Liberty School Wines Launches First iPhone App For A Winery
Hope Family Wines, Paso Robles, CA, has launched a new retail marketing effort for its Hope’s Liberty School label. The program includes in-store signage and bottle-neckers that direct consumers to the “Wine DJ,” (www.winedj.com), the first iPhone application in the retail wine category. The app builds a playlist of “Music to Match Your Spirits,” based on the mood and setting in which Liberty School will be consumed, and is available for download free on Apple’s iTunes. The app comes bundled with extensive information on Liberty School, including technical information and tasting notes, and a map showing the nearest retailers that carry the wines.
Hope was eager to embrace new technology to get its wines in front of Millennial audiences. Matt Jarvis, Partner at 72andSunny, the agency that created the promotion for Liberty School Wines, said, “As the only brand promoting an iPhone application in the wine aisle, we hope to generate more retail impact, awareness, and transactions for our client.”
Sports Authority & Nintendo Promote Wii Fit Plus
The Sports Authority has created a “We know fit. We know fun.” experience to help consumers get to know the Nintendo Wii system. Sports Authority stores will feature a special Wii interactive fitness experience and knowledgeable fitness trainers allowing customers to try Wii Fit Plus before they buy.
“Consumers look to us for their sports and fitness needs, so the retail partnership with Nintendo is the intersection of fitness and interactive gaming,” said David Campisi, President of Sports Authority.
The Wii interactive fitness area will provide a unique in-store experience, setting Sports Authority apart from other sporting goods retailers. Cammie Dunaway, Nintendo’s V.P. Marketing, said, “Through our partnership with Sports Authority, fitness fans have a convenient location to find fitness-related Nintendo products.”
Metropark Launches In-Store Interactive Twitter
Metropark, a Los Angeles based specialty store that combines the core lifestyle elements of fashion, music and art, has launched a custom interactive Twitter interface. The interface, Metropark REVERB, directly feeds Twitter comments mentioning Metropark into the numerous plasma television screens located in each store as well as across the entire sixty-eight store Metropark network.
“ We have already seen a great deal of feedback from our fashion and tech savvy customers who have readily embraced this new interactive customer experience,” said Metropark CEO, Renee Bell.
7-Eleven Launches In-Store TV Network
7-Eleven has contracted with Digital Display Networks to create one of the nation’s largest out-of-home digital networks in more than 6,200 7-Eleven stores throughout North America.
7-Eleven TV is expected to reach an estimated 190 million monthly viewers. Features of the in-store network will include around-the-clock programming with national and local entertainment news and weather, as well as exclusive content fit for convenience shoppers. Other original content will consist of commercials advertising 7-Eleven’s proprietary brands, in-store and out-of-store brands and special 7-Eleven promotions. Network programming will be divided into multiple day-parts to promote specific items at the time when they are most relevant to customers.
Two LCD high-definition TV monitors with directional audio, which reaches only consumers positioned in front of monitors, are being installed in each store. Digital Display Networks (www.ddninc.tv) is providing turn-key services, supervising installation, content production and advertising sales.
Anheuser-Busch Displays Bud Light Golden Wheat
Anheuser-Busch is displaying its new Bud Light Golden Wheat beer with point-of-sale display materials themed, “Light Beer, Huge Flavor.”
Inspired by consumer interest in a more flavorful light beer and the growing popularity of wheat beers, Bud Light Golden Wheat is an unfiltered wheat beer brewed with citrus and a hint of coriander.
“Bud Light has the unique ability to introduce wheat beers to a broader audience of beer drinkers,”said Mike Sundet, Senior Director of Bud Light brands. “With the personality of Bud Light, Bud Light Golden Wheat appeals to light beer drinkers who seek a variety of flavor options from their beer.” “Bud Light Golden Wheat captures the refreshment of the wheat beer style while remaining consistent with Bud Light’s product attributes,” Sundet said.
Patch Block Varietals Are Launched
Les Vins Georges Duboeuf has redefined its varietal line under a new name, Patch Block. The wines, priced at under $10 (750 ml.), will be imported by W.J. Deutsch & Sons.
