Save Mart Deploys Devlin Media's Convey-Your-Ad System
Save Mart Supermarkets, a grocery chain based in Modesto, California, is deploying Convey-Your-Ad™, an integrated approach to advertising utilizing the belts at the check stands in their Save Mart, S-Mart Foods, Lucky, and FoodMaxx bannered stores. These new locations will allow marketers to reach consumers in Northern California, and Northern Nevada.
Convey-Your-Ad will be the exclusive advertising agent for all the stores owned and operated by Save Mart Supermarkets. Convey-Your-Ad™ is a distinctive, innovative advertising platform that allows marketers to apply brilliant high-quality graphics to check stand conveyor belts at the grocery store. Devlin Media has developed a proprietary printing application process compatible with commercially available check stands.
John Kelly, V.P., Marketing for Save Mart Supermarkets, said, “The Convey-Your-Ad gives us another opportunity to catch the shopper's eye at the point of purchase.” For more information, visit www.devlinmedia.com.
Diet Coke Conducts 'Eat Tastefully Campaign'
Diet Coke has launched an ‘Eat Tastefully’ campaign with renowned Chef Tom Colicchio and the American Dietetic Association. The campaign will feature a traveling pop-up kitchen where consumers can learn how simple it is to create great taste.
“Diet Coke recognizes that today's consumers demand great taste. We're committed to providing these consumers with the resources they need to live tastefully,” said William White, Global Brand Director, Diet Coke.
CatGenie Debuts Cat-vertising Campaign In LA
CatGenie recently partnered with marketing agency, Suite Partners, and Orlando, FL-based Monster Media, to raise awareness for CatGenie, an automatic litter free cat box that flushes waste and cleans itself. Through the use of unexpected graphics and live cats in a 'cat-habitat' storefront window, CatGenie and Monster Media developed the purrfect display to grab the attention of passers-by. The entire display is 30 feet high and 70 feet wide. Steven Yampolsky, President, PetNovations, said, “This unconventional ad that has never been done before and is sure to resonate with consumers.”
New Giving Cart Is Introduced To The Supermarket Industry
Time Domain Corp., the leader in ultra wideband real-time location systems and Klever Marketing, (www.kleverkart.com) have introduced the first installation of Klever's Giving Cart™ System with Time Domain's Precision Location Ultra Wideband System (PLUS®) in The Market, a privately owned Park City, Utah supermarket. This enables retailers to dynamically communicate promotions and advertisements to customers as they shop, optimizing the shopping experience and driving sales.
The system, which includes interactive wireless display units that attach to shopping cart handles, enables The Market to target promotions to shoppers at the point-of-selection. The units are tracked in real-time and automatically alert customers to promotions as they go through the store.
“The combination of our precise PLUS technology with interactive wireless displays brings the internet shopping experience to the traditional brick and mortar retail space,” said Greg Clawson, Sr. VP, Sales & Marketing at Time Domain.
Clinique Fresh Faces Tours College Campuses
Clinique and Teen Vogue are conducting The Clinique Fresh Faces Tour, bringing the beauty and fashion world to college campuses across America.
Clinique’s “Mobile Beauty Studio” is traveling across the country, providing young women with the opportunity to experience makeup application and hair styling by a team of skilled artists as well as have their photo taken by a fashion photographer. At the end of the tour, three young women who embody the spirit of Clinique and Teen Vogue will be awarded a once-in-a-lifetime New York experience.
The Mobile Beauty Studio will house makeup and hair stations, a mini-studio with a fashion photographer, a DJ spinning the latest tracks and a Clinique boutique. At each tour stop, a team of top Clinique makeup experts and hairstylists will provide makeovers to get all Clinique Fresh Faces hopefuls camera ready. Participants will also enjoy a one-on-one, editorial-style photo shoot, taking home with them a professional headshot. The three winners of The Clinique Fresh Faces Tour will be flown to New York City for a professional photo shoot to be featured in Teen Vogue.
