Sterling Promotions
Bombay Sapphire Ties In With Cirque du Soleil
Bombay Sapphire, a super-premium gin, is collaborating with the world famous Cirque du Soleil, becoming the first spirit ever to be featured at Cirque du Soleil Tapis Rouge Lounges.
Bombay Sapphire is the official spirit of Cirque du Soleil in the U.S. and will be the only featured spirit served in the intimate Tapis Rouge. This alliance, which also includes premier parties, highlights Bombay Sapphire's ongoing support and celebration of artistic expression, as well as the brand's ability to develop meaningful and relevant associations with today's adult consumer.
“We are thrilled to be aligning with a brand that so similarly strives for excellence and commits to upholding the creativity, innovation and genuine expression that signifies Bombay Sapphire,” said Giles Woodyer, Bombay Sapphire Senior Marketing Manager.
H&M’s Flagship Displays Interactive Window
CeeLite, Lansdale, PA, (www.ceelite.com) collaborated with BluOcean Media, New York City, to create an interactive illuminated window display for H&M’s New York flagship store.
The display introduced pop icon, Madonna as H&M’s new celebrity spokesperson.
BluOcean Media’s large format graphics illuminated by CeeLite's Light Emitting Capacitor (LEC) panels, were suspended from the ceilings of floor-to-ceiling windows. The project utilized 72 3' x 5' CeeLite LEC panels to illuminate five two-story high images of Madonna.
Nicorette Stop Shops Launched
As part of its introduction of new Nicorette Fruit Chill, a fruit-flavored coated nicotine gum, the brand has launched the “Nicorette Fruit Chill Challenge,” a multi-faceted campaign to encourage one million smokers to quit smoking.
Nicorette Stop Shops have opened as first-of-their-kind “pop-up” smoking cessation centers.
“The Nicorette Fruit Chill Million challenge provides smoking cessation tools that smokers will find helpful with their quit attempts,” said Bill Slivka, V.P., GlaxoSmithKline.
Caccia Fashions Selects iGotcha Media For Digital Signage
Caccia Fashions, the exclusive licensee of Marc Ecko Enterprise Brands in Canada, has selected iGotcha Media to manage its EckoTV digital signage campaign across the country.
Launched recently at Athlete’s World 23rd Street in the Yorkdale Shopping Centre in Toronto, EckoTV airs on four 42-inch LCD screens positioned at key locations in the Ecko Unltd. Boutique. EckoTV airs product information and entertainment including music videos.
“iGotcha's digital signage is an innovative and cost effective medium that provides direct access to prospective buyers on the shop floor,” said Brian Berenson, Brand Director, Caccia Fashions.
For more information, contact iGotcha Media, 4020 St-Ambroise, Suite 268, Montreal, Quebec, Canada H4C 2C7; (Tel) 514-448-4016; (Fax) 514-907-1957; (Web) www.i-gotcha.com.
Anheuser-Busch Offers Jack’s Pumpkin Spice Ale For Fall
Anheuser-Busch has kicked off its popular seasonal beer series with Jack’s Pumpkin Spice Ale, a subtle, well-balanced copper ale with rich, full flavors and aromas of pumpkin, nutmeg, cinnamon and clove.
Previously only available on draught, this seasonal offering will now also be sold in bottles.
Bruce Eames, Innovation Manager, Anheuser-Busch, said, “Now, Jack’s can be enjoyed on tap with friends or at home in bottles during Halloween parties and Thanksgiving dinners.”
Jack’s Pumpkin Spice Ale will be supported with on-and off-premise point-of-sale materials, including case cards, tap markers and coasters.
Cocktails By Jenn Launches Contest
Cocktails by Jenn, the ready-to-drink premium vodka martini designed for women, has kicked off an essay contest, “Handbags are a Girl's Best Friend.”
Consumers can submit the best words of wisdom received from a girlfriend. The person whose advice most impresses the judges will win a designer handbag for herself and one for her girlfriend.
The contest will be supported by displays containing entry forms.
Hyatt Conducts Mojitos Promotion
Hyatt Hotels & Resorts recently conducted a Mojito promotion, offering five new hand made Mojitos-Classic, Pineapple, Pomegranate, Orange and Tropical, in its bars and lounges. Paying homage to the Mojito’s Cuban origin, the cocktails are mixed with rum, lime muddled with mint leaves and poured over ice.
To kick-off this latest food and beverage venture, Hyatt has been hosting coast-to-coast Mojito “after-work” parties, offering complimentary Mojito samples.
Hyatt Hotels & Resorts is using banners, coasters and posters created by MarkeTeam, a Mission Viejo, CA-based sales promotion agency, (Web Site) (www.marketeaminc.com) to support the promotion in its bars and lounges in the U.S., Canada and the Caribbean. The promotion was designed to help Hyatt capitalize on the recent surge in popularity of Mojito cocktails.
