Castle Displays Bushmills Irish Whiskey And Sweepstakes Offer
Pernod Ricard USA is celebrating St. Patrick's Day this year with this castle floor display promoting a sweepstakes offer for a trip to Ireland.
The castle display is topped with banners featuring the “First and Foremost” theme, which highlight Bushmill's heritage as the world’s oldest licensed whiskey distillery.
The display holds one case of Bushmills Irish Whiskey and provides additional room for stacking cases, which can be decorated in matching stone-patterned case wrap.
Consumers can also enter to win a one-week trip for four to Ireland, including accommodations at the luxurious Ashford Castle, airfare and a tour of the distillery.
Mazda Showcased At Simon Malls
Mazda has teamed up with Simon Property Group, the nation’s largest mall owner, to help launch the mid-size sports sedan, the MAZDA6. Shoppers can learn about the new MAZDA6 through brochures and videos available at special display kiosks.
“Simon malls provide us with an opportunity to drive the introduction of the new MAZDA6 on the local level, allowing us to reach our primary target audience in an interactive manner,” said Mike Duffy, Mazda’s Northeast Ad Manager.
Hershey Opens Flagship Store On Broadway In NYC
Hershey Foods has opened its Hershey flagship store on Broadway in New York City. Towering 215 ft. tall and 60 ft. wide, it features a whimsical version of the original Hershey’s chocolate factory, complete with smokestacks.
Thanks to 34 dimensional props, four steam machines, over 4,000 chasing lights, and 30 programmable gel lights, the chocolate factory store features an oversized Hershey’s chocolate bar, a pyramid of Hershey’s Kisses, a Jolly Rancher candy wind sculpture, spouting steam from the Hershey’s cocoa cup, and spinning Breath Mints.
Verizon SuperPages Sponsors Bilingual Kiosk At Wal-Mart
Verizon SuperPages recently helped the Lexington, KY Public Library launch Information Station/Estacion de Informacion, a Spanish-English e-Branch Library kiosk.
The kiosk project, nicknamed Leo, which is Spanish for “I read,” provides Latino and underserved communities with access to library services.
The kiosk will permanently be placed in the Northside Wal-Mart, which is located in the section of Lexington/Fayette County with the greatest numbers of underserved and Latino populations.
The Information Station/Estacio de Informacion has the potential to be used by 40,000 shoppers per week.
The bilingual kiosk will provide users with local library information and an online catalog, health information, community information and access to the Internet and electronic news services.
Blue Man Group Places Listening Booths At Virgin Megastores
Blue Man Group in conjunction with Virgin Entertainment Group, North America, has created a custom DVD booth that will showcase the 5.1 surround sound mix of its Grammy nominated debut album, AUDIO. The booth marks the first custom artist listening experience in a major music retail store, a step that demonstrates Virgin Entertainment's commitment to think outside the box of traditional retail promotions.
The booth is 8' H and 7'W and resembles a giant PVC tube, like those Blue Man Group uses in its hit shows. The booth makes its debut in the Virgin Megastore, Las Vegas. The overall look of the booth parallels Blue Man's world of tubes, black lights and modern art. The booth design and the sound system provided by Bose create an intimate surround sound experience. In addition to the audio, a plasma TV screen will showcase slides from Blue Man Group’s Las Vegas show.
Radio Shack Features Multi-Image Player And Lightbox
Radio Shack wanted to draw attention to the dramatic new look of its stores and increase brand awareness at the same time.
This multi-image player and lightbox is 3'W x 4'H and features an innovative eye-catching display. The sign allows Radio Shack to change the graphics of this motion lightbox quickly and easily. This new technology allows Radio Shack up to three separate messages in the space of one.
This Multi-Image Player And Lightbox was produced by Animated Sign Technologies, located in Sarasota, FL.
Video Display Replicates Stonehenge At The Millenia Mall
Capitalizing on an ancient astrological mystery and the awe it inspires, the Mall at Millenia located in Orlando, FL, added a dramatic visual effect replicating Stonehenge to its eight-story Grand Court. Surrounding the 44' diameter circular terrazzo are 12, 35-foot high masts, each topped with a specially designed, curved LED video display. The displays act as a replica of Stonehenge’s ancient megalithic stone circle.
