Dr Pepper Promo.Ties-In With Release Of ‘Spider-Man’ DVD
Dr Pepper is joining forces with Columbia TriStar Home Entertainment this holiday season for a tie-into the DVD release of “Spider-Man.” Consumers can instantly win Spider-Man DVDs by looking behind the label of specially marked packages of Dr Pepper. The promotion builds on Dr Pepper & Sony Pictures’ “Spider-Man” movie promotion earlier this year.
Dr Pepper is providing promotion details with a TV campaign and special p.o.s. materials.
US Concepts To Handle Nintendo’s GameCube Promotion
US Concepts, NYC, has been chosen by Nintendo to handle its 2002 GameCube promotion.
The program features a 10-week tour setting up in vacant retail spaces and other party spots. Cube Clubs will be created providing a unique gaming experience. US Concepts will staff Nintendo Hype Teams to distribute tickets.
PumpTopper Targets Motorists
PTI Media Networks (PTI) delivers targeted messages to consumers while they are pumping gas. The PumpTopper is a full color, laminated billboard positioned on top of fuel pumps.
Strategically placed PumpTopper campaigns can effectively reach mobile consumers.
For more information, contact PTI Media Networks, 100 Blue Ravine Road, Folsom, CA 95630; (Tel) 866-729-9099, (Web Site) www.ptimedia.com.
Michelin Launches ‘Tour de Force’ Exhibit
Michelin has launched the Tour de Force, an interactive traveling exhibit. The Michelin Tour de Force contains more than 1,200 sq. ft. of exhibit space housed in two 53-foot tractor-trailers. The Display Trailer contains a “Performance Wall” highlighting different tires. High impact video and audio displays highlight Michelin’s performance in F1, endurance, World Rally and motorcycle racing. A theater enables visitors to engage in virtual reality experiences from mountain biking to auto racing. The Academy Trailer hauls a Formula One show car on its top level, while its bottom level highlights the evolution of the Michelin Man. Visitors are also able to enter the Dodge/Skip Barber Driving School Sweepstakes offering 10 consumers a two day driving class.
Coca-Cola Promotion Ties Into New Harry Potter Movie
Coca-Cola has announced the “Catch The Golden Snitch And Win” promotion, tied into Warner Bros. Pictures’ “Harry Potter and the Chamber of Secrets.”
During the promotion, every multi-pack of Coca-Cola classic and caffeine free Coca-Cola classic will contain a collectible game card featuring images of favorite Harry Potter movie characters. People that find the “Golden Snitch” on a game card get either a $5 movie certificate or might win one of 10 trips to London. Bottle caps on .5-liter, 2-liter and 3-liter products also will offer the chance to win these prizes.
Colorful Harry Potter-themed displays will decorate supermarket aisles. Special television and radio ads, as well as special internet programming, will also support the promotion.
Defense Dept. Employs Recruiting Kiosks
The U.S. Department of Defense is using military recruiting kiosks for venues such as shopping malls, movie theaters and concert halls. The kiosks, called Interactive Billboards or I-Boards, provide potential recruits with information on the Army, Navy, Marines, Air Force, Coast Guard and National Guard.
Kiosk Information Systems (KIS), Louisville, CO, created the I-Board kiosks in partnership with Campbell-Ewald, a Detroit-based communications agency.
The I-Board is designed for easy transport and 15-minute setup. A KIS control board tracks usage statistics, reboots the unit on power failure, administers DVD video clips, and alerts Campbell-Ewald if any components malfunction.
Coca-Cola To Launch Digital Menu Boards
Coca-Cola Fountain and Allure Fusion Media, Atlanta, GA, have formed an alliance to bring Digital Marketing Communications solutions to fast food and hospitality restaurant customers. The Allure technology replaces static menu boards with wireless, Web-enabled solutions.
These new digital boards allow restaurateurs to display and instantly update DVD-quality graphics. Eric McCarthey, Sr. V.P., Coca-Cola Fountain, said, “Allure’s technology enables customized messages by time of day and by location.”
Content is displayed on 42-inch flat-panel, plasma video screens, 15" and 17" LCD screens or 29" CRT screens.
