Mazda Traffic Jams Sweepstakes Launched With In-Store And Mall Displays
Consumers can win a Mazda Tribute filled with CDs, PlayStation game consoles and Driver 2 PlayStation games by entering the Mazda-Traffic Jams Sweepstakes, a new multi-million dollar cross-promotion facilitated by EMI Music Distribution with Mazda Motors of America, Trans World Entertainment and Driver 2 by Infrogrames, Inc.
Mazda-Traffic Jams Sweepstakes are available at all 955 Trans World music locations. Trans World is also showcasing the new Mazda Tribute in 30 malls across the U.S.
EMI, which is administering the sweepstakes, worked with Trans World to create point-of-purchase awareness in stores and construct Web site linkage among all the participants including hollywoodandvine.com (Capitol Records), TWEC.com, Mazda.com and Infrogrames.com.
Olay Mall Tour Travels Across The Country
Oil of Olay is conducting the Innovation Mall Tour, featuring a skin imaging system, which will be traveling to 21 cities across the country.
The Beauty Imaging System provides the user with a unique insight into her current skin condition. “Morphing technology” allows her to see an image of how her skin would look if it were to improve.
A second new technology is the Interactive Scent Kiosk, which emits four different Olay Daily Renewal Beauty Wash Scents; Calm, Inspire, Revitalize and Uplift.
Disney Featuring ‘Big Rig’ Mobile Showroom
Disney Interactive is taking learning on the road with the Disney Big Rig, an eighteen-wheeler truck and state-of-the-art mobile showroom. This traveling exhibition will bring the company’s Active Learning-based software titles to children and families.
Disney Interactive is supporting the Big Rig with advertising in each of the cities the mobile showroom visits.
With flexible shelving units, a glow-in-the-dark ceiling and three “pop-outs” for further expansion, the traveling exhibition will let kids and parents experience firsthand the depth, creativity and learning benefits of each CD-ROM in a cool and fun Disney-themed environment.
7 UP & Keebler Run Holiday Promotion
7 UP and Keebler are partnering on the Holiday House Party promotion whereby consumers can enter to win $150,000 for the purchase of a dream ski home.
A free-standing insert with a coupon will serve as an automatic sweepstakes entry as will instantly redeemable tear pad coupons found at store displays. In addition to the ski home grand prize awarded as $150,000 cash, 10 consumers will win a ski trip awarded as $3,000 cash.
Point-of-sale support includes pole toppers, lobby displays, shelf talkers and base wrap.
Added Value & Fusion Announce Partnership
Added Value, a leading promotion consultancy which is part of the London-based Tempus Group, has entered the U.S. in partnership with Fusion 5, the Westport, CT-based consumer marketing firm.
The partnership sets up Fusion 5 as the cornerstone for Added Value’s North America strategy.
Wild Cherry Pepsi Displays Drive Trial
Wild Cherry Pepsi is driving consumer trial with this side stacker display, with a header that says, “Wild Cherry Pepsi. More To Go Wild For.” Each side stacker holds 12 T he display was also used to support “Bond Girl” Denise Richards promoting Wild Cherry Pepsi in television and movie theater advertising.
Creative Alliance Southport, CT, developed the promotion with Pepsi.
Clamato & Budweiser Promote ‘Red Beer’
Mott’s Clamato and Budweiser recently teamed up for a Hispanic promotion touting Red Beer. “Both Clamato and Budweiser enjoy a strong following among Hispanics,” said Marcel Nahm, Clamato Product Manager at Mott’s.
The promotion paired the 16-ounce Clamato with 12-ounce cans of Bud in convenience store refrigerators with customized Clamato cooler racks. P.OS. header cards, shelf talkers and floor decals drew consumers to Budweiser and Clamato joint displays.
New Vender Debuts
Coca-Cola is using a new clear Glass Front Vender manufactured by Maytag Corp. The unit’s innovative product delivery mechanism provides a moment of entertainment, and the vender holds more brands and package varieties.
Consumers select their beverage, which triggers an elevator retrieval device that rises to select the chosen product and moves it along a conveyor to the delivery portal. All activity is visible through the vender’s clear front panel.
