Sterling Promotions
Visa Conducts 2004 Olympic Tie-In Promo.
Visa USA has launched a marketing campaign related to the upcoming ATHENS 2004 Olympic Games. “Our Olympic Games sponsorship will help us achieve our objectives of building the Visa brand and providing our Members and merchants with opportunities to build their business,” said Michael Lynch, Sr. V.P., Event and Sponsorship Marketing for Visa USA.
Visa’s Team Spirit Promotion allows Visa Members to benefit from its sponsorship of the Olympic Games. When a cardholder uses their Visa card this spring, he or she will be automatically entered to win one of two Grand Prize trips to attend the ATHENS 2004 Olympic Games.
In addition to its national marketing efforts, Visa will work with its Member financial institutions and merchants to create promotional and point-of-sale marketing programs that use the Visa Olympic platform.
‘You + HP Experience’ Interactive Tour Launched
HP has launched the “You +HP Experience” mobile tour. An extension of HP’s $300 million “You +HP” marketing campaign, the tour features a modular structure that can be configured in three footprints (4,000, 6,400 and 8,000 sq. ft.). The structure features more than 25 easy-to-use HP products in a dozen immersion concourses, showcasing HP’s digital photography and entertainment products.
For example, consumers can photograph themselves in famous pop-culture experiences using HP digital cameras and themed backdrops.
In the next year, the mobile tour is projected to have 900,000 visitors at 45 major consumer events.
Song Targets Fashion Guests With Special Event
The introduction of Song Airlines to fashionable seasoned travelers was recently held during New York City’s Fashion Week. Visitors to Song Airlines Fashion Week lounge area were surrounded by a fantasy 757 Song airplane décor. Visitors were treated to Song’s brown bag snacks, served by Song Flight Attendants who were modeling the newest Kate Spade designed uniforms. Visitors to the booth enjoyed a fast paced video that merged a visual collage of key Song locations with clouds and a captain's voiceover greeting them and giving them travel safety tips for their flight.
The experiential marketing experience was created for Delta’s Song Airlines by Chicago-based The Experiential Agency.
Washington Mutual Beanstalk Sign Placed In Times Square
Washington Mutual’s new sign in Times Square depicts an 80’-tall beanstalk that glows emerald green from within. Atop the 3D beanstalk sits a castle and Jack himself, underscoring the ad’s message: “Whatever your dream home is, we have your loan.”
The design was conceptualized by Sedgwick Rd., Washington Mutual's Seattle-based ad agency, and brought to life by Clear Channel Spectacolor of New York.
Color Kinetics, Boston, MA, was called upon to intensify the sign’s presence through intelligent LED illumination. More than 100 custom ColorBlast® 12 units with three channels of green LEDs are mounted behind the beanstalk’s hand-painted, fiberglass exterior. The result is a luminous surface that performs eye-catching chases in varying shades of vibrant green.
Kiosks Let Consumers Send Chicago Foods Across America
Insight 360 Degrees has placed touch screen kiosks in famous Chicago restaurants so customers can order and have shipped the restaurants’ signature mail order foods to recipients anywhere in the U.S. Portillo’s in-store customers now will be able to solve gift needs by using the kiosks.
Dave Milazzo, V.P., Marketing for Insight 360, said the goal was to allow kiosk customers, with little or no computer experience to feel comfortable while shopping. “The ordering process allows a customer to complete a transaction in an average of only 4 minutes,” he said.
Exxon Mobil Deploys Self-Service Kiosks
Exxon Mobil is deploying self-service automated touchscreen kiosks to its Tiger Market stores in Memphis, TN.
The terminals will provide customers with convenient access to a wide variety of services including bill payment (using cash and credit cards), wireless (Wi-Fi) access, money transfer, money order purchasing, pre-paid telecommunications and pre-paid mobile phone content (games and ring tones).
The electronic services kiosks have been produced for Exxon Mobil by Info Touch Technologies, Burnaby, B.C.
Coinstar Kiosks Bring “New York Minute” To Supermarkets
Coinstar, Inc., the leader in self-service coin counting, recently partnered with Warner Bros. Pictures to promote the movie “New York Minute,” starring Mary-Kate and Ashley Olsen.
Customers who process at least $10 worth of change at Coinstar Center kiosks in participating supermarkets will get their cash plus a sweepstakes entry to win the grand prize of a New York Minute themed trip for four to NYC, including a $1,000 shopping spree, Broadway tickets and a city tour.
“Coinstar’s high traffic visibility in more than 10,000 U.S. supermarkets, combined with their customer base of teens and parents, make this a unique opportunity for Warner Bros. to provide added value to our New York Minute movie experience,” said Erin Corbett, Sr. V.P., National Promotions, Warner Bros. Pictures.
Joint marketing efforts include promotional signage installed on Coinstar Centers.
Diet Coke Ties Into Comedy “13 Going On 30”
Diet Coke recently tied into the romantic comedy “13 Going on 30” through a promotion that features a grand prize trip to Hollywood to meet a star from the film. Point-of-sale materials for the promotion featured actress Jennifer Garner.
During the promotion, one in three packages offered a free companion ticket to see the movie.
3-A-Day Dairy Promo. Targets Moms
The American Dairy Association recently conducted the “Win 3 Ways with 3-A-Day” promotion.
The promotion awards a 3-Room Prize Package to one lucky mom. Consumers could collect 3-A-Day of Dairy logos from packages of milk, cheese and yogurt and mail them in with an entry form for a chance to win the 3-Room prize package including GE appliances for the kitchen; a plasma flat-panel TV, DVD player, theater system and VCR; and a minivan for the garage.
P.O.P. support for the promotion included mobiles, banners, and shelf danglers.
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