Sterling Promotions
T-Mobile Runs Fave 5 Promotion
T-Mobile recently promoted its new Fave 5 service plans via “street-level” cross-promotions offering consumers an opportunity to win prizes from T-Mobile’s co-marketing partners, Sony, Samsung, and the National Basketball Association. Basketball-focused events are being staged at numerous malls and NBA arenas throughout the country.
Livewire, York, PA, was chosen to create a custom solution consisting of a wireless network of four IBM kiosks, housed within large basketball-like enclosures. Consumers enter data via and choose icons representing their Fave 5 via the kiosks. Web service technology drives digital signage mounted above shoot-to-win basketball games to announce the game winners. The digital signage is enclosed within a giant Samsung cell phone.
At the completion of the game, an NBA-like ticket is printed for each player showing their Fave 5 icons with additional information and offerings from T-Mobile.
Sprint Nextel Unveils 2007 NEXTEL Experience
Sprint Nextel has created a revamped NASCAR NEXTEL Cup Series-themed mobile-marketing display. The 10,000-sq. ft., NEXTEL Experience, focused on Sprint Nextel products and NASCAR NEXTEL Cup Series displays will be open at every NASCAR NEXTEL Cup Series race this season. The exhibit, was created by JHE Production Group, Harrisburg, NC.
“Through our sponsorship of the NASCAR NEXTEL Cup Series, we strive to bring the fans closer to the sport, and the NEXTEL Experience is one of our most visible ways of achieving that goal,” said Dean Kessel, Director, NEXTEL Cup Series Marketing for Sprint Nextel.
Toyota Debuts ‘Highway To The Future’ Tour
Toyota is launching a nationwide “Highway to the Future: Mobile Hybrid Experience” tour to provide consumers with an opportunity to experience automotive hybrid technology.
Consumers will be able to test Toyota’s Hybrid Synergy Drive system through a number of interactive exhibits and test drives.
“Most people have heard of hybrid technology, but few have actually driven a hybrid,” said Celeste Migliore, Toyota’s Manager, Advanced Technology Vehicles. “This tour allows consumers to learn more about the benefits of hybrid vehicles.”
PumpMedia Teams With Real Digital Media And Avocent To Offer Digital Signage Solution For Gas Station Retailers
PumpMedia, an outdoor media company, has joined with Real Digital Media, a leading provider of digital signage products and Avocent Corporation, a leading provider of IT infrastructure management solutions, to provide a fully integrated digital signage solution for gas station environments.
The first-of-its-kind solution combines Real Digital Media’s NEOCAST digital signage platform and Avocent’s Emerge ™ MPX1000 HD multipoint extender solution with PumpMedia's pump top video enclosure, enabling fuel retailers to implement digital signage at the pump.
For more information, contact Pump Media (Tel) 800-597-4439, (Web) www.pumpmedia.com, Avocent, (Tel) 256-430-4000, (Web) www.avocent.com, or Real Digital Media, (Tel) 941-951-0130 (Web) www.realdigitalmedia.com.
Reactrix Partners With Nation's Top Shopping Centers For National Network
Reactrix Systems, Inc., provider of a groundbreaking 'placed-based' interactive advertising medium of consumer-created and controlled, branded entertainment experiences, is partnering with major shopping center real estate investment trusts (REITs) including General Growth Properties, The Mills Corp., and CBL & Associates to solidify a national media network that offers coverage in the top 20 designated marketing areas as well as substantial presence in numerous other U.S. markets.
These new exclusive partnerships will allow advertisers to reach audiences in shopping centers operated by these REITs with a single buy, which would have previously required buys from multiple media providers.
For more information, visit www.reactrix.com.
Samsung Mobile Chargng Stations Help Traveleris
Samsung Mobile has unveiled Charging Stations at New York’s Kennedy International Airport to help travelers power their mobile phones, laptops, and other electronic devices.
The Samsung Mobile charging stations, designed by JCDecaux, provide four outlets per station. A total of 50 Samsung Mobile Charging Stations will be available to travelers in every JFK passenger terminal.
SmartShop Delivers Personalized Marketing
Pay By Touch has launched its SmartShop™ service, which combines Pay By Touch’s patented biometric technologies with its data-driven marketing services to provide a personalized marketing solution for retail environments.
SmartShop gives shoppers customized offers on products when they enter the store before they shop. It enables retailers and packaged goods companies to deliver customized offers to shoppers.
When shoppers enter the store, they simply scan their finger at the SmartShop kiosk to get personalized offers based on their purchase history. Shoppers receive an 8 ½ x 11 print out with 12 to 16 customized offers for the products they buy most, and then head into the store to shop.
For more information visit the Pay By Touch web site at www.paybytouch.com or call 415-371-5766.
General Motors Opens “Fuel For Thought” Display At Epcot
General Motors is bringing fuel cell technology, hybrid vehicles and ethanol-powered cars and trucks to life with the “Fuel For Thought” display at Walt Disney World’s Epcot® Center.
