Dannon Launches “Dannonomics” Rewards Program
The Dannon Co. has launched Dannonomics, which will enable consumers to earn savings of up to $15 on their next purchase of Dannon products through instant savings coupons and a mail-in rewards program. The Dannonomics loyalty rewards program is the first time Dannon has extended a promotional program across all of its brands.
Eric O’Toole, Sr. V. P., The Dannon Co., said, “We want to make it easier for families to afford delicious, nutritious foods by rewarding their purchase of Dannon brand yogurts, snacks and drinks with coupons, redeemable on any Dannon product.”
The Dannonomics program will span across Dannon’s traditional and functional brands: Dannon yogurt, Activia, DanActive, Danimals, Light & Fit and Dan-o-nino. Dannon will support Dannonomics with TV ads, in-store point-of-sale promotions, lids and over-wraps of Dannon packages and magazine coupon inserts.
The promotion was created by Dannon with support from Marketing Drive, Norwalk, CT; (Web site) www.marketingdrive.com
Nintendo Events Launch Wii Sports Resort Game
Nintendo recently celebrated the launch of the Wii Sports Resort game, the next chapter in the Wii Sports experience, by bringing in 50 tons of sand to transform Manhattan’s famed Military Island in Times Square into Wuhu Island, the fictional setting featured in the game.
Nintendo is conducting unique promotional events around the nation to support the launch.
‘Disney’s A Christmas Carol’ 40-City Train Tour
Disney is conducting an interactive 40-city train tour including a 3D sneak peek of film footage from the upcoming movie “Disney's A Christmas Carol,” starring Jim Carrey, The Train Tour is being launched with HP on board as the title and technology sponsor and driven by Amtrak. This family event is free to the public. Highlights of the tour include costumes and props from the film; and a chance to morph your face into one of the film’s characters using HP TouchSmart PCs.
Wine Market Assistant Provides Cross-Selling Opportunities
Agilysys, a leading provider of IT solutions, and Wine Market Assistant, have introduced a turnkey kiosk solution to grocery & beverage retailers. The kiosk, which assists customers with ratings and reviews for wine, beer and spirits, is instrumental in increasing beverage sales and driving cross-selling revenue.
The kiosk offers product ratings and reviews, suggests complementary items, and announces special promotions to customers. Customers can either scan an item such as a wine bottle, meat or seafood, or browse the kiosk to seek suggestions on product pairings.
Jon Holland, partner of Wine Market Assistant, said, “By combining our software offering with Agilysys’ hardware, integration and support services offerings, we are able to supply a complete, self-service, multi-use kiosk solution.”
Monster Media Premiers 3d Lenticular Vinyl Storefront Display For Landshark Beer
Monster Media recently launched the first-ever three-dimensional (3D) lenticular vinyl storefront display to promote Landshark, a Jimmy Buffett inspired beer produced by Anheuser-Busch In Bev. Located on 180 N. Michigan Avenue in Chicago, the 3D display is part of a larger 65 foot long, by 9 foot high display, in which Monster Media incorporated gestural interactive projection and vibrant, eye-catching vinyl to encompass the entire corner location.
No special glasses are needed to view the 3D aspect of the display which seems to pop off the building, projecting a bottle of Landshark along with its slogan, “Let The Fin Begin.”
“We are constantly reinventing our products to take advantage of some of the latest technologies,” said John Payne, president of Monster Media., Orlando, FL, (Web site) www.monstermedia.net
XG-ad & Foot Traffic Launch The AdOasis
This multi-sensory kiosk utilizes what Foot Traffic Media calls 6D advertising, which blends consumers' senses of sight, sound, scent, taste, touch and thought to get them engaged in new experiential ways.
The AdOasis is designed to engage all the senses, putting an advertiser’s message front and center. It refreshes consumers with a cooling mist or warming heat. It has state-of-the-art, eye-catching graphics; all the while relaxing and engaging customers with pleasant fragrances and digital audio.
