” campaign includes media advertising, a mobile tour, social media activity and updated packaging.
Air National Guard Runs ‘Rise To The Challenge’ Mobile Tour
The Air National Guard, has launched its “Rise to the Challenge” Tour, a traveling interactive campaign educating Americans on the Air Guard’s role in serving local communities. This technologically driven experience provides the public an opportunity to participate in simulated missions designed to demonstrate the real-life roles of Air Guard men and women. Visitors are also invited to discover life in the Air Guard, and to identify opportunities that will help them achieve their educational and career goals.
The tour, which will be featured at festivals, air shows, taste, music and sports events across the nation, features a series of interactive challenges; each designed to highlight a skill associated with an Air National Guard career field. The names and scores of the leading challenge performers will be featured on an on-site leader board. This tour was developed by Marketing Werks Inc., (www.marketingwerks.com), a Chicago-based promotion agency.
BRP Launches Ultimate Playground Demo Tour
BRP is conducting the Ultimate Playground Demo Tour, showcasing its complete portfolio of Sea-Doo watercraft and boats, Can-Am all-terrain and side-by-side vehicles, Can-Am roadsters, Evinrude outboard engines and Ski-Doo snowmobiles. The tour is set up with BRP products to view, interactive displays, and product specialists to answer questions. Attendees get first-hand experience at trying products in a controlled environment. “Customers have been asking for a place where they can see all the BRP products at one time and try them under the conditions they were meant to be enjoyed,” said Yves Leduc, VP, BRP.
STANLEY Conducts Built for Life Tour
STANLEY, a brand of PMI, has launched a nationwide tour to honor unsung heroes. The STANLEY Built For Life Tour will celebrate local heroes in over 20 cities across the US. The tour will stop at summer festivals and sporting events and will thank unsung heroes for their sacrifices while recognizing them with a celebratory BBQ reception, a Commemorative plaque and Stanley food and beverage gear. The Tour will be entertaining heroes with its 1966 Airstream turned traveling history museum, featuring a century’s worth of classic Stanley gear and memorabilia. The rig is complete with games and activities featuring feats of strength, and skills tests.
JoAnne Anderson, Sr. Marketing Manager, Stanley, said, “We all have these unsung heroes at work, in our families, or in our communities who really step up or who do the thankless jobs that make our daily lives easier. We felt our Built for Life Tour was the perfect platform to give these Unsung Heroes the recognition they deserve.”
BMO & Monster Media Launch ‘Marketing First’ To Airport Travelers
Monster Media, (www.monstermedia.net), and BMO Bank of Montreal have installed a monster-sized, 12' X 7.5' interactive electronic marketing display, prominently placed in Toronto’s Pearson International Airport. The bright, bold display is comprised of an interactive memory game and credit card rewards calculator, promoting the bank’s new premium travel rewards credit card, BMO World Elite MasterCard.
“The sheer scale of the installation gives the display a fantastic presence for our World Elite MasterCard and for the BMO brand,” said Su McVey, VP, Marketing, BMO Bank of Montreal. “It’s a creative and effective way for us to build awareness amongst a key market segment - frequent travelers. The game provides travelers with an engaging way to get to know us.”
Inwindow Outdoor Runs Digital Storefront Window Campaign For Alpina’s Restart Yogurt
Inwindow Outdoor, (www.inwindowoutdoor.com) recently created this digital campaign for Alpina’s Restart yogurt in New York City. The campaign’s theme is “Wish for Women” and Alpina asked women to tweet their wish, which appeared on storefront windows. As someone approaches the screen to read the various tweets, they see a mirror image of themselves with butterflies flying around and landing on their shoulders. A photo is taken of the user surrounded by the butterflies and the image can be uploaded to the user’s Facebook page.
Kimberly-Clark Teams Up With CheckPoints For Cars 2 Promotion
Kimberly-Clark is using CheckPoints’ mobile shopping app to drive shoppers into Walmart stores and engage them with its brands as part of an integrated promotion linked to Disney Pixar’s “Cars 2.”
The mobile app makes it easy for shoppers to learn about the promotion featured on specially marked K-C products. When a shopper enters a Walmart location and “checks in” via the CheckPoints app, they are directed to find Kimberly-Clark products carrying Cars 2 promotional stickers, including Kleenex tissue, Pull-Ups training pants, Viva and Scott paper towels, Cottonelle bath tissue and Huggies diapers. After scanning the package barcode with their phones, shoppers learn of Cars 2 premium rewards. The more Kimberly-Clark products shoppers buy the more credits they can redeem for Cars 2 items, such as die-cast Cars 2 vehicles or Cars 2 movie tickets.
“Kimberly-Clark is using innovative marketing to engage shoppers with our brands and incentivize them to add more K-C products to their shopping baskets,” said Richard Moulton, Director, Shopper Marketing at Kimberly-Clark.
Coca-Cola Illuminates Headquarters Building For 125th Anniversary
To celebrate 125 years of sharing happiness since the first Coca-Cola was enjoyed on May 8, 1886, Coca-Cola sent a spectacular visual “Thank You” through the world's largest single building illumination of its headquarters tower in Atlanta. The show features the iconic Coca-Cola contour bottle projected in 3-D across the 26 stories of the building. The projection surface area from all four sides of the building totals more than 210,000 sq. ft. making it the world's largest single building illumination. The visual design and projections were created and executed by Obscura Digital.
Birra Morettis Pop-Up 'Il Pranzo' Cafes Encourage Americans To Enjoy Lunch
Birra Moretti, Italy’s leading beer brand, will launch Birra Moretti Pop-Up il Pranzo Cafes in New York City. “We’re hosting cafe experiences to show Americans how we Italians cherish ‘il pranzo’ - the midday meal where we slow down, enjoy good food, beer and the company of our friends,” said Ilco Kwast, Marketing Manager, Birra Moretti.
Each pop-up cafe will feature an authentic Italian four-course meal prepared by a notable chef to pair perfectly with Birra Moretti Lager and Birra Moretti La Rossa. The locations will be designed to resemble a traditional trattoria in Italy and will encourage a leisurely lunchtime experience.
New Belgium Brewing Displays Summer Ale
New Belgium Brewing is debuting Somersault Ale as the brewery’s summer seasonal. New Belgium Brewer Grady Hull, said, “We think people will embrace our newest seasonal creation and enjoy its drinkability.” This new amber tinted blonde offers a twist for hot days and will be available in most New Belgium markets from April-September. Point-of-sale materials promote Somersault Ale at retail.
Hennessy Partners With Renowned Artist KAWS
Hennessy has launched an exclusive Hennessy V.S bottle collaborative project with world-renowned artist, KAWS. Each limited edition KAWS Hennessy V.S bottle is adorned with signature KAWS artwork and is individually numbered. The bottle marks the brand's first customized collaborative project in 2011.
“Hennessy is a brand that not only prides itself on presenting the world with a quality variant, but also on creating out-of-the-box partnerships that heighten our consumer’s experience,” said Rodney Williams, SVP of Business for Hennessy. “We look forward to the feedback from Hennessy loyalists and KAWS eclectic fan base.”
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