Sterling Promotions
Jones Soda & Nintendo Conduct Joint Promo.
Jones Soda Co.has partnered with Nintendo for the “Under the Black Cap” promotion.
Jones Soda bottles will have specially marked black caps during the promotion as well as limited edition labels with an image of Nintendo’s title, Metroid Prime Hunters, on three Jones Soda flavors.
To participate in the promotion, consumers must collect five Jones Soda bottle caps with letters that spell out J.O.N.E.S. One Grand Prize winner will receive a flat screen TV, a Nintendo GameCube, two Nintendo DS video game systems, three Nintendo GameCube games, two Nintendo DS video games as well as a chance to win $25,000 in cash.
Peter van Stolk, CEO of Jones Soda Co. said, “Nintendo targets the same teen demographic as Jones Soda, which makes this a perfect cross-marketing promotion.”
Glenlivet Launches Pop-Up Retail Promotion
The Glenlivet, a leading Single Malt Scotch, has launched The Glenlivet City Links tour, offering city golf lovers an opportunity to play a traditional Scottish-style, urban-scaled golf course. The 10,000 sq. ft., nine-hole course and clubhouse is the largest-ever pop-up retail exhibit.
The Glenlivet City Links will be customized to fit landmark retail and office space in major U.S. cities. Legacy Marketing Partners, a Chicago, IL-based experiential marketing agency, developed the program and is managing the tour.
Craig Johnson, Senior Brand Manager, said, “Not everyone has the opportunity to play on the world-famous courses in Scotland, so we decided to bring a traditional Scottish links to the U.S.”
Visa & The NFL Run Visa End Zone Dance Promo
Visa USA is conducting an integrated marketing campaign for the 2005 NFL season. Michael Lynch, Sr. V.P., Visa USA, said, “The week-to-week excitement of the NFL is fundamental to the success of our marketing programs.”
Visa’s event marketing program for this season is the mobile-marketing tour, the “Visa End Zone Dance,” offering consumers the opportunity to simulate catching a touchdown pass and demonstrate their best touchdown celebration.
StoreBoard Launches New “Point Of Entry” In-Store Media
The StoreBoard Media Pedestal is an in-store “point of entry” advertising program, ideal for new product launches and increasing product sales in the pharmacy/grocery environment.
The display ads are located on pedestals at the point of entry in close to 10,000 drugstores and supermarkets nationwide. At “point of entry,” the most coveted advertising position in-store, your advertisements can't be missed.
StoreBoard Media provides guaranteed impressions and in doing so, justifies the efficiency and effectiveness of your media expenditure. As an advertiser, your message will be in front of over 309 million monthly shoppers who purchase over 60 billion dollars of goods annually.
For more information, contact StoreBoard Media, 909 Third Ave., New York, NY 10022; (Tel) 212-772-6822, (Web) www.storeboards.net.
Newcastle Brown Ale & Fox Partner For DVD Promotion
Newcastle Brown Ale has formed a promotional partnership with Fox Home Entertainment for the U.S. DVD release of “Office Space Special Edition With Flair.”
“This partnership marks the first time that Newcastle Brown Ale has joined forces with a major motion picture studio,” said Bill Wetmore, Marketing Director of Scottish & Newcastle Importers. “Given the synergy between the characters’ independent spirit and Newcastle Brown Ale’s personality, we found this to be an irresistible partnership.”
Mike Judge’s cult classic is about one man’s struggle to break down the walls of his cubicle and do absolutely nothing. Newcastle and Fox Home Entertainment are providing grocery stores with a one-of-a-kind display piece-a “cubicle” featuring the Milton and Lumbergh characters on either side, which will house Newcastle 12-packs and the DVDs. The displays promote a $5 mail-in rebate offer for consumers who purchase a 12-pack of Newcastle Brown Ale and the ‘Office Space’ DVD.
Bailey’s Features Holiday Pole Topper
Diageo’s Bailey Irish Cream is using this festive pole topper display to gain incremental display placements and sales this holiday season. The pole topper display has been distributed to liquor retailers throughout the U.S.
The display features a vacuum formed PETG oversize bottle with four-color printed labels. There is a custom battery-powered LED light strand with custom, blow-molded plastic C7 bulbs.
The display was engineered to set up easily in less than five minutes in the store, and to last for an eight week promotion period.