For more information, contact XG-ad, St. Louis, MO, (Tel) 314-436-0092; (Web site) www.xg-ad.com
Inwindow Outdoor Launches First Digital Mall Storefront Campaign For U.S. Navy
Inwindow Outdoor, New York City, (www.inwindowoutdoor.com), a leader in storefront-based advertising, has launched a digital storefront campaign for the United States Navy in four major malls in the Dallas and Oklahoma City areas. This is the first digital advertising storefront display in a mall and the first use of touch screen technology in a storefront advertising campaign anywhere in the U.S. The campaign supports the “NAVYForMoms.com” initiative. The displays enable users to manually manipulate the images on the display, via the touch screen technology, to see videos of Navy officers and their moms as well as postcards and pictures.
“This campaign created for the U.S. Navy represents a significant milestone for our business,” said Steve Birnhak, CEO of Inwindow Outdoor. “We have enjoyed great success creating deeply interactive displays at street-level retail locations in major cities and this is our first significant installation in our mall locations. As is our custom, we have also incorporated technology not before used in a storefront display, allowing mall-goers to interact and truly engage the display.”
Skinny Water Displays Support NY Launch
Skinny Nutritional has introduced Skinny Water, a line of enhanced waters that are zero calorie, zero sugar, zero sodium to the New York metro market.
Skinny Water contains Calcium, Potassium, Vitamins, Electrolytes and Antioxidants and is available in 6 flavors: Orange Cranberry Tangerine (Wake Up); Lemonade Passionfruit (Multi-Vitamin); Raspberry Pomegranate (Crave Control); Acai Grape Blueberry (High-Energy); Peach Mango Mandarin (Fitness); and Goji Fruit Punch (Muscle Recovery).
SKYY Vodka Creates Fresh Mix Bar
SKYY Infusions is rolling out a national promotion showing consumers just how easy it is to create cocktails with fresh fruit. The SKYY Infusions Fresh Mix on-premise sampling program will introduce consumers to the SKYY Infusions brand while allowing them to create their own simple, fresh fruit muddled cocktails.
At restaurants, nightclubs, and bars SKYY Infusions has created a temporary Fresh Mix Bar Station where consumers will be invited to mix their own fresh cocktail under the watch of a helpful bartender. Consumers can then order these creations at the main bar.
Dr Pepper Camaro Promotion Targets Young, Hungry Guys At Carl’s Jr. And Hardee’s
Carl’s Jr. and Hardee’s together with Dr Pepper are giving away a 2010 Chevy Camaro. Guests who purchase a large beverage or combo meal at both chains will receive a “Dr Pepper Camaro” instant-win game cup. Each cup contains a unique game code. Customers can then visit www.DrPepperCamaro.com to register and insert the code to reveal if they have won one of six all new 2010 Chevy Camaro cars to be given away during the promotion.
“Our core loyal customers of 'young, hungry guys’ love three things: great burgers, fast cars and hot women,” said Brad Haley, EVP of Marketing for Carl's Jr. and Hardee’s. “This promotion gives us the opportunity to reward our fans with, at the very least, the first item on that list, great burgers, along with a chance to win the second item on that list - a hot car.”
P.O.S. Promotes Red Mango Iced Teas With Probiotics
Red Mango will become the first retailer to offer made-to-order iced teas fortified with probiotics.
Three proprietary flavors, all incorporating GanedenBC30, a patented strain of probiotic shown to help support the immune and digestive systems, are available in Red Mango stores. Lemonocity (Lemonade Green Tea), Mysteaque (Vanilla Black Tea) and Fanteasia (Wildberry Hibiscus Tea) iced teas contain a significant amount of probiotics.
Red Mango is using special display materials to educate its customers about the advantages of its iced teas.
Mountain Dew’s Aluminum Bottle Series Features Under-Cap Sweepstakes
Mountain Dew is releasing Green Label Art, Volume III; a limited edition series of collectible aluminum bottles adorned with custom designs from six of today’s leading artists.
The third volume of Green Label Art taps six new artists spanning the worlds of action sports, music, vinyl toys, video games, fashion, fine art, illustration and graffiti. This diverse roster includes Pushead, Nathan Cabrera, Jeff McMillan, Stephen Bliss, UPSO and Claw Money, the first female artist to participate in the project.