Daktronics, a supplier of electronic display systems, manufactured and installed the LED ProStar VideoPlus full-color LED display system that is the main visual element of the Grand Court. Each display is capable of showing graphics and live video. All 12 displays can be controlled individually or simultaneously.
For more information, contact Daktronics, Inc., P.O. Box 5128, Brookings, SD 57006; (Tel) 605-697-4000, (Web) www.daktronics.com.
Motorola Displays V101 Phone
Rogers/AT&T Wireless required a stand-alone floor display to introduce the new Motorola V101 Cellular phone in electronics retailers as well as independent cellular outlets. Due to its small footprint and attractive appearance, most retailers gave this display store front location, creating a lot of consumer interest.
The Motorola V101 Cellular phone display was produced by Artisan Complete, a Markham Ontario, Canada-based p.o.p. display firm.
Maxell Displays DVD Media
Maxell Corp.’s recordable media products are now available through office products retailers.
A major component of Maxell’s DVD efforts in the office supply channel is providing consumers with information about hardware compatibility for the various recordable DVD formats. “We’ve gotten a clear message from customers that people want to know more about DVD compatibility, so Maxell is focusing on education,” said Don Patrican, Exec. V.P., Marketing at Maxell.
Dubonnet Re-Launch Targets Sophisticated Consumers
Dubonnet is capitalizing on the resurgence of traditional cocktails and aperitifs with a new look, and an aggressive, integrated campaign that targets sophisticated consumers.
Heaven Hill Distilleries, Inc., the exclusive agent for Dubonnet in the U.S., is reintroducing Dubonnet Rouge and Blanc with a sleek update to its classic label and cat logo; a highly targeted consumer advertising campaign; and a charitable partnership with The Roar Foundation to benefit The Shambala Preserve, a protected haven for exotic big cats located outside of Los Angeles, CA. The campaign is being supported by in-store and on-premise point-of-sale materials.
Keller Crescent Co., a marketing agency in Evansville, IN, worked with Heaven Hill to create the campaign.
Jameson Irish Whiskey Floor Display Offers Free Irish Rock CD
In order to celebrate the spirit of St. Patrick's Day, Pernod Ricard USA has created the Jameson Irish Whiskey “New Dublin” floor display. This lively point-of-sale piece helps retailers leverage the St. Patrick's Day selling season with their customers by evoking the spirit of contemporary Dublin-the embodiment of the Jameson brand essence.
Inspired by the city’s famous bridges, the display holds three cases and features a shelf talker that offers consumers a free CD with tracks from the latest artists from the Irish rock scene. Pernod Ricard is the world’s 3rd largest spirits company.
Mr. Coffee Launches Major Sweepstakes
The Mr. Coffee brand is teaming with Carson Daly, MTV host and Chris Klug, U.S. Olympic athlete snowboarder, to help launch a brand repositioning in conjunction with the brand’s 30th birthday.
The campaign using young, hip celebrities is designed to convey a fresh brand message to a new, younger audience. The multi-layered promotional campaign includes print advertising, a $1,000,000 sweepstakes, radio promotions, in-store promotions, and a mall tour.
“Coffee-like music and sports-is an important part of popular culture,” said Alejandro Pena, V.P., of Marketing for the Mr. Coffee product line, a trademark of Sunbeam Products. “This campaign is meant to create an emotional connection with the brand by incorporating consumers’ personal coffee moments.”
The Grand Prize of the Sweepstakes is a 4-day, 3-night trip for two to Aspen, CO, or Hollywood, CA, where the Grand Prize winner will choose randomly from 1 out of 100 boxes for an opportunity to win $1,000,000.
Budweiser POS Promotes NFL Team Sponsorships
Budweiser and Bud Light are sponsoring 28 of 32 NFL teams this football season. The 2002 Bud Family football promotion includes Budweiser-themed tailgate celebrations; special Party Zone seating areas; contests and sweepstakes; and point-of-sale materials including c-poles and banners featuring the Budweiser Family and individual team marks for the sponsored teams.