“Fuel For Thought” is comprised of interactive kiosks, a floor projection, plasma wall elements, vehicle displays with information conveyed through lighting and video, and live narrated presentations. The walk through “Fuel For Thought” begins down a pathway designed with brilliant graphics and a plasma wall with an expansive photo of a cornfield. As visitors pass by, they see the cornstalks parting in a wavelike fashion. The opposite wall is dotted with porthole-like windows featuring different GM environmental activities. The yellow pathway leads up to the exhibits on bi-level space. Five touch screen games are stationed in the backside of the porthole-like windows.
The main exhibit space floor is highlighted by a giant projected circular graphic controlled by motion sensors.
Ace Hardware Launches Dream Ace Promotion
Ace Hardware, based in Oak Brook, IL, has launched the Dream Ace promotion, a nationwide contest in which Ace is helping make dreams come true by offering aspiring entrepreneurs an opportunity to compete to win their own Ace store, valued at $1 million.
MARS Advertising of Southfield, MI, created, implemented and managed the program for Ace Hardware. The promotion includes a mobile marketing tour, special in-store signage, and media advertising.
Clif Bar Launches SOS Winter Roadtrip
Clif Bar & Co. recently conducted the Clif Bar Save Our Snow, (SOS) Winter Roadtrip.
Traveling in an RV powered by vegetable oil, the Tour visited ski resorts and schools in the Western U.S., Rockies and Canada to promote awareness of global warming.
World champion Freeskier Alison Gannett has joined the eco-conscious energy bar maker to inspire skiers and boarders to join the fight against global warming.
“Clif Bar is stoked to partner with athletes like Alison who demonstrate an on-going commitment to protecting winter and the planet,” said Ricardo Balazs, Sports Marketing Manager for Clif Bar & Co.
“We hope the Clif Bar Save Our Snow Winter Roadtrip will inspire thousands of skiers and riders to take small acts that collectively will help save our snow,” Balazs said.
Dole Tent Card Promotes Product Awareness For Sparklers In Cans
Dole featured this tent card to raise awareness that the three flavors of Dole Sparklers are now available in cans and therefore, increase sales. The signs were strategically placed on top of pallets of Dole Sparklers beverages.
This full color litho printed piece was printed on a 6 color Heidelberg press directly onto the board stock. It was then die cut into shape and shrink wrapped in packages of 15 for distribution.
The Dole Sparklers tent card was produced by Proprint Services, Inc., (Web Site) www.pop-online.com, a Toronto, Ontario, Canada based point-of-purchase display firm.
LIV Sports Drink Launches ‘Truth’Poster Campaign
LIV Natural, a new sports drink, has launched a poster campaign called “Truth,” challenging consumers to explore the ingredients in their sports drinks.
The GoPoster ads will run via street level poster boards located on high traffic streets. The campaign will continue in South Florida, Philadelphia, Boston and Denver.
Made with agave nectar, a natural, unprocessed source of sugar that the body breaks down more slowly, LIV is able to provide a better, more balanced recovery after exercising or any other strenuous activity.
LIV Natural sports drink is produced by Princeton, NJ-based Ritorna Natural.
Coors Conducts Soccer Themed Promotion To Reach Hispanics
Coors recently sponsored an exhibtion match between two top soccer teams to help reach Southern California’s soccer-crazed Hispanic community.
To leverage the popularity of Ronaldinho, Barcelonas star player, Coors chose the patented MATRIX photographic reproduction process from 3 Strikes Activation, Rahway, NJ, to create collectible POS materials.
By designing the art carefully, distributors were able to choose from three different large format signs without large minimums and without additional setup charges.
The same art was also offered for smaller format “functional” signage such as fan flags, bench towels and sport towels. All of these materials served as “Non-traditional Media,” communicating the same impactful message. The program was turned around within 15 days from receipt of artwork.
For more information, contact 3 Strikes, 1905 Elizabeth Ave., Rahway, NJ 07065; (Tel.) 732-382-3820. (Web Site) www.3strikes.com.
Gore-Tex Presents ‘Know What's Inside’ Mobile Tour
Gore-Tex and Windstopper products have launched the “Know What’s Inside” Tour, a cross-country adventure designed to educate outdoor enthusiasts about Gore-Tex and Windstopper garments.
The mobile test chamber features a Gore Extreme Weather Chamber where visitors are invited to step inside and personally test the Gore-Tex Guaranteed To Keep You Dry promise.
The weather chamber allows participants to dial up their own weather and choose from a wide range of weather conditions while wearing Gore-Tex outerwear.
“All the interactive demonstrations are part of a ‘please touch’ environment that lends to making learning fun, while bringing the product benefits to life,” said Steve Shuster, Global Brand Manager at Gore.
U2 Blimps Help For Promote Tour
Above All Advertising, Inc., San Diego, CA, recently supplied promotional inflatable blimps to the rock band U2 for its recent tour.
According to the Company, U2 needed the blimps on a critical time frame for their opening night performance.
For more information, contact Above All Advertising, Inc., 10401 Roselle Street #206, San Diego, CA 92121; (Tel) 858-552-8226, (Web) www.abovealladvertising.net.
