RadioShack Sponsors Moon Robot
LunaCorp has announced its initiative to send advanced robots to the lunar surface, with the adventure followed live on the Internet, on TV and at science centers. The initial Icebreaker Moon Rover is scheduled for launch in late 2003.
The Icebreaker Moon Rover project will be funded by corporate sponsors. RadioShack has become the first corporate sponsor of this effort.
Jim McDonald, Sr. V.P., Marketing, RadioShack, said, “This project presents not only an original branding opportunity for RadioShack, but also allows us to provide an educational involvement opportunity for the one million customers who visit RadioShack every day. Through a realistic computer game simulator of lunar robot driving that we are developing with Microsoft, our customers will be able to learn more about this project. And once the robot is on the Moon, there will be opportunities for customers to interact with the project at RadioShack.com.”
Glidden Conducts Color Tour 2000
Glidden has launched Color Tour 2000, featuring interactive displays and offering homeowners the opportunity to win a home paint makeover. The Color Tour 2000 van is stopping at retail paint outlets in major markets.
The van includes interactive displays featuring Glidden’s new Color@Home software, which lets users visualize how their homes might look in various shades of Glidden paint.
Consumers who visit the Color Tour 2000 van can register for the Color@Home Makeover Sweepstakes, for a chance to have their homes painted for free.
Levi’s Featuring ‘Make Them Your Own Zone’
Levi’s has introduced a “Make Them Your Own” marketing campaign. A traveling “Make Them Your Own” experience, will help bring the campaign to life.
A customized Levi’s tractor-trailer, the “Make Them Your Own Zone,” is visiting events into the fall, including concerts by Christina Aguilera and Santana, as wll as Original Levi’s Stores and department/specialty stores. The Zone is packed with fun features, including karaoke to current hits, interactive games that illustrate fashion possibilities, and a video “style cam” where participants can pose for a chance to be featured in a Levi’s TV commercial.
Klever Marketing Launches Klever-Kart
Klever Marketing Inc., Salt Lake City, UT, is offering the supermarket industry its Klever-Kart system, which acts as a personal shopping assistant, providing information on an interactive LCD display mounted to the shopping cart handle.
Klever-Kart gives directions to specific products or locations in a store, highlights specific brand messages, while building loyalty through its unique one-on-one relationship.
Klever-Kart displays brand equity advertising and promotional messages at the point-of-purchase, where the ultimate purchase decision is made.
For more information, contact Klever Kart, 350 West South, #201, Salt Lake City, UT 84101; (Tel) 801-322-1221; (Fax) 801-322-1230; (web site) www.kleverkart.com.
Urban Cool Network Launches ‘Points Of Presence Network’
Urban Cool Network, Inc., a leading online network, has launched the “NetStand Broadcasting P.O.P.” network, consisting of broadband public Internet access kiosks that broadcast content to UCN “Points of Presence” (P.O.P.) throughout urban America where people eat, live, work and play.
It is well documented that the inner cities of America, made up primarily of minorities, are not online at home or work. UCN meets this need with public Internet access points.
Each NetStand kiosk provides free high-speed access to www.urbancool.com, e-mail and U.S. Government information.
UCN will feature major brand advertisements on its network.
Marconi Partners With Ten Square
Marconi Commerce Systems, a leading supplier of Web-enabled fuel dispensers, is partnering with Ten Square to provide its vast network of gas pumps with the latest Internet technology.
Ten Square will extend its digital interactive network across Marconi’s retail petroleum marketplace.
CONCEPTURE Allies With AIS
CONCEPTURE, a business unit of Dow Chemical, has formed an alliance with Advanced Information Systems to introduce the AIS CarTalker. AIS is launching the CT 2000 CarTalker to enable auto dealers to provide on-site, customized messages to potential vehicle buyers.
The system is attached to a vehicle window and contains a prerecorded message.
Visual Circuits Launches H-DVP Server Pro
Visual Circuits, a Minneapolis-based supplier of digital video systems, has introduced the H-DVP Server Pro, a PC-based server that supports up to four channels of high definition television (HDTV). For the first time, retailers will be able to support multichannel HDTV presentations from a single server.
Larry Silber, Marketing Director, Visual Circuits, said, “Previously, users seeking multichannel HDTV presentations had to buy one server for each channel. Now, users will benefit from the lower costs and flexibility associated with our single source, multichannel, HDTV delivery system.”
Floor Display Boosts Sales For Glaceau
When Energy Brands, Inc. wanted to achieve increased visibility and display space on the retail level in a manner consistent with the premium image of its Glaceau bottled water brands, the Company developed the “Glaceau Water and Hydro Set,” a customized TechStoc Optimizer Rack from Display Technologies, College Point, NY.
The Glaceau Water and Hydro Set was designed to display the full range of Glaceau brands. The merchandiser is modular and enables the retailer to interconnect as many racks as needed, in multiple configurations. The Glaceau brand name and logo are printed on a custom frosted header.
Dr Pepper Testing VendCast System
Dr Pepper/Seven-Up has retained Austin, TX-based Isochron Data Corp., to conduct tests on the VendCast system. VendCast transmits data ranging from product inventory to maintenance requirements. Bottlers can view the information daily over the internet.
