Aguilera Stars In Coca-Cola Promo
Coca-Cola’s summer promotion puts the spotlight on singer Christina Aguilera this summer, giving fans the chance to win a backstage tour and meet Christina on the set of one of her upcoming music videos. P.o.s. displays with a larger-than-life image of Christina, have been ordered in record numbers for placement in thousands of retail outlets.
“It’s great to have Christina as an official part of the Coca-Cola family because she fits perfectly with the brand-like Coke, she’s genuine and real,” said Jan Hall, Sr. V.P., Consumer Marketing, Coca-Cola North America.
The promotion marks the return of the Company’s “pop-top” cans, which have a false lid that pops off when opened to reveal a prize-winning disk. In addition to five $1 million prizes, there are 100 million other instant-win prizes, including “behind the scenes experiences,” such as the backstage pass to Christina’s set.
Gillette Tour Heralds Venus Shaving System
The Venus In Motion Mobile Marketing Tour this summer is heralding the launch of Gillette’s new Gillette for Women Venus Shaving System.
Two trucks have been transformed into “sensory immersion units” that introduces the Venus imagery and product attributes in an exciting manner. Inside, consumers can gaze at a virtual waterfall, awaken their senses in an “aroma oasis,” test their sense of touch at a “texture wall” and send e-photo postcards to friends from the “lava lounge.”
“The Venus In Motion tour gives every woman the opportunity to feel like a goddess, drawing on the senses of sight, sound, smell and touch to bring our razor’s core imagery to life,” said Pauline Munroe, Marketing Director, North America, Gillette Co.
Olympus & Nickelodeon Run Summer Promo.
Olympus America is partnering with Nickelodeon to support the launch of the new iSnap camera. Tweens will have a chance to use the iSnap to become the official photojournalist of Nickelodeon’s summer concert series, featuring singer Aaron Carter, and will also have a chance to win an all-expenses paid trip to Nickelodeon Studios in Orlando, FL.
The iSnap, which marks Olympus’ entrance into the youth market, is a hip-looking camera that allows tweens to express themselves at a price they can afford.
A special header card supports the promotion. LIME PR/Promotions is the agency.
Wild Turkey & Minor League Baseball Team Up In-Store
Wild Turkey Bourbon is teaming up with Minor League Baseball for a promotion that includes off-premise promotions as well as local programming with select Minor League Baseball teams.
The in-store promotions include a free baseball offer for consumers. Baseballs are emblazoned with the Wild Turkey and the MLB official logos. Case cards, incorporating Wild Turkey's current ad campaign, are used to draw attention to the Wild Turkey floor stacking and deliver the free offer.
“Wild Turkey and Minor League Baseball are both classic icons of American heritage,” said Michael Sachs, Associate Brand Manager, Wild Turkey, a product of Austin, Nichols & Co. “This partnership reinforces the genuine, grass-roots nature of the Wild Turkey brand.”
Pringles Rolls Out Summer Concert Promo
Procter & Gamble and SFX have launched a music-themed game show called the Pringles Pop Quiz at 31 of SFX’s amphitheatres across the country during the 2001 summer concert season. The game show will offer concertgoers the opportunity to win a variety of prizes just prior to watching the summer’s hottest SFX-produced concerts.
Procter & Gamble and SFX will invite concertgoers to test their musical knowledge through a series of trivia questions. Contestants can win tickets to SFX concerts and Six Flags theme parks.
Band-Aid Displays Support Garden Aid
Johnson & Johnson’s Band-Aid brand and Home & Garden Television (HGTV) have teamed up for a promotion focusing on the new HGTV series, “The Secret World Of Gardens.”
Band-Aid brand end-aisle displays in Walgreens will promote the new series and feature the “Band-Aid Brand Garden Aid Sweepstakes,” offering a Grand Prize trip for two to a beautiful garden spot or 100 First Prize HGTV Garden Gift Packs.
Timberland & Discovery Announce Partnership
The Timberland Co. and the Discovery Channel have formed a strategic marketing partnership, beginning with Timberland’s sponsorship of the Discovery Channel Adventure Race: New Zealand. For fall, Timberland will sponsor the Discovery Channel’s Valley of the T-Rex.
For each initiative, Timberland has created integrated marketing programs with retail promotions at Timberland and other retail stores, sweepstakes and p.o.s. signage.
blink-182 Kicks Off Honda Civic Tour
The Honda Civic Tour 2001 has launched with the band blink-182 serving as spokespersons, as part of Honda’s efforts to reach the youth market.
The Civic Tour, featuring blink-182’s live performances, also gives fans a chance to participate in two sweepstakes. Fans can enter to win a 2001 Civic custom-designed by blink-182. Additionally, the “Meet the Band” sweepstakes will award a grand prize trip for two to a blink-182 Civic Tour Concert.
The Tour was produced by marketingfactoryinc, Venice CA.
Heineken & Amstel Team Up With Weber For Summer Promo
Heineken and Amstel Light have teamed up with Weber Grills for a promotion that will provide retailers with POS materials such as banners, shelf talkers and standees that feature an image of a Heineken and branded Weber Grills.
“Through our partnership with Weber Grills, Heineken and Amstel Light are putting together two of summer’s greatest pastimes—a delicious barbecue with a Weber grill and the enjoyment of a cold Heineken or Amstel Light,” said Dan Tearno, V.P., Corporate Affairs at Heineken USA.
Sauza Tequila Runs Film Tie-In Promo
Sauza Tequila and The Independent Film Channel (IFC) have teamed up to launch the ‘Pure Film Experience,’ promotion. The IFC will conduct a search for the five most talented emerging film directors in the country. These directors will each receive a donation from Sauza to create film-shorts titled “Stay Pure.” One filmaker’s short will receive a VIP screening and potentially air on the Independent Film Channel.
The Pure Film Experience promotion will also offer consumers the opportunity to win a role in an upcoming independent film, attend a NYC Sauza Pure Film Premier and win hundreds of other prizes.
The sweepstakes will be featured with p.o.s. case cards and director’s chairs.
Sunkist Runs ‘Ride The Rays’ Promo
Sunkist is offering consumers a chance to “Ride the Rays” in a Sunkist go-cart or scooter as part of its new summer promotion. “The Ride the Rays promotion is ideal for the active lifestyles of our Sunkist consumers,” said Kelli Freeman, Brand Manager. P.o.s. includes pole signs, shelf talkers and static clings.
Dr Pepper Runs On-Line Promo.
Dr Pepper and Mon-e.com, have launched the “Peel Off, Log On, Cash In,” promotion, offering instant-win online cash prizes. Consumers can get their peel-off game pieces on fountain cups in quick-service restaurants. Each game piece has a “mon-e code” which can be entered online for a chance to win a prize.
The promotion is supported extensive p.o.p.
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