Mexico Comes To United States With Cancun On Wheels
The Mexico Tourism Board recently brought some of Mexico’s warmth to the United States as part of a promotion to attract tourists.
This winter, the heated, glass-sided buses filled with sand, beach chairs and scaled-down versions of palm trees showed the residents of Manhattan just what they were missing. The bus started its travels from JetBlue’s terminal at JFK Airport where the airline celebrated its first flight to Cancun from JFK.
To show that Mexico has more than beaches to offer, the mobile displays also included spa beds made to look like authentic archaeological pieces, transporting visitors to ancestral times while illustrating one of Mexico’s main draws for the luxury traveler. The buses were also decorated with lush vegetation. Male and female sunbathers invited passersby to lounge in the sand, while models donning traditional Mexican clothing handed out promotional items.
The buses were painted with the vivid colors of Mexico’s logo.
Diazit Introduces New Promotion Plus Shoe Shine Ad Kiosk
Diazit Co., Promotion Sign Division introduces a new kiosk with either a static or scrolling advertising mechanism built into an automated shoe polishing system.
The new kiosk offers sponsors an avenue to advertise their brand while providing a free shoeshine to the viewer. The shoeshine kiosk comes in two configurations. Either a single static backlit 24" x 36" image or with a scrolling 24" x 36" frame that displays up to 14 backlit images at preset intervals.
The images are printed on a continuous scroll using polyester backlit film. The scrolling sign portion operates continuously, while the shoeshine apparatus works automatically when the patron places their foot under the polish dispenser.
For more information, contact Diazit, P.O. Box 276, Youngsville, NC. 27596; (Tel) 800-334-6641, (Web Site) www.diazit.com.
Diner Vision Is New Digital Signage Network
The Diner Vision Network is a digital signage network that runs local and regional advertising mixed with news, weather, sports and traffic information. The Diner Vision Network is built using the Helius MediaSignage solution.
“We knew that putting digital advertising in front of people while they waited was a winner,” said Craig Presser, CEO of OOH Vision Networks, which runs the Diner Vision Network.
For more information about Diner Vision, call 732-335-8700 or visit www.oohvisionnetworks.com.
FogScreen Featured On Disney Tour
The Walt Disney Co. is promoting its film “Enchanted,” with a promotional tour traveling to major European cities featuring the FogScreen ™ walk-through screen.
A Finnish invention, FogScreen walk-through screen generates a thin, dry fog that is possible to walk through without getting wet. The FogScreen projection screen makes images appear and move in thin air.
“Disney's Enchanted promotional tour is presenting a creative way for using the FogScreen technology,” said Mika Koivula, CEO of Fog Screen Inc. “Installation of the wishing well is a unique set-up with the built-in FogScreen effect.”
For more information about FogScreen, contact Mika Koivula, (E-mail) mika.koivula@fogscreen.com, (Tel) +358 50 3888 700, (Web Site) www.fogscreen.com.
Dole Displays New Fruit Parfaits
Dole is introducing Fruit Parfaits, a combination of fruit layered over crème and packed in a convenient, portion-controlled container requiring no refrigeration-perfect for sensible snacking.
“When it comes to snacks, it's important to consider nutritional, calorie, and fat content, as well as serving size,” said Dr. Nicholas Gillitt, Dole Nutrition Institute. "Dole Fruit Parfaits offer a more nutritious choice when it comes to guilt-free, decadent-tasting snacks with approximately 115 calories per serving, no trans fats and 25% of the RDA for Vitamin C.”
Colorful display materials for the new guilt free snack line are headlined, “Real Fruit & Luscious Creme.”
Illy’s Exhibits “Beauty Has A Taste”
Illycaffe recently opened the “Beauty Has A Taste” exhibit at New York City’s Time Warner Center, celebrating its dedication to art, cultural events and coffee.
Upon entering Beauty Has A Taste, visitors could awaken their senses to a unique blend of coffee at the Illy Taste Bar with complementary Illy beverages. During the exhibit’s one-month run, coffee lovers could also attend Illy’s weekly CoffeeSense classes, hosted by leading food journalist David Rosengarten.
Home to CoffeeSense, the Illy Lounge is designed to take visitors on a journey of coffee history, taste and culture.
Sue Bee Displays Promote ‘Apprentice’
Sue Bee Honey was recently the featured product on the fifth episode of NBC's “The Apprentice: Los Angeles,”where two teams develop a start-to-finish marketing campaign for the Sue Bee product line.
The new displays featured the limited edition Sue Bee labels created by the winning team of contestants.
“Sue Bee’s involvement with ‘The Apprentice’ has without a doubt increased our brand recognition - and placement of our limited edition ‘Apprentice’ branded in-store displays further those efforts,” said Jim Powell, Vice President of Sales and Marketing at Sue Bee Honey.
Sue Bee Honey is the branded product name for the Sioux Honey Association, headquartered in Sioux City, Iowa
SKAR Advertising, Sue Bee Honey’s ad agency, developed the in-store displays, to promote the product’s appearance on “The Apprentice.”
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