Miller Football Guide Displayed At POS
The annual Miller Lite NFL Football Guide has been published, filled with facts and football merchandise offers. Joe Jones, Director, Promotions, said, “The Guide provides an incentive to purchase Miller Lite and Miller Draft. It gives retailers a means to pump up sales during the Labor Day selling period.”
Specially marked packages of Miller Lite and MGD contain the Guide. The promotion is supported with case card displays, danglers and inflatables. The displays were designed by Zipatoni, a St. Louis-based promotion agency.
Sampling Display Offered For Promos
Walls + Forms Inc. offers a new promotional system for p.o.p. applications including in store demos, product sampling, information kiosks, and special events.
Lightweight at 20 lbs., it is also durable and waterproof. Made of high-density polyethylene, it can be used indoors or out. It is easy to set up and knock down and is portable.
For more information, contact Walls + Forms , P.O. Box 741112, Dallas, TX 75374; (Tel) 972-980-7320, (Web) www.wallsforms.com.
Gaming Vehicle Demos PlayStation 2
Sony Computer Entertainment has launched the PlayStation 2 Touring Attraction, a 68-foot custom tractor-trailer, which will provide fans the first opportunity for an exclusive, hands-on experience with the new computer entertainment system to be released this fall.
Inside the trailer environment, more than 60 participants at a time can play yet-to-be released PlayStation 2 game titles. For head-to-head competition, the vehicle’s layout converts into a championship arena where players can compete on an 80-inch big screen. Additionally, there are four 40-inch screens and 26 20-inch screens.
“The revolutionary gameplay of the PlayStation 2 is best understood when experiencing the system first hand,” said Andrew House, V.P., Marketing, Sony Computer Entertainment. “The PlayStation 2 Touring Attraction allows our consumers to be among the very first to sample the product.”
General Motors Offers ‘Virtual Test-drive’
Ferris Productions, a Phoenix, AZ-based virtual reality firm, has developed the “Virtual Test-drive” for General Motor’s Buick LeSabre “Drive With Confidence Tour.”
The “Immersive” Virtual Reality experience simulates a cross-country drive. The premise of the trip is that the driver has picked up pro-golfer Ben Crenshaw in a New York hotel and must drive him to a California golf course for his tee time. Filmed in 360-degree video, the driver experiences a seamless visual, including sounds and aromas.
“We wanted to demonstrate the LeSabre in an exciting way, with a test drive as close to reality as possible,” said Marcus Vinson, Assistant Brand Manager, Buick LeSabre. Momentum Marketing was the agency for the promotion.
Swissair Conducts ‘USA Truck Tour’
Swissair recently conducted its “USA Truck Tour,” a Plexiglas truck which displayed a mock-up of its new First Class cabin.
Reach Marketing, Westport, CT, developed the promotion.
The ‘Incredible Drivable Egg’ Promo
Radio Unica, a Spanish language radio network and the California Egg Commission, have developed a promotion to increase egg consumption among Latinos.
The promotion stars a custom 2000 Volkswagen Beetle with a yolk-yellow interior and an eggshell white exterior, touring retailer locations and station events.
Consumers can fill out entry forms for a chance to win The Incredible Drivable Egg from Radio Unica.
Nabisco Launches Back-To-School Promo Starring ‘N Sync
Nabisco Biscuit Co. has launched a back-to-school promotion that includes a sweepstakes that awards one lucky winner a concert with pop band ‘N Sync for their school. The promotion also includes a tie-in with Universal Music Group offering a limited-edition CD of new music artists.
Nabisco aims to send kids aged 6- to 16-years-old to the store to buy more Oreos, Cheese Nips and other Nabisco brands that will carry the offers. The ‘N Sync/Universal promotion is Nabisco’s largest-ever back-to-school effort. More than 34 million Nabisco packages carry a picture of ‘N Sync and entry forms to win the free concert as well as music equipment.
AdPads Display Ads At High Traffic Locations
AdPads has developed a unique concept called the “AdPads Marketing System,” consisting of full color advertisements displayed on AdPads Boards at high traffic locations and on the AdPads Web site www.adpads.com. Locations for the “ads on pads” include supermarkets, restaurants and convenience stores.
For more information, contact AdPads, 1000 Highway 34, Matawan, NJ 07747; (Tel) 800-877-6666, (Fax) 732-290-8942.
Outta The Box Debuts Sweepstakes System
Outta the Box has introduced the Outta the Box sweepstakes system. Up to 1,500 entry forms are contained in the disposable box which sits on a counter or shelf. “Our goal was to eliminate the entry form tear pads that only hold 50 sheets,” said Michael Emoff, President, Outta the Box.
For more information, contact Outta the Box, 811 East Fourth Street, Dayton, OH 45402; (Tel) 800-979-9016.
Mott’s & Nickelodeon Reunite For Promo
Mott’s is teaming up with Nickelodeon this fall for the release of “Rugrats In Paris, The Movie.”
Mott’s is giving away over 1,000 prizes via an on-pack instant win promotion. Ten grand prize winners wil receive a suitcase full of Rugrats toys by Mattel.
The promotion is being supported with FSI’s and p.o.s. materials. In addition, Mott’s licensed Rugrats apple sauce products will deliver free in-pack sticker tattoos.
“The combination of these consumer promotion offers and “Rugrats in Paris” is sure to be a hit,” said Mike Ryan, Product Manager, Mott’s.
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