Sterling Promotions
Hostess Promo. Features Racing Divas
Three of professional racing’s leading women drivers-Danica Patrick (IRL), Leilani Munter (NASCAR) and Melanie Troxel (NHRA), have signed on to become Hostess “Racing Divas” under a sponsorship agreement with the Hostess snack cake brand.
The racing sponsorship program will feature a range of promotional activities including special limited edition packaging and displays, with photos of the three drivers.
“Interest in women in professional racing continues to grow, with Danica, Leilani and Melanie serving as excellent ambassadors for the sport,” said Kevin Kaul, Hostess Marketing Manager, Interstate Bakeries Corp. “We are pleased to sponsor these drivers as they inspire an even more diverse fan base, and, connect the iconic Hostess brand with the enthusiasm surrounding racing and women’s increasing prominence in the sport.”
Reactrix Deploys Reactive Media Network
Reactrix Media Systems, Redwood City, CA, is deploying its first reactive media network, a way for advertisers to reach and influence millions of consumers in high-traffic malls, theaters, stores and other public venues.
The new medium reacts to consumers when they step on or pass over the projected image. Marketers will have access to more than 100 million consumers using the new Reactive Media Network.
For more information on the Reactive Media Network, call 650-980-2700 or visit www.reactrix.com.
Interactive Floor Display At Virgin Megastore
Virgin Megastores are engaging shoppers with interactive digital floor displays. Epson has partnered with GestureTek, to install the digital marketing technology in flagship Virgin Megastores.
The solution projects imagery from the sleeve of Nirvana’s album, ‘Nevermind,’ which becomes animated when shoppers interact with it, creating an interactive experience combining movement, sight and sound.
“Combining Epson’s expertise in imaging technologies with our GroundFX ™ interactive software, retailers have a compelling avenue for in-store advertising,” said Bill Leckonby, GestureTek’s CEO.
First Sapphire Inspired Pop-Up Store Opens In New York City
Bombay Sapphire, a leading super premium gin imported to the U.S. by the Bombay Spirits Company, has partnered with Surface Magazine to bring to life Sapphire Inspired, its first ever pop-up store, located at the Bathhouse Studios in New York City for four days only.
Leading manufacturers collaborated with some of the hottest young talents to create and showcase these limited edition pieces including unique Sapphire inspired furniture and accessories.
“This never-been-done-before concept is a true extension of the Bombay Sapphire brand and the Sapphire lifestyle,” said Christine Moll, Bombay Sapphire Marketing Manager. “These designer originals embody the elegance, creativity and forward thinking of the brand, and offer consumers the chance to personally experience inspired design,” Moll said.
Digital Network Deployed At Diedrich Coffeehouses
Diedrich Coffee a gourmet coffee retail chain in California, has deployed a Digital Network in every Diedrich Coffeehouse location.
A series of high-impact, high-definition plasma screens, mounted in every Diedrich Coffeehouse, informs and entertains customers, while providing advertisers with a hard-to-reach audience. The Network offers Diedrich's customers real-time traffic updates in an easy-to-view format, the latest sports scores from ESPN, fashion news by E! Entertainment, stock quotes by Yahoo, live surf reports by Surfline.com and general news updates by MSNBC.
The high-definition Network was installed by ActiveMaps (www.activemaps.com), a Los Angeles, CA-based media company that delivers real-time content for consumers while offering advertisers a dynamic channel into a traditionally hard-to-reach audience.
Kmart Expands In-Store Marketing Program
Kmart Corp. has retained NextMedia Alternative, a division of NextMedia Outdoor, to install and operate in-store advertising displays in all Kmart stores throughout the U.S. NextMedia will also manage integrated marketing programs, utilizing a combination of Kmart's existing advertising opportunities.
“We are very excited about this opportunity to work with Kmart and to help marketers reach the mass merchant's 60 million-plus value-conscious consumers that visit the store each month,” said Jim Matalone, President and CEO of NextMedia.