The name Patch Block refers to a select patch of land within a vineyard called a “block” where the grapes exude distinct characteristics. The Patch Block line of 5 varietals is for wine consumers who want a choice of quality wines that are affordably priced. Displays for Patch Block will reflect the brand’s theme, “When it All Comes Together.”
Wild Turkey Promotes American Honey Liqueur
Wild Turkey Bourbon has unveiled its inaugural American Honey™ 2010 calendar featuring some of the country’s most beautiful women alongside bottles of Wild Turkey’s new American Honey liqueur. This calendar features beautiful models that personify the American Honey brand identity.
In addition to the beautiful models, the calendar features four American Honey inspired recipes, including Shot O’Honey, The Bee Sting, American Tea, and Lemon Honey. “We created this calendar to add excitement to our marketing and sales efforts by showcasing the personality of American Honey in a fun and creative way,” said Andrea Conzonato, Chief Marketing Officer, Skyy Spirits. American Honey will display posters and signs of the models at participating on-premise and off-premise locations to help build awareness for the launch of the calendar and engage consumers.
BEST BUY And EA Sponsor G3: Games, Gear & Gadgets National College Tour
Best Buy and EA have launched the “Best Buy G3: Games, Gear & Gadgets,” video game college tour to reach thousands of videogame enthusiasts at major colleges and universities nationwide. The game technology tour will feature the latest new videogames, game technology and digital music.
G3 reaches the core of the young adult game-playing audience - college students. These early adopters and game enthusiasts will get the first opportunity to play several newly released titles on Tour. The G3 Tour is now gaining traction with the world's most successful Video and PC companies as a cutting edge showcase for new products and technologies. The College Tour will showcase the interactive Best Buy LCD Gamers Lounge where students will be able to check out great games and new digital music technology demonstrations. The G3 Tour will also be featuring many of the hottest new Wii titles.
ESPN’s ‘NBA On ESPN RV Tour' Hits The Road
The “NBA on ESPN RV Tour,” an experiential marketing promotion for ABC and ESPN’s NBA coverage, is continuing its national road trip, now into its third consecutive NBA season. The RV, in which ESPN personalities "travel" to games in ESPN's NBA on-air promotions, will be on-site at more than 20 regular season NBA games this season, the NBA All Star Weekend and the NBA playoffs.
“The NBA on ESPN RV tour allows us to truly connect with NBA fans both online and on site at the games,” said Jeffrey Gonyo, Senior Director, Marketing, ESPN. “And with the goal of the campaign to drive tune in, our TV audience for the past two seasons continues to rise and we hope to ride that wave of momentum.” The promotion is executed for ESPN by rEvolution, a Chicago, IL-based sports marketing agency.
LEGO Experience Goes On National Tour
LEGO Systems has launched The LEGO Experience, a national tour visiting fairs, festivals and air shows throughout the U.S.. The LEGO Experience lets children and adults immerse themselves in the best that the LEGO brand has to offer, from hands-on building fun to family building games to video games and inspiration models.
The LEGO Experience features activity tents where families have a world of possibility at their fingertips: Welcome Tent: families start their LEGO Experience with an overview of the activities; Mash-Up Centerpiece: LEGO Master Builders create a LEGO CITY; Family Building Challenge: every member of the family is invited to go head-to-head with other families in fun games and timed building challenges; Construction Zone: families are invited to create custom models to add to a LEGO Cityscape; Discovery Zone: a showcase of what the LEGO brand has to offer. Interactive game stations let families plug into blockbuster LEGO video games.
EA Sports Launches Mobile Marketing Tour For FIFA Soccer 10
Electronic Arts has launched the EA SPORTS FIFA Soccer 10 Tour, a nationwide tour to showcase EA’s acclaimed FIFA Soccer 10 videogame and the new slimmer and lighter 120GB Playstation®3 (PS3™) computer entertainment system.
