Sterling Promotions
Continental Tire Runs ‘Power of 4’ Sweepstakes
Continental Tire North America, Inc. (CTNA) is teaming with Twentieth Century Fox Home Entertainment for the “Continental Tire Power of 4 Sweepstakes”. Consumers, who purchase any four Continental-brand tires, will receive a digital picture frame, and have an opportunity to enter the “Power of 4 Sweepstakes” which includes, a Grand Prize “Fantastic Four: Rise Of The Silver Surfer” customized 2007 Dodge Charger built by West Coast Customs; 1st Prize-specially-designed custom Gibson guitar; 2nd Prize X-Box 360 with a Fantastic Prize Pack; and 3rd Prize ”Fantastic Four: Rise Of The Silver Surfer” DVD.
“This program will expose the Continental brand to millions of consumers,” said Travis Roffler, CTNA’s Director of Marketing. The sweepstakes will be supported with point-of-sale displays at 3,000 Continental tire dealerships nationwide.
Panasonic Tour Demonstrates High Def Products
Panasonic has launched the Living In High Definition Nationwide Tour, a multi-truck tour that will bring consumers a hands-on experience with its suite of High Definition products. The Tour features a fleet of four, custom-built trucks including a 53-foot flagship vehicle. The trucks will visit retailers and high-traffic consumer events including college and professional sports competitions and state fairs.
“Our High Definition Tour will engage consumers on the creative possibilities our High Definition products can bring to their lives,” said Bob Greenberg, Panasonic’s V.P., Brand Marketing.
Coca-Cola Oasis Opened At Amusement Parks
The ‘Coca-Cola’Oasis’ has opened at several amusement parks in the U.S. and Canada. Each needed a structural roofed station to house a bay of soft drink machines. The structures needed to be fun, aesthetically compelling, and structurally sound.
The contractor, Animus Design & Build, utilized the Milos Truss system from Milos Structural Systems, Ashland, VA, (www.milosamerica.com).
The structures were designed to be erected by a crew of six people in 1 day.
Wal-Mart Celebrates Hispanic Heritage Month Nationwide
Wal-Mart recently celebrated Hispanic Heritage Month, incorporating Hispanic product features in categories such as food, home, toys, and health and beauty aids.
The stores featured special Hispanic Heritage Month product sections and signage, incorporating Latin music offerings such as Gloria Estefan’s new album release, “90 Millas” (“90 Miles”), in an exclusive CD/DVD package for Wal-Mart.
Wal-Mart tailors shopping to its diverse customer base, including Hispanics, through its “Store of the Community” concept, which uses locally relevant store design and a merchandise mix reflecting a respect for its Hispanic customers’ needs. The company also works closely with Wal-Mart de Mexico to provide familiar products to the significant Mexican-American population here.
Fountain Vision Launches New Dispenser
Fountain Vision Networks (FVN) offers a new patent pending technology designed to increase sales volume of soft drinks at the fountain dispenser. Fountain Vision Networks also provides digital media content at the beverage dispenser and delivers it digitally through a centrally managed controlled network. FVN is low cost.
Messages are capable of rapid deployment system-wide or store-wide and can leverage information such as customer demographics, weather conditions, promotions, etc. FVN is centrally monitored and can provide brand-compliant messages.
For more information, contact Fountain Vision Networks, 1645 Laskin Road, Suite 105, Virginia Beach, VA 2345l; (Web) www.fvnetworks.net.
BIC Launches Sidewalk Campaign
BIC’s Wite-Out brand recently conducted a sidewalk ad campaign to get the attention of even the busiest New Yorkers. The campaign featured 4-foot by 4-foot square vinyl panels that adhere to the sidewalk.
G2 Promotional Marketing developed the campaign for BIC. “Seeing a fun message in an unexpected place provides an element of surprise, which consumers enjoyed,” said Susan Arditi, Managing Director for G2 Promotional Marketing, Stamford. “BIC's Wite-Out brand has a loyal following and these graphics really demonstrate the leadership of the product in the marketplace, while reminding consumers that Wite-Out correction products are always there when you need them.”
Ukrop’s Launches New Coupon Dispenser
Ukrop’s Super Markets have introduced Savings Spot, a 1-to-1 shopper program delivering personalized offers and messages to shoppers at the start of their shopping trips. Shoppers scan their Ukrop's Valued Customer Card at the Savings Spot dispenser located near the store entrance and within seconds, receive a sheet of up to eight offers and messages selected just for them based on their shopping history. This program allows Ukrop's and its vendors to give unadvertised personalized offers to the chain's most valuable customers.
Ukrop’s was the first retailer to pilot this system with its creator, Entry Point Communications, Hartford, CT. (EPC).
Scott Aronson, V.P., Marketing at Ukrop’s, said, “The Savings Spot is a unique competitive advantage for Ukrop's and our key vendors to speak directly to our customers at the start of their shopping trips.”
Jamba Juice Develops New Visual Identity
Jamba Juice recently introduced a new visual identity system to help communicate and celebrate the brand in a contemporary and engaging new light.
The new design system gives Jamba Juice the ability to keep its identity fresh and lively. A menu of vibrant colors, bold textures, handwritten type treatments and exuberant imagery can be blended in myriad combinations to create in-store graphics, posters, packaging and promotions. The result is a visual identity system that exudes energy, and natural goodness.
The new identity was created for Jamba Juice by Turner Duckworth, a San Francisco-based design firm.