NYC & Company Partners With CETV
In an effort to enhance and customize the information provided to the millions of tourists visiting New York City each year and provide its membership of 1,800 businesses with cutting-edge advertising opportunities, NYC & Company, the City’s official tourism marketing organization, has signed an agreement with City Explorer TV (CETV).
CETV will produce programming for broadcast on a network of flat panel screens located in NYC & Company’s visitor centers in New York City. Programming, which will include both non-paid and advertiser-supported content, will highlight New York City attractions. CETV will produce content and advertising sales for the initiative.
“The agreement with NYC & Company will greatly expand the reach of CETV,” said David Veckerelli, CETV President. “As has been demonstrated through our in-hotel network, the ability to deliver targeted, relevant content, at a time when the viewer is motivated to access such content, has proved to be an ideal and efficient manner in which to present a sponsor’s message.”
House of Campari Hosts ‘Passionate Image’ Art Exhibit
House of Campari recently presented “Passionate Image: The Body In Art And Advertising,” a free photography exhibit showcasing famous photographers ranging from Richard Avedon to Matthew Rolston.
The exhibit chronicles the ways art and advertising have influenced one another over the past 30 years, focusing on how artists, and particularly photographers, have captured the sensual body and how those images have been conveyed in diverse ways. The Company’s own passionate body ad images were represented as poster art at the exhibit.
Anheuser-Busch Promotes Winter’s Bourbon Cask Ale
This Winter, Anheuser-Busch is offering Winter’s Bourbon Cask Ale, a rich, full-bodied seasonal hand-crafted draught.
Brewed with dark roasted caramel malts and all-imported hops and aged on toasted bourbon oak casks and whole Madagascar vanilla beans, this winter brew is the second Anheuser-Busch product to be launched in a series of specialty seasonal drafts.
Monty Python's Holy Grail Ale Is Launched In U.S
Eurobrew, Inc., (www.eurobrews.com) a Santa Monica, CA-based beer importer, has recently started importing Monty Python’s Holy Grail Ale to the U.S.
Brewed by the Blacksheep Brewery in Masham, England, this effervescent, copper colored ale has a distinctive flavor with plenty of fruity hops.
“Now beer enthusiasts who are Monty Python fans have even more reason to celebrate,” said Dominque Levesque, President, Eurobrews. “Monty Python Holy Grail Ale” will satisfy even the most discriminating taste buds.”
Point-of-sale signage is promoting the availability of Monty Python Holy Grail Ale nationwide at select retailers.
Even though the p.o.s. and label says this fine ale is “tempered over burning witches,” the Black Sheep Brewery prides itself on centuries old brewing traditions.
'SI Party At Club Bud' Planned For Olympic Winter Games
Budweiser and Sports Illustrated are planning to host the “SI Party At Club Bud” during the 2006 Olympic Winter Games in Torino, Italy. Club Bud will be a six-story pyramid-shaped nightclub located on the Po River across from the Piazza Vittorio in the city center of Torino. The party will draw from a guest list that includes Olympic medal winners, sports legends and Hollywood stars.
“Sports Illustrated’s parties have reached legendary status among those attending or following the Olympic Games,” said Tony Ponturo, Vice President of Global Media and Sports Marketing at Anheuser-Busch.” As the world unites next February in the spirit of competition, our goal is to make sure the ‘SI Party At Club Bud’ is one of the most talked about events at the Olympic Winter Games.”
Maine Root Beverages Launches Campaign
Maine Root Handcrafted Beverages has launched a new marketing campaign which takes a tongue-in-cheek poke at the “inhumane bottling practices in the world of corporate root beer.” Maine Root’s campaign features an undercover corporate root beer break-in, “No Can Left Behind” and a music video”Bubbles of Injustice”" as well as point-of-sale posters and event marketing.
This is the first campaign for Maine Root, whose root beer sarsaparilla and ginger brew sodas are sweetened with organic cane juice.
Reed’s Public Offering Hits Grocery Shelves Via Bottleneck Tags
Reed’s founder and CEO Chris Reed is betting on consumers' love for his Ginger Brew to entice them to invest in the New Age beverage company.
