Sterling Promotions
Burger King Conducts Joint Promo. With “Shark Tales”
BURGER KING has launched a promotion offering kids a chance to collect 10 different Shark Tale(TM) toys.
The toys, inspired by DreamWorks' computer animated feature film, will be available in every Kids Meal over a five-week period.
“We are pleased to partner with DreamWorks to bring Shark Tale(TM) beyond the theatre and into our restaurants,” said Cindy Syracuse, Senior director, National Promotions, Youth & Family Marketing, Burger King Corp.
This BURGER KING® promotion will be featured in kid-directed advertising, in-restaurant merchandising, and birthday mailers to BK® Kids Club members.
Merchandising materials for the promotion include posters, decals, window graphics and special tray liners.
Diamond Powersports Launches Mobile Store
Diamond Powersports has unveiled the “Sportbike Innovation In Motion” mobile superstore, a traveling 800 sq. ft. custom showroom for the entire Diamond Powersports’ product line.
Pierre Elliott, CEO, Diamond Powersports, said, “From its bold red exterior design to its cutting edge sporty interior, everything about this ‘Sportbike Innovation In Motion’ mobile superstore reflects ingenuity.”
The mobile store will travel to races and other large motorcycle events. A flat screen TV shows footage of the industry’s best sportbike stunt riders and slatwalls display Diamond’s sportbike accessories.
Champ Car Soft Zone Installed In Mall
Limelight Media Group, Memphis, TN, has installed the first Bridgestone Presents the Champ World Series Powered by Ford Themed Soft Zone in the Flat Iron Crossing Mall in Broomfield, Colorado.
The Champ Car Themed Soft Zones feature attractive seating. The focal point of each area is a multimedia island display with plasma screens airing content and ads. The display also includes interactive kiosks that allow patrons to interact with the theme sponsor or advertisers. Limelight plans to install Themed Soft Zones in malls around the nation.
StrandSoft Debuts Online-Kiosks.Net
StrandSoft has introduced Online-Kiosks.net, an Internet based messaging system that allows companies to deliver informational and marketing messages to customers over virtually any computer or television display. It reaches customers when they are most likely to buy, in a waiting room or lobby, and presents opportunities for businesses to cross-sell customers through custom marketing messages and sponsored advertising from vendors. For more information, contact Online-Kiosks.net, Strand Building, 1529 Continental Drive, Eau Claire, WI 54701; (Tel) 715-833-9501 (Web Site) www.Online-Kiosks.net.
SignFlash Signage Promotes ‘Lance Day’
Specialized Communications recently used SignFlash dynamic digital signage to provide advertising for “Lance Day” sponsors, Sharrett Subaru, and the Lance Armstrong Foundation.
The signage featured sponsor’s logos that transitioned one into the other in the lower left corner of the 42” plasma display with a video window that allowed Tour de France footage to be aired along with Sharrett Subaru advertising. The video was switched to live video feed at the time of the Tour de France race during the day and back to pre-recorded footage at other times.
SignFlash is a turnkey solution developed and manufactured by Specialized Communications, located in Smithsburg, MD.
Cart Companion Improves Grocery Shopping Experience
Cuseol’s cart solution is a new customer-interactive retail technology designed to enrich the customer’s shopping experience.
The Cart Companion is a wireless, touch-screen browser device that shoppers place onto their shopping cart handle. It has an integrated, cordless barcode scanner and is aware of its precise location in the store. The tablet communicates over a wireless LAN to servers that run Cuseol’s personalized, location-based shopping application. The location tracking system allows the delivery of location-relevant personalized content as customers move throughout the store. Its capabilities include: displaying personal favorites and relevant specials and recipes based on shopper location in the store; enabling departmental ordering from the cart with notification of order completion; self-scanning in the aisle for running basket totals, price checks, and easy self-checkout.
For more information about Cart Companion, contact Cuseol, Inc., 1212 Hancock St., Quincy, MA 02169; (Tel) 617-826-3200, (Web Site) www.cuseol.com.
GlowBench Offers New Promotion Venue
Glow Bench Systems International, Inc. is a pioneer in the use of bus-stop style benches incorporating illuminated advertisements. GlowBench is designed to let large-scale facilities such as stadiums, arenas, airports and malls, turn wasted space into royalty/revenue producing space.
Cutting edge technology allows GlowBench to offer such advances as wireless transmissions, streaming video, “flat screen” viewing and audio. These developments allow stationary advertising to instantaneously update and change messages at minimal cost. This innovative advertising integrates the latest digital technologies into plasma display panels (PDPs) or liquid crystal displays (LCDs) coupled with sophisticated web-enabled software. The resulting product allows GlowBench to manage and control the delivery of media-rich and highly targeted content to an audience, specifically defined by time, place and activity.
For more information, contact Glow Bench Systems, (Tel) 954-315-4615; (Web Site) www.glowbench.com.
KartDox Shopping Cart Docking Station Offers Ad Medium
KartDox, a patented, revolutionary shopping cart docking station, has been designed to offer a unique and brand new style of outdoor advertising, as well as offer revenue to the retailer in an area never realized before.
Each KartDox unit contains a clearly identifiable faceplate that is customizable. Advertiser's need only furnish artwork for each display face and the docking station duals as a 'mini-billboard.'
For more information, contact KartDox, (Tel) 877-KARTDOX, (Web Site) www.kartdox.com.
AdFleet Launches Wheel Cover Ads
AdFleet Advertising U.S. Inc. offers patented non-rotating wheel cover advertising.
This innovative form of outdoor advertising on taxi wheels is launching in Los Angeles, California, soon to be rolling out in most major cities across the country.
Client companies include Taco Bell, Los Angeles Dodgers, Virgin Cola, Jiffy Lube and 1-800CheapSeats.com.
AdFleet offers a highly visible medium that moves in proportion to population density and shift of the market. As a result, it has the ability to provide saturating levels of exposure to consumers, an effective strategy when utilizing out of home for new product launches and point of sale support.
For more information contact AdFleet Advertising U.S. Inc., 1522 Cloverfield Blvd., Suite, A, Santa Monica, CA 90404; (Tel) 877-684-5762; (Web Site) www.adfleet.com.
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