Sterling Promotions
Theatre Kiosk Sign System Is Launched
Nanonation has introduced an interactive kiosk that allows movie patrons to control the movie previews they view. The system utilizes multiple computers and projectors to display video and promotional content.
Nanonation, a Nebraska-based developer of interactive software and Douglas Theatre Co. combined to develop the next generation of dynamic signage. Patrons choose from current and upcoming movie trailers. The kiosk plays the multimedia clip and communicates wirelessly to a second computer controlling multiple projectors mounted in the theater’s lobby. The projectors run the chosen trailer on two large 89" screens that “float” suspended in the lobby area. Two smaller circular screens run motion-enhanced sponsor advertisements.
David Livingston, President Douglas Movie Co., said, “The kiosk signage system not only offers customers an engaging waiting experience, but offers our sponsors a more meaningful way to communicate and promote their efforts.”
Campbell’s Launches ‘Soup Sanctuary’ Mall Tour
DVC eXperiential Marketing, a division of DVC Worldwide, has partnered with Campbell’s Select to create the “Campbell’s Select Soup Sanctuary,” a mall soup sampling experience.
Product signage, video footage and trained brand ambassadors communicate the product’s key messaging. “Campbell’s Select Soup Sanctuary” visitors will be offered a $1 coupon with a 20% discount, which can be used at participating Bed Bath & Beyond stores. In addition, visitors will be entered to win the Select Your Sanctuary Sweepstakes.
Microsoft Launches Experience Center Program
Microsoft has partnered with Redondo Beach, Ca-based Campaigners, Inc. to launch its “Microsoft Experience Center” pilot program. The Experience Centers are designed to make it easier for people to understand and set up the company’s latest technology products. With Campaigners’ “Delegates” or “XPros” (Experience Professionals) demystifying technology for the mainstream consumer, Microsoft expects to increase its market share in the buying and selling of PC merchandise.
“Campaigners has enabled us to create an interactive retail environment for consumers,” said Darrell West, Director, Retail Strategy, Microsoft.
ActionView Launches P.O.P Program With Sunoco
ActionView International has installed its first motion billboard at the Sunoco service station in Vaughn, Ontario. This pilot program will feature advertisements for products and services available in the convenience store-restaurant associated with the service station and is expected to lead the way in getting “pay-at-the-pump” customers back into the convenience stores.
The new motion billboard offers advertisers high quality colour resolution and impact at an economical price. The size of the backlit prints will be over 40 square feet and the new sign can display up to 6 interchangeable posters. The sign is fully programmable to optimize a wide variety of advertisers’ needs. Users of ActionView signs program their signs using a hand-held PDA that is Windows Pocket PC compatible.
For more information, call 1-888-889-0888, or visit the ActionView Web site at www.actionviewinternational.com.
New Health Station Delivers Ad Messages
Computerized Screening Inc.’s (CSI) Health Station delivers customized, product specific messages to consumers while they are in the healthcare mindset.
The CSI Health Station, a digital, freestanding kiosk featuring a complete array of health screening tools and preventive education resources, is utilized at retail locations nationwide. Patented technology enables consumers to track blood pressure and heart rate, as well as other vital signs. A Personal Medical Record (PMR) feature allows consumers to compile and store test results from Health Stations, physician office visits, hospitalizations and prescription histories. These integrated technologies combine to create a health maintenance system that attracts over 5,000,000 users annually.
For more information, contact Computerized Screening, 1395 Greg St., Sparks, NV 89431; (Tel) 775-359-1191; (Web Site) www.computerized-screening.com.
New Trash Receptacle Ad Medium Features Backlit Revolving Panels
Direct Site Media offers a unique way to deliver a message with its trash receptacle can featuring three different, backlit revolving panels. By targeting consumers where they shop, Direct Site Media offers marketers flexibility, frequency and reach.
For more information, contact Direct Site Media, 40 Richards Ave., Norwalk, CT 06854, (Tel) 203-852-0362, (Web Site) www.directsitemedia.com.
New Technology Helps Target In-Store Ads
Captive Audience has developed a sophisticated technology that is making it easier for supermarkets to capture the full power of electronic digital signage (EDS) by allowing the stores to target their messages to reflect specific dayparts, weather, demographics, or in-store marketing tactics. It is available to both retailers and manufacturers who might wish to cross-promote products throughout the store.