Green Label Art, Volume III has incorporated elements from each artist’s design into gear from WeSC, Adidas, Zoo York, Burton Snowboards, G-Shock and New Era. These collaborative products will be available through an under-the-cap sweepstakes.
Green Label Art will come to life through an exhibit at a New York City art gallery that will raise funds to support the arts.
AT&T Launches Mobile Store Initiative
AT&T's Vermont sales team is embarking upon a mobile retail tour to better assist customers in areas where AT&T has limited brick-and-mortar locations. Traveling in a 31-foot AT&T-branded retro-fitted RV equipped with the latest wireless devices, the team of sales and service experts will traverse Vermont making more than two dozen stops over several weeks.
“There is a lot of ground to cover. We’re looking forward to getting out there and meeting our customers, especially those transitioning from Unicel, and helping them find the right wireless solution to meet their individual needs,” said Steve Krom, vice president and general manager, AT&T New England. “If we can save some folks a little time and gas money by bringing our store closer to their home, that’s a nice bonus as well.”
Haier Home Tour Hits The Highway
Haier America, a leading manufacturer of home appliances and electronics, recently hit the open road with its Haier Home Tour. The 53-foot tractor-trailer will fold down into a fully accessible front porch with a three-room walk-through for visitors. Each room will be furnished with Haier products, including Haier air conditioners that will cool the entire mobile home.
The living room will showcase a mounted R-Series 42" HDTV that will play footage of NBA action, as Haier is the official HDTV of the NBA. The kitchen will have a wide variety of Haier products. The laundry room will feature a working washing machine and dryer. The Haier products will have forms available for mail-in rebates from $20.00-$100.00.
The tour will also offer the chance to win a line of Haier appliances.
New Mobile Restaurant Puts Johnny Rockets On The Road
Johnny Rockets Group has introduced the first of what they believe will be many custom-built mobile restaurant units. The inaugural edition, with a 22-foot kitchen and 14-foot trailer, was purchased by -- and customized for The Washington Redskins football organization.
“With our existing flexible footprints ranging from 400 to 3,500 sq. ft. and restaurants in locations as diverse as football stadiums, amusement parks, baseball fields, casinos, airports and cruise ships, these mobile units are the next logical step in bringing our classic American fare to our guests,” said Shelley Donovan, V.P., Development for Johnny Rockets.
Manufactured by Custom Concessions, Dublin, GA, each unit is designed to provide a condensed menu of Johnny Rockets favorites, including hamburgers, shakes, American fries, hot dogs, chicken tenders and onion rings.
To quickly serve the freshest food possible to the greatest number of guests, the mobile Johnny Rockets will feature clam shell grills that will allow hamburgers to be thoroughly cooked in less than two minutes.
Deutsche Bank Launches Real-Time Carbon Counter Sign
Deutsche Bank has launched the world’s first scientifically valid, real-time carbon counter, a nearly 70-foot-tall digital billboard displaying the running total of long-lived greenhouse gases in the atmosphere. The counter began operating in the heart of New York City at 33rd Street and 7th Avenue, outside Madison Square Garden and Penn Station.
The Carbon Counter and “Know the Number” campaign is part of a groundbreaking climate-change awareness and education initiative sponsored by DB Climate Change Advisors group, Deutsche Bank’s institutional climate change investment and research business.
ComEd Educates Customers About ‘Phantom Load’
ComEd is educating its customers about the “phantom load” adding to their electricity bills. In partnership with the Lincoln Park Zoo, a terrarium installation depicting snake-like electric cords in a natural habitat will educate people about the energy usage and cost savings brought by unplugging unused electronics and electronic chargers.
Leo Burnett partnered with ComEd to conceive the installation, which represents the idea that plugged-in cords are “alive,” eating power and your money. Similar installations also appear at select bus shelters throughout Chicago.
Malibu Offers Limited-Edition Bottle
To help raise awareness of Reef Check’s mission to monitor, protect and rehabilitate reefs worldwide, Malibu recently offered the ultimate beach internship to enlist 10 interns to monitor coral reef health in Thailand, the Maldives or the Philippines.
For those who can't intern, Malibu brings the party home by introducing a limited-edition Reef Check-inspired bottle with a charitable contribution made to Reef Check on behalf of the brand.
