Sterling Promotions
Budweiser Conducting Summer Promotion
Consumers have a chance to win one of 99 great electronic prizes, such as personal music players or camcorders, during Budweiser’s “Open For Summer” promotion. Dan Hoffmann, Director, Retail Sales Promotion, Anheuser-Busch, said, “The opportunity to win great prizes and receive substantial savings with our partner cross-merchandising coupons makes this an exciting program.”
New for this summer is the “Think Fresh, Drink Fresh” theme that combines food with Budweiser and Bud Light. Consumers can pick up a “Summer Savings Booklet” at Budweiser displays, which offer instant savings with cross-merchandising partners such as Kingsford, K.C. Masterpiece, Hidden Valley and Pringles.
Reactrix Media Display System Is Launched
Reactrix Systems has introduced the Reactrix Media Display System, which projects images that react to a person’s motion. The system projects up to a 15'X20' image onto floors and walls. When a person or object enters the display area, the system responds instantly with dramatic visual effects or entertaining gameplay.
The system breaks through media clutter to impact consumers at the point of sale.
For more information, contact Reactrix Systems, (Tel) 650-232-1500; (Web) www.reactrix.com.
Sony Spring Break Pavilion Attracts Students
Sony Computer Entertainment recently featured the PlayStation2 Spring Break Pavilion at Panama City, FL, to reach 400,000 vacationing college students. The pavilion had a 50' by 40' lounge area where beach goers could listen to music and check out the latest PlayStation 2 games. Themed gaming rooms included the action-adventure hit SOCOM: U.S. Navy SEALS battle room and the 989 Sports room, where gamers could check out the latest sports titles such as NCAA Final Four and MLB 2004. Daily game tournaments were held for the chance to win PlayStation 2 prizes.
The promotion was developed by Mr. Youth, LLC, a New York City-based youth marketing agency.
Pepperidge Farm Runs Goldfish Jingle Game
Pepperidge Farm has launched the “Goldfish Jingle Instant Win Game.”
Light activated sound chips have been placed inside inner foil bags of winning Goldfish cracker boxes. When a consumer opens one of these bags, a chip will start singing the brand’s “Jingle for Goldfish” theme song. A Game Piece will indicate whether they have won the Grand Prize; hosting a party for 20 at which the 24’ foot long Pepperidge Farm Goldfish Mobile Vehicle will arrive. A carnival will be set up and the hit teen group, PLAY will perform a private concert.
“Giving a Goldfish fan the chance to have the Goldfish Mobile and a performance by PLAY at their own party is a perfect promotion for Goldfish because fun is what Goldfish crackers are all about,” said Steve White, Business Director, Goldfish/Snacks.
Heineken Launches Triple Team Challenge
In celebration of basketball and music, Heineken USA is launching the Heineken Triple Team Challenge, a promotion which will feature 3-on-3 basketball tournaments in five major markets: New York, Chicago, Atlanta, Detroit and Los Angeles. Each tournament will feature the sounds of a cutting edge DJ and performances by national recording artists. A portion of the proceeds, raised through team registration fees, will be donated to charities in the local community.
The springtime promotion will offer consumers the chance to win a special Grand Prize as well as Heineken basketballs and CD's through an online sweepstakes. Contemporary and street-wise POS, including posters and counter cards, will support the promotion.
Canadian Mist Promo. Ties In To Hockey
Canadian Mist is running a “Canadian Mist On Ice” promotion.
Featuring a hockey sport theme, promotional items include a Canadian Mist Inflatable Zamboni as well as a double-sided hockey case card featuring a hockey goalie. An extra incentive includes a one-of-a kind hockey jersey available at participating locations.
In addition, the Canadian Mist Hockey Sweepstakes offers a chance to win a big screen HDTV.
BarTV To Air Film Previews
Magic Media Networks’ BarTV, and Fahlgren Entertainment have partnered to promote major film releases from 20th Century Fox and Columbia Pictures.
Advance screening promotions will be held at select BarTV locations. Fahlgren will provide BarTV with the same theatrical release materials used at movie theaters.
For more information about BarTV, contact Magic Media Networks at (Tel) 954-754-0579, (Web) www.magicmedianetworks.com.
Moosehead Featuring Inflatable Road Sign
Moosehead Beer is using this inflatable road sign to gain attention at retail outlets. The sign is a fun way to bring the brand to the consumers’ attention.
The road sign is made of extra heavy gauge material and can be used indoors or out.
The sign was created for Moosehead by Sterling Promotional Corp., 3010 Westchester Ave., Purchase, New York 10577; (Tel) 914-694-6500 (Web) www.sterlingpromo.com.
Jordan Brand Featured In Mobile Truck Tour
Jordan, a division of Nike, has launched a mobile marketing campaign. A truck wrapped in graphics from Jordan’s current ad campaign, will visit college campuses, retail locations, sports venues and other recreation areas. Visitors to the Jordan Love Truck can look forward to athlete appearances, prizes and giveaways, and “Prove Your Love” contests.
The interior of the truck has been transformed into an exhibition gallery, featuring some of the major milestones for the Jordan brand. The Love Art Gallery features submissions from fans expressing their very own meaning of “Love”; there is a product display and an Air Jordan retrospective featuring all 18 shoes from the Air Jordan franchise.
The Jordan Love Truck was developed in association with Mobility Resource Associates (MRA), a St. clair Shores, MI-based mobile marketing firm.
Kellogg & NHL To Run Joint Promotion
Kellogg Co. and the National Hockey League have announced a multi-year agreement that makes Kellogg’s(R) Frosted Flakes(R) the “Official Breakfast Cereal” of the NHL. The Kellogg’s Frosted Flakes/NHL Supercharged Challenge promotion will be conducted through three venues - “Supercharged” nights in select NHL team markets; Hockey Rules Ice and Inline Tour events (the NHL's series of youth hockey tournaments visiting 21 U.S. cities) and through the Internet. Winners from each of the three platforms will receive “The Ultimate NHL Cup Crazy Day” - a trip to the Stanley Cup Finals and their picture taken with the Stanley Cup.
The promotion will be supported with a strong retail presence. Kellogg is producing a hockey-themed Frosted Flakes cereal box featuring Tony the Tiger as a goalie, as well as NHL and hockey trivia.
John Deere Sponsors Farm-In-The-Zoo
John Deere & Co., a leading producer of agricultural equipment, has provided a contribution to re-open the newly renovated $6 million Farm-In-The-Zoo at the Lincoln Park Zoo in Chicago, IL.
The Farm-In-The-Zoo is a three-acre Midwestern farm in the heart of Chicago. It features a Farmhouse to host activities such as spinning and weaving; an upgraded Main Barn with state-of-the-art interactive, educational tools; John Deere tractors on display and animals such as pigs, chickens, and cows.
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