ProductPOP Launched
ProductPOP, Inc., allows manufacturers to deliver an enhanced, product-specific experience to online consumers through its interactive p.o.p. displays and a proprietary network of e-commerce sites. The Company’s system gives manufacturers channel performance data, allowing them to better understand and manage their e-commerce channels.
Bill Brown, CEO and President, ProductPOP, said, “As Internet-based commerce grows, new tools are needed to help them optimize channel performance in collaboration with their e-commerce trading partners.”
For more information, contact ProductPOP, 1095 Folsom Ave., San Francisco, CA 94103; (Tel) 415-593-3858, (Web) www.productpop.com.
Lobby Plasma Display Offers Ad Opportunity
Captain’s Management Corp., (also known as Kiosk Solutions and Management, Inc. or KSMI), has entered into an agreement with Malco Theatres, for the deployment of KSMI’s Plasma Wall Dynamic Display coupled with an interactive station.
The multi-media content displayed in each of the panels of the Dynamic Displays will include: film “trailers,” “loyalty program” information, and ads.
For more information, contact David Lott, Captain’s Management Corp., (Tel) 901-854-3574.
Snapple Wrap Program Is Launched
Snapple has aligned with Diebold, Inc. to create the Snapple Wrap Program, which consists of covering automated teller machines (ATMs) with a vinyl wrap that bears the familiar Snapple logo.
Diebold, headquartered in Canton, OH, is a leader in providing advertising solutions for its ATMs.
FamilyMeds Features Netkey Kiosk System
FamilyMeds is using this kiosk system designed by Netkey Inc., Branford, CT to allow customers to instantly order and refill prescriptions at doctor’s offices and healthcare facilities. The kiosk also allows pharmacy customers to access a variety of health care information and non-prescription products.
The kiosk focuses the consumer on information within the FamilyMeds.com website and has a browser restriction that prevents access to other sites and content.
PharMor To Use Eyecatcher Display
Illumisign-Eyecatcher Display System, distributed by New Millennium Media International, Safety Harbor, FL, is being introduced by the PharMor drugstore chain.
The Illumisign displays a still image printed on paper and is able to rotate up to 24 ads, switching every few seconds or minutes. The mini-billboards range in size from 11 by 17 inches to 4 by 6 feet.
John Thatch, President, NMMI, said, “Instead of having 15 posters on a wall, you can put up one that’s clean looking, front-lit and rotates the ads.”
For more information, contact New Millennium Media International, 101 Philippe Parkway, Safety Harbor, FL 34695; (Tel) 727-797-6664.
Kart Saver Debuts
Kart Saver, Inc., has introduced The Audio Marketing System, which utilizes an infrared transmitter mounted on the front of a shopping cart, to transmit a signal to speakers located on the retailers’ shelves. The electronic system automatically recognizes where the shopping cart is and activates the speaker located at the head of each aisle, as the cart passes by, giving the customer a 3-5 second promotional message. Several different digital messages can be downloaded, via the Internet, and programmed into the same speaker, giving the customer various promotional advertisements.
For more information, contact Kart Saver, Inc., (Tel) 916-922-5278.
Video-At-Pump Debuts
Mercury Media, has introduced Video-At-The-Pump, which displays daylight readable videos and animated commercial messages on a 10.25” LCD to customers at the fuel pump.
For more information, contact Mercury Media, Inc., 8835 S. Memorial Drive, Tulsa, OK 74133; (Tel) 918-294-0909.
Try Foods & 3M Launch Post-it POP’n Sell
Try-Foods International and 3M have partnered to develop the Post-it POP’n Sell dispenser program for dispensing coupons, recipes and product information in retail stores. Advantages of POP’n Sell include: consumer visibility; illustration capability and the Post-it note makes it easier to keep track of the coupon between dispensing and check-out.
For more information, contact Try-Foods, 207 Semoran Commerce Place, Apopka, FL 32703; (Tel) 407-884-8011, www.tryfoods.com.
Gaming Vehicle Demos PlayStation 2
Sony Computer Entertainment has launched the PlayStation 2 Touring Attraction, a 68-foot custom tractor-trailer, which will provide fans the first opportunity for an exclusive, hands-on experience with the new computer entertainment system to be released this fall.
