Sterling Promotions
New Cellular South Store Features Giant Phone
A five-foot rotating translucent Cellular South phone is among the groundbreaking Intava® digital displays showcased at the new CellularSouth.com concept store in Ridgeland, MS.
Intava, Bellevue, WA, provided Cellular South with the larger-than-life phone image, projected onto holographic film with full-motion video elements and 40 dynamic product information screens, or “Digital Fact Tags.” The 7" high-resolution Digital Fact Tag screens show up-to-date information on each Cellular South handset.
Intava’s management platform allows Cellular South to easily update their screens with new product data, images, video and messages.
“Cellular South customers will experience the company’s complete product line like never before,”" said Troy Carroll, Intava CEO. "The giant translucent phone display grabs customers' attention while the Digital Fact Tags satisfy their need for crisp, clear and current product information.”
Reactrix And Samsung Launch WAVEscape
Reactrix Systems has joined with Samsung to launch a revolutionary interactive large-format advertising platform - WAVEscape.™ The companies have married Samsung’s LCD digital signage display technology with Reactrix’ immersive interactive technology. The interactive display technology can be triggered from 15 feet away as the display content responds to consumer movement to entice further interaction.
Hilton Hotels & Resorts plans to implement the futuristic interactive flat panel technology at its hotels offering its guests a new way to interact with the hotel's wide array of services.
Courvoisier Opens Pop-Up Shops Across U.S.
Courvoisier Cognac has teamed with lifestyle clothing brand Lifted Research Group, to bring its “Find Greatness Within” marketing campaign to life with a temporary, co-branded retail experience called the “Pop-Up Shop.” The shops will be featured in five major U.S. cities and will showcase co-branded designs from Lifted Research Group. The shops will also be a showcase for Courvoisier’s newest marque, Exclusif.
“Courvoisier is a trendsetter in the spirits industry and is the cognac choice of the self-made man,” said MT Williams, brand manager, Courvoisier Cognac, Beam Global Spirits & Wine.
News America Marketing Debuts SmartSource Entrance Ads
News America Marketing, New York City, is launching SmartSource Entrance Ads, which will wrap store security pedestals with vibrant full color, oversized advertising. The ads are intended to grab a shopper's attention the moment they walk through the door.
“Security pedestals offer billboard-sized advertising space to our clients immediately when shoppers walk in the store. SmartSource Entrance Ads are going to have an incredible impact on the consumer and are going to drive sales for our clients and for the stores in which they're placed,” said News America Marketing President, Chris Mixson.
Jesse Aversano, News America Marketing's EVP Marketing said, “Smartsource Entrance Ads build brand equity, drive traffic, increase brand awareness and increase sales.”
Evincii Provides Search And Ad Platform For Mass Retail Chains
Evincii is a new provider of in-store search and advertising software solutions for mass merchant, drug store, and supermarket chains. Evincii’s proprietary Search Engine in the Store(TM) technology platform recommends relevant products to shoppers in brick-and-mortar stores.
The first application of Evincii's Search Box is PHARMAssist(TM), which guides and advises shoppers in the over-the-counter medicine category. PHARMAssist engages and guides in-store shoppers via an interactive touch-screen. For more information, visit www.evincii.com.
Tabletop Media Unveils Wireless Device For Casual Restaurants
Tabletop Media (www.tabletopmedia.com) has unveiled a wireless, interactive tabletop device with next-generation pay-on-demand capabilities. The solution offers Dynamic Content Delivery, increasing consumer interaction via digital promotions. It also offers Real-Time Feedback and Infotainment with information, movie trailers and ticket purchasing.
“The capability to deliver relevant content to more than 400 million captive viewers per month, at the point of purchase creates a significant opportunity for our partners,” said Jack Baum, CEO of TableTop Media.
Provision Launches 3DEO Reward Centers
Provision Interactive Technologies (www.provisionentertainment.com) is rolling out its 3DEO Reward Centers in West Coast grocery stores. The 3DEO kiosks use 3D holographic video to draw consumer attention to featured products and are able to dispense coupons and in-store promotions.
The 3DEO Reward Centers utilize Provision’s Holo™ 3D technology which projects high resolution videos into space. The 3DEO Reward Centers are available in a large large version with a 40-inch 3D holographic display and dual touch screens, and a smaller version with a 17-inch 3D display and a single touch screen.
In addition to streaming 3D videos, the kiosks are transaction terminals where customers can be rewarded with promotions, sweepstakes and coupons.
“Our 3DEO Reward Centers provide advertisers a unique way of breaking through the clutter,” said Curt Thornton, CEO, Provision Interactive.
Pepsi Introduces The Pepsi Globe”
Meadowlands Xanadu, a unique sports, shopping and family entertainment destination in East Rutherford, NJ, and Pepsi announced a 10-year tenant/naming rights agreement to create a Pepsi-branded experience featuring America’s largest Ferris Wheel, the 287-foot-tall “Pepsi Globe.”
“The Pepsi Globe is an iconic symbol that is reflective of our brand's identity- it’s bold, it’s contemporary, and it’s fun,” said Cie Nicholson, SVP and CMO, Pepsi-Cola NA.
Pepsi will offer unique interactive experiences during the Pepsi Globe ride, which will last 25 minutes. It will also implement a series of promotional activities featuring the Pepsi Globe.
The Xanadu opportunity was brought to Pepsi by brand energy agency Protagonist.
Pyramid Breweries Partners With Mariners For ‘08 Season
Pyramid Breweries has formed a new multi-year sponsorship deal with the Seattle Mariners to promote craft beer and baseball.
