Sterling Promotions
EA Promotes Launch Of Madden NFL 09 At 7-Eleven® Stores
Electronic Arts recently conducted a promotion of Madden NFL 09 at 7-Eleven stores. The promotion featured a wide variety of in-store and out-of-store elements, including collectible Slurpee® and Big Gulp® cups, Madden Meals featuring Frito Lay potato chips, a free online Madden Fantasy Roster Builder based on Madden NFL 09 player ratings, and Madden NFL 09 branded signage throughout the store.
EA partnered with several other big names as part of the promotion at 7-Eleven. Together with Warner Brothers Home Video, EA made a playable pre-release demo of Madden NFL 09 available on a retail DVD. Pepsi joined in support of the new Pepsi Lemon NFL Kick-off colas.
Assisting 7-Eleven in developing the promotions was FreshWorks, 7-Eleven’s marketing agency.
Target Features Interactive Storescape Displays
Target is using interactive Storescape displays from Inwindow Outdoor, New York City, to promote the Converse footwear at Target stores.
“Target’s worked with us in the past utilizing our vacant storefront advertising and their decision to now add the interactive component is yet another demonstration that major national brands see the Storescape concept as one that generates awarenesss,” said Steve Birnhak, CEO, Inwindow Outdoor.
As pedestrians walk past the display, photos pop up along the window following people as they pass.
Light & Motion Display Debuts At Lucas Oil Stadium
Lucas Oil Products has installed a custom light display at the new Lucas Oil Stadium in Indianapolis, IN.
The project required Aquallusion Design Concepts, (www.aquallusion.com) to create six “Aquallusion” columns, as high as twenty feet, which appeared to contain flowing oil. Instead of using liquids, the Aquallusion design utilizes an air flow system, LED lighting and optical lenses to create flowing, bubbling effects. The columns were part of a horseshoe-shaped stage at Lucas Oil Plaza in Lucas Oil Stadium, which is the new home of the Indianapolis Colts and will also be used for major shows and events.
Pioneer Launches New KURO Brand
Pioneer Electronics has unveiled a campaign to launch its second generation KURO televisions and complete line of audio-video products.
“We know that what people are looking for is not a list of technical specifications but instead, the ultimate home entertainment experience in which we as viewers sit breathless, entranced and truly moved by what we are seeing, hearing and feeling,” said Russ Johnston, Exec. V.P., Marketing, Pioneer Electronics. Pioneer’s new multi-media campaign evolved from the themeline, “Seeing and Hearing Like Never Before.”
The campaign includes four images that illustrate men and women literally being transformed by what they see on screen - a rose, a butterfly, a trumpet and a race car.
The campaign is targeted to “discerning entertainment junkies,” who prioritize great entertainment in their upscale lifestyles.
Shell Convenience Stores Utilize P.O.P. Broadcasting Wireless Technology
Shell franchised convenience stores have recently used wireless technology that automatically targets (one-on-one) an interested shopper during the critical purchase decision, directly at the advertiser's Point-Of-Purchase anywhere in the world.
The proprietary wireless technology, provided by P.O.P. Broadcasting Company, helps lift sales exclusively for the participating brand advertiser, and /or retailer’s private label products.
For more information, contact P.O.P. Broadcasting, 410 Pierce Street, Houston, TX 77002; (Tel) 866-767-7170; (Web Site) www.popbroadcasting.com.
Frontline Marketing Offers Front-End In-Store Solutions
Frontline Marketing, Darien, CT, offers grocery front-end and pharmacy marketing solutions, including backlit advertisements and product displays on checkout poles.
The pharmacy program provides grocery stores with stands conforming to the HIPA laws. These stands hold one large poster, as well as up to four product displays. For more information, contact Frontline Marketing, 10 Corbin Drive, Darien, CT 06820; (Web) www.frontmark.com.
News America Debuts SmartSource Entrance Ad Program
News America Marketing, New York City, a division of News Corporation, has launched SmartSource Entrance Ads, which will wrap store security pedestals with vibrant full color, oversized advertising.
The ads are intended to grab a consumer's attention the moment they walk through the door and are the only form of In-Store advertising that can guarantee reaching 100% of shoppers.
“Security pedestals offer billboard-sized advertising space to our clients immediately when shoppers walk in the store. SmartSource Entrance Ads are going to have an incredible impact on the consumer and are going to drive sales for our clients and for the stores in which they’re placed,” said News America Marketing President, Chris Mixson. For more information, about SmartSource Entrance Ads, visit www.newsamerica.com.
Zero-Calorie Skinny Water Conducts “Zero” Gas Event
Skinny Nutritional Corp., exclusive worldwide distributor of Skinny Water, announced a distribution and promotional partnership with Freedom Valu Center convenience stores located in Minnesota, Wisconsin, South Dakota, and Michigan.
Skinny Nutritional held a launch event at Freedom giving away free (zero dollar) tanks of gas and free bottles of Skinny Water to all drivers. Gasoline signage was ceremoniously changed to zero across all grades of gas for this promotional event. Prominent point-of-purchase signage announced the promotion.
Hornitos Tequila FeaturesLightPad Illumination
Beam Global Spirits & Wine and Hornitos™ Tequila, a member of the Sauza® family, is the first spirits brand in the world to introduce the LightPad from Cognifex Ltd., a packaging innovation which offers a lighting solution to make Hornitos stand out in the bar.
