Sterling Promotions
Dr Pepper Runs ‘Be In The Game’ Holiday Promotion
Dr Pepper drinkers can have their likeness appear in an upcoming Nintendo video game, as part of its holiday “Be You. Be In The Game” promotion. Dr Pepper will seed 3,500 prizes including Nintendo GameCube and Game Boy systems. Consumers can win by looking under the caps of specially marked bottles and on game pieces inside 12-packs of Dr Pepper.
“We wanted to create a holiday promotion that really leverages the brand’s originality and generates both volume and buzz with our 12- to 34-year-old target consumers,” said Jim Trebilcock, Dr Pepper, Sr. V.P.-Consumer Marketing.
Dr Pepper is supporting the promotion with p.o.s. materials that include a display spectacular shaped like a Game Boy Advance system with graphics that change from a text promotional message to an image of a man “trapped” inside the Game Boy screen. Other materials include a case stacker display, pole sign, shelf talker, and static cling signs.
Pampers Featuring Changing Booth At Events
Pampers is using this inflatable changing/sampling booth at special promotional events. Pampers distributes samples on one side of the booth, which has an area in the back for parents to change their babies using the free samples.
The booth was created for Pampers by Inflatable 2000 Inc., based in Azusa, CA. Marketration, Inc., Santa Ana, CA developed the promotion.
Microsoft Conducts Tablet PC Demo Program
Microsoft’s Tablet PC demo program will demonstrate the Tablet PC at kiosks installed in the lobbies of prominent office buildings in New York and Chicago.
Jack Morton Worldwide, New York City developed the demo program. The program is expected to reach approximately 40,000 building tenants and visitors.
Andrew Dixon, Microsoft’s Director of Tablet PC Marketing, said, “This demonstration program takes the Tablet PC experience where it needs to be; in office buildings where workers use and make decisions about their computers.”
McDonald’s Displays ‘i’m lovin’ it’ Campaign
McDonald’s new “i’m lovin’ it” brand campaign is part of McDonald’s strategy to connect with customers in culturally significant ways. The campaign is being integrated into the overall restaurant experience, national promotions and local street marketing.
The campaign features musical talent, Justin Timberlake. McDonald’s has also formed a partnership with professional skateboarder Tony Hawk.
Bill Lamar, CMO McDonald’s, said, “The campaign will rekindle the bond our customers have with McDonald’s by depicting how people live, what they love about life and what they love about McDonald’s.”
Frankel, Chicago developed restaurant merchandising which includes window posters, outdoor pole signs, ceiling danglers, and a custom “I'm lovin’ it” kiosk.
Johnsonville Runs Big Grill Tour
In a partnership between Johnsonville Sausage Company and the Boomer Esiason Foundation for Cystic Fibrosis, football fans will have the opportunity to enjoy the great taste of a Johnsonville brat while supporting the foundation.
The Johnsonville Big Taste Grill is committed to at least seven Monday Night Football games. Boomer will also make pre-game appearances in select markets. All Johnsonville brat sale proceeds at all Big Taste Grill appearances this football season will benefit The Boomer Esiason Foundation.
Through brat sales at events, Johnsonville Sausage Company has successfully raised more than $1.5 million in support of several non-profit organizations over the years.
“This NFL season, Johnsonville Sausage Company is proud to commit a minimum donation of $100,000 to the Boomer Esiason Foundation. The affiliation between both parties at Monday Night Football Games is a natural fit,” said Ralph Stayer, Owner, Johnsonville Sausage.
Mentos Runs 10-City College Tailgate Tour
Mentos, the chewy mint from Perfetti Van Melle USA Inc., announced its partnership with ESPN to conduct a 10-city mobile tailgate tour to honor college football. The tailgate tour features the "Mentos bus" -- a retro-style rebuilt microbus -- along with interactive running and throwing games that challenge fans to think quickly on their feet.
“We want to capture the enthusiasm, spirit and fun of college football that fans enjoy each season,” said Bob Howard, V.P., Marketing, Perfetti Van Melle USA Inc.
TechKnow Overload Tours Colleges
More than 100,000 college students nationally are experiencing the latest high-tech gadgets in a high-energy setting, through the Consumer Electronics Association (CEA) 2003 TechKnow Overload Tour (TKO Tour)-a traveling technology festival.
The TKO Tour brings a 7,000 sq. ft. technology pavilion to 25 college campuses, showcasing consumer electronics, telecommunications, and digital video devices from more than 15 companies.
The Tour will feature: The Samsung Technology Pavilion: Samsung’s 200 sq. ft .“digital haven;” The Rockin’ Registration tent presented by Toshiba , the Surround Sound Pavilion with products from Denon, Yamaha, Polk Audio, Pioneer and Audiovox. The Wireless Wonderland presented by Microsoft will showcase its latest Windows Mobile based devices.