“We intend to bring Budweiser and Bud Light consumers a great party atmosphere, contemporary team- and Anheuser-Busch-themed merchandise and opportunities to win exciting prizes,” said Tony Ponturo, V.P., Global Media & Sports Marketing, Anheuser-Busch.
Pace Foods Partners With Rodeo Cowboys Association
Pace Foods has announced plans for a three-year sponsorship with the Professional Rodeo Cowboys Association.
Highlighting the brand’s Southwestern heritage and core message of enlivening food and mood with salsa, this partnership serves as the foundation for a campaign that introduces consumers to “trailgating,” a style of cooking that combines cowboy-style chuck wagon trail cooking with tailgate barbecuing.
With sponsorship messaging heavily featured both in-store and on-pack, bolstered by national advertising, a mobile marketing program and local market events, it will be one of the most comprehensive campaigns for the Company.
The Pace Trailgating Tour, is a mobile marketing program that will travel to rodeos throughout the three-year sponsorship. The traveling unit, built to represent the modern-day version of a Western wagon, will introduce consumers to “trailgating” via sampling, cooking demonstrations and interactive events.
“This is a natural and powerful partnership for the Pace brand,” said Sean Connolly, V.P., Marketing, Pace Foods. “The rodeo experience and lifestyle associated with this growing sport complement the long history of Pace salsa, its Western roots and its ability to enliven the food and mood of people who enjoy it.”
Starbucks Trucks Promote Frappuccinos
Starbucks wanted to promote its Frappuccino beverages via 35' custom trucks for year-round use as Curbside Mobile Stores in California and Florida. The trucks have joined Volkswagen campers in a Chill Patrol promotion to serve samples of Starbucks beverages across the U.S. and Canada.
Vectors Plus, a large format color graphics firm based in Kirkland, WA, was selected to prepare graphics and fully vinyl wrap the trucks. The graphics sported Starbucks corporate logos along with images of Frappuccinos and splashes of butterflies, ladybugs, daisies and balloons.
The images were printed onto Magic brand DMXDFII from InteliCoat Technologies.
Nintendo GameCube Targets 20-Somethings
In support of its strongest lineup ever of video games designed for older players, Nintendo of America spent $140 million in marketing this holiday season with much of the funds targeting teens and 20-something players.
A key component of the campaign was the opening of exclusive Nintendo Game Cube Clubs in urban storefronts in 15 cities, featuring live music and extensive hands-on play.
Promotional partnerships with Heineken, Keebler and Kraft Easy Mac & Cheese also helped to reach the target audience.
Hansel And Gretel Merchandisers Promote Film On DVD And VHS
Warner Home Video is releasing the fairy tale, Hansel & Gretel, on DVD and VHS this February. This live-action film from TAG Entertainment, features an all-star cast including Delta Burke, Howie Mandel, Gerald McRaney and Tom Arnold.
“Hansel & Gretel has been enjoyed for generations and Warner Home Video is proud to bring this classic fairy tale with a 'twist' to DVD and VHS,” said Ewa Martinoff, WHV V.P., Family Entertainment Marketing. “With its stunning visual effects and special DVD features, Hansel & Gretel brings new adventures and new life to these beloved characters.”
A national marketing and advertising campaign targets parents and children through broadcast, print and online media outlets. VHS only and VHS/DVD mixed-format merchandisers are available to video retailers in 12, 18, 24 and 48-unit configurations.
Anheuser-Busch Sells Communications Group
Anheuser-Busch Inc., has sold its communications subsidiary, Busch Creative Services, to a group of Busch Creative’s executives.
The new owners of the independent company, to be renamed Spark Agency, are Michael O’Neill, John Nickel, and Kevin Quigley.
BIC’s New Triple Blade Shaver Introduced
BIC Comfort 3 is the Compan’'s first triple blade shaver, offering men and women a close shave at an affordable price. BIC Comfort 3 also features a specially designed handle with a Soft Feel Grip as well as DualStrip moisturizers, which release soothing aloe and vitamin E for a soft shave.