Monarch Advertising Targets Consumers In Waiting Environments
Monarch Advertising introduces its patent pending Advertising Monitors, which are selectively placed in high traffic retail venues where customers can view ads while waiting on line to make a purchase.
For more information, contact Monarch Advertising, Inc., 1603 Visa Drive, Normal, IL 61761; (Tel) 800-687-1234, (Fax) 309-451-0803.
Samsung Spectacular Sign Debuts In NYC
The Samsung Spectacular Sign recently debuted in New York City. The sign features a 41' wide by 65' tall LED video screen on top and Samsung’s corporate logo in neon on the bottom. Bordering this sign is a color changing LED frame made of ACRYLITE FF Crystal Ice acrylic sheet, from CYRO Industries, Rockaway, NJ. The frosted acrylic diffuses the LED pixels concealed behind it as they constantly shift through an endless spectrum of color.
The logo background has animated effects timed to coordinate with the content playing on the screen.
Mercedes-Benz Tour Launches 2003 E-Class
In support of the new 2003 Mercedes-Benz E-Class, Mercedes-Benz is conducting a national lifestyle launch event called E-Motion. In a casual, lifestyle-oriented environment, guests will be able to test drive the new E320 and E500 sedans, in addition to treating themselves to spa treatments, gourmet food prepared by celebrity chefs, fall fashion previews and a home entertainment experience.
“E-Motion complements our E-Class theme ‘Experience. Unlike Any Other,’” said Dave Schembri, V.P., Marketing, MBUSA.
MBUSA is partnering with Saks Fifth Avenue, KitchenAid and Sony Electronics to provide guests with the ultimate lifestyle experience. Product specialists are on-site to offer feature demonstrations.
Baxter Promotes Water Supplement Line
Baxter International Inc. has launched Pulse, a line of water + nutrients supplements, addressing key nutritional needs of Baby Boomers.
To help make consumers aware of this new targeted nutritional supplement line, Baxter launched a mobile truck tour and set up sampling booths at various venues and retail establishments.
The tour was conducted for Baxter International by Marketing Werks, a Chicago-based sales promotion and mobile marketing firm.
360 Youth And CEA Run ThunderDorm Tour
360 Youth, the marketing arm of Alloy, Inc. and the Consumer Electronics Association, recently launched the ThunderDorm Campus Technology Tour, which demonstrated consumer electronics products to college students. Sponsors included PlayStation 2, Yahoo!, and Apple Computer.
A Grand Prize Ultimate Dorm Room was offered as part of the promotion. The centerpiece of the tour, ThunderDorm, is a Plexiglas-encased custom-fabricated trailer housing the Ultimate Dorm Room.
Springmaid Visits Wal-Mart Stores
Springs Industries, manufacturer of Springmaid home fashions, has launched the Springmaid Dream Machine, a furnished, interactive, personal decorating resource.
The 48-ft. Springmaid Dream Machine takes a fully-decorated bedroom and bath, design consultants and decorating resource materials directly to Wal-Mart stores.
“The mobile marketing unit is a great way for consumers to become comfortable with decorating,” said Nancy Webster, Vice President of Creative Development for Springs Industries. “The unit is designed so you can stand in the middle of the room and see how everything works together.”
7 UP Promotion Ties Into New James Bond Film
7 UP has launched a promotion tying into its sponsorship of the James Bond film “Die Another Day.” The grand prize winner will be named “Agent 007 UP” and embark on a secret mission to London to capture a $25,000 bank account and deplete the funds in 72 hours. Consumers will also have the chance to win Agent 007 UP gadget packets that include seven James Bond films and a portable DVD player. “James Bond is widely recognized with the 7 UP target audience,” said Kelli Freeman, Director, Brand Marketing for 7 UP.
The promotion is supported with p.o.s. materials such as pole signs, static clings, motion display spectaculars and standees.
Display Offers Sports Performance Drinks
PacificHealth Laboratories has introduced a permanent display that contains all of its sports performance drinks including the new Accelerade sports drink and Endurox R4 recovery drink.
The company is using the display to expand distribution of its sports drinks into food, drug and mass retailers.