Two vehicles outfitted with 13 TVs along with PS3™systems, plus a full-time crew, will travel the East Coast while another team will visit West Coast cities. At each Tour stop, fans will have the opportunity to play FIFA Soccer 10, as well as receive free prizes courtesy of EA SPORTS and PlayStation®, including the chance to win a PSP® (PlayStation®Portable)go system.
The EA SPORTS FIFA Soccer 10 Tour will be supported by an integrated marketing campaign, including live Twitter feeds, Facebook fan page updates, PlayStation.com and more, that will drive game and tour awareness, in addition to driving attendance at Tour stops.
EventMover Transports New Nissan LEAF On Nationwide Tour
Nissan North America has contracted with EventMover, Laguna Beach, CA, (www.eventmover.com) to transport the new Nissan LEAF zero-emission, all-electric car on its 22-city nationwide tour. EventMover is responsible for moving the vehicle from location to location in a specially equipped and branded trailer.
The five-passenger, five-door, gasoline-free LEAF is being transported in a 53', bio-diesel, air ride, enclosed vehicle transport trailer that is equipped with climate control and articulating upper and lower level floors.
“The transport trailer we opted to use for the LEAF tour is green certified, keeping in line with Nissan’s efforts to improve the environment at every opportunity,” said Michael Harrell, Director, Client Services, EventMover. “We have a long history with Nissan, having provided special transport for many of their new car introductions and concept car show tours over the years.”
Panasonic Tour Will Showcase 3D For The Home
Panasonic is conducting a nationwide truck tour, which will give the public their first look at Panasonic’s Full HD 3D Home Theater System. The Full HD 3D system utilizes Plasma technology and a prototype Blu-ray Disc player to deliver true 1080p Full HD 3D entertainment. A key goal of the Panasonic Full HD 3D Home Theater Tour is to help consumers understand 3D TV technology.
The Panasonic Full HD 3D Home Theater Tour will be powered by three custom-built, expandable tractor trailers, each of which will house a Full HD 3D Home Theater environment. Each of the trucks can accommodate between 25 and 35 people per demonstration. The Tour will visit corporate headquarters of retailers, trade shows, industry conferences, universities and athletic events.
Bob Perry, V.P., Panasonic Consumer Electronics, said, “Through our Full HD 3D Home Theater Truck Tour, consumers will, for the first time, have a chance to experience the immersive world of Full HD 3D TV for themselves, and we have no doubt that they will love what they see.”
Clinique Opens New Fragrance Counter At UK Flagship
Clinique plans to reveal a new global flagship counter at Selfridges London. This new shopping destination will offer multiple levels of service, providing consumers with a one-of-a-kind, custom-fit experience.
Breaking down all barriers, the counter invites consumers to interact with the brand in an open-sell environment. New features will include Clinique’s ‘diagnostic’ consultation areas which feature Clinique’s diagnostic two way mirrors, makeup “bars” that encourage consumers to test and select products on their own and stand-alone makeup and skin care browsing areas. Lynne Greene, Global President Clinique, said, “This multi-layered shopping environment empowers the consumer, enhances their overall shopping experience and visually communicates the brand’s identity and expertise.”
MISSION Launches ‘Active Lifestyles’ Skincare Destinations
MISSION Skincare, the innovative skincare company founded by tennis star Serena Williams, soccer professional Mia Hamm, and other world class athletes, will be launching “Active Lifestyle Skincare Destinations” in the beauty aisle of more than 5,000 CVS/pharmacy locations. Stocked with lip, face, body and sun care products, MISSION and CVS/pharmacy have set out to establish the latest category in the marketplace, “Active Lifestyles.”
MISSION will be launching six new products - Revitalizing Lip Therapy Gel in Peppermint, Mega Balm Antioxidant Lip Refreshers in Blueberry-Pomegranate and Acai-Lemonade, Replenishing Hand + Body Moisturizer and Rejuvenating Face Moisturizer. MISSION co-founder Serena Williams said she is “excited to be working with CVS to launch this new skincare destination, because people who exercise regularly often overlook the fact that they have different skincare needs.”
4 Orange Vodka Distilled From Florida Oranges, Launches
4 Orange Vodka - a super-premium vodka distilled exclusively from pure Florida oranges, has been introduced by Imperial Brands Inc., a wholly owned subsidiary of Belvedere, S.A.
