Sterling Promotions
Destination Doritos Vacation Promotion Is Launched
Frito-Lay’s Doritos and Orbitz.com have partnered to conduct a new sweepstakes, “Destination Doritos”. Destination Doritos invites consumers to enter for a chance to win a weekend getaway for four, complete with airfare, provided by Orbitz.com and hotel, to the Continental U.S. destination of their choice. Two getaway prize packages will be given away every day at Doritos.com, along with thousands of spring-themed vacation prizes including new luggage and handheld GPS units.
“Destination Doritos will give the Doritos consumer a fun, high-adventure way to seize the day,” said Jeff Swearingen, V.P., Shopper Marketing, Frito-Lay.
“This partnership is an innovative way for leading travel and packaged goods brands to create a win-win at the point of sale,” said Randy Wagner, Chief Marketing Officer of Orbitz.
The Destination Doritos vacation promotion will be supported with media and online advertising, and p.o.p. displays encouraging consumers to visit Doritos.com.
Coca-Cola Racing Experience Tours CBL Malls
CBL Properties and Coca-Cola have teamed up to bring the Coca-Cola Racing Experience tour to CBL malls across the country. Fans at each mall can enter to win a trip to the Coca-Cola Family of Drivers Reunion in Atlanta at the end of October. The prize package features a chance to meet members of the Coca-Cola Family of Drivers and ride with one of them around the track at 160 miles per hour.
The Coca-Cola Family of Drivers is a collection of popular drivers in the NASCAR NEXTEL Cup Series.
New Era Cap Launches 'Fit For the Streets' Tour
New Era Cap Co. has launched the “Fit For the Streets,” tour. A 60’ articulated Prevost bus has been customized into a New Era Mobile showroom.
The bus interior is split into two sections: the front is a public showroom and the rear is a VIP lounge. The showroom highlights New Era’s products and its relationship with sports and music. Features include product displays, plasma TVs, and a photo installation of images taken by Hip Hop’s premier photographer, Jonathan Mannion. The VIP lounge features product displays, plasma TVs, and a wireless Xbox 360. Making visits to retailers and community events around the nation, the tour will present an intimate brand experience.
Caribou Coffee Runs Promo With Apple iTunes
Caribou Coffee Co. has launched “Wake Up and Smell the Music,” instant win game promotion, offering Apple iTunes and iPod giveaways. One winner will win 1,000 iTunes music downloads or $1,000 on a Caribou Coffee Card.
Other prizes include 20 Apple iPods and 75 three-month tours of Caribou Coffee, a “culinary tour” where two one-pound bags of select coffees from the finest coffee growing regions from around the world are delivered to the winners’ home for three months. 40 winners will receive Caribou Coffee delivered to their home each month.
The “Wake Up and Smell the Music” campaign will incorporate media and online advertising as well in-store POP materials. The campaign’s slogan, “Great Coffee. Great Music. How Cool is That?”features the creative voice of a caribou animal with sunglasses and an attitude, that says, “Hey, Wake Up and Smell the Music.”
BAILEYS Displays Limited Edition Flavored Drinks
BAILEYS Original Irish Cream recently added two new flavors, Baileys Caramel and Baileys Mint Chocolate, for a limited time only. The launch of the new flavors was supported with a fully integrated marketing effort that includes merchandising and sampling.
“Our consumers enjoy the taste of our Baileys Original Irish Cream, but now it can be enjoyed with a hint of a little chocolate,” said Peter O’Connor, Baileys Brand Ambassador. “It’s that hint of flavor in Baileys Caramel and Baileys Mint Chocolate that gives a new twist to the Baileys moment, whether you are enjoying them in a martini with friends or unwinding with Baileys on a break from a long day's work.”
The limited edition flavors are available in 750 ml. bottles at grocery, liquor, and club stores.
Hyatt POS Promotes New Martini Menu
Hyatt Hotels is introducing its guests to the perfectly balanced taste of level vodka with a new line of classic martinis. Marketing and sales promotion agency MarkeTeam, Inc., has created an interactive way to reach Hyatt's guests with a custom-designed aluminum working level menu.
This promotion will be featured in over 100 Hyatt hotels in North America, Aruba, and the British West Indies. Additional point-of-sale materials include die-cut tabletop danglers, banners, wooden menus, and wooden block table tents.
The Level menu features four martinis each made with Level vodka, including the Sour Apple; the Level Martini; the White Cosmo and the Lemon Drop.
Pepsi Playscapes Introduced At DFW International Airport
The Pepsi Bottling Group is installing two new “Landing Zone” play areas at DFW International Airport in Texas this summer. The new facilities are made by Playtime and will include a runway, roadway, bridge, car, plane, luggage, an air traffic control tower and wall paintings to complete the Landing Zone.
