Sterling Promotions
AQUOS Gallery In SoHo Showcases SharpTVs
The AQUOS Project, a platform for cutting-edge artists, recently opened in New York City’s SoHo as part of an interactive campaign to highlight Sharp’s line of AQUOS Liquid Crystal Display televisions.
The AQUOS Project will host exhibits by several innovative and experimental artists whose work can be displayed in part on AQUOS LC-TVs. The artists will also incorporate elements from Sharp's television commercials and complementary campaign web site into their exhibitions.
“The AQUOS Project seamlessly fuses the work of these artists through the design-enhanced color, incredible detail and natural sound afforded by the world’s premier Liquid Crystal Display television,” said Bob Scaglione, Sr. V.P., Consumer Electronics Marketing Group, Sharp Electronics.
“Sharp established the liquid crystal display television category and offers the industry’s widest assortment of models, in screen sizes ranging from 13- to 45-inches,” Scaglione said.
Intel & Microsoft Feature ‘Experience Zones’
Intel and Microsoft Corp. are delivering the first joint consumer campaign to showcase an emerging digital lifestyle. “Experience zones” will provide consumers with a hands-on opportunity to try Intel and Microsoft digital entertainment technology in unique “digital home” settings.
The “Experience Zones will be placed in high traffic malls in 38 U.S. locations. The zones will bring to life a living room where consumers can view movie clips, listen to their favorite songs and record, and rewind TV using a PC and remote control.
Yahoo! Launches Internet-Connected Bus Kiosk
Yahoo! recently installed the first internet-connected bus stop kiosk. Consumers in San Francisco can experience Yahoo! Local at the Internet-connected bus stop kiosk. Yahoo! Local interactive bus stop kiosks will also be launched in Los Angeles and New York.
Created for Yahoo! by D2 Sales, LLC of Mequon, WI, these kiosks feature 42" plasma screens, stainless steel keyboards and thermal printers, housed in a weather resistant enclosure that replaces one entire wall of the shelter structure. The unit also features a lighted overhead sign, scrolling ticker, local map graphics and a doorbell that plays the Yahoo! yodel.
Arena Digital Media Display Network Goes Live
Arena Media Networks, Garden City, NY, has launched the first nationwide digital media display network at seven professional sports and entertainment arenas in top markets.
The new network allows marketers to run full motion, high definition advertising and deliver it to a captive audience at these premium venues.
“Our new arena-based advertising promises to transform the way advertisers present their products and services at sports and entertainment venues nationwide,” said Tom Kiernan, co-CEO. “Marketers can now also execute a buy across multiple arenas to reach the highly desirable yet elusive young male demographic.”
The Company strategically locates the large high definition flat-panel (frequently 50-inch) displays throughout an arena or stadium in high traffic locations such as box offices, food courts, restaurants, concession stands and souvenir shops. Typically 10-20 displays are installed per arena.
ESPN Stadium Kiosk Lets Fans Simulate Role Of Sports Anchor-
ESPN placed this interactive SportsCenter kiosk in the ALLTEL football stadium, home of the Jacksonville Jaguars.
The kiosk is designed to allow football fans the opportunity to simulate the role of a sports anchor.
ESPN wanted to create a stronger bond with sports fans by bringing the excitement of the game closer to them via the simulation experience.
The interactive SportsCenter kiosk was created for ESPN by Opolis Design, (www.opolisdesign.com) a sales promotion and environmental design firm located in Portland, Oregon.
Interactive AdverGames Build Brand Awareness
Silver Oaks Communications Inc., develops AdverGames for Web sites and retail kiosks. The promotional AdverGames help maintain brand awareness and build Web site traffic through “addictive” play.
Silver Oaks’ game developers design custom games with unique characters, animation, sound effects and music to fit any brand, target audience and budget. Brand messages can be custom programmed into the games.
For more information about AdverGames, contact Silver Oaks Communications, Inc., 824 17th Street, Moline, IL 61265; (Tel) 309-797-9898, 800-842-0824, (Fax) 309-797-9653, (Web Site) www.silveroaks.com.