Crafted at Florida’s first registered distillery, Florida Distillers Company, this orange-based vodka embodies the essence of Florida.
A full print, billboard and point-of-purchase brand campaign promoting “4 Orange, 4 Florida” will support its launch in addition to product samplings.
Pacifico Contest Offers Ultimate Surf Trip
Pacifico beer is asking consumers to upload photos of their adventures for the chance to win the opportunity to win a surf trip for four with professional surfer Joel Tudor. Five first prize winners will receive their choice of a shortboard, longboard or stand-up paddle board from Surftech. 50 second prize winners will receive a one-year subscription to Surfer Magazine “Pacifico drinkers tend to live life to the fullest and find adventure wherever they are,” said John Swiatowiec, Director off-premise national accounts retail marketing for Crown Imports, the U.S. importer of Pacifico.
Coca-Cola Launches ‘Open Happiness’ Campaign For 2010 Olympic Winter Games
Coca-Cola is tapping into the joy of the Vancouver 2010 Olympic Winter Games with the launch of a multi-faceted Olympic Games-themed program. The campaign is anchored by a group of high-profile U.S. Olympians known as the Coca-Cola “Six Pack” of athletes, limited edition Olympic Games-themed packaging, and in-store materials.
Special Coca-Cola Olympic Games-themed collectible cans and FridgePacks featuring silhouettes inspired by popular Olympic Winter sports will be offered. A commemorative can featuring the Inukshuk, the symbol of the Vancouver 2010 Olympic Winter Games, will also be released.
“The dedication to active living and athletic performances of our ‘Six-Pack’ of athletes served as inspiration for these Coca-Cola Olympic Games-themed collectible cans,” said Katie Bayne, Chief Marketing Officer, Coca-Cola. “Our special packaging and Coca-Cola Olympic Games program are a great way to celebrate the Games.
TargetCast Networks-Programmed TVs Offer Advertising Customized For Venues
TargetCast Networks, a purveyor of targeted out-of-home digital TV advertising, is pioneering a new non-Internet form of advertising, allowing major consumer outlets, including Chili's, Outback Steakhouse, Border's Books and Noah's Bagels, to offer advertisers the opportunity to transmit targeted advertising to customers while in their stores. With the help of its recent acquisition of Ripple TV, TargetCast does this by placing the customized advertising in a conventional TV screen. For more information, visit www.targetcast.com.
ecoATM Installs First eCycling Station
ecoATM has installed its first Automated eCycling Station for eWaste recycling take-back programs and trade-in promotions at Nebraska Furniture Mart in Omaha. By automating the buy-back and payment process, the system offers financial incentives to consumers for all used mobile phone models and will soon support other consumer electronics, regardless of their condition.
“The ecoATM makes it easy and convenient for our customers to trade-in and recycle their used mobile phones,” said Jay Buchanan, Electronics Division Director, Nebraska Furniture Mart.
Mark Bowles, CEO, ecoATM Inc., said “ecoATM’s solution makes it easy for consumers to give their used phones a second life or to recycle them. Our automated ecoATM provides consumers and retailers an easy, convenient, incentivized method to convert those devices into real money instead of toxic waste.”
Capital Lighting Uses Digital Signage Network
Capital Lighting & Supply, a premier provider of electrical products and lighting in the Mid-Atlantic states, has deployed a digital signage network from StrandVision, (www.strandvision.com) of Menomonie, WI that extends to all its locations in Maryland and Virginia. The StrandVision digital signs bring promotional messages directly to the parts/service sales counter. The signage displays promotional videos from CLS suppliers. The digital signage displays, 42" LCD television monitors, show a rotation of informational slides and videos. The signs also display national and local news, weather and sports.
“Our StrandVision digital signage network is yet another avenue to communicate with customers in order to introduce new products, services and events,” said CLS Vice President, Marketing Ken Cain. “The digital sign is a convenient, efficient way for us to let them know and, perhaps, save them a trip to another supplier.”
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