Thanks to the thousands of IPO neck-tags that dress bottles hitting grocery shelves recently, Reed’s Ginger fans will have the chance to own a piece of the California beverage company at $4 a share.
In the great tradition of Ben & Jerry’s and Samuel Adams, Reed’s, (www.reedsinc.com), wants to grow on the shoulders of public support.
The nation’s only beverage-maker to brew its soft drinks, best known for its premium all-natural Original Ginger Brews, Virgil's Root Beer and China Cola, the proceeds will allow Reed’s the additional capacity and distribution to become a truly mainstream brand-far beyond its health store roots.
Inflatable Motorola Headphones Stand Out At Promotional Events
Motorola launched a hospitality suite in conjunction with the NFL season, in the form of an inflatable 16-foot Motorola headphone product replica of the very same headphones utilized by players and coaches on the sidelines.
The inflatable Motorola headset made the brand stand out and attracted the attention of the hospitality suite attendants.
The Inflatable Motorola Headset was produced by Inflatable 2000, an Azusa, CA-based company specializing in the production of entertaining and interactive inflatable advertising.
For more information, contact Inflatable 2000, 207 N. Aspan, Azusa, CA 91702; (Tel.) 626-969-7780; (Web) inflatable2000.com.
ACDelco Launches ‘Extreme Garage’ Tour & Sweepstakes
ACDelco, a global leader in automotive replacement parts and services, knows real car guys and what to put in the garage of their dreams.
The ACDelco “Extreme Garage” Tour features an interactive display housed in an impressive 53-foot trailer, which offers visitors the opportunity to enter for a chance to win the UCoatlt a Dream Garage Sweepstakes. The grand prize, valued at more than $20,000, includes everything for a dream garage including a high-gloss flooring system, a portable stacking lift, a stainless steel tool box, cabinets, furniture and even an air compressor.
Makita Launches ‘Experience More’ Tour
Makita USA has kicked off its ‘Experience More’ mobile marketing tour to put Makita at the forefront of the professional tradesmen’s mind when purchasing tools.
The 53' trailer will allow tradesmen to use Makita's industrial power tools in an authentic work environment. Knowledgeable Brand Ambassadors will be on board to educate visitors.
“The Experience More Tour will engage the professional’s senses to completely immerse them in Makita,” said Brent Withey, Brand Manager for Makita.
This tour will showcase over 125 trade tools on real-life display pods. The tour will also include interactive experience demo stations, touch screen displays and plasma screens placed throughout the trailer. The tour will also integrate initiatives tailored towards Hispanic tradesmen.
The Makita Tour trailer was developed by Craftsmen Industries, St. Louis, MO.
GroundFX Interactive Ad Medium Rolls Out
The GroundFX system from GestureTek, a visual display that enables consumers to interact with advertising, is being rolled out across the U.S. It is being distributed nationwide by Monster Media, which licenses the new system through an expansive media network.
The advertising system draws consumers into each ad by using interactive video technology projected onto an eight foot (or larger) floor display, where consumers use a range of body motions to interact with dynamic animation. GroundFX also integrates sound to further immerse consumers into the environment. GroundFX advertisers have the unique ability to monitor customer reaction to their ads utilizing a proprietary built-in monitoring feature.
GroundFX system will be introduced into sports stadiums, entertainment venues, and convention centers. For more information contact GestureTek, (Tel) 800-315-1189, (Web) www.gesturetek.com; or Monster Media, (Tel) 407-323-1686, www.monstermedia.net.
Mall Food Courts To Feature Video Screens
Ceiling-mounted video screens have been placed in mall food courts across metro New York and Los Angeles, installed by the Clear Channel Digital Mall Network, a joint venture between Clear Channel Malls and Digital Advertising Network (DAN Media), a Montreal, Canada-based provider of large-format, digital screen networks.
The large-format, full-motion, multi-format video screens feature content from Yahoo! and 30-second commercials. A network involving 200 malls in the top 20 markets is planned.