The product will be supported with high value FSIs, sampling and print advertising.
Puppy Tray Display Nests In Victoria’s Secret Stores
Victoria's Secret Beauty stores have become home to this Puppy Tray display. The objective for the program was to create a nest for stuffed puppies, to be displayed in the center of the store.
The display features the Victoria's Secret signature colors of pink and white and is made of paperboard and marabou feather boa. More than 3200 Puppy Tray displays were supplied to Victoria's Secret Beauty stores.
The Puppy Tray display was produced by JKM Creative, a custom production agency for visual merchandising professionals, located in New Rochelle, NY.
T.M Shea Offers Bi-Directional Sign Program
T.M. Shea offers a Bi-Directional Sign Program. This program offers 180° visual P.O. P. graphics messaging. The signs mount to a variety of promotional display systems using c-channels and sign grips.
The signs can be polystyrene or laminated card stock. 3-D vacuum formed signs with a contoured appearance can also be used. Lenticular signs can be used to create a 3-D effect or motion. The graphics can be easily changed for running new seasonal or special promotions.
For more information, contact T.M. Shea Inc., 984 Livernois Road, Troy, MI 48083.
Xbox And Budweiser Kick Off National Bar Program
Microsoft and Anheuser-Busch have developed an interactive program promoting Budweiser and Xbox in bars, clubs, and pubs during evening hours.
“The program with Budweiser provides great visibility for Xbox and our new Microsoft Game Studios games within a key adult audience,” said Cindy Spodek Dickey, Group Manager for Xbox at Microsoft. “This is the start of an ongoing marketing relationship for Anheuser-Busch and Xbox.”
The promotion provides an open-play format in which consumers 21 and older can play new video games while visiting bars and clubs.
A full line of Xbox/Budweiser point-of-sale materials and premium items support the promotion.
Cruiserworks Displays Boots And Accessories
Cruiserworks, a line of premium, waterproof full-grain leather boots and accessories, debuted its products at retail this winter with point-of-purchase displays designed to make them stand out. The new retail presence comes after four years of online-only sales.
“We set out to capitalize on the feel of the Cruiserworks brand, and its all-American, open-road appeal through the merchandising that would define Cruiserworks’ transition from an online brand to one that could be purchased at motorcycle shops,” said Rich Gausselin, V.P. of Marketing at Visual Marketing Inc., a Chicago-based display firm, which created the displays for Cruiserworks.
The Cruiserworks Slatwall System and the Freestanding Merchandiser capture the brand's essence with a design that includes a fabricated diamond plate platform that replicates the look of chrome.
The displays showcase the boots and socks in configurations that are adjustable by the retailer in order to regulate the product mix.
Nike Featuring Futuristic Watch & Sunglass Displays
Nike Canada wanted an inspired retail product presentation that would compliment its totally high tech watch styling and cool sunglasses.
Where required, displays were to be used for a combination of both product lines. The display also had to be theft proof and yet products were to be easily accessible to the consumer. Bearing in mind the ultimate retail environment in which the displays were to be placed, which ranges from department stores to sporting good stores, the styling of the displays had to have unique characteristics, a small footprint and provide for strong Nike brand identification.
Tubular showcases capped with an injection moulded, dome shaped enclosure were produced. Each tubular showcase has a slide-out clear acrylic shelf which supports the displays of watches or sunglasses. When the shelf slides back inside the showcase, it is secured with a cam lock. Each showcase is individually locked. A two sided, revolving floor unit, with four showcases per side, includes a pedestal storage cabinet. By eliminating the pedestal, the unit can be placed on a counter. A smaller, two showcase per side, counter unit is also available on a swivel base.
The space age, upscale image of the displays are compatible with the highly creative, advanced styling of the Nike Time and Vision product lines and the hip personality associated with the Nike brand.
The Nike Time and Vision merchandising system was developed by fixturethis, a division of Creative Displayworks of Vaughan, Ontario, Canada.
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