Dr Pepper Annouces “X2” Promotion
Dr Pepper has announced plans to team this summer with the X-Men, stars of Twentieth Century Fox movie release of “X2.” The promotion’s starring attraction will be the chance to instantly win $100,000 by looking under the cap of specially-marked 20-ounce bottles or on game pieces inside specially-marked 12- and 24-packs. Additional prizes include movie tickets and 12-packs of Dr Pepper products.
“The X-Men franchise is a compelling match for our primary promotional target of 12- to 24-year olds,” said Cindi Clark, Dr Pepper Sr. V.P., Marketing. “The ability to reach high-volume consumers, combined with the early summer release date, make X2 a dynamic promotional partner for Dr Pepper and Red Fusion.”
Dr Pepper will release commemorative X2 cans, and customers can redeem Dr Pepper X2 20-ounce labels to receive a Dr Pepper/X2 T-shirt. The promotion will be supported with extensive p.o.s. materials.
Banking Meets Basketball at New Orleans Arena
Hibernia National Bank, New Orleans, saw the opportunity to reinforce its leadership role in the community through sponsorship of the city’s new NBA team, The Hornets. The partnership included the branding of a quadrant of the Hornets’ New Orleans Arena.
A three-story cityscape features a basketball player, midair, in front of the bank’s well recognized downtown headquarters. The second level boasts a model of the Hibernia tower atop a display of historic photos of New Orleans-area high school basketball players. The third level includes an interactive display where kids can get a photo of themselves dunking a basketball.
Keating Magee, New Orleans, developed the program for Hibernia.
Chevrolet Launches Rock ‘N’ Roll Tour
Chevrolet has announced a Rock “n” Roll national mobile marketing tour. “The tour demonstrates the tight bond between popular music and Chevrolet,” said John Schroeder, Sr. V.P., Campbell-Ewald, Chevy’s ad agency.
Wishoo, Inc., Indianapolis, IN, has been selected to help engage consumers at events with an online photo promotion.
“We will photograph attendees, placing them ‘on the cover’ of Rolling Stone,” said John Wechsler, Wishoo CEO. “After the event, attendees can retrieve their customized magazine cover via the Chevy web site.”
Miller Lite Invigorates Brand With New Logo
Miller Lite has introduced a new logo that reflects the brand's new spirit. “We’re out to reinvigorate the adult beer drinker’s experience with Miller Lite,” said Bob Mikulay, Miller’s Exec. V.P., Marketing. “We are unveiling a new look and attitude for Miller Lite with a year-long commitment to creating memorable and exciting experiences for consumers to share with this great beer.”
The new Miller Lite logo will adorn all bottles, cans, packaging, point-of-sale materials and signage in stores and on delivery trucks.
The unveiling of the new logo was celebrated with a special event at which illusionist Criss Angel escaped from a straightjacket while suspended by a crane above Miller’s headquarters.
DVW Launches Dynamic Ad Media
Digital Visual Werks Inc., Palm Springs, CA, has announced a new program enabling marketers to reach consumers via oscillating billboards on top of automobiles. Using Designjet printers from Hewlett Packard and remote queuing wireless technology, DVW allows billboards to change in seconds according to demographics, time and location.
Ignacio Fonts, V.P., HP Inkjet Commercial Division, said, “DVW's programmable dynamic displays are bringing to the printed media the type of targeting that broadcasters have been employing for years. The ads are brilliant and durable since they use HP Colorlucent Backlit UV Media and ink.
The displays hold up to 24 ads and change via a scrolling mechanism that is queued on demand by wireless technology.
For more information contact Digital Visual Werks at (Tel) 760-779-4898, (Web) www.digitalvisualwerks.com.
Pro-Tech Introduces DuraView Roller Kiosk
Pro-Tech Inc., has introduced The DuraView Roller, a versatile outdoor kiosk system that can be easily rolled to different locations.
The unit is available with a 15.1" or 18" Industrial Flat Panel Display. It features all aluminum construction, an industrial powder coat finish in a choice of colors. There is an Industrial “ProTouch” Touchscreen, a magnetic card reader and a large capacity thermal printer.
For more information, contact Pro-Tech, Inc., 3600A Swiftwater Park Dr., Suwanee, Ga. 30024; (Tel) 770-271-0048; (Web) www.protechkiosk.com.
New CVS In Las Vegas Features Super Screens
Sharp Marketing & Associates Ltd., has been awarded the exclusive right to market the commercial advertising on the four “Super Screens” located on the site of CVS/pharmacy’s new store on the Las Vegas ‘Strip.’
These four screens will impact on upwards of 1 million pedestrians and over 3 million vehicle passes per month. The screens will run 24 hours a day, seven days a week and feature both content and branded advertising promoting places of interest in Nevada and retail vendors.
Ray Shapira, Sharp’s V.P., Operations, said, “This is an exceptional opportunity to reach a huge cross section of consumers who demonstrate a free spending spirit.”
For more information, contact Sharp Marketing., 5481 Dundas St. W., Toronto, ON M9B 1B5 Canada; (Tel) 866-742-7758 (Web) www.SharpMarketingUSA.com.
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