Sterling Promotions
Dewar’s Drives Sales With Golf Flagstick Display
Dewar’s Finest Scotch Whiskies' spring 2004 promotion reintroduces a dynamic golf program tailored to the whisky lover. Consumers will appreciate the authentic golf reference of the clever flagstick display, encouraging them to enjoy a round of Dewar’s as part of their golf routine.
The Golf Flagstick Display shows two men with golf bags on the green with the slogan, “one good round deserves another,” accompanied by images of Dewar’s 12 Year Old as well as Dewar's White Label.
The base of the display is green and holds up an authentic Dewar’s flagstick , which measures 72" high. The Golf Flagstick Display is sure to drive sales with its high-powered consumer impact.
Nissan Kicks Off Armada Cube Campaign
Nissan recently showcased its new Armada in an enormous glass cube in Times Square, NYC to kick off a nine-market tour for the full-size SUV. The cube is printed with instructions for onlookers to “Break Glass in Case of Adventure.”
The cubes will be interactive offering an “adventure survival guide” to all who cross its path. Pamphlets distributed on the side of the Armada cube will offer tips on how to get through the every day struggles of living in a big city.
“We must go beyond traditional advertising to reach out to the youth-driven, forward-thinking consumers that our products appeal to,” said Jon Cropper. Sr. Mgr., Youth & Urban Communications, Nissan. The Armada cube campaign is an extension of Nissan’s print and TV campaign.
Goody’s Sponsors Fast Relief Zone At NASCAR
GlaxoSmithKline Consumer Healthcare, maker of Goody’s Headache Powder, the “Official Pain Reliever of NASCAR,” is sponsoring the Goody’s Fast Relief Zone at race tracks on the NASCAR circuit Darren Singer, V.P., Marketing for GlaxoSmithKline, said, “NASCAR is a perfect fit for Goody’s, a brand that is all about speed.”
The Goody’s Fast Relief Zone will feature games where fans can win a chance to drive at the Richard Petty Driving Experience. Richard Petty, the brand spokesperson, will appear in ads and on in-store materials.
In-Store Ads Promote Lean Cuisine Low-Carb Frozen Entrees
Nestle Prepared Foods Company is using in-store advertising to promote the introduction of Stouffer’s Lean Cuisine low-carb frozen entrees. Floor advertisements inform carb-counting consumers that they can “Count on Lean Cuisine.”
“The 11 varieties provide our consumers with convenient, easy-to-make meals that contain 12 to 25 grams of carbohydrates, less than 300 calories, and most importantly, are delicious,” said Brett White, Marketing Director for Stouffer's Lean Cuisine. “It’s something our carb-conscious consumers have been telling us they want.”
The Lean Cuisine low carb entrée line includes Three Cheese Chicken, Roasted Turkey and Vegetables, Steak Tips Portabello, Honey Dijon Grilled Chicken; the Herb Roasted Chicken and Beef Pot Roast entrees; and five Lean Cuisine meals with new low-carb recipes.
The point-of-purchase ads have been placed in grocery stores around the nation.
Nike’s Nationwide Mojo Mania Tour Now in Full Swing
Nike Golf is bringing Mojo to golfers nationwide, actually Mo and Jo to be exact. Two Mojo vans, appropriately named Mo and Jo, are officially hitting the highways and byways of America as Nike Golf's nationwide Mojo Mania interactive tour shifts into full swing.
The tour celebrates the launch of the new Mojo golf ball from Nike Golf. Golfers will walk away with a sleeve of the new Mojo ball, t-shirts, posters and tattoos if they demo Nike Golf's new Slingshot Irons, take a spin on the Make Love, Not Bogey Trivia Wheel, play a Groovy Guitar solo or stir it up with the Hip Hoola-Hoops.
Prilosec Mobile Tour Will Help Drive Sales Of New OTC Heartburn Medication
Procter & Gamble is conducting a promotional sampling tour for the launch of Prilosec OTC, a non-prescription frequent heartburn medication.
A highly customized Fleetwood RV painted “Prilosec” purple will be prominently featured in a number of P&G marketing initiatives over the next year including television, print and web advertising as well as a mobile marketing tour for the new medication.
Shell Road Show Promotes Lubricants
The Shell Rotella Road Show was developed as an interactive marketing program to demonstrate to the nation's over-the-road truck drivers how the Rotella product line can protect their engines even in the most extreme environments.