“Fans in the Northwest are passionate about two things: baseball and beer,” said Scott Barnum, CEO, Pyramid Breweries. “We’re looking forward to events throughout the baseball season that will give fans more opportunities to enjoy Pyramid beers as they root for our Mariners.”
Skyy Spirits Partners With ‘Sex And The City’
Skyy Spirits struck a comprehensive marketing deal with New Line Cinema to serve as the official spirits sponsor and promotional partner for the new “Sex and The City” movie. Skyy Spirits’ flagship product, SKYY Vodka®, will serve as the official spirit brand of the movie.
Gerry Ruvo, CEO, Skyy Spirits said, “We are pleased to be able to give consumers the chance to experience this cultural phenomenon through targeted marketing programs that give us a chance to highlight our premium spirits brands.”
Skyy Spirits will support the film's release through a multi-dimensional marketing campaign, including product placement of Skyy Spirits' expansive portfolio in the movie.
Skyy Spirits’ partnership will include national advertising, a consumer sweepstakes and on- and off-premise promotions offering fans a chance to win tickets to the New York City premiere.
Bank Of America Runs ‘America's Cheer’ Tour
Bank of America, the official bank sponsor of the 2008 U.S. Olympic Team, has launched America’s Cheer™, a new grassroots campaign that provides an opportunity for all Americans to cheer on the nation's athletes as they prepare to compete at the 2008 Olympic Games in Beijing, China.
Anne Finucane, Chief Marketing Officer, Bank of America. said, “America’s Cheer creates opportunities for our customers to participate in the excitement of the Games and be a voice of support for America’s athletes.”
In addition to having an opportunity to meet a U.S. Olympian, visitors to the America’s Cheer™ mobile experience can participate in Olympic-themed activities, including: Cheer Capture Room, where visitors can record a cheer that will be shared with America’s Olympic athletes; Athlete Connection Kiosk, profiling U.S. Olympic Athletes, and The Wall of Cheer where visitors can write words of encouragement for U.S. Olympic athletes.
Better Homes & Gardens Living Green Tour
The Living Green Tour and Exhibit has been launched by Better Homes And Gardens magazine and Green Works™, a new line of natural cleaners from the Clorox Co.
The Living Green™ Tour & Exhibit will travel to home shows around the country. The tour will feature a traveling 2,500 sq. ft. Better Homes and Gardens “Living Green Home” highlighting three functional eco-friendly rooms, integrated with green products, materials and appliances. Environmental experts will be on hand to share how small changes can make a big “green” impact.
Infiniti Kiosk Ties Into History Channel’s ‘City Of The Future’
Infiniti recently sponsored the City of the Future: A Design and Engineering Challenge in celebration of the History Channel® series, “Cities of the Underworld”. At each of the design competition events, Infiniti offered a cutting-edge “augmented reality” kiosk. Consumers were able to see themselves on the kiosk's display screen, but when they held special cards in front of the screen, they instead saw themselves interacting with a fully rendered 3-D Infiniti EX. The virtual vehicle reacted to their movements while also educating them on key features of this new car.
“We are thrilled to be the first automaker to introduce this groundbreaking, augmented reality technology. What better environment to reveal this futuristic thinking than the History Channel’s “City of the Future” challenge,” said Ben Poore, V.P., Marketing, Nissan North America.
Sapporo Inflatable Towers Over Crowds
Washington, DC is famous for its many tourists that flood the downtown streets, especially during the annual Cherry Blossom Festival. This 30-foot tall inflatable advertising balloon created a lot of attention for Sapporo beer.
Custom inflatables are really popular at public events and festivals because of their unique ability to tower over crowds.
This giant inflatable was created for Sapporo by Landmark Creations Int'l., 3240 West Co Rd 42, Burnsville, MN 55337, (Tel) 800-553-3593 (Web Site) www.landmarkcreations.com.
Minute Maid Debuts Squeeze Play Area At Minute Maid Park
Minute Maid, a subsidiary of Coca-Cola, recently introduced a new “Squeeze Play” area at Minute Maid Park in Houston, TX.
Among the experiences are two interactive baseball games provided by the virtual reality entertainment experts at Amusitronix: “Full Count,” a virtual pitching game, and "Swing Away," a home run derby competition.
The “Squeeze Play” area is open to all Houston Astros fans attending games during the baseball season.
Amusitronix (www.theVRguys.com), (Tel) 800-643-0589 is a special events and entertainment rental company specializing in virtual reality and interactive games.
UPS Conducts Mobile Tour
UPS recently conducted The UPS Centennial Tour, a 71-city mobile tour featuring multimedia displays, touch screen stations, interactive media showcases and a UPS “challenge,” a friendly competition where participants try their hand at loading a UPS car or model airplane. The activities provide an exciting look at the company's 100-year history.
There were two teams of event specialists, with each team utilizing three tractor-trailer rigs. As visitors approach the site, they come upon a 14' abstract globe which represents the global nature of UPS and provides a networking focus. The iWall is a map of the world with a multimedia display that slides across it to reveal stories of UPS innovations. In the UPSers display, UPSers making a difference are featured in photos and touch screen interactive stations.
A restored antique package car and a brand new #44 NASCAR show car provide an interesting photo opportunity on the tour. Children can enjoy the chance to race toy UPS package cars down a thirty foot track. A video start by NASCAR star Dale Jarrett reminds everyone of the successful partnership UPS has enjoyed with him.
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