Sterling Promotions
Burger King Offers ‘Dance Revolution’ Toys
Burger King and Konami Digital Entertainment recently delivered the excitement of the video game, “Dance Dance Revolution.” Burger King offered one of eight “Dance Dance Revolution” toy premiums with each purchase of a Kids Meal.
Burger King supported the program with an integrated marketing campaign. A display in Burger King restaurants showcased all the DDR premiums. The toys were enclosed in a plastic display case near the ordering counter.
“Dance Dance Revolution is a unique resource that allows kids to have fun while being physically active,” said Martha Thomas Flynn, Sr. Director, Promotions, at Burger King.
RDM To Provide Digital Signage For DrinksTV
Real Digital Media's NEOCAST digital signage solution has been selected by Kyle Private Networks to manage point-of-purchase programming and advertising to over 600 retail stores nationwide on the DrinksTV in-store television network.
DrinksTV provides programming for the beer, wine and spirits retailer. KPN expects to extend the network to over 1,000 stores by the end of 2007.
For more information on NEOCAST digital signage, visit Real Digital Media at www.realdigitalmedia.com, (Tel) 513-478-7818.
Nintendo Spotlights New Wii Game System
Nintendo is going to unprecedented lengths to let people see, feel and experience the new Wii game system.
Gaming for the masses is seen in every element of the marketing campaign, from sampling events in people’s homes to urban “gaming” hours, retail midnight madness events, a multi-city music tour, and hands-on sampling opportunities in malls nationwide.
Hands-on sampling opportunities include a Wii Mall Experience for which Nintendo is setting up interactive kiosks for a two-month period in Westfield shopping centers across the country.
Wal-Mart Rolls Out In-Store Network
Wal-Mart Stores and Premier Retail Networks, San Francisco, a wholly owned subsidiary of Thomson SA, have launched the IPTV Network at retail, providing unprecedented targeting capability.
The new in-store Network, which will consist of over 100,000 flat panel screens, delivers product messaging tailored to key departments and customer segments on eye level plasma screens.
Endcap display channels will demonstrate the benefits of the products carried on specific endcaps.
“The results of our extensive pilot research proves that targeting relevant programming to strategically important departments moves the needle on both brand awareness and sales while improving the shopper experience,” said Mike Hiatt, Director Internal Media Networks, Wal-Mart Stores. “For that reason we are committed to making the Network of the future the Network of today,” Hiatt said.
Dresser Wayne Offers Digital Merchandising For Fuel Retailers
Dresser Wayne has introduced a new digital merchandising tool that allows fuel retailers to customize promotions at the fuel dispenser. The new technology, iX Media Enterprise, allows retailers to show full-motion video promotions and specials to fuel customers while they fill up their gas tanks.
The iX Media Enterprise features include: Custom dayparting technology to offer specific discounts or product promotions depending on the time of day; Dispense-specific content distribution to provide greater flexibility in reaching specific target audiences; An extensive video image library that allows retailers to easily create even more visually compelling promotions and the ability to let consumers print coupons at the dispenser. The iX Media Enterprise was developed in partnership with EK3 Technologies, a digital signage leader, (www.ek3.com).
For more information, visit the Dresser Wayne Web site at www.wayne.com.
Vestcom Offers ADTags For Beer
Vestcom International, a provider of shelf-edge communications, has added beer suppliers to its ADTags program. ADTags are four-color shelf-edge labels that combine a supplier’s product image and advertising message with a retailer’s price and bar code.
Vestcom’s ADTags for Beer offer the ability to increase sales at the point of decision by combining full-color graphics and SKU-specific messages that can be attached to the shelf edge for high visibility.
For more information visit www.vestcom.com.
New CartMedia Takes Digital Signage Mobile
Forest Technologies is taking digital signage mobile with CartMedia, a mobile in-store shopping cart based advertising system that co-locates the product, product advertisement and customer so that advertisers can reach customers while they are touching their products.
CartMedia combines physical location tracking with in-store narrowcasting multimedia player technology to create a shopping cart-based location specific multimedia player solution that places product advertisements on the mobile displays while the customer is physically located next to the product.
“CartMedia is a logical extension of digital signage that closely binds the product location and product advertisement with the customers,” said Dan Cronin, Forest Technologies’ V.P., Sales. “CartMedia targets these same customers while the customers are within reach of the product-a powerful touch marketing channel for advertisers.”
For more information , contact Forest Technologies, (Tel) 719-337-2173, (Web) www.forestechnologies.com.
Gosling's Rums Runs Sweepstakes Promo.
Bermuda rum maker Gosling’s Rums has conducted the “UnBefreakinlievable” Sweepstakes for New England sports fans. The grand prize winner will enjoy tickets to every football game, soccer match and concert at Gillette Stadium in 2007, moving ahead of more than 50,000 other football fans currently on a wait list for season tickets.