Frontier Launches Low Calorie Margarita Mix
Frontier Nutritional Research has launched a low-calorie, sugar-free margarita mix, Fit-a-Rita. Fit-a-Rita is the first sugar-free, instant margarita mix with added minerals, vitamins and herbal extracts designed to buffer the toxic effects of alcohol. The average margarita has over 200 calories. A Fit-a-Rita™ margarita has just six calories.
“This may be the first alcoholic drink mix designed for the health-conscious customer,” saidJeff Sargent, product formulator for Frontier Nutritional Research.
Frutzzo Introduces Yumberry Juice
Frutzzo, a pioneer in producing high-antioxidant super juices since 1999, is introducing to the U.S. the first juice from the Yumberry, a subtropical fruit harvested for over 2,000 years.
Yumberry is unusually rich in Oligomeric Proanthocyanidins (OPCs), the most powerful class of free-radical-scavenging antioxidants believed to support every metabolic system in the body.
Said Terry Xanthos, President & Co-Founder of Frutzzo, “We constantly scour the globe to find the most nutrient-packed ingredients available that are at once unusual and delicious - Yumberry raises the bar like no other. Our introduction of the Yumberry allows us to continue our mission of encouraging people to fight free radicals with a powerful new super juice that is unlike anything on the market today.”
Colorful posters and other p.o.s. materials will promote Frutzzo in-store.
Kodak’s Inspiration Tour Exhibit Latest In Digital Photography
Eastman Kodak Co.’s Inspiration Tour is visiting cities throughout the U.S. this year, comprising a massive 4,000-sq. ft. interactive exhibit that will educate and motivate America’s photo enthusiasts to do more with their pictures.
“We designed the Inspiration Tour to inspire consumers to be creative and have more fun with photography,” said Michael Korizno, General Manager for the Americas Consumer Digital Group, Eastman Kodak Co.
The interactive tour will house three primary display areas: Digital Photography- Visitors can have their photos taken, using a KODAK EASYSHARE Digital Camera, in a variety of exciting, life-like settings. Digital Printing Solution and Digital Frames-Kodak will showcase the latest options in printing and digital framing technology. KODAK Gallery and KODAK EASYSHARE Custom Creations Software-Visitors will learn how to easily put their imagination into motion by designing and producing special photo-centric gifts.
Novint Launches Falcon Swoop Tour
Novint Technologies, a pioneer of 3D touch for consumer computing, has launched a promotional tour that will bring the Novint Falcon game controller to over 30 cities. The Falcon Swoop Tour is a traveling experiential event designed to introduce Novint’s revolutionary 3D touch controller and games to consumers. The Tour will visit college campuses, gaming, music and other special events, as well as select retailers.
“We’re taking the Falcon on the road to give people hands-on experiences with our products,” said Antonia Chappell, Novint’s V.P., Marketing. “When people try the Falcon they are blown away. The Swoop Tour is a powerful way for us to connect with our audience, and introduce them to a new way to experience PC gaming.”
The Tour will travel with customized Scions and gaming tents with Falcon demos and contests featuring Novints touch-enabled games, including Newton’s Monkey Business and Haptics-Life 2.
Novint has retained Mr. Youth, a marketing event agency, to manage the Tour.
Dieselution Tour Conducted By Volkswagen of America
Volkswagen of America is conducting the Dieselution Tour to educate the the public on advances in clean diesel technology and alternative fuels. The Dieselution Tour, will visit events around the U.S., including environmental and alternative fuel festivals, auto shows and the 2008 SuperBowl.
The Dieselution Tour is centered around a 53’ long, double-expandable semi-trailer. Elements include an “Alt Fuel/Alt Film” video area; a Dieselab with a series of interactive and video displays; a Diesel Heritage section, illustrating Volkswagen’s diesel history and leadership; a Sustainability Station, involving an interactive quiz and aCarbon Footprint Calculator; a Beyond Diesel perspective, featuring SunFuel; and a Motorsports display, outlining Volkswagen’s recent historyand international success in racing diesel vehicles.
Partner/sponsor companies involved in this exhibit are International Truck and Engine Company and CarbonFund.org. The Dieselution Tour will be certified as CarbonFree by CarbonFund.org.
HOT TAMALES Conducts ‘Rock N Ride’ Tour
HOT TAMALES and its cooler extreme, HOT TAMALES ICE chewy mint-flavored candies, are conducting a “Rock N Ride” tour, which includes a professional wakeboarding stunt show, live band performances, and tie-ins with local college campus events.
Donald Houston, HOT TAMALES Brand Manager at Just Born, said, “College students have embraced the HOT TAMALES brand and enjoy our candies’ bold flavors. We think partnering with college and extreme sports events will further communicate our brand essence to fans and new consumers. The Rock N Ride Tour provides a perfect opportunity to interact with our consumers as they try new HOT TAMALES ICE.”
Mitsubishi Launches ‘Rolling Showroom’
Mitsubishi Digital Electronics America’s rolling showroom is a 53-foot big rig trailer. The rig nearly doubles in width to 24 feet to create a 1000-square-foot showroom filled with the latest high-definition DLP® and flat panel televisions.
On display will be more than a dozen 1080p HDTVs, including Mitsubishis SuperSlim LCD flat panel and large screen HDTVs with DLP® technology. Incorporating Mitsubishi's innovative UltraThin Frame™ design, the sets’ frame width is less than one inch wide, so a 46-inch LCD flat panel is only 42 inches wide and sleekly fits into a space equal to or smaller than the typical 42-inch plasma set. The TVs are also thinner and lighter: A 73-inch set weighs less than 100 pounds and has a depth of less than 18 inches.
The rolling showroom, which features mobile internet access and a satellite dish, will travel more than 50,000 miles a year, visiting trade shows, PGA Tour Events and selected retailers.
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