Sterling Promotions
Coors Light Launches Super Cold Draft & Cold Activated Bottle
Coors Brewing Co. is launching Super Cold Draft and the Cold Activated Bottle, two innovations designed to deliver Coors Light in the coldest, most refreshing way. “This round of innovations delivers on our Rocky Mountain heritage while addressing consumers’ desire for the coldest, most refreshing beer,” said Andy England, Chief Marketing Officer, Coors Brewing.
The Coors Light Super Cold Draft system is the first pouring system of its kind in the U.S. Coors Light Super Cold Draft is dispensed from a unique bar top presence – a mountain draft tower that forms an outer layer of real ice.
The new Cold Activated Bottle features Thermochromatic ink that turns blue when Coors Light has been chilled to the perfect temperature. The 12-ounce Cold Activated Bottle will be available at bars, restaurants, grocery, convenience stores and liquor stores.
Shell Conducts ‘Passionate Experts’ Tour
Shell Oil Products has launched the ‘Shell Passionate Experts’ campaign, giving consumers a first-hand look at the gunk that low quality discount gasoline can leave on critical engine parts. The sponsorship of Kevin Harvick and Richard Childress Racing will be leveraged.
More than 13,000 Shell stations will feature pump toppers, pole signs, lawn stakes, column banners, and register signs. A valve display will illustrate the benefit of using Shell gasoline. An interactive, life-size cut out of Harvick will promote the No. 29 Shell-Pennzoil car’s merchandise including team apparel, novelties and collectibles.
Febreze Launches Freshness Challenge Tour
Febreze has launched the Freshness Challenge Tour, giving consumers the chance to audition for a spot in a commercial.
At each city stop, consumers will have the opportunity to audition to be in the next Febreze commercial through the “Fresh New Face” contest, by displaying their best freshness lover impersonations.
“As a reward for participating in the challenge, we thought consumers would like the chance to be a part of our next commercial, said Eric Huston, brand manager ”
News America Brings Shelfvision Video To Retailer Shelves
News America Marketing has launched SmartSource Shelfvision Video (SM), an at-shelf video program available in grocery, drug and mass merchandise stores nationally.
The Shelfvision Video unit is independently powered and attaches directly to the shelf. Its video screen measures 4” diagonally. A motion-activated ‘Teaser’ ad captures customers’ attention and invites them to push a button to hear more about the product.
“The ability to roll out a video marketing program nationally will give our clients a competitive advantage,” said Jesse Aversano, News America Marketing’s EVP, Marketing. “There is great interest about leveraging shoppers’ at -shelf experience, and we are offering advertisers exciting options for maximizing that impact.”
For more information, contact News America Marketing, 1211 Ave. of the Americas, New York, NY 10036; (Tel) 212-782-8145, (Web) www.newscorp.com.
Starbucks Poster Promotes Grocery Sales
This poster was created to inform the consumer that Starbucks coffee is available at the grocery store for purchase to take home.
The poster is litho printed on heavy stock in full color with an aqueous coating.
The poster provides a “wow” factor for consumers telling them that they can purchase and bring home Starbucks Coffee while shopping at this grocery store.
The Starbucks Poster was created by Proprint Services Inc., 5621 Finch Avenue East, Unit #5, Toronto,Ontario M1B 2T9; (Tel.) 416-754-3028; (Web) www.pop-online.com.
Laphroaig Displays ‘Tradition Of Distinction’
Fortune Brands has provided on and off-premise accounts with a variety of high quality, distinct displays to convey the essence of Laphroaig, “the un-ordinary best single malt in the world.”
The promotional items include a four bottle interlocking glorifier with recipe card holder, single bottle glorifier, table tent, and decorated mirror. The table-top items are constructed from cast cultured marble with a granite look. The mirror is screen-printed with clear halftone greens, greys and etch-effects and framed in a matching simulated granite molding.
The Laphroaig promotional items were created by Heritage Sign & Display, Nesquehoning, PA.
Dos Equis Displays ‘Most Interesting Man’
Dos Equis, a FEMSA Cerveza product exclusively imported to the U.S. by Heineken, has launched an integrated marketing campaign delivered by the “Most Interesting Man in the World.” The campaign includes advertising, point-of-sale, and event marketing components that position Dos Equis as the premium beer for those who want to live more interesting lives.
“When you look at what is driving the beer market, you see a strong consumer trend toward ‘trading up’ or premiumization. This campaign is designed to leverage the premium market and demonstrates the attitude, interest and taste of the Dos Equis target consumer who will connect with the Most Interesting Man,” said Willem van der Hoeven, Brand Director, Dos Equis.
HUSA conducted extensive research on this comprehensive campaign to “crack the code” for engaging consumers in a way they have never been approached before.
BK Scratch & Win Game Dares Fans To Choose ‘Which Spidey Suits You?’
Buger King is conducting a tie-in promotion this summer with Columbia Pictures’ “Spider-Man 3.” The promotion features prizes for the “Which Spidey Suits You?” scratch-and-win game pieces on specially marked BURGER KING menu items.
Just as in the movie, in which Spider-Man is forced to choose between his red and blue suit and a new black suit, guests will choose to reveal what's behind either the familiar red-and- blue Spider-Man or the black-suited Spider-Man. With a prize behind one of the two scratch-off areas on each game piece, BURGER KING guests have a 1:2 chance of winning each time they play. Prizes include a $1 million American Express gift card; a 2007 Maserati Quattroporte Sport GT; a Sony Electronics Full HD Experience; and free Burger King food items
McDonald's Launches Global Promotion Of DreamWorks Animation’s Shrek The Third
McDonald’s is launching a multi-faceted global promotion that includes high-tech Shrek Happy Meal toys created in eight languages and the company’s single biggest promotion of fruit, vegetables and milk. Mary Dillon, Global Chief Marketing Officer, McDonald’s, said, “Shrek is helping us bring special excitement to our restaurants, everything from food and fun to activities and entertainment.”
McDonald’s is celebrating the arrival of “Shrek the Third” with its “Go for Green” message. The campaign showcases a variety of food choices including Premium Salads, Premium Chicken Sandwiches, fun desserts and a Happy Meal featuring Chicken McNuggets made with White Meat. Milk Jugs are served in child-friendly containers with Shrek packaging.
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