Sweepstakes entry forms are available at participating retail locations in Massachusetts, Rhode Island and New Hampshire.
“Gillette Stadium is one of the premier stadiums in the world,” said Malcolm Gosling, the seventh generation head of the family owned brand. “We are proud to be teaming up with an organization that, like Gosling’s Rums, is family run and puts such a high emphasis on quality.”
Glaceau Vitaminwater Sponsors Clarkson's ‘Addicted’ Tour
Kelly Clarkson haspartnered with Glaceau Vitaminwater to help spread the word about her “addicted” tour.
As part of the partnership with Vitaminwater, Kelly co-created a limited-edition label for Vitaminwater’s Kiwi-Strawberry variety, complete with her initials and logo. Kelly is also featured in a marketing campaign for Vitaminwater.
Heartland Introduces Bad Juanita’s
Heartland Spirits Group has launched Bad Juanita’s Mexx Mixx, the first spirit-based beverage to be launched in the innovative Rexam Sleek 12 oz. can.
Bad Juanita’s Mexx Mixx is a ready-to-consume tequila beverage, which combines premium tequila with sweetened, carbonated grapefruit and lime flavors.
Juanita's Mexx Mixx targets active adult consumers who are looking for a pre-packaged social drink.
The 12 oz. Sleek Can delivers portability, guaranteed freshness, superior carbonation retention and keeps the beverage cold longer and was produced by Rexam Packaging, Winston Salem, NC.
An array of attention-getting point-of-purchase materials support the launch of the innovative new product.
Alloy Announces 'Laundry Boards' Ad Program
Alloy Media + Marketing and Mac-Gray Corp., the nation’s largest laundry facilities contractor for colleges and universities, have formed a partnership to extend Alloy’s advertising network into Mac-Gray’s laundry room accounts in over 550 colleges nationwide.
The “Laundry Boards" program features 1,600 wall mounted advertising boards in laundry facilities reaching over two million students.
“We are excited to expand our campus network to a new environment that is part of a college student’s daily ritual,” said Derek White, EVP, Alloy Media+ Marketing.The opportunity to bring this powerful advertising medium to this captive space allows us to widen the scope for advertisers seeking to connect with this demographic in all the relevant spaces that make up their campus experience.”
VISI Networks Creates Direct-To-Patient Signage Network
VISI Networks and LabCorp have teamed up to create the LabCorp Health Network, a direct-to-patient digital signage network for LabCorp’s Patient Service Centers.
Presented on large, flat-panel screens installed in LabCorp's Patient Service Centers, LHN provides an opportunity for advertisers to reach a health conscious audience.
“By delivering messages directly to patients this narrowcast network establishes itself as a superior alternative,” said Michael Erhart, V.P,. Business Development for VISI Networks.
Monster Media & CBS Launch Interactive Ad Campaign
Monster Media, a provider of patented interactive advertising systems, and CBS Outdoor, have partnered for a campaign that showcases Monster Media’s MonsterVision interactive advertising system to transit riders at Herald Square in New York City.
Monster Media's MonsterVision interactive advertising system is a 6' x 16' video screen mounted on a wall in Herald Square, a train station frequented by over half a million people every day. Oversized projected images splash across the transit walls and invoke everyone who passes by to become a part of the projected brand message. Consumers are able to physically interact with the advertisement using body movements across the projected screen.
“By combining Monster Media's experience in interactive advertising with CBS Outdoor's diversified media forms, advertisers will reap the benefits of powerful advertising solutions,” said John Payne, President of Monster Media.
Barbie & MAC Cosmetics Form Global Partnership
MAC (Make-up Art Cosmetics) and Barbie are partnering for an unprecedented adult-targeted project to debut in spring 2007. The collaboration with MAC marks the first time ever that Barbie has partnered with an adult prestige cosmetics company.
“As one of the most recognizable faces in the world, it is only fitting that Barbie would partner with MAC, the world's premier color cosmetics company,” said Richard Dickson, Senior Vice President of Marketing, Media & Entertainment, Worldwide for Mattel.
MAC and Mattel share more in common than you might expect, according to James Gager, Sr. V.P. & Creative Director for MAC who said, “Barbie is multi-cultural and global, representing more than 45 nationalities and sold in over 150 countries. Our creative collaboration and staging the beauty image of Barbie around the world is something I am excited about.”
Synergex Launches FITNET.TV Digital Signage Network
Synergex has launched FITNET.TV, an advertising and educational network displayed in health food stores, pharmacies, and fitness centers across Canada.
“Digital signage, as a part of Synergex' complete retail solution, represents the future of how advertisers and content providers will reach their target audience,” said Eric So, Vice President of Synergex. "FITNET.TV is a leap forward for in-store marketing of health food products, geared towards the wellness and fitness communities.”
For more information, visit www.syx.ca.
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