“The creation of this ‘Landing Zone’ has been a terrific way to further our partnership with DFW,” said Pat Boggs, Vice President and GM of PBG's Texas Market Unit. “Every parent knows the challenges of keeping children entertained while at an airport. The Landing Zone provides a safe and fun environment for these younger children and we’re thrilled to be a part of its development.” DFW will become the third airport to have playtime equipment installed following Tampa International Airport and Boston Logan International Airport.
nilever Mobile Kitchen Celebrates Hispanics' Love Of Cooking
With more than 70% of Hispanics reporting confidence in their cooking abilities, Unilever and ten of its food brands are asking Hispanics to step-up-to-the-plate and participate in the company's Desafio del Sabor (The Flavor Challenge).
Desafio del Sabor, a national progressive cooking competition for consumers, is the largest ever Hispanic outreach effort for Unilever's food brands. Unilever and its brands, Ragu, Knorr, Hellmann's, Lipton Tea, Lawry's, WishBone, Lipton Sides, Country Crock, Lipton Noodle Soup and Skippy are supporting the Desafio del Sabor with a major multi-media, integrated communication campaign that includes, network TV, local, TV, online, Hispanic festivals and events, retailtainment at storefront events, print, FSIs, point-of-sale, and coupons.
“Desafio del Sabor aligns our brands and our market outreach to effectively reach Hispanic consumers,” said Ricardo Martinez, Director, Multicultural Marketing, Unilever.
Honda Launches ‘FIT’ Vehicle Tour
Honda recently launched a multi-city U.S. dealer training tour for the introduction of the 2007 Honda “FIT” vehicle, a versatile, five door vehicle that allows its owners diverse seating configurations to move anything from tall plants to surfboards and large boxes.
Campos Creative Works, Inc., a Santa Monica, CA-based event producer, developed an innovative training program that will educate Honda Sales Consultants on the features and benefits of the Honda Fit along with the best sales practices to capture the Gen Y target buyer.
Clean & Clear Oxygenating Event Targets Spring Breakers
Clean & Clear recently introduced its Oxygenating Skin Care line to consumers on spring break in Panama City Beach, FL. Clean & Clear sought to inform females ages 16- to 24-years-old about product benefits, reinforce the Clean & Clear brand and educate consumers about the importance of skin care.
Positioned in front of a Clean & Clear branded inflatable tent, trained skin care consultants provided patrons with personalized consultation. After each consultation, visitors were directed into the branded tent and utilizing portable sinks, they tried out various products. To complete the experience, visitors used the Derma Scan station where they learned about the benefits of proper skin care protection and received free product samples including a Clean & Clear face moisturizer with SPF 15.
The Clean & Clear Oxygenating Event was created by Universal Consulting Group, an experiential marketing agency.
3-A-Day of Dairy Launches Subscription Retail Promotion
This spring, 3-A-Day of Dairy is encouraging women to take “3 Steps Toward a Slimmer Summer” by cutting calories, exercising and including 3 servings of dairy a day in a healthy diet. To reward them for dairy purchases, 3-A-Day of Dairy is offering a 3-issue trial subscription to Prevention or Women's Health magazines.
3-A-Day of Dairy will support the promotion with sampling events in more than 6,500 select grocery stores nationwide and point-of-sale materials.
Consumers can also pick up a brochure featuring easy, 3-step recipes and snack ideas, as well as the magazine offer order form, which is also available online at 3aday.org.
Reformulated Diet Dew Is Introduced
Pepsi recently enlisted Snowboarding champs Shaun White and Hannah Teter, to help spread the word and celebrate the launch of newly formulated Diet Mountain Dew.
The reformulation was met with much fanfare, in Times Square, New York City, where a 100-foot snowboarding rail jam was constructed, featuring an exhibition by some of the best young snowboarders braving a snowy slope in the center of Manhattan. People who were in the area were handed a Diet Dew and were able to enjoy the snowboarding action.
The relaunch is also being supported with print ads and in-store display materials themed, “How Dew Does Diet.”
Snapple Introduces ‘Good For You’ Premium White Teas
Snapple’s White Teas, a collection of top-quality white teas blended with light fruit essences, are the first in a line of new products that will support a “good for you” platform from which the brand will educate and inspire consumers about the health benefits of tea.
Available in nectarine, green apple and raspberry flavors, Snapple White Teas are naturally light tasting because they are made from baby white tea leaves that are plucked at their purest and most delicate state.
The teas are also naturally decaffeinated, contain antioxidants and are made with less sugar.
According to Holly Mensch, V.P., Snapple, “The white tea category is poised to be an important sector for Snapple, and the tea category, as more and more consumers seek beverages with health benefits.”
The launch will be supported with an array of p.o.p. display materials.
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