Inside the trailer environment, more than 60 participants at a time can play yet-to-be released PlayStation 2 game titles. For head-to-head competition, the vehicle’s layout converts into a championship arena where players can compete on an 80-inch big screen. Additionally, there are four 40-inch screens and 26 20-inch screens.
“The revolutionary gameplay of the PlayStation 2 is best understood when experiencing the system first hand,” said Andrew House, V.P., Marketing, Sony Computer Entertainment. “The PlayStation 2 Touring Attraction allows our consumers to be among the very first to sample the product.”
General Motors Offers ‘Virtual Test-drive’
Ferris Productions, a Phoenix, AZ-based virtual reality firm, has developed the “Virtual Test-drive” for General Motor’s Buick LeSabre “Drive With Confidence Tour.”
The “Immersive” Virtual Reality experience simulates a cross-country drive. The premise of the trip is that the driver has picked up pro-golfer Ben Crenshaw in a New York hotel and must drive him to a California golf course for his tee time. Filmed in 360-degree video, the driver experiences a seamless visual, including sounds and aromas.
“We wanted to demonstrate the LeSabre in an exciting way, with a test drive as close to reality as possible,” said Marcus Vinson, Assistant Brand Manager, Buick LeSabre. Momentum Marketing was the agency for the promotion.
Swissair Conducts ‘USA Truck Tour’
Swissair recently conducted its “USA Truck Tour,” a Plexiglas truck which displayed a mock-up of its new First Class cabin.
Reach Marketing, Westport, CT, developed the promotion.
The ‘Incredible Drivable Egg’ Promo
Radio Unica, a Spanish language radio network and the California Egg Commission, have developed a promotion to increase egg consumption among Latinos.
The promotion stars a custom 2000 Volkswagen Beetle with a yolk-yellow interior and an eggshell white exterior, touring retailer locations and station events.
Consumers can fill out entry forms for a chance to win The Incredible Drivable Egg from Radio Unica.
Yahoo! Features Windowtainment Promo
The Yahoo! Shopping Windowtainment promotion at Rockefeller Center, turned window shopping into a fun, interactive experience, providing shoppers with a hands-on opportunity to explore online shopping.
From a 400 sq. ft. interactive “playhouse” located at street level across from Radio City Music Hall, and from the comfort of a unique Yahoo!-branded interactive La-Z-BoyO chair, the World’s La-Z-iest Shopper demonstrated the ease of Yahoo! Shopping.
E Ink, Cambridge, MA, the developer of electronic ink technology, used its Immedia displays to communicate featured merchants and products. “Yahoo! Windowtainment is yet another creative application of Immedia,” said Dan Monaco, V.P. Marketing at E Ink.
BigFatWow! Brings Internet To Malls
BigFatWow, has announced plans to install Internet centers, called Wow Centers, in shopping malls across the country.
BigFatWow!’s Wow Centers have a modular design, ranging from four to 12 computer terminals to accommodate a variety of retail footprints. Sponsors can provide rich media advertising to consumers via the Wow Centers’ computer monitors and 42” plasma screens.
CatalinaAnnounces Strategic Partnerships
Catalina Marketing and Source Information Management have formed a partnership to develop decision-support products for marketers. Source’s COO, Richard Jacobsen, said, “The combination of Catalina’s expertise in purchase behavior with Source’s database and checkout merchandising experience provides the ideal platform to introduce new consumer insights.”
Catalina will also partner with MyPoints.com, to integrate online promotions with traditional marketing programs. Steve Markowitz, CEO, MyPoints.com, said, “The future of the Internet will be one in which marketers attract customer relationships on-line, while driving sales in the offline world.”
POPnewsline Featured In 7-Eleven Stores
The DMR Alliance, Inc., a multimedia network service provider of POP networks has signed a contract with 7-Eleven franchisee Handee Marts, of Gibsonia, PA. Multiple locations operated by Handee Marts will receive installations of POPnewsline, a multimedia point-of-purchase news service provided by DMR. Customers’ attention is gained by the full motion video and audio.
For more information, contact DMR Alliance, 635 Southern Ave., Pittsburgh, PA 15235; (Tel) 412-798-2525.
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