Sterling Promotions
BIC Comfort 3 Advance Ties In With College Basketball Season
BIC has launched the Comfort 3 Advance Limited Edition College Basketball Licensed Product Program. The promotion, which features high impact p.o.p. displays, offers consumers a college-branded folding sports chair with the purchase of two packages of the Limited Edition Comfort 3 Advance Shaver. Consumers will have 30 team logos to choose from including Duke, Kentucky, North Carolina and UCONN.
“College Basketball enthusiasts will enjoy the Comfort 3 Advance Limited Edition shaver. Not only are they getting an excellent shave, they can also receive a chair with their favorite college basketball team’s logo on it,” said Jamie Kistner, Brand Manager- Shavers, BIC.
Vicks Runs Comfort CAREvan Mobile Tour
Vicks is conducting the Vicks Comfort CAREvan mobile tour, enabling consumers to experience comforting care. Visitors will be treated to complimentary hot chocolate and tea, chair massages, Vicks product samples and they will be able to take and bring home with them a family portrait for free.
Visitors will also be encouraged to video tape a Caring Tribute story, on-site, about a person who has comforted them when they needed it most. By sharing their video story, they will have an opportunity to win a $10,000 Comfort Getaway.
Illycafe Exhibits Holiday House
Illycaffè, the Italian coffee company, recently exhibited the innovative illy Push Button House, in NYC’s Time Warner Center. The illy Push Button House is a fully functional home built within a standard industrial shipping container that takes 90 seconds to fully open. With the push of a button, the shipping container transforms into a five-room home with a kitchen, dining room, bedroom, living room and library.
Visitors to the illy Push Button House learned about illy’s dedication to sustainability, quality and beauty while enjoying a complimentary cup of coffee.
Borders TV Launches
Borders is launching an in-store television network called “Borders® TV” in its superstores nationwide. Borders is teaming with Ripple, an interactive network of screens, in a unique collaboration to feature Borders’ exclusive, original video content-until now only available on the Web-in conjunction with Ripple’s geographically targeted lifestyle content. Through this cohesive offering, Borders will unite its online and store experiences.
Original programming includes the “Borders Book Club,” which offers discussions with noted authors, and the “Borders Kitchen,” featuring culinary experts. Through Ripple’s technology, screens at each Borders store location will be customized with geographically and demographically tailored news, entertainment, weather and community information on large-panel displays.
“Working with Ripple is another way that Borders will differentiate our stores,” said Michael Tam, Borders’ Sr. Vice President and Chief Marketing Officer.
eckoTV Engages Young Tech-Savvy Consumers
Channel M has joined with Marc Ecko Enterprises to roll out eckoTV, a new in-store entertainment network developed for the youth clothing and lifestyle brand.
eckoTV features user-created stunts and humorous programming that extends the experience of shopping at ecko unltd into an entertaining event. The network rolled out in ecko unltd. retail stores and branded shops in Macy's stores nationwide.
Marc Ecko, Chief Creative Officer of Ecko Enterprises, said, “The number of young consumers testing their abilities as producers has never been stronger. Through eckoTV, we are able to highlight the best of this new breed of talent, while also providing an excellent means of engaging today’s young, tech savvy consumer.”
Eric Hebel, COO of Channel M, said, “The goal of the eckoTV network is to provide consumers with a new way to engage with ecko”.
Sitour Expands Digital Media Signs
Sitour is expanding its digital media signage to ski resorts nationwide. Sitour is upgrading its wireless LED signs to all feature full-color displays.
“We are seeing very strong interest from advertisers using this new media to reach the resort consumer,” said Monte Rios, President & CEO of Sitour USA.
These large-screen, full-color LED signs, which work with schedule-based software linked to the Internet, can display text messages, logos and animated video, and are easily viewed in direct sunlight and at great distances. Messages can be updated in real-time.
NobelVision Launched In Dental Offices
Creative Marketing & Merchandising Media Solutions (c3ms), a provider of digital signage networks, has launched the NobelVision™ Digital Signage Network, in dental offices using Nobel Biocare products. The NobelVision Network is a customized channel of dental healthcare information designed to educate Nobel Biocare’s customers by delivering quality educational, informational and entertainment segments via an IP-based, networked narrowcast system. Presented on large flat-panel screens installed in dental offices, the NobelVision Network provides a unique opportunity to reach a targeted, health conscious audience.
c3ms works with Nobel Biocare to create programming and advertising targeted to the dental patient. Advertisers benefit by reaching a captive target audience with full-motion, full-color video content that can be updated daily by location. Additionally, the network will support a number of direct consumer response abilities including touch screen applications and SMS text messaging.
For more information, visit www.c3ms.com.
Barnard Griffin Wines Launches Retail Promo.
Barnard Griffin Wines has launched a retail promotion featuring a branded metal sign designed to fit into the back of a stadium cut case of wine and designed to function as a header card for corrugate case displays.
Four case metal floor display racks were designed and customized to hold the metal tacker as the header card for the display. With its tulip motif, the brand also experienced incremental cross-display of the racks in the floral section of grocery stores. The metal signs were also designed for on- and off-premise wall displays. Signs worked well as consumer giveaways, making their way into consumers' home wine cellars.
The display program was created by Wines of Washington Promotion, a marketing agency based in Seattle, WA.