Dasani Runs ‘Hidden Message’ Promotion
Dasani, a bottled water brand of The Coca-Cola Company, is introducing “Dasani Difference” in markets across the Northeast with specially-hidden messages behind the product labels designed to make people smile.
“We pride ourselves as a brand that strives to offer something special to our consumers,” said Ron Magliocco, Dasani Brand Manager, Northeast region. “The Dasani Difference program is a way to give people a little bonus, a surprise, with their water. It’s encouraging people to treat themselves well every day.”
The program is supported with point-of-sale materials suggesting that shoppers “Unwrap Today’s Potential” by pulling back their Dasani label and trying out the hidden message. An internet bulletin board site will enable consumers to suggest hidden messages.
General Mills Offers First Free Audiobook CD On Cereal Boxes
General Mills has joined forces with Simon & Schuster Audio for a promotion that features Stephen Covey’s bestseller, “The 7 Habits of Highly Effective People.”
This free on-pack offer is a first in the category and can be found on a banded pack of General Mills’ Oatmeal Crisp Raisin and Basic 4 cereals. Additional General Mills’cereals will include a free mail-in offer for Simon & Schuster audiobook titles.
Pete’s Wicked Ale Runs Halloween Promotion
Pete’s Brewing recently joined forces with Lion’s Gate Entertainment, Spencer Gifts and Geffen Records to feature rock superstar Rob Zombie in a multi-faceted sales promotion for this Halloween.
In support of the promotion, Pete’s Wicked Ale energized stores and bars with an array of p.o.s. materials including a six-foot tall Rob Zombie cutout with eyes that “watch you” as a consumer passes by, along with header cards, danglers, static clings, banners, table tents and coasters. The displays are headlined, “The Wicked Will Get You.
Header cards incorporate a tear pad with exclusive Spencer Gifts offers good for rebates on Spencer’s merchandise and an interactive CD-ROM featuring Rob Zombie’s music.
Pete’s Wicked Ale is sending the national sweepstakes winner to see Rob Zombie’s House of 1000 Corpses movie premier.
LEGO Mall Kiosks Open In Alliance With Waldenbooks
LEGO Systems has announced an alliance with Waldenbooks to launch its LEGO mall kiosk program.
LEGO kiosks are opening in shopping malls in the U.S. and Canada. Waldenbooks is providing expertise and personnel in operating the kiosks.
“We are pleased to introduce the LEGO kiosk program in time for this year’s holiday season,” said Andrew Black, President of LEGO Systems. “We understand the time constraints that consumers face during the holiday season, and through extensive market testing, have found a solution that makes it easier to find LEGO products in the mall. The initiative also allows us to feature fun, hands-on events for the entire family, which will build excitement for our brand.”
At every kiosk, consumers can enter a sweepstakes to win a trip for four to LEGOLAND in Carlsbad, California.
Kodak Mobile Picture Planet Experience
The Kodak Picture Planet Experience allows consumers the opportunity to create personalized photo keepsakes and introduces Kodak’s latest products. The tour was created for Kodak by experiential marketing firm CMI’s Atlanta office.
Kodak’s 53’ trailer features digital cameras and printing demonstrations; kiosks that allow consumers to send instant e-mail post cards; Incredible Picture Lab where consumers can send digital photos by e-mail; and Fantasy Theater where visitors can have their picture superimposed on custom backgrounds.
Microsoft Kicks Off MSN 8 Dome Tour
Microsoft Corp. has launched the MSN 8 Dome Tour to show consumers why a recent study revealed that three out of four people prefer the new MSN 8 Internet service to AOL 8.
An 11,000-sq. ft. dome houses a multimedia presentation pointing out the advanced communications, improved browsing and online safety features of MSN 8. The “It’s better with the butterfly” tour is designed to show consumers that MSN 8 provides them with an online experience unmatched by any other Internet service provider.
Bill Gates, Microsoft Chairman, said, “MSN8 takes a significant step toward Microsoft’s vision of providing convenient access to a wide range of software and services online.”
A variety of entertainers and speakers will be on hand at each stop to speak about the benefits of MSN 8 for families looking for a better way to balance their busy lives.
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