Miller Genuine Draft Jet Tour Sweepstakes
With former Miss USA Ali Landry as official spokesmodel, Miller Brewing’s Genuine Draft beer is giving music fans the chance to party like rock stars, via private jet. “The Miller Genuine Draft Jet Tour is an ideal way for retailers to reach a key demographic group, and advance their sales,” said Joe Jones, Director of Brand Promotions.
A special element of the on-premise promotion is the MGD Limited Edition Jet Tour bottle. Consumers have the chance to win by removing the neck label from their MGD or MGD Light bottles. A Grand Prize trip will be given away on the MGD.com Web site once a week for four weeks. Displays featuring Ali Landry will be featured both on- and off-premise. Display kits include case cards, static stickers, danglers, banners, table tents, and streamers.
Comview Announces Dynamic Network Advertising
Comview Visual Systems, Kennesaw GA, has announced Dynamic Network Advertising using its Viewboard modular digital displays. The Viewboard is a high resolution display which can simultaneously feature multiple sources for point-of-sale applications.
For more information, contact Comview Visual Systems, (Tel) 678-819-5200; www.comview-vs.com.
Toys ‘R’ Us Plans ‘Power Rangers Time Force’
Saban, Bandai America and Toys “R” Us have allied to create the Power Rangers Time Blaster Sweepstakes and the first-“Power Rangers” virtual reality tour.
The grand prize winner will have the opportunity for the Time Blaster virtual reality ride to land at his or her local Toys “R” Us store complete with private VIP party and special visit from the Quantum Ranger costumed character. The winner will also receive the full line of Bandai Power Rangers Time Force toys.
Produced by Provision Entertainment, this time-traveling production is housed in a 40-foot trailer. The ride will land at 40 Toys “R” Us stores in 20 cities nationwide. The Time Blaster ride will transport kids to a new dimension in Power Rangers Time Force adventure. The attraction is complete with custom 3-D film footage and 4-D elements including kid-friendly smells, mist, and warp-speed motion.
Hard Rock Cafe Offers Beatle Bus In Sweeps
The Hard Rock Cafe is commemorating the 30th anniversary of the Beatles by giving away the Beatles’ Magical Mystery Tour Bus, Hard Rock’s largest and most prized piece of music memorabilia, to one lucky fan in a sweepstakes promotion.
The promotion also includes a tour of the bus. Beatles fans can register to win the Magical Mystery Tour Bus on-line or at their local Hard Rock Cafe.
Nightlife TV Service Is Launched
Big Fat, Inc., and EchoStar Communications have partnered to launch Nightlife TV, an on-premise TV network broadcasting trade education and consumer promotion television. Night life TV enables on-premise establishments to participate in simultaneous national promotions.
For more information, about Nightlife TV, contact Big Fat, Inc., 25 West 43rd Street, New York, NY 10036; (Tel) 212-931-2600, (Web Site) www.bigfatpromo.com.
BigFatWow! & CyberXpo To Provide Mall Network
BigFatWow!, Inc., and CyberXpo, Inc., two companies that provide free high-speed Internet access and entertainment centers in regional shopping malls, have entered into an agreement in which CyberXpo will merge into BigFatWow! With 114 installed Internet centers nationwide, the combined company is one of the fastest growing new media advertising networks in the country. The company expects to exceed 300 installed Internet centers by the end of this year. The name of the combined company will remain BigFatWow!, Inc.
With a modular design, the centers are staffed with trained customer service personnel. The centers also accommodate product sampling and live entertainment events.
Xerox Announces Gyricon Launch
Xerox Corp. has launched Gyricon Media, an independent venture that will use the power of electronic reusable paper to provide networked, reusable retail signs that can be updated with the click of a mouse. The electronic signs can be used for in-store shelf displays, promotions and billboards.
“Electronic reusable paper is really the paper of the future,” said Bob Sprague, interim CEO of Gyricon Media. “It will revolutionize the way that stores communicate prices, promotions and other information.”
Traveling Mall Demo Created For Microsoft
Communicator\e, a digital marketing company based in Chicago, IL and GMR Marketing, an event marketing agency based in Milwaukee, WI, developed The Meet Me Tour, to bring Microsoft’s (Windows Me) directly to consumers across the country. The tour features three interactive 1,024-sq.-ft. traveling displays.
The Tour gives consumers the opportunity to test-drive the operating system as if it were in their homes.
Vert Launches New Wireless Media
Lycos is the first company to advertise on automated video ads on the tops of taxi cabs. This new ad medium was developed by Vert, Inc., a wireless media company based in Somerville, MA.