Sennheiser Conducts National Sound Tour
Premium quality headphone manufacturer Sennheiser recently conducted its “Sennheiser Sound Tour,” a customer engagement initiative that combined interactive social media elements, competing teams of “brand ambassadors” and on-site, consumer-focused appearances. The Sennheiser Sound Tour campaign was designed to familiarize a broader base of North American consumers with the Sennheiser brand. The campaign sought to introduce “true sound” to a young and very busy demographic, appealing to individuals who identify with confidence, self-expression, fashion and most of all, high-quality sound. The frequent consumer interactions enabled customers to “discover, try and buy” Sennheiser headphones.
Good Housekeeping Tour Reaches 11 U.S. Cities
In celebration of the 100th birthday of the Good Housekeeping Seal, the magazine’s famous emblem of quality, Good Housekeeping magazine has created an interactive, traveling exhibit that recreates the Good Housekeeping Research Institute, where product evaluations are conducted. Visitors will see the various tests products must go through to earn the Seal. GHRI on Tour presented by IKEA will make stops in 11 markets, transported via an environmentally-responsible low-emission vehicle. Visitors can also enter to win a room makeover from IKEA.
Culligan is sponsoring the Kitchen Appliances & Technology Lab, where the performance of all appliances and utensils used in preparing food are reviewed. GHRI on Tour also features an additional six interactive labs with diorama-style windows that provide a look inside, along with a video of each lab's director explaining the products he/she evaluates. The exhibit also includes areas devoted to the magazine's environmental initiatives; and touch screen TVs with trivia games.
AstraZeneca Conducts Traveling Exhibit Tour
As part of its ongoing effort to support bipolar depression awareness and education, AstraZeneca is bringing The Bipolar Journey: Living With Bipolar Depression interactive exhibit to patients and caregivers across America. Those who have been touched by bipolar depression-the depressive phase of bipolar disorder-are encouraged to visit a nearby exhibit site and learn more about living with this disease.
The Bipolar Journey features imagery, multimedia activities, and interactive tools to help patients connect with experts as well as other patients and caregivers who have dealt with the impact of bipolar depression in their own lives. Through a powerful feature called "My Story," visitors can step into a photo booth to give a short message of inspiration about their experience with bipolar depression. Select messages are then posted on an "inspiration wall" to travel around the country. The exhibit offers visitors opportunities to register for Thinking Forward, a support program that provides free information, resources for people with bipolar depression.
BobCarMedia Offers Mobile Showrooms
BobCarMedia (www.bobcarmedia.com), mobile showrooms are being used by SanDisk, T-Mobile and Comcast to establish highly engaging brand-to-consumer exchanges. BobCar Mobile Showrooms are staffed with expert brand-ambassadors who can educate consumer passers-by about the newest products and technology offered by each company. People are free to test-drive the products in a friendly, non-threatening environment.
BobCarMedia was founded on the principle that a small, eco-friendly, motorized vehicle - that is highly flexible and mobile can transport and present a brand marketer's message in a unique, stimulating manner.
The ‘Big Apple Bog’ Kicks-Off Ocean Spray's Anniversary Celebration
Ocean Spray recently invited Americans to celebrate its 80th anniversary harvesting cranberries as a grower-owned cooperative with festivities at New York’s Rockefeller Center focusing on a 1,500 sq. ft. free-standing cranberry bog containing more than 2,000 pounds of cranberries. Recreating the beauty of the cranberry harvest, third, fourth and fifth generation growers told the story behind the cooperative's rich agricultural heritage.
Larry Martin, V.P., Marketing at Ocean Spray, said, “We're proud to partner with our grower-owners to share their personal stories and bring the stunning scene of cranberry harvest to life for Americans who have never seen a real harvest.” Visitors had the opportunity to discover the fruit’s versatility and unique health benefits, and sample Ocean Spray products. The character growers featured in Ocean Spray’s ad campaign also made a special guest appearance. Following Rockefeller Center, the bog traveled to New England’s Gillette Stadium.
Falling Star Argentine Wine Enters 3L Bag-In-A-Box Category
Falling Star, an Argentine wine imported to the U.S. by Frederick Wildman and Sons, has entered the 3L bag-in-the-box category with two reds and a white-Malbec, Cabernet Sauvignon, and Chardonnay.