Nanonation Teams With SBC For Football Tour
SBC and Nanonation recently conducted “SBC’s College Football Connection” promotional tour. The road show introduced fans on college campuses to SBC’s DSL and wireless services.
Nanonation, a Nebraska-based software company, developed the software platform and technology services for the tour.
DSL Stations, Plasma Monitor Stations and Freedom Link Stations helped demonstrate SBC’s products and services to fans on game day.
The DSL Stations, located in a converted semi-truck, featured an easy-to-use interface that was localized for each game day event. Each unit provided consumers with information on how to get SBC Yahoo! DSL, showed them college football highlight videos and gave them the ability to download Cingular ring tones.
Next to the DSL stations was a 42" plasma TV monitor that showcased SBC Yahoo! DSL high-speed Internet versus dial up. The Freedom Link Station consisted of laptop computers that showcased Freedom Link wireless service.
Scholastic Launches ‘Land Of Elyon’ Tour
Scholastic Inc. has acquired the North American book rights to Patrick Carman’s, “The Land Of Elyon,” a new series set in a fantasy world where animals can talk and enchanted stones can see the future.
The publisher is launching the series with a 22-city, four-month tour starting in Seattle and concluding in New York City.
Author Patrick Carman will visit with hundreds of schools and bookstores as he criss-crosses the U.S. in a “Land of Elyon” tour bus. Author signings will also feature a topographical model of the mythical Land of Elyon and a video of how it was made.
The tour will be promoted by an extensive marketing campaign targeting tweens.
Oster’s Mobile Barbershop Promotes Art-Teq Trimmer
Oster Professional Products has launched a campaign to make the new Oster Art-Teq trimmer a staple of the urban barber. Oster’s Shape-Up Tour features the first Mobile Barbershop.
Touring in a luxury bus, barbers from across the country will visit select urban markets to showcase the trimmer in action by providing free haircuts. The bus features two barbers, a full DJ booth, six plasma video screens, and two Microsoft X-Box game stations. The tour is designed to help elevate the Art-Teq trimmer above the pack of products within the urban hair care marketplace.
The Shape-Up Tour will travel to premier barbershops and colleges and invite barbers and patrons to come on board and give and receive haircuts using the Art-Teq trimmer.
The Oster Shape-Up Tour was produced by Harlem based advertising agency Nu America, co-founded by Andre Harrell and Brett Wright.
Kitchen Magic Launches Mobile Showroom
Kitchen Magic, Inc., located in Phillipsburg, NJ, is introducing its new mobile Kitchen Design Showroom.
The mobile showroom is outfitted with the latest custom refacing and new cabinetry designs as well as Dupont solid surface countertops.
“We designed our mobile showroom so customers could see and touch a refaced kitchen alongside a kitchen with all new cabinetry,” said Brett Bacho, Kitchen Magic’s President. “We use an exclusive double lamination process when we reface cabinetry. Kitchen Magic developed the permanent process that completely transforms a kitchen for about half the cost of all new cabinetry.”
The mobile kitchen design showroom will be traveling to home shows and events throughout New York, New Jersey, Connecticut and Pennsylvania, conveying its message, "You Can Afford The Best."
Mission Foods Displays Promote Tower Of Terror Sweepstakes
Mission Foods is using this attention-capturing tortilla tower display to promote its Twilight Zone Terror of Tower Sweepstakes.
The display features a motion activated sound device replicating the hair-raising screams from The Twilight Zone Tower of Terror experience in Disneyland.
The display was also designed to generate increased purchase frequency of Mission Flour Tortillas as well as secondary placement in the store. Display graphics encourage consumers to enter the sweepstakes by visiting the Mission Foods website. Consumers have the opportunity to win a trip for four to Disneyland to experience the thrills of The Twilight Zone Tower of Terror.
The displays were created for Mission Foods by Rapid Displays based in Chicago, IL and Union City, CA.
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