The ads will change as the vehicles move from block to block, as determined by a Global Positioning System. A wireless internet connection delivers the ad content. The new medium allows advertisers to take advantage of micro-geographical targeting technology.
Yahoo! And 7-Eleven Run Slurpee Campaign
Yahoo! Inc. and 7-Eleven have conducted a Slurpee campaign complete with a signature Yahoo! yellow and purple Slurpee cup, promoting Yahoo! Greetings.
As part of an integrated Yahoo! Fusion Marketing program, the relationship offered consumers a unique way to connect with someone special. Consumers could head to 7-Eleven stores and purchase their own Slurpee powered by Yahoo! The co-branded Slurpee cup highlighted Yahoo! Greetings, Yahoo!’s free online greeting card service. People could also head online to Yahoo’s Web site to send a “buy one, get one free” Slurpee drink coupon to a friend. Each online card included a 7-Eleven coupon with bar code that consumers could print from their desktop.
Glen Moray Featured In Off-Premise Promo.
Brown-Forman Beverages is conducting an off-premise promotion for Glen Moray Premium Speyside Single Malt Whisky. The promotion features POS materials that encourages blended scotch drinkers to trade up to Glen Moray.
Shelf and floor display materials, case cards, case bins, shelf talkers, and product fact cards are available to retailers.
Bundaberg Runs Instant Win Promo.
Bundaberg Rum & Cola from United Distillers & Vintners has introduced the “Take the Money and Rum” promotion utilizing PopStraw’s new Pop ‘N Win promotion device. The device is a plastic prize capsule placed inside beverage cans that delivers instant prizes. Bundaberg customers had the opportunity to instantly win $100, $50 or $20 in real cash.
The PopStraw Co., Roseville, MI, (Tel) 810-773-9940, has also commercialized applications for drinking straws inside cans, bottles, and cartons.
Anheuser-Busch Rolls Out New Cans Backed By POS Items
Anheuser-Busch is making Michelob and Michelob Light available in 16-oz. contoured cans. The new can design resembles the classic Michelob tear-drop bottle and will be sold in 12-packs and as singles.
A line of point-of-sale items will introduce the 16-oz. contoured can to consumers, and new secondary packaging will highlight the can’s innovative look.
The Giving Back Pak Helps Charities
The Giving Back Pak, developed by Select Marketing Group, is a cooperative sampling vehicle offering marketers an efficient means to align their brands with a nationally recognized charitable organization.
Appealing to kids with its colorful graphics, the Giving Back Pak is sold through retail grocery stores for $1.99. It is filled with samples of kid-oriented products, in addition to a coupon book.
For more information, contact Select Marketing Group, 436 North Austin Drive, Chandler, AZ 85226; (Tel) 480-567-3400, (Fax) 480-567-3401.
Polaris Launches Kids Loyalty Program
Polaris Sales, Medina, MN, has introduced a marketing program exclusively for its young riders. PRO Club Go!, a club for riders of kid-sized Polaris recreational vehicles.
PRO Club Go! provides kids with regular newsletters, family riding events, games, contests and the latest product information. The interactive program is led by (PRO) TEKTOR, a super-hero character that teaches safety. Last winter, Polaris introduced its first-ever kids snowmobile, the 120 XCR. Young riders of the company’s new go karts and mini bikes are also eligible for membership.
Burton Snowboards Action Figure Promo
Burton Snowboards produced limited edition Covert Action figures to commemorate its Seven Series snowboard line, Seven 57 snowboard model and Analog clothing series. The sale of each product is accompanied by one of these action figures.
Burton Snowboards Creative worked with Crew Design New York City, on the Promotion.
SPN Offers Event Sponsorship Svcs.
Specialized Promotions Network offers event sponsorship with product sampling. Its services include display creation, event research, turn-key promotion execution and evaluation.
SPN can create visual elements including banners, tents, blow-ups, and apparel. For more information, contact Specialized Promotions Network, 1017 S. Gaylord Street, Denver, CO 80209; (Tel) 303-777-4889; www.spnsampling.com.
‘Take-Off With Olympus’Promotion Launches
Olympus America has launched a campaign for its Stylus cameras, featuring a gift with purchase offer for a free companion airline ticket with every purchase of a Stylus Zoom 140 or 115 camera as well as a sweepstakes to win Samsonite luggage. This promotion will be supported with in-store displays in over 3,000 retail outlets.