For more information, contact Donna Baker, President, Clear Channel Malls, (Tel) 281-414-1573.
Simon & Smart Sign Launch Media System
Simon Brand Ventures, the business-to-consumer arm of Simon Property Group, and Smart Sign Media, (www.smartsignmedia.com), have launched an advanced outdoor digital video systems at Simon Malls in GA and CA.
This mall medium features digital wall signage, entrance marquees and free-standing signs. Content will showcase a mix of mall-specific major brands, events and other mall-messaging. The signs range in size from 9 x 16 feet to 20x 30 feet.
Smart Sign will enable advertisers the chance to target messages to consumers in a variety of formats. The signs, situated at major thoroughfares adjacent to the Malls will be equipped with ‘smart’ technology that detects FM radio signals from passing motorists and adjusts ad messages to specific demographics. The network will also enable consumers to receive coupons via cell phone.
Dunkin' Donuts Lifesize Coffee Cups Placed At Logan Airport
Airline passengers at Boston’s Logan Airport recently have been greeted by several life-size Dunkin' Donuts coffee cups located near terminal ticket counters. The cups have become conversation pieces and visitors have been taking photos by the pink and orange logo, which has a strong association with the New England region.
To create these eye-catching icons, Dunkin' Donuts partnered with Hill, Holliday and Airport Marketing Income (AMI). Designed by Hill, Holliday, each cup is constructed using a wooden frame and wrapped in fiberglass. Two of the cups stand alone, anchored by 800 lb. concrete bases.
Dunkin' Donuts also has a 117’ graphic at Logan.
Gaiam & Kashi Offer Free Yoga DVD At SuperTarget Stores
Gaiam, a leader in fitness DVDs, is including a yoga sampler DVD in special double-box packages of Kashi GOLEAN cereal sold exclusively at SuperTarget stores nationwide. The DVD includes four 10-minute “try before you buy” previews of best-selling full-length yoga DVDs sold at SuperTarget stores.
“The marriage of Gaiam and Kashi is perfect because our companies share a vision of helping people be healthier and more in tune with their bodies,” said Howard Ronder, Vice President of Marketing for Gaiam. “Offering this promotion at SuperTarget stores, where people can buy everything from groceries to fitness programs and accessories, makes it easy for people to find healthy solutions all in one place.”
Green Giant Launches Vegetable Love Tour
Green Giant is making it easy for Americans to love their vegetables by offering tasty vegetable samples from the Green Giant Vegetable Love truck, which is going on tour throughout the Northeast.
Green Giant representatives will be on board the converted ice cream truck handing out great-tasting vegetable samples.
“We know that people want to eat more vegetables but face obstacles in actually doing so,” said Tammy Sadinsky, Green Giant Marketing Manager. “That is why we've provided them with tasty and convenient frozen options, such as Green Giant Broccoli & Cheese Sauce, Niblets Corn & Butter Sauce, Garden Vegetable Medley and Chef Inspired Vegetables with Tuscan Herb Sauce. These products go the extra mile by pairing nutritious vegetables with delicious low fat sauces and tasty seasonings.”
Korbel Display Cross-Merchandises Champagne In Grocery Store Floral Depts.
The Korbel floral rack was designed to cross merchandise Korbel champagne in floral departments of grocery stores.
The display holds six cases of product, a quarter of which stand upright for brand recognition. Side panels and magazine/card racks are detachable for limited space. The rack has wheels for movement throughout the store.
The Korbel floral rack was produced by PriceWeber, a sales promotion agency based in Louisville, Kentucky.
Acenti Dimmer Display Designed For Lighting Showrooms
The Acenti Collection by Leviton counter display is designed to feature the design aesthetic of the signature Acenti Dimmer and the exclusive Triplex Receptacle-an industry first.
The display is designed to address the needs of the lighting showrooms community and promote the premium positioning of the product.
The Leviton Acenti Lighting Showroom display was produced by Display Link, located in Babylon, NY.
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