“Malibu understands that young adults are actively interested in conservation and environmental issues, while still embracing the mentality of ‘getting their island on.’ The Malibu Beach Internship provides an opportunity to make saving the world just another day at the beach,” said Lisa McCann, Senior Brand Manager for Malibu. “We know that beaches and reefs are inextricably linked, so the partnership with Reef Check was a natural fit.”
Basketball Hall Of Fame & Jordan Brand Create Michael Jordan Exhibit
The Naismith Memorial Basketball Hall of Fame has partnered with Jordan Brand, a division of NIKE, Inc. to create ‘Become Legendary: The Story of Michael Jordan,’ an exhibit featuring a collection of photographs, videos, quotes, samples of footwear, apparel and a collection of artifacts which celebrate Jordan’s induction into the Hall of Fame.
“As Jordan Brand embarks on the silver anniversary celebration of the AIR JORDAN franchise, we are thrilled with the Basketball Hall of Fame's efforts to honor Michael Jordan, the Hall’s Class of 2009 and their contributions to the game of basketball,” said Sean Tresvant, Director of Marketing for Jordan Brand. “Michael's induction into the Basketball Hall of Fame will be a very memorable occasion, and this exhibit allows fans to become a part of the experience.”
BrightSign Digital Signs Promote Vendor Brands At Yankee Stadium
Diversified Media Group (DMG), Kenilworth, NJ, a leading integrator of digital signage networks, was hired during the construction of the new Yankee Stadium to provide a dynamic visual solution to enhance menu boards and promote brands for the concession stands. DMG selected the BrightSign HD210 digital sign controllers to drive the digital signs for all nineteen of the concession stands throughout the stadium.
John Melillo, President of DMG, said, “Food service is a high priority at Yankee Stadium. The game is part of it, but it's also about the total fan experience. As sports venues strive to meet the public’s increasing demand for such an experience, BrightSign is well positioned to provide the necessary flair with a simple yet powerful solution.”
Cold Stone Creamery & Larry Fitzgerald Fight Breast Cancer
Cold Stone Creamery has partnered with NFL icon Larry Fitzgerald Jr. to raise breast cancer awareness and advance breast cancer research through an in-store and online gift card promotion to benefit the National Breast Cancer Foundation. Cold Stone Creamery and the Arizona Cardinals wide receiver have partnered to promote Larry Fitzgerald signature gift cards, available in Cold Stone Creamery locations nationwide throughout the 2009 football season, which also coincides with Breast Cancer Awareness Month in October. Five percent of the value of each card purchased will be dedicated to the National Breast Cancer Foundation.
“Part of our vision at Cold Stone Creamery is providing customers with what they want, not only in the products in our stores but in the causes we support,” said Dan Beem, President of Cold Stone Creamery. "Aligning with a cause that resonates with our core customer allows us to be more relevant to them in more aspects of their lives.”
ávitae Energy Water Features Over-The-Top Giant Wallscape
Dublin, OH-based Vitality Distributing, creator of ávitae energy water, has debuted a wallscape at Easton Town Center, one of Ohio’s most frequented tourist attractions, that showcases a 31-foot-wide ávitae bottle splashing energy water down the side of a building and into a pipe. Additional ávitae pipes are connected to all Easton water features.
The creator of the ávitae wallscape, Orange Barrel Media President Pete Scantland, said, “With a combination of creative design, and dimensionality, the wallscapes create a landmark conversation piece about our clients’ brand.”
For more information, contact Orange Barrel Media, Grove City, OH; (Tel.) 614.294.4898; (Web site) www.orangebarrelmedia.com
KRAfT Foodservice Promotes ‘Better World’ Platform
The new KRAFT Foodservice Better World platform represents KRAFT's efforts to serve the community, positively impact the environment with focus on sustainability, social responsibility and healthy living.
This brochure was printed on 100 % PCW Proterra Cover stock with vegetable based inks.
It was printed for KRAFT by Proprint Services Inc. 5621 Finch Avenue East, Unit 5, Toronto, ON, Canada M1B 2T9; (Tel) 888-776-7768; (Web site) www.pop-online.com
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