The demand for value wines has surged with the recession, according to Wildman. “We saw it necessary to enhance and diversify,” said Francine Kowalsky, Brand Manager for Falling Star, “and took this opportunity to the next level since boxes are gaining in popularity with consumers as screw caps have, in the last few years.”
Dole Juice Launches Hispanic Campaign
Dole Juice is conducting the “Sacondole Jugo a la Vida” campaign to celebrate people who are making the best of life. The brand is joining celebrations throughout Los Angeles to surprise consumers in public venues like parks with family entertainment such as clowns, magicians and face painters.
“This effort builds on our insights into the lives of our Hispanic consumers who place a high value on the moments in life that bring them together,” said Ignacio Sola, a Dole marketing representative. “Whether they are having a family picnic or celebrating a quinceaera, Dole believes that enjoying every moment is what makes a difference!”
Dole will award consumers with juices cash prizes at select retail locations including the chance to win a SUPREME PARTY prize: $400 plus free Dole Juice coupons. In-store P.O.S. materials promote the cash prize campaign.
Glenlivet Offers Golf Trip To Scotland
The Glenlivet, the number-one selling single malt Scotch whisky in the U.S., kicked off whisky season with online golf destination World Golf Tour (WGT) by hosting The Glenlivet Whisky Season Open. Free to enter, The Glenlivet Whisky Season Open will be hosted on the virtual version of The Old Course at St. Andrews Links.
Golf and whisky fans may enter The Glenlivet Whisky Season Open by registering and playing one nine-shot challenge on St Andrews Links at wgt.com. Once the challenge has been completed, eligible players will be entered into a sweepstakes to win a vacation for two to Scotland, including a round of golf at St Andrews Links and a private tour of The Glenlivet distillery.
“The Glenlivet and golf have a storied history together, and our partnership with World Golf Tour elevates the way our enthusiasts enjoy these pastimes by creating a unique online experience with the ultimate pay off for the winner,” said Ron Zussman, brand director for The Glenlivet.
Niemann Foods & American Digital Signage Pilot In Store Mobile Messaging Program
American Digital Signage was chosen by retail chain and grocery operator Niemann Foods to provide an integrated digital marketing program wrapping digital signage and mobile text messaging to communicate store announcements and sales promotions to customers for a pilot at their Quincy, Illinois County Market store.
This opt-in service provides instant access to customers, ensuring they never miss an opportunity to save as they are shopping. Consumers are alerted to the free program via the American Digital Signage network LCD monitors located at the check out lanes.
“Retailers are looking for more cost effective means to show value to their customers,” said Drew Bernstein, EVP Sales & Marketing, American Digital Signage. “NFI is taking advantage of the one of the things people carry with them at all times, their mobile phone and informing them as they go through checkout with our digital screens.”
Mallvision360 Digital Network Launched
Access 360 Media has launched Mallvision360 Digital, kicking off with an exclusive, multi-year relationship to provide editorial content and advertising programming for more than 900 screens in the OnSpot Digital Network in 49 Simon Property Group malls across the top 20 DMAs. Mallvision360 Digital will reach an estimated 140 million shoppers monthly. Access 360 Media is integrating the OnSpot Digital Network into Mallvision360 Digital, with programming on the HDTV screens to include lifestyle, entertainment and educational content as well as premium advertising. For more information, visit www.access360media.com.
Pharmavite Launches Digital Signage Program
Pharmavite, a global leader in the dietary supplement industry, has placed LearnSomething’s ShopperAssist(TM) digital signage in aisles and at endcaps in drug store and supermarket chains. From an LCD screen with ten user selectable buttons, shoppers will be able to access brief videos on choosing the right vitamin solutions for everyday dietary needs.
LearnSomething's ShopperAssist allows shoppers to select their area of interest from a menu and view brief multimedia segments by medical experts. Shoppers will be able to select segments on bone & joint help, heart health, women’s health, mood & stress relief, prostate protection and other timely health topics.
Pharmavite’s Chief Customer Officer, Skip Aldridge, said, “Our approach with Nature Made vitamins has always been that our success begins with educating consumers to help them make decisions based on their nutritional needs. We believe ShopperAssist can be an important component of that ongoing initiative.”
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