Burger King Promotes Shake ‘em Up Fries
Burger King Corporation, Miami, FL, is inviting its customers to play with their food with an innovation called Shake ‘em Up Fries with Cheezy Flavor Boost, the company’s newest product offering.
“Our Shake ‘em Up Fries are a one-of-a-kind menu item that lets people of all ages-but especially kids-get a little crazy with their food at Burger King restaurants,” said Rick Dow, Senior Vice President, Marketing Programs and Sales for Burger King. “One of the first lessons we learn as children is not to play with food. So we're breaking the rules!”
To add to the excitement of new Shake 'em Up Fries, the high velocity world of extreme sports comes to Burger King restaurants nationwide with Nickelodeon’s “Rocket Power” one of the most popular kids’ shows on TV.
Big Kids’ Meals will include one of four Rocket Power characters along with two pieces of freewheeling, interchangeable fingersport equipment for a total of eight sports activities.
Maytag Conducting Mobile Marketing Tour
Maytag Appliances is sponsoring the Women’s United Soccer Association, and will showcase its Mobile Marketing Tour, a semi-trailer truck filled with working appliance innovations, at six games this year. “The WUSA is an ideal sports sponsorship opportunity for Maytag, considering their appeal to women and families,” said Kristi Lafrenz, Maytag Brand Manager.
Viewers of WUSA games and Maytag consumers are of the same demographic, namely women age 22-49.
Dr Pepper Enlists Students To Preserve Beaches
Dr Pepper enlisted the support of vacationing college students to help preserve the beaches of leading Spring Break destination, Panama City, FL, by planting several thousand sea oats plants along eroding dunes. Students were transported from the Dr Pepper Cabana Café, a 30,000 sq. ft., oasis built on the sand in front of the Summit Resort, to areas throughout Panama City beaches.
“The Dr Pepper Cabana Café is a high-tech, low-pressure, beach hangout for college students to experience spring break, and the great taste of Dr Pepper,” said Cindi Clark, Dr Pepper’s Sr. V.P., Marketing. The College Kit, based in West Lebanon, NH, helped Dr Pepper create the Dr Pepper Cabana Café.
BrandAid Launches Direct Division
BrandAid Marketing Corp., a New York-based provider of BrandAid Supercards display units in supermarkets nationwide, has formed a direct response division. The BrandAid Supercards displays are a direct response media opportunity located within supermarkets.
Mitch Pomerance, BrandAid’s Director, Direct Response Marketing, said, “The Supercards program is a cost-effective alternative to direct mail. Production costs are lower and response rates are higher.”
According to Pomerance, two other advantages of the BrandAid Supercards program are that the in-store displays are branded with the store’s name, making them a seamless part of the shopping environment, and that the displays carry recipe cards, coupons, and product samples to draw consumers to the units.
Pixio Launches ShelfSeller
Pixio Corp. a systems innovator in distribution of digital point-of-purchase merchandising content, has launched its flagship Pixio.NET management service enabling users to publish tailored product promotional information to individual interactive displays positioned on store shelves across entire retail chains.
Pixio’s interactive ShelfSeller display was also launched as its first shelf-sized, wirelessly networked digital display that allows consumers to navigate through promotional campaign images distributed through Pixio.NET. By providing consumers with richer information about product options directly at the point of decision on store shelves, Pixio helps enrich the shopping experience and encourage on-the-spot buying decisions. For more information, visit Pixio’s Web site at www.pixiocorp.com.
Kiosk Helps Launch Toyota’s Youthful Scion Brand
Toyota Motor Sales, U.S.A., Inc. is introducing a kiosk experience to help launch its new brand for youth-oriented vehicles-Scion.
Fresh Machine, a next-generation consultancy joined forces with Toyota to develop the Scion brand, web site and screen experience for the kiosk displays. Fresh Machine and The Rebel Organization, worked together to establish the identity for Scion, including the design of the Scion logo and the badge that will be placed on the cars.
Hershey Powerwing Introduces Reese’s Fast Break Bar
This powerwing display has helped Hershey Foods introduce Reese’s Fast Break Bar.
The Fast Break Powerwing was designed for display in a front-end wire-rack. By shipping the display with two wings per case this allowed the retailers the choice of hanging the displays together or separately in different areas of the store.
The powerwing was produced by Triangle Display Group, Philadelphia, PA.
Five Brothers Features Mobile Display
This display for Five Brothers products can easily be moved about the retail location to take advantage of cross promotions. The silk-screened graphics on the side panels allow for re-enforcement of old-world values and freshness. The rider is positioned higher than the product shelf to advertise the product and to promote impulse buying.
This display was created by Smurfit-Stone Display Group, Sandston, VA.
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