Martin Lee, Director of Marketing, Olympus America, said, “We are redirecting our efforts to reach more consumers in different ways and build the Olympus brand. Our campaign positions the Stylus on its design, which has made it the best-selling camera series in the world.”
Howard Johnson Launches Crayola Kids Room
Howard Johnson International has unveiled a room designed specifically for kids and families; the Howard Johnson Crayola Kids Room. The rooms will be decorated in primary colors and have family-friendly amenities. The unique rooms will begin appearing at Howard Johnson locations in spring 2001.
“From decor to design, these colorful rooms will cater to our littlest guests,” said Christopher Trick, Vice President of Marketing for Howard Johnson International Inc. “Howard Johnson and the Crayola brand are also teaming up to present a dynamic 2001 Kids Go HoJo program.”
As part of the 2001 Kids Go HoJo program, Howard Johnson will strengthen its existing relationship with Binney & Smith, maker of Crayola products, through Internet activities, a summer promotion to bring an added dimension of excitement during this peak travel season and a $50,000 College Scholarship Sweepstakes.
Ford Promotes Fuel Cell Vehicles
Ford Motor Company recently kicked-off a year-long tour to promote fuel cell vehicles. The tour, featuring the Ford Focus FCV, is designed to educate the public about fuel cell technology and its benefits.
A new TH!NK Technologies 53-foot custom-designed air-ride semi-trailer is transporting the Ford Focus FCV during the year-long tour. The semi with a 450 sq. ft. interior was designed by Trailer Technologies, Inc. of Walled Lake, MI. Mobility Resource Associates (MRA), a mobile tour vehicle, and logistics management company headquartered in St. Clair Shores, MI, is coordinating the TH!NK tour.
The TH!NK Group is an enterprise of Ford Motor Co. dedicated to developing environmentally friendly solutions for personal mobility.
Holland America Offers ‘60 Second Vacation’
Holland America Line recently constructed a replica of the deck of an ocean liner, complete with deck chairs and the music of a steel drum band, in the middle of New York City’s World Trade Center PATH Station. Commuters were invited to take a “60 Second Vacation.” The promotion was also supported with 51-foot wide wallscapes, 8-foot banners, floor graphics and four-sided kiosks.
Hawaiian Punch Launches Movie Promo
Hawaiian Punch has announced “Hawaiian Punch Takes You To The Movies” promotion, targeted at 12- to 15-year-old multicultural teens.
Teens can win free admission to a theater with “Movie Cash.” Other prizes include special feature film screenings complete with movie tickets, snacks, prizes and Hawaiian Punch. Special point-of-sale materials will grab teens’ attention.
AA.com Mobile Promotes Air Travel
American Airlines is promoting its Web site, AA.com, by converting a 2001 VW Beetle to resemble an airplane and taking it on the road. The Beetle’s shiny silver exterior sports the airline’s signature colors, airplane wings and a tail. In addition to making appearances at promotional events, the AA.com Mobile will also accompany American’s More Roomobile on a nationwide tour.
“The AA.com Mobile is a fun way to spread the message about AA.com,” said John Samuel, American’s V.P., e-business.
UDV Conducts ‘Malibu Loves Fruit’ Tour
Target Marketing & Promotions’ Malibu Loves Fruit Tour for UDV North America is bringing Malibu Coconut Flavor Rum’s mixability message to the masses. The Tour dresses up Malibu’s Coconut Flavor Rum’s mixability message as a cast of fruity characters. Traveling in a branded convertible, the costumed fruits create a party wherever they appear. Partnerships with local radio stations are driving consumers to the Malibu appearances. Winners of radio contests are taking home concert tickets, trips to Malibu, and CDs.
“Consumers can’t help but see the message that Malibu Coconut Flavor Rum mixes well with a variety of beverages,” said Michael Currie, Brand Manager.
Cruzan Rum ‘Jump Up’ Party
Cruzan Rum has selected Creative Alliance Marketing & Communications, Southport, CT, to create on-premise promotions. To capitalize on the heritage of Cruzan Rum, Creative Alliance’s network of Brand Ambassadors will replicate the party atmopshere enjoyed by St. Croix islanders. Borrowing the islanders term for a local party, a “Jump Up”, the program will bring “Jump Up” events and a “Jump Up” sweepstakes to U.S. markets.
On Cruzan “Jump Up” nights, bars will feature the look of the “Jump Up” party using themed p.o.s. materials. Patrons will be encouraged to enter the Cruzan “Jump Up” Party sweepstakes whereby one prize winner and three of their friends will receive a four night trip to St. Croix.
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