The Road Show consists of a customized 53-foot tractor-trailer that features a 24- speaker surround sound theater and interactive displays. Display elements include a touch screen information center, internal and external video displays and informative literature centered on vehicle lubrication, engine protection, cooling systems and preventative maintenance. The Road Show’s 2004 tour will visit truck stops, trade shows, dealerships and Shell product retailers. Individualized point-of-sale materials promote each visit and encourage drivers to pick up Scan-and-Win cards at the location’s points-of-purchase in order to drive foot traffic. Every visitor receives a prize when they visit the vehicle and scan their card.
The Shell Rotella Road Show was developed by the Kerry Group, L.L.C., a promotions agency located in St. Louis, MO.
Amstel Light To Sponsor Iceland Open
Amstel Light beer has arranged for title sponsorship of the 2004 Iceland Open. The amateur golf tournament takes advantage of round-the-clock daylight in Iceland due to the Summer Solstice. The tournament features tee times at midnight and is played on two of Iceland’s finest golf courses.
To support its sponsorship of the Open, Amstel Light will be offering numerous promotions and trips supported with special point-of-sale materials.
Amstel Light is also the official beer of the PGA of America, supporting the brand’s goal of being the preferred light beer for golf enthusiasts.
Chivas Regal Launches Global Campaign
Pernod Ricard USA has launched a new marketing campaign for Chivas Regal as part of the company’s strategy to restore the brand’s fame and reinforce Chivas Regal as the world leader in the premium whisky segment. Themed, “This is the Chivas Life,” the campaign encourages consumers to make the most of life.
Finlandia Vodka Runs Spring Promotion
Brown-Forman’s Finlandia Vodka is conducting an off-premise spring promotion featuring silk banners, case cards and customized shelf talkers showing a group of friends relaxing in the pure glacial spring water under the Midnight Sun. Special floor displays encourage consumers to interact with Finlandia.
Moretti Promo Offers ‘Secrets Of Romance’
Moretti has continued its “Oh, for the love of Moretti” campaign, with a promotion featuring separate offers in grocery, beverage and liquor outlets. The grocery store promotion paired Moretti with traditional romantic food items and the POS headline “Secrets of true romance.” Moretti six packs were offered with $2-off coupons for Bolla wines and Karen’s Fabulous Biscotti. For liquor stores, POS headlined “In the mood for amore?” offered six 16 oz. Moretti glasses for $6.49.
Yahoo! Traveling Billboard Increases Brand Awareness
Yahoo! recently conducted a “Yahoo! Search Traveling” brand-building tour. “Billboard,” a 15-foot video cargo truck, made appearances at popular events all across the country.
On the back of this Traveling Billboard, thousands of people saw a Yahoo! Search bar, like that used by millions each day on Yahoo! on a video screen, which revealed updated, animated search results related to that specific event.
BrittenMedia Introduces EventTruss For Events
BrittenMedia, a manufacturer and installer of signage and banners for the sports and special events industries, has launched EventTruss, made of super-lightweight aluminum tubes.
“Coupled with our ability to create grand-scale graphics and to install virtually any display for virtually any event, EventTruss is a powerful addition to our lineup,” said Paul Britten, CEO.
EventTruss can be built into an enormous entryway or start/finish line, then broken down into small cubes for transporting and storage. The product can be covered with banners or visual wraps to create impact and attract attention.
For more information, contact BrittenMedia, 2322 Cass Road, Traverse City, Michigan 49684; (Tel) 800-522-9416; (Web Site) www.brittenmedia.com.
Red Gold Launches Mobile Marketing Campaign
Red Gold, LLC, is using a fleet of limited edition, slingshot yellow Chevrolet SSRs as part of a mobile marketing campaign to break through the clutter of everyday advertising.
Making stops at supermarkets, festivals, cooking shows, etc., Red Gold ambassadors will be educating consumers on the delicious taste and health benefits of Red Gold tomato products, which are naturally rich in the antioxidant lycopene.
Brian Reichart, President and CEO, said, “These vehicles are so unique, there is nothing like them on the road today. We are sure to turn a lot of heads.”
SeaChange’s Digital TV Truck Features Video-On-Demand Demos
SeaChange International has launched a Digital Television Tour to drive attention to the cable television industry’s video-on-demand services.