Branded stickers placed at the bottom of a bottle are motion-activated to light up the entire bottle when the bartender pours a drink and adjusted for a variety of illuminating effects including flashing and strobe-light effects.
“Hornitos lights up the tequila category with the Cognifex LightPad,” said Antonio Portillo, Brand Manager, Sauza. “Its high-tech illumination feature allows Hornitos to stand apart from the competition. When bartenders pour the tequila, the light activates, drawing consumer’s eyes to the bottle and starting conversations about the brand.”
Ethos Water Collaborates With H20 Africa
Ethos Water, a brand dedicated to helping children get clean water, is collaborating with H20 Africa, a foundation focused on clean water initiatives. H20 Africa’s co-founder, Matt Damon, will appear in a national Ethos promotion campaign.
The campaign coincides with the expanded distribution of Ethos(TM)water into more than 40,000 convenience, grocery, mass and drug stores across the U.S. Since Starbucks acquired Ethos Water in 2005, the product has become available in more than 7,000 company-operated stores in the U.S. and Canada. “We’re thrilled to collaborate with H20 Africa, which shares our commitment to the same mission,” said Ahad Afridi, VP of waters at Pepsi-Cola N.A.
Nutrisoda Conducts ‘Fit for Paradise’ Sweepstakes
Ardea Beverage Co., the makers of Nutrisoda nutrient-enhanced beverages, kicked off the Fit for Paradise Sweepstakes to launch its new 12 ounce glass bottle. Consumers will be able to enter to win a Hawaiian getaway or a pair of Chaco Flips wherever Nutrisoda bottles are sold.
P.O.S. promoting the Fit for Paradise Sweepstakes will be found in convenience and drug stores, and on-premise accounts; including, restaurants, cafés, and hotels. Participants can find mail-in entry forms on cooler door decals or counter cards. One grand prize winner will receive a trip for four to Hawaii, valued at $10,000.
Rock N’ Roll Mobiles Promote Slurpees
7-Eleven customers are on the go and the convenience retailer has street teams driving around select U.S. cities in rock 'n' roll Slurpee-mobiles, i.e., vehicles with giant video screens to play larger-than-life Guitar Hero games. “Rock 'n' roll Never Sleeps” is emblazoned on the side.
7-Eleven recently partnered with Activision to promote Guitar Hero: Aerosmith. 7-Eleven, Inc. gave away Guitar Hero videogames, Microsoft Xbox 360 consoles, plus 711,000 Microsoft Points to purchase merchandise from Xbox LIVE Marketplace.
7-Eleven is taking its new Slurpee Nation-mobile on the road at the Warped 2008 tour, serving samples of the new Monster Black Ice Slurpee drink, the first Monster Energy drink in frozen form, available in 7-Eleven stores.
Sony TV Conducts Seinfeld Campus Tour
Sony Pictures Television has set out on a 26-city, 10,000 mile “Seinfeld Campus Tour” in a 60' long “Seinfeld” branded, bio-diesel fueled bus experience designed to integrate the show directly into the digital, multi-tasking lifestyle of college students and members of the 70 million plus millennial demographic.
Robert Oswaks, President, Marketing, Sony Pictures Television, said, “We think ‘The Seinfeld Campus Tour’ will serve as the ideal way to reinforce the show’s iconic comedy among college students.”
Participants will have access to the fully-equipped tour bus, where they can enjoy “Seinfeld”-inspired snacks and engage in “Seinfeld”-themed experiences, including: a museum of such “Seinfeld” treasures as original costumes; TV screens featuring the most iconic moments from the show; a Lounge where consumers can sample the new DVD game and “Seinfeld” MySpace, “Seinfeld” Facebook and the “Seinfeld” web site. Outside the bus, visitors will be treated to a 1,700 sq/. ft. “Seinfeld” compound. Under tented kiosks, participants will have a chance to win prizes such as Sony Video Walkmans and “Seinfeld” prize packs.
GORE-TEX Conducts ‘Know What’s Inside’ Promotional Tour
The GORE-TEX and WINDSTOPPER “Know What’s Inside” Tour has teamed up with Soles4Souls, an international charity dedicated to donating footwear to those in need.
The “Know What's Inside” Tour is set out to collect thousands of pairs of shoes; enough to fill the 6'x8'x10' GORE Extreme Weather Chamber. Shoes will be collected at numerous local events throughout the year.
The Tour invites visitors to step inside and personally test the GORE-TEX® Guaranteed To Keep You Dry® promise by dialing up their own weather in the Extreme Weather Chamber. Participants can create a wide range of weather conditions including rainfall up to 22 inches per hour.
NBA On ESPN RV Tour
The “NBA on ESPN RV Tour,” a mobile marketing promotion for ABC and ESPN’s NBA coverage, continued its cross-country journey into the postseason.
Executed by rEvolution, a Chicago-based sports marketing agency, the NBA on ESPN RV Tour was an integrated marketing effort to promote ESPN and ABC’s expanded NBA television coverage. The RV has crisscrossed its way across the country, making more than 20 different stops, from LA to Boston.
“The NBA on ESPN RV tour has allowed us to truly connect with fans both online and on site at the games,” said Jeffrey Gonyo, Senior Director, Marketing, ESPN. “Our television audience for this season was the largest we’ve seen since we re-acquired the NBA prior to the '02-03 season.”
NBA fans had the opportunity to tour the RV, parked in a prominent location of the hosting arena, as well as participate in activities such as a free throw and “knock-out” contest, photo stations, and interactive trivia kiosks.
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