Integrated Merchandising Solution was the promotion agency for the program. BFG Communication, Bluffton, SC, provided graphics management.
The structural design, manufacturing, finishing, preassembly and packing for the display was done by Rapid Displays, a Chicago, IL and Union City, CA-based point-of-purchase display firm.
EZ Show Places Digital Signs In Convenience Stores
EZ Show LLC, a Washington State multimedia production and distribution company, is rolling out the first wave of 500 flat screens to convenience stores through marketing company, Judan, LLC. Initially, these screens will be placed in local stores with plans to expand to over 20,000 locations within the next year.
EZ Show provides content development for the 40-inch LCD screens, which are free to the hosting retailers.
For more information about this new in-store media, contact EZ Show LLC, 520 Kirkland Way, #202, Kirkland, WA 98033; (Tel) 877-848-9838; (Web) www.ezshow.com
Marriott Unveils mSpot In Times Square
Marriott International celebrated the hip new room design for its Marriott Hotels & Resorts brand, with the unveiling of its mSpot billboard in Times Square in New York City.
The mSpot is a unique live billboard enclosed in glass at street level, featuring a life-sized Marriott guest room that doubles as a soundstage for free concerts by chart-topping artists.
John Marriott, Exec. V.P., Lodging, Marriott International, said, “Our new marketing approach celebrates the road warrior and engages the next generation of Marriott customers. The mSpot event is ‘game-changing’ for our business and reflects our strong focus on guest experience and innovation.”
Ignition Media Places Plasma Displays In Supermarket Delis
Ignition Media Group, LLC., a digital advertising company, utilizes state-of-the-art 42 inch plasma displays placed in retail environments as an effective and efficient advertising medium.
Each display has the ability to reach over 80,000 consumers a month with dynamic full motion digital video advertisements.
The displays can be updated in real time, allowing advertisers to be able to change their message on any display at virtually any time.
Displays are viewable to each consumer for an average 7.1 minutes. Providing consumers with 2.1 minutes of content, such as news, weather and community events, and no more than 5 minutes of advertising content, displays operate in a 7.1 minute continuous loop 17 hours a day 7 days a week.
For more information, contact Ignition Media Group, 1760 Market Street, 12th floor, Philadelphia, PA 19103; (Tel) 215-523-5730, (Fax) 215-523-5738; (Web Site) www.ignition-media.com.
Drink Pepsi-Go Pro 6' Standee Supports National Promotion
The Drink Pepsi-Go Pro national promotion included 6' standees printed on corrugate and die cut, to inform consumers about how they can win a trip for four to a sports event in North America. This display features soccer star Freddy Adu.
Promotional materials also included full size end aisle displays, full color litho printed pole signs, shelf talkers and tent cards.
The Drink Pepsi-Go Pro displays were produced by Proprint Services, Inc., a p.o.p. display company located in Toronto, Ontario Canada; (Tel) 888-776-7768; (Web Site) www.pop-online.com.
Courvoisier Cognac POS Drives Off-Premise Sales This Holiday
Season
Courvoisier cognac has packaged Napoleon's favorite cognac in a variety of ways this holiday season, offering consumers various gift-giving options for themselves or others who have truly “Earned It.”
Courvoisier VS is being offered with 2 highball glasses while VSOP is being sold with two Courvoisier-branded rocks glasses. A 375ml bottle of Courvoisier VSOP is packaged with a 50ml of Courvoisier Exclusif and a 50ml of Courvoisier XO Imperial.
Case cards themed, “Earn It” are being used off-premise.
CoasterRom Promotes Canadian Club
Canadian Club is sponsoring the “Smooth Challenge” poker tournament in Las Vegas. CoasterRoms™, were distributed at weekly poker tournaments leading up to the Smooth Challenge. The CoasterRoms feature mini CDs with drink recipes, poker tips and an online poker experience.
Publicis-USA, agency of record for Canadian Club, developed the “Smooth Challenge” promotion. Said Alison Carabetta, Publicis USA Program Manager, “Coaster Rom provides consumers with a fun and interactive way to learn about Canadian Club and how to play poker like a pro. The CoasterRom will help drive traffic to the ccsmooth.com web site, where users can enter the Canadian Club Smooth Road to Vegas 2 Sweepstakes.”