Most recently, SeaChange’s Digital Television Truck was the focal point of Comcast’s events to promote upcoming VOD services in California. SeaChanges 80-foot Digital Television Truck provided demonstrations in Concord and Stockton, CA, where observers experienced first-hand “Comcast On Demand.” which is planned for availability in the region in 2004.
Said James Kelso, V.P. Broadband Systems, SeaChange, “Our Truck is a tool helping the industry to demonstrate the exciting services rolling out in major markets throughout the country. SeaChange is doing its part to support awareness of the pervasive changes in television that bring new empowerment to viewers.”
3D GhostVision Tour Promotes Disney Film
The Haunted Mansion 3D GhostVision Tour, an interactive, walk-through display promoting Walt Disney’s “The Haunted Mansion,” was recently created for Buena Vista Pictures by The Becker Group, based in Baltimore, MD.
The tour gave guests the opportunity to put on 3D GhostVision glasses and enter a 1,000-sq. ft. replica of the Haunted Mansion. Once inside the mansion, they encountered 3D special effects and actual costumes, props and set dressings from the actual film.
Brett Dicker, Exec. V.P., Buena Vista Pictures Marketing, said, “The display provided consumers with a chance to take an entertaining ‘behind the screams’ look at the making of the film.”
Eddie Newquist, President of Becker Group’s Creative Division said, “Our goal was to infuse life into the Haunted Mansion display, so that everyone could touch and feel the film.
Healthnotes Debuts EasyAnswers Kiosk
Clemens Family Markets is the first store chain to roll out the new Healthnotes EasyAnswers Touchscreen kiosk offering shoppers an interactive, up-to-date resource on health, food, nutrition and lifestyle.
“We are excited to offer Healthnotes in-store because it's a win-win situation,” said Jack Clemens, President and CEO for Clemens Family Markets. “The kiosks serve as reliable self-service resources that enhance the shopping experience for our customers, while also encouraging shoppers to buy more products, improving our bottom line.”
For more information, contact Healthnotes Inc., (Tel) 503-234-4092, (Web) www.healthnotes.com.
Immediatek Releases NetBurn Kiosks
Immediatek, Inc., has made available its NetBurn Station music-burning kiosks.
The unit features a touch screen interface, mix-and-match track or full CD selection, and a plasma screen display for targeted advertising.
The automated kiosk delivers a burned CD, complete with printed label, in minutes. The broadband-enabled kiosk is tied into a central system that has the ability to update the kiosk’s local catalog on-the-fly.
Kiosks Let Travelers Create Postcards
Maida Automated Systems, Fort Washington, PA, has introduced the Memory Card Machine self-serve kiosk that produces postcards from digital photos.
Users follow simple on-screen instructions prompting them to install the camera’s memory card into the Kiosk, select the photo they want to use, and design their postcard.
After inserting their bills into the MEI bill acceptor, postcards print on thick glossy paper. Users can crop the image to create a custom border.
The Memory Card Machine features a polished stainless steel enclosure. Hardware in the kiosk includes a touch screen computer and color dye sublimation printer.
“Rather than buying a run-of-the-mill postcard, tourists can transform their own digital photo into a postcard,” said Michael Maida, Principal of Maida Automated Systems.”
PUMA Hits The Streets In True Crime: Streets of LA
PUMA recently partnered with Activision, Inc. to take part in the driving and action game, “True Crime: Streets of L.A.” As part of the relationship, PUMA has “outfitted” various characters in the game, including the game’s star Nick Kang.
“Video gaming is a phenomena with a diverse appeal. From the skate kids, to the hipsters and fashionistas, gaming is the common denominator to a widespread audience, and a distinctive medium for PUMA to utilize to interact with consumers,” said Barney Waters, Marketing Director for PUMA North America.
PUMA is showcased in various avenues throughout the game. “True Crime: Streets of L.A.” features more than 240 square miles of a digitally depicted Los Angeles, including Santa Monica's 3rd Street Promenade, which is home to the PUMA store. Billboards displaying PUMA retail advertisements are dispersed throughout the virtual city where players are sent on various missions including the heist of a truck filled with counterfeit PUMA gear.
“The PUMA brand is well aligned with the urban lifestyle portrayed in True Crime: Streets of L.A.,” said Dave Anderson, Director of Licensing and Business Development for Activision.
Fans could get exclusive pre-release access to “True Crime: Streets of L.A.” in a special kiosk at the PUMA Flagship store in Santa Monica.
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