Boston, MA-based youth marketing firm Mr. Youth implemented the TechKnow Overload Tour for the CEA.
Coca-Cola & Mattel Run Holiday Prom.
Coca-Cola and Mattel are partnering for a promotion this holiday season. Coca-Cola is helping parents buy holiday gifts by including coupons for up to $10 off Mattel products in 18-, 20- and 24-packs of Coca-Cola classic. Point-of-sale materials and radio advertising will target parents.
Coca-Cola is also bringing holiday cheer to families across the country through its Holiday Caravan Tour. Four Coca-Cola Holiday decorated trucks are making stops at key retailers, parks and other city gathering points in major cities. The Caravan stop includes opportunities for kids to take free photos with Santa.
Captain Morgan Holiday House Display Promotes Sales
This “Captain Was Here” Holiday House pole topper and hanging display is a festive reminder that just like Santa, Captain Morgan rum is a part of every holiday celebration. Diageo wanted to provide a dynamic off-shelf display vehicle to promote Captain Morgan liquor product sales during the holiday season.
Display materials included vacuum formed styrene; .55 litho mounted chipboard; a custom multi-colored LED harness with battery powered motor and wire linkage. The pole topper and hanging displays were designed to be assembled before shipping.
Display graphics were produced by Upshot. Rapid Displays, Chicago, IL, was responsible for the display’s design and production.
Snapple And ESKAL8 Introduce National Skate Park Program
Snapple Beverage Group has teamed up with the nonprofit organization KaBOOM!, to introduce ESKAL8 - a national skate park program that mobilizes youth, community leaders, contributors and sponsors to create public skate parks.
Riding on the heels of a recent announcement that Snapple and NYC have entered into a five-year vending and marketing agreement, the Mullaly Skate Park build is the first of many Snapple sponsored programs in NYC. Through the construction of community-built skate parks, Snapple and ESKAL8 will develop unique places where kids can practice their sport while also promoting responsible biking, skateboarding and in-line skating.
Snapple has been a Funding Partner with KaBOOM! since 2002 and has pledged funds from the sale of Snap2O to KaBOOM!’s nationwide building initiatives.
Panasonic Conducts BiLingual Tour
As part of its bilingual “Save Your Summer” - “Dale Vida a Tu Verano” tour, Panasonic is sending its “Rescue Team” to bring relief from summer boredom to teens and young adults. Three Emergency Vehicles,- fully equipped with Panasonic audio and video technologies, are traveling to concerts, pro soccer games and other attractions around the country, offering the opportunity to interact with the electronic gear. The tour is supported by radio broadcasts, sweepstakes, giveaways, and web sites.
“Panasonic has more ways than ever to ban boredom,” said Gene Kelsey, V.P., Panasonic’s Brand Strategy Group, “and the tour brings the excitement of dazzling technologies and fun products to consumers in a hip, unique way.”
Intel & Sony Roll Out ‘Your Digital Destiny’
A traveling WiFi hotspot, the Your Digital Destiny tour, presented by Intel Corp. and Sony Electronics, encompasses two entertaining, feature-packed mobile demonstrations showcasing the latest in mobile technology and innovative style. Interactive demonstrations give consumers a glimpse at new products and technologies.
The Your Digital Destiny consumer truck will make stops at major public events, concerts and festivals across the United States.
Designed to resemble a cutting-edge home environment, the Digital Destiny Retail Trailer is outfitted with the latest products from Intel and Sony. Stopping at retail locations across the U.S., the trailer will illustrate the integration of digital technologies. Tour participants can enter to win Digital Destiny sweepstakes packages featuring stylish Sony devices fueled by Intel technologies.
NASCAR Brings Racing To Select Wal-Marts
NASCAR and Wal-Mart have teamed-up for a nationwide fan tour. “NASCAR on Tour at Wal-Mart” is a mobile fan zone that visits major markets where NASCAR races. In each city, the tour visits five Wal-Mart stores during race week.
NASCAR on Tour at Wal-Mart brings together companies involved in NASCAR, including Energizer, Goodyear, Kingsford, Kodak, Nestle, and XM Satellite Radio. “We are providing to sponsors a unique vehicle in an important distribution channel, the world’s largest retailer,” said Brett Yormark, V.P., Corporate Marketing for NASCAR.
“The NASCAR Tour is a perfect fit for our customers who follow NASCAR,” said Julie Loder, Sr. Marketing Manager, Wal-Mart.
NASCAR on Tour allows Wal-Mart to utilize its parking lots to create an exciting experience for shoppers. Fans experience show cars, simulators and interactive exhibits.
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