For example, evening messages, posted in the deli where waits can be long, might suggest dessert from the bakery, or remind consumers about milk for the next day's breakfast. “Our system can be programmed to run certain messages in all the stores, and, at the same time, store-specific promotions in just a few,” said John Ward, Captive Audience. Wakefern Foods has been among the first to adopt the technology.
For more information, contact Captive Audience, 1 Industrial Drive, Vernon, NJ 07462; (Tel) 973-209-3400, (Web site) www.get-ca.com.
Red Lobster Opens Restaurant In Times Square
Red Lobster has opened a prototype restaurant in Times Square in New York City
“At our new Times Square Red Lobster, we will bring the flavors and the feelings of the seaside to New Yorkers, as well as to all the visitors who make Times Square one of the most popular locations in the world,” said Edna Morris, President. “People who love Red Lobster in their hometowns now have the opportunity to visit their favorite seafood restaurant right in the middle of the city.”
Highlights of the new Times Square Red Lobster include: Outside the restaurant when guests approach, a 10-foot revolving neon lobster will greet them. Additionally, a 60-foot curved sign on 7th Avenue, with full- color LED lighting, will project animated video footage, such as flowing ocean waves.
Two 420-gallon fish tanks are located near a glass elevator on the first floor. The third floor is the main area of the restaurant, accommodating 280 guests. Decor includes: Glass on the walls that creates the illusion of water through the use of colored lights and a patterned design.
A dramatic 10-foot by 11-foot water wall, separates the kitchen from the dining area. A school of custom hand-blown glass fish, which descend from the ceiling, appear to be floating through the use of projected lighting.
“We know our guests have an emotional attachment to the ocean,” Morris said. “This urban restaurant fully captures the spirit of our new, award- winning Coastal Home design and creates an atmosphere where our guests can relax and enjoy the food they love with the people they love.”
Carvel Unveils Dynamic New Store Prototype
Carvel Corp., has launched a new store prototype in Vero Beach, FL. Created by Columbus, Ohio-based design firm, WD Partners, the new concept is a blend of Carvel’s 69-year heritage and contemporary, family focused fun. The interior was designed to emphasize Carvel's high quality, freshly made products in all four ice cream lines (soft serve, traditional hand-dipped, ice cream cakes, and take-home novelties).
“From the aroma of flowing chocolate and freshly baked waffle cones to the smiling faces of our retro clad team members, our newly-designed store builds upon the freshness and passion of the Carvel brand, and brings that excitement to life,” said Carvel President Steve Romaniello.
The store offers an old-fashioned marquee for custom birthday messages, a visible cake-making station, a historic brand wall, and interactive children’s toys embedded in the counters. Interior features include an open ceiling, a bright color palette, nostalgic ice cream parlor furniture, and a wood-like floor. To further enhance customer experience, designers created two zones within the store: the “take it” zone and the “make it” zone.
The “take it” zone offers pre-packaged cakes at the front of the store for customers that are in a hurry. The “make it” zone is where customers can decorate their own ice cream creation by using a sprinkle tower or watch waffle cones and other treats being dipped in a three-tier chocolate fountain dipping station.
The new design is part of the company’s aggressive nationwide expansion plans since its purchase in 2001 by Roark Capital Group in Atlanta.
Inflatable 2000 Offers Inflatable Sampling Booths
Inflatable 2000 offers custom inflatable sampling booths for special promotional events, trade shows, fairs, etc. Its custom inflatables can incorporate games or other interactive elements to attract attention, while reinforcing brand identity.
For more information, contact Inflatable 2000, 207 N. Aspan, Unit #6, Azusa, CA 91702; (Tel) 626-969-7780, (Fax) 626-969-4480, (Web Site) www.inflatable2000.com.
Pint Glass Insulator Advertises Brand Messages
Brewers now have a functional, low-priced marketing vehicle for effective on-premise promotions with the introduction of Pint Jacket, a cardboard insulator designed to fit a standard pint glass. The Pint Jacket measures 2 and one-half inches wide and features high resolution, four-color photo-quality printing for on-premise promotion campaigns.
For more information, contact Pint Jacket, Inc., at 312-371-0125; (Web Site) www.pintjacket.com.
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