Kibbles 'N Bits Launches ‘Mutt Mobile’ Tour
New Kibbles ‘n Bits Brushing Bites dog food from Del Monte Pet Products is designed to make pooches more smoochable with fresh breath and clean teeth. To introduce this new product, Kibbles 'n Bits is launching a “Mutt Mobile” tour and a national contest to find America’s Most Smoochable Pooch.
Kibbles ‘n Bits Brushing Bites “Mutt Mobile” and Kissin’ Bandit costume character will travel throughout the U.S., with a specially designed Kissin’ Booth photo studio.
The contest winner will be featured on the Kibbles ‘n Bits Brushing Bites Dog Food packaging and will receive a lifetime’s supply of product.
Ocean Spray Runs Mobile Tour
Ocean Spray recently conducted a mobile marketing tour to promote its Diet Juice Drinks.
The “Take A Vacation from Ordinary Diet Drinks” Tour mobile vehicle was a glass-encased vacation experience equipped with a massage treatment area, relaxing music and Diet Ocean Spray nestled in a vacation-themed cooler unit. Brand ambassadors were on hand to educate consumers about the new Diet Ocean Spray Juice Drinks and offer visitors the chance to win valuable prizes, including a luxury vacation getaway.
Consumers who visited the mobile vehicle received giveaways, coupons and product samples. Consumers also had the opportunity to play an online scratch and win game with prizes including iPod Shuffles and Bath & Body Works gift certificates.
ADM Conducts Natural Health Tour
Agribusiness leader Archer Daniels Midland Company, has launched the Natural Health Tour, to promote better-for-you consumer products made with ADM ingredients.
The Tour travels to major events, such as road races and health expos, as well as retail stores in 60 cities, giving consumers the opportunity to sample smarter products like Balance Bars, Boca Burgers and Mrs. Freshley’s cakes. Consumers also receive coupons and information on wellness topics such as maintaining heart and bone health.
“The Natural Health Tour puts better-for-you foods in the hands, and mouths, of consumers, allowing them to learn about smarter alternatives to some of their favorite foods,” said Graham Keen, V.P.,-ADM Marketing. “ADM offers resources-like the Natural Health Tour-to help our customers meet consumer demands for healthier eating.”
Healthnotes Connect Offers Turnkey Kiosk
Healthnotes Inc. has launched Healthnotes Connect, a turnkey in-store merchandising solution delivering health and wellness product information, lifestyle articles, and targeted promotions to consumers via interactive touchscreen kiosks.
Healthnotes Connect empowers consumers to make educated decisions and drives product sales in-store by delivering health, food and lifestyle information. Healthnotes remotely manages the kiosks, and updates seasonal healthy living features. For more information, visit the Healthnotes Web Site at www.healthnotes.com.
‘Be Iced’ Features Unique Visuals
Be Iced wanted an in-store environment that supported its brand as an upscale purveyor of fine jewelry.
Be Iced worked with ScreenPlay, a designer of customized audiovisual environments, to create the in-store visuals for the flagship Be Iced store. ScreenPlay developed a silent video program that conveyed Be Iced brand messages through full-motion media, and custom animation on a 42” plasma screen.
B2 Beverages Launches Hard Creamer Brand
B2 Beverage Company has launched its “first in category” non-carbonated tropical fruit and cream flavored premium malt beverage line called Hard Creamer, along with its sub-brand Kalima Hawaiian Hard Creamer.
B2 Beverage Company President Troy Valdez said, “The fact that Hard Creamer and Kalima Hawaiian Hard Creamer look and taste so different from everything else being offered should be very appealing to people looking to enjoy something new.”
The new products come in clear 12-ounce longneck bottles to showcase their eye-popping fruit colors and creamy textures, and are available in six-packs.
An array of colorful point-of-purchase materials support the product launch.
Daredevil Energy Drinks Debut
Daredevil Energy Drink and Daredevil Lighter Fluid are two new energy drinks that dare consumers to “live life on the edge!”
The drinks were formulated by Bobby Giacobbe, President of Outlast Nutrition LLC who desired to produce an energy drink that would have exceptional taste, and enough energy benefits to “live life on the edge!’
Daredevil has a greater content of B-12 vitamin, contains milk thistle and several herbal extracts, giving the drink outstanding nutritional value.
Caribou Coffee Promotes Obsidian Blend
Caribou Coffee is introducing Obsidian Dark Roast Blend, a new dark roast coffee unlike anything gourmet coffee drinkers have tasted before.
Obsidian Dark Roast Blend consists of coffee beans grown in volcanic highlands around the globe, hand-blended and dark-roasted to create a combination of bold wild berry flavors and notes of fine bittersweet chocolate. It is named after the Obsidian gem: a dark, smooth gem formed as molten, volcanic lava ends its flow and is instantly solidified by the cooling waters of the ocean.
Obsidian Dark Roast Blend is being supported by a national marketing campaign utilizing the tag line, “Dark to the core. Smooth to the finish.”
Promotional materials for the new Obsidian Dark Roast blend feature a deep brown color scheme and convey the blend’s full body, decadent flavoring.
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