Five Rivers Winery Runs ‘Save A Goddess’ Cancer Campaign
Five Rivers Winery, has broadened its efforts to raise funds for all female-related cancers with a year-long integrated promotional effort focused around an opportunity for consumers to Save A Goddess.
The selected real-life Goddesses, all touched by cancer, will inspire others to action, said John Tichenor, Group Brand Director, Brown-Forman.
Nominations for the Save A Goddess effort will be taken at www.FiveRiversWinery.com. A new Goddess will be selected bi-monthly and will receive a $250 spa finder gift card.
A wide array of Save A Goddess materials have been created including pink bottle collars, case cards, shelf-talkers and table tents.
Custom Chevy’s HHRs Promote Cintron Drinks
Cintron Beverage Group is taking its line of energy drinks and teas on the road in a fleet of tricked out Chevy HHRs, sporting high-impact Cintron graphics that embody Cintron’s beverage line. The fleet of HHRs will be used by the Cintron sales and marketing team for sales calls and special events, including offshore racing events where Cintron’s powerboats compete.
The black and silver Cintron HHRs feature customized visors and running boards as well as paint jobs that showcase the Cintron logo in bold graphics with the slogan, “An energy drink that tastes great!” The distinctive Cintron Liquid Energy can is featured on the roof of the HHR.
“Our fleet of HHRs is the ideal platform to raise brand awareness of Cintron energy drinks during our aggressive product rollout,” said Wes Wyatt, CEO of Philadelphia-based Cintron Beverage Group.
Wachovia On Wheels Targets Hispanics
Wachovia Bank N.A. recently wrapped up the launch of Wachovia on Wheels - a live, interactive experience that provided Hispanic residents of Atlanta and San Antonio with financial information onsite including the benefits of opening free checking accounts, ways to protect against identity theft, and how to profit from Wachovia’s wide range of products and services. Wachovia partnered with local radio stations, engaging the community at several locations around the city with activities that included games for the family as well as raffles and giveaways (from concert tickets to car washes).
The Wachovia On Wheels experience was developed by ROJO Hispanic Marketing, Charlotte, NC.
Bass Pro Shops Mobile Aquarium Promotes Fishing
Bass Pro Shops recently took a mobile, 53-foot, 6,000 gallon aquarium to the middle of New York City to promote National Hunting and Fishing Day. The aquarium display featured more than 100 native game fish from New York.
Visitors could try their hand at casting at a target or could give fly fishing.
The acquarium travels to Hunting and Fishing Day events during the year, providing Bass Pro Shops with a unique way to introduce fishing to new consumers.
GuacMobile Tour Promotes Healthy Eating
Wholly Guacamole has sent the 13 ft-tall GuacMobile on the road to promote healthy eating, guacamole style, bringing awareness towards the good-for-you snack made from fruit.
Each stop is smashed-full of all natural guacamole fun including: nutrition advice, family-friendly recipes, lots of yummy sampling and a super prize wheel. Many don't realize that avocados are super healthy, with the good fats that lower your cholesterol and touting proven oral and prostate cancer-fighting power.
“The GuacSquad is educating folks about vitamin-rich avocados and reinforcing healthy eating habits,” said Steve Parnell, President, Wholly Guacamole. “Guacamole is nutritious, so by teaming up with Stacy’s Pita Chips we can offer a healthy alternative to traditional dippers.”
Jimmy Dean Kicks Off Happy Breakfast Tour
Jimmy Dean is conducting the Happy Breakfast Tour, a mobile tour providing consumers with a free, hot breakfast. Jimmy Dean is partnering with America's Second Harvest, the largest hunger-relief organization in the U.S. For every sandwich given away at the Happy Breakfast Tour, Jimmy Dean will donate one dollar, up to $50,000, to the organization.
“We are excited to bring back the Happy Breakfast Tour as our way of thanking our loyal customers for beginning their day the Jimmy Dean way,” said Philippe Schaillee, V.P., Breakfast & Snacking for Sara Lee Food & Beverage.
Jim Beam Bourbon Places Largest Distilled Spirits Ad Around Rio Hotel In Las Vegas
Jim Beam, along with the RIO All-Suite Hotel & Casino teamed up to unveil the world's largest distilled spirits advertisement, measuring 32,000 square feet and 40 stories, roughly 400 feet tall, on the side of the iconic RIO All-Suite Hotel & Casino. The ad celebrated the recent Senate Resolution establishing National Bourbon Heritage Month.
“This ad reinforces Jim Beam's ongoing commitment to the history and tradition of bourbon,” said Kevin Cooke, Regional V.P., Beam Global Wine & Spirits. “And Las Vegas has the highest per capita distilled spirits consumption in the country so it's the ideal place to celebrate the only distilled spirit that’s native to America - bourbon.”
The Jim Beam Heritage Trailer is also on-site, featuring historical displays and exclusive Jim Beam Racing videos and racing memorabilia from Jim Beam Racing drivers Robby Gordon of NASCAR(R) and Michael Andretti of the Indy Racing League(R).
“Jim Beam may be the largest ‘guest’ we've ever hosted at our hotel!” said Michael Weaver, V.P., Marketing of the RIO All-Suite Hotel & Casino.
The larger-than-life ad features an oversized bottle of Jim Beam Bourbon and reaffirms that Jim Beam has been true to its recipe for more than 200 years with the phrase: “Not available in pomegranate.”
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