Entertainment Systems Technology is deploying complete systems in California restaurants this summer including TGIFriday’s, Planet Hollywood, and National Sports Bar.
FunPad displays rich media advertising messages, ranging from full-motion video to multi-user games, all of which are accessible using Web-styled interfaces. Twin audio speakers, microphone, CCD camera and thermal printer allow customers to see, hear and print pictures. An iButton input device accepts personalization data from customers. FunPad can also be used to purchase tickets and vended merchandise at nearby entertainment and sports venues.
For more information, contact Entertainment Systems Technology, 17011 Beach Blvd., Huntington Beach, CA 92647; (Tel) 877-4-FUNPAD, (Web) www.funpad.com.
Gower Smith, CEO of the San Francisco, CA-based company, said, "Zoom’s E-station solution will give consumers the capability to buy a wide range of products anytime, anywhere. E-Stations give consumers the kind of fast information access they get from the Internet, as well as the instant product delivery they expect from vending machines."
AT ATM-like E-Stations, shoppers use interactive touch screens to easily access the information that will lead them to the products they wish to buy. The E-Station solution offers creative opportunities to retailers of both impulse and urgent-need products to expand their business reach.
For more information, contact Zoom Systems, 40 Gold Street, San Francisco, CA 94133; (Tel.) 415-788-1400; (Web site) www.zoomsystems.com.
The promotion will be supported with extensive advertising and point-of-purchase display materials including this floor merchandiser.
The Vans Warped Tour is the pioneering punk rock and extreme sports tour that offers teens an alternative to mainstream concerts and festivals. "The Vans Warped Tour is a fun, different kind of event. Yoo-hoo is a fun, different kind of drink; so it’s a perfect fit," said Kristin Krumpe, Marketing Director at Yoo-hoo Beverage Corp., division of Austin, Nichols & Co.
Yoo-hoo is also producing its first limited edition collectible can, which will be given prominent placement in big in-store displays at major retailers.
Matt Holzman has been promoted to Director of Digital Production. One of his major responsibilities, will be overseeing the digital production aspects of Flair’s new 4-story Artistry and Technological Network Center which will enable Flair to expand on its current capabilities.
Michelle Jackson has been named Account Director on the United Distillers and Vintners North America (UDV) business.
To win the grand prize, consumers collect the letters M-I-C-H-E-L-O-B printed inside packages of Michelob bottles. The promotion will be supported with banners, display wraps, inflatables, and C-poles.
"Pharmacists and pharmacies are in an ideal position to be the source for both products and information about nutritional supplements," said Ken Morgan, V.P., Retail Marketing for McKesson.
The 16 foot NutriStation planogram can resemble a store-within-a-store concept or can stand alone. It includes four sections: National Brands, Broad Line Brands, Private Label Value Rite and Health Mart lines, and a Function grouping of categories such as "Stress," "Memory," "Immune System" and "Women’s Health." The NutriStation program marketing materials include the tagline, "Your’s Naturally." The NutriStation program is available to McKesson’s nationwide chain of 5,400 independent pharmacies.
Each day throughout the promotion, Blockbuster will select a membership number at random. If that member comes into a participating Blockbuster store that day and their card is scanned, they could win $1 million. These winners are also eligible for the secret bonus hour jackpot if their membership card was scanned during a randomly chosen hour for that day. The bonus jackpot starts at $10 million and will increase by $1 million each week.
Charlie Thomas, Blockbuster’s Promotions Director said, "We want to cut down the number of customers who have memberships at several video chains and split their store visits between us and our competitors."
Blockbuster is supporting the Million Dollar Days promotion with extensive in-store POP materials.
Displays with rebate coupons in produce and beverage sections will offer up to $1.50 back.
S.A.I. Marketing, Jenkintown, PA, developed the promotion.
Enormous illuminated glass windows flank each side of the luxury trailer, allowing the TT Coupe to be on display while traveling America’s highways. Inside, the trailer features an Audi performance and heritage display with interactive kiosks.. The 18-wheeler will travel 20,000 miles during its eight-month cross-country tour where it will be on exhibit at numerous nationally-recognized events.
The marketing campaign was created by Audi of America in conjunction with KBA Marketing, Chicago, IL, which is implementing the tour across the country.
Sara Killeen, Marketing Manager, Nike Golf, said "By partnering with The CHAMP Van, Nike Golf will be able to demonstrate our quality golf footwear and cleats to consumers in a relaxed, face-to-face setting." The CHAMP Van will also conduct product sampling and provide tips on cleat maintenance.
Joe Jones, Director of Brand Promotions, said, "With the support of this season’s powerful baseball promotion, we expect to see retail sales to continue to climb throughout the summer."
Off-premise point-of-sale materials include a scoreboard display spectacular and a display card with a tear-off entry form offering a Miller High Life Lumber Company baseball bat."
Other materials include display bins, stickers, floor graphics, pole signs and banners."
The first-of-its-kind tour includes two semi tractor trailer vehicles which convert into a baseball-inspired playground complete with historic memorabilia, hands-on baseball action and a truck-top skybox. The exhibit will include visits to marquee events, fairs, festivals as well as Major League stadiums in more than 20 markets across the U.S. The exhibit is outfitted with batting and pitching cages, interactive computer kiosks, a steal home challenge, and a mammoth LED video screen. Complimenting the interactive areas touting baseball, there will be a Jif ‘Sensations Station’ sampling tent and wandering samplers dedicated to distributing individual portions of Jif Smooth Sensations.
"Nickelodeon has tremendous brand equity with kids," said Tim Brosnan, Major League Baseball Properties Sr. V.P. "Our partnership with Nickelodeon is part of an overall marketing campaign to engage younger fans in baseball."
"By using these colorful floor graphics, we will be closer to a child’s level and naturally become more visible," said Scott Munz, Media Director for RC/Triarc Beverages.
For more information on FLOORads, contact FLOORgraphics, Inc., 5 Vaughn Drive, Princeton, NJ 08540; (Tel) 609-514-0404.
Prizes for the promotion include 20 trips to major stock car races, hundreds of cash prizes, more than one-million 12-packs of Dr Pepper cans and millions of bottles of Dr Pepper. "Consumers will find themselves in the winner’s circle with our first ever stock car racing promotion," said Cindi Clark, Dr Pepper Sr. V.P.,-Marketing.
"Thirst To Win" p.o.s. materials include a 65"x 52" display spectacular; a 45-inch-long, vacuum formed side of a car painted like the Dr Pepper Busch Series race car; pole signs; shelf talkers; and static clings.
"We’ve developed this promotion around graduation to help graduating seniors make good technology decisions," said Ed McPherson, V.P., Marketing, Gateway Country.
Gateway Country stores have featured a dedicated Gateway for Graduates workstation where students and their parents could learn about specific system configurations designed for those on their way to college.
Consumers can touch the stylus to the globe and demonstrate all of Explorer’s features.
All garments carry a pink-tinted hangtag in the shape of the identifiable breast cancer ribbon. In-store displays and visuals further spread the message.