For more information about CoasterRoms, contact Limerick Studios, Charlotte, NC (Tel) 704-371-4991, (Web Site) www.limerickstudios.com.
Lowes Encourages Child Safety With Mobile Marketing Tour
Lowes home improvement stores is using this double expandable 53' trailer as an interactive vehicle for children to learn safety.
The interior is divided into rooms for children to walk through, learn and play.
The Lowes child safety mobile marketing vehicle was commissioned by U.S. Concepts, a New York City-headquartered sales promotion agency and built by Craftsmen Industries, Inc., 3101 Elm Point Ind. Drive, St. Charles, MO 63301; (Tel) 636-940-5847; (Web Site) www.craftsmenind.com.
Motorola Launches Motomoments Tour
Motorola has launched the Motomoments tour, an interactive road show designed to connect people with the Motorola Ojo Personal Video Phone at festivals, Expos and retail stops.
The tour will include a Motomoments truck, several Motorola Ojo displays built for live demonstrations, and Motorola representatives who will be available to answer questions.
“We are launching the Motomoments Tour so that more people can experience how real-time video brings people closer together,” said Bill Taylor, Sr. Dir. Marketing, Motorola Connected Home Solutions. “It’s an opportunity for us to share a revolutionary technology.”
Clif Bar Sends Santa On Grassroots Tour
Clif Bar, the leading organic energy bar maker and a company focused on sustaining the planet, is sending Santa Claus on a tour to alert citizens that global warming is destroying his North Pole workshop. Santa Claus and his elfin assistants are visiting major cities including Denver, Portland, Sacramento and Boston, to educate citizens, politicians and businesses on ways to prevent global warming. People will also be able to purchase Cool Tags to offset their own impact on global warming and receive special gifts from Santa’s toy bag.
“I applaud Santa's efforts to educate people in such a grassroots way about global warming-arguably the most pressing issue facing our planet today,” said Sheryl O'Loughlin, CEO of Clif Bar & Co., which has taken many steps to reduce its impact on global warming. Clif Bar and the Green House Network, a non-profit group dedicated to public education about global climate change, are co-sponsoring Santa’s tour.
Mutual Of Omaha Runs Wild Kingdom Tour
The Mutual of Omaha's Wild Kingdom Adventure Tour, a unique interactive experience that conveys the excitement and adventure of the Wild Kingdom, is hitting the road this fall with appearances at fairs and festivals in seven states.
Traveling the country in several distinctive semitrailer trucks, the Wild Kingdom Adventure Tour is a 75-foot by 75-foot multifaceted experience that promises to be the highlight of the fairs and festivals it visits.
“Mutual of Omaha's Wild Kingdom Adventure Tour is one of the most elaborate, state-of-the-art mobile displays in existence, and we want as many people as possible to experience it,” said John Hildenbiddle, Mutual’s Senior Vice President. “We have designed our tour schedule with that goal in mind, and we’ll have the opportunity to visit cities throughout the country over the next few years.”
Aspen Marketing Services of Chicago, IL, designed, built and is handling tour logistics for Mutual of Omaha.
Larsen Offers Mobile Mktg. Canopies
Larsen Sails produces mobile marketing canopies, tents and banners, designed to withstand the rigors of the road.
The Company offers solid text or full-color gradient graphics; high resolution, wide format printing directly onto fabric; fire retardant fabrics; and interchangeable graphics panels for easy, change of messages.
For more information, contact Larsen Sails, Inc., (Tel) 800-347-6817, (Fax) 831-479-4275, (Web Site) www.larsensails.com.
New Mobile Kiosk Introduced By Advatar
Ask Advatar mobile information kiosks provide concierge services at promotional events, while attracting attention for advertisers’ messages displayed on the units’ 10-foot tall canopy. They are interactive goodwill ambassadors that facilitate consumer interaction for product sampling, couponing and the verbal exchange of information.
The kiosks use Segway Human Transporters enclosed in a 10-foot tall, thermo-molded plastic canopy. These battery-powered two-wheel units are deployed in large public venues. Consumers in these venues often need more information and fixed Customer Service locations have their limitations. Mobile Advatar units can cover more territory, reach more customers and they carry advertising messages from sponsors.
For more information, contact Advatar, Inc., 730 Camden Avenue, Unit E, Campbell, CA 95008; (Tel) 408-866-5166, (Web Site) www.askadvatar.com.
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