Dell Campaign Spawns . Dude. Brand Apparel & Accessories
Capitalizing on its marketing
campaign starring 20-something . Steven. and the trademark tagline, . Dude, You. re Getting A Dell.. Dell Computer Corporation has launched its newest line of products; . Dude Gear. including Dude-branded T-shirts, caps, notebook backpacks and CD cases. U.S. consumers can purchase online at www.dell4me.com/dudegear.. We set out with a
goal of making Dell more approachable for consumers and the response has been awesome,. said Kurt Kirsch, Director of New Business Development for Dell. s Consumer Group, based in Round Rock, TX. . Consumers can. t
get enough of . Dude. so we. ve given them some stylish ways to express their enthusiasm,. said Kirsch.
Dell worked with merchandise agency Bensussen, Deutsch & Associates, to design the products.
Revlon Skinlights Kicks Off Interactive Tour
Revlon has launched a national tour to promote its Skinlights makeup collection. The Revlon Skinlights Experience provides consumers with free makeovers and free product samples. A digital picture of each consumer makeover will be available and uploaded on to a dedicated web site.. The
Skinlights Experience adds dimension to the Revlon brand by creating an environment that evokes the way the Skinlights products make a woman feel,. said Kristin Patrick-Petersen, V.P., Brand Exposure, Revlon. . It also provides us with the opportunity to interact directly with our consumers and educate them on our products..
Starbucks Launches . Summer Heat Relief Tour.
Starbucks Coffee has launched the Summer Heat Relief Tour 2002, which will take place in select cities across North America throughout the summer. A fleet of Starbucks Chill Patrol vehicles will comb summer festivals, beaches and city streets offering samples of indulgent and refreshing blended drinks, including Frappuccino Blended Beverage and Tazo Ice Blended Tea.
The fleet,which consists of 12 vehicles, visits summer events in select cities across the continent. The vehicles feature a vibrant new design reminiscent of summer and the new blended beverages found at Starbucks retail stores.
Parkay . Talking Tub. Speaks To Shoppers From The Store Shelf
ConAgra Foods has
unveiled the Parkay . Talking Tub,. which interacts with shoppers from supermarket shelves with custom audio devices, spreading news about the brand and touting Parkay. s longstanding tagline, . The flavor says butter..The custom
audio device in display tubs will promote the . Find The Talking Tub. consumer instant win game saying, . The label says PARKAY-the flavor says butter.. The
summer-long instant win game features approximately 15,000 specially marked 16-ounce tubs that contain audio chips under lids that announce winners. One specially marked tub will reveal a grand prize $10,000 dream kitchen winner, while additional prizes include novelty . talking. alarm clocks and key chains.
Jolly Rancher Tour Supports New Product
The Jammin. with Jolly Rancher Tour features a 53-foot music and dance stage that spotlights new Jolly Rancher Fruit Chew Lollipops and Jolly Rancher Fruit Chews.The
high-energy . experience. gives kids an adults and exclusive opportunity to be featured on-stage singing karaoke, mixing their own song creations and getting in the groove with the country's hottest dance game craze-Konami's Dance Dance Revolution. At each stop Jolly Rancher Fruit Chew Lollipops and Fruit Chews are available for sampling.
The promotion was created by Marketing Werks, of Chicago, IL.
IronKids Cruisers Launch New Crustless Bread For Kids
IronKids Crustless Cruisers will tour the country this summer, offering free samples of the new IronKids Crustless Bread from Sara Lee Bakery Group. IronKids Crustless Bread is the first and only packaged sliced bread on the market without crust. . We are
pleased to provide a breakthrough product that kids have been demanding for years,. said Peter Reiner, Senio. Vice President, Marketing, Sara Lee Bakery Group. . IronKids Crustless Bread gives kids the nutrition and flavor they need, without giving them what they don. t want-crust..
P.O.S.T. Box Is . Talking. Box For P.O.S.
Gold
Media Group offers the . P.O.S.T. Box,. a talking box for P.O.S. or product display applications. The P.O.S.T. Box can be customized with graphics and sound effects, including jingles, music or celebrity voices.
For more information, contact Gold Media, 240 North Rock Rd., Wichita, KS 67206; (Tel) 800-747-8740, (Web) www.goldmediagroup.com.
Cypro Multimedia Video Screen Is New Advertising Medium
The Cypro is a cylindrical high tech video screen specially developed for 360 degree projection. The video screen is in the form of a pillar and can be used for both still and moving images at the same time.
Cypro screens that have been developed include: the L-type, a large pillar for public areas; the M-type, a medium size and hanging version, meant to be located in stores, and the S-type, the smallest version.
Cypro International is headquartered in The Netherlands. For more information, visit www.cypro-international.com.
60' Inflatable Promotes Spider Man
Sony Pictures Entertainment retained Barking Dogs Promotions, an event marketing company baased in Santa Clarita, CA, to produce a 60' inflatable Spider-Man to promote the film.
The inflatable Spider-Man hangs from buildings around the world. It is 60-feet tall, weighs 400 pounds and is constructed from 388,800 sq. inches of nylon.
Toast! Network Launches For Beverage Industry
Toast! Network has launched a national customer loyalty program for the beverage alcohol industry. The service allows retailers to better identify visitors in their store, collect information on their preferences and build loyalty..
This program allows brands to reach customers through their local retailer, where they purchase the product,. said Steven Sarfin, Managing Partner, Toast! Network.
For more information, contact Toast! Network, (Web Site) www.toastnetwork.com.
Duracell Power Patrol Hits The Road
Duracell is
offering over $1,000,000 in cash and prizes as part of the Duracell . Power Up with the new Coppertop and Win $100,000. game. The Coppertop Game and the Duracell Power Patrol are part of Duracell. s introduction of its new Duracell Coppertop battery.
The Duracell Power Patrol will travel the country in a customized stretch Hummer that has been painted to resemble a Duracell battery. The Patrol will offer on-site demonstrations of Duracell-powered devices and randomly offer prizes.
ConvenienTV Offers In-Store Media
ConvenienTV enables its advertisers to take advantage of the out-of-home media market. Strategically placed color monitors deliver timely information and entertainment content, mixed with high relevance advertising messages that reach consumers while they wait in line, ready to spend. Retail sites can promote their own products.
For more information, contact ConvenienTV, (Tel) 800-536-5444, (Web) www.convenientv.com.
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