Sterling Promotions
Miller Runs Joint Promo With Harley-Davidson
Miller Brewing is commemorating the 100th Anniversary of its Milwaukee neighbor, Harley-Davidson. The Harley-Davidson 100th Anniversary celebration will take place with a party in Milwaukee this August. Throughout the summer special commemorative Miller Lite and Miller Genuine Draft cans will feature prominent Harley-Davidson motorcycles.
Donna Lorr, Brand Promotions Manager, Miller said, “What could be better than two classic American companies bringing consumers the ultimate summer experience.” Miller will give away 100 Harley-Davidson motorcycles and will also award trips to the “Party of the Century,” the Milwaukee event that will be the world’s largest Harley-Davidson Bash.
The promotion is supported with a wide array of p.o.p. materials. St. Louis-based Zipatoni developed the promotion for Miller.
Swedish Fish Runs Gone Fishin’ Tour
Swedish Fish is conducting the Gone Fishin’ Tour this summer, giving away over 100,000 samples of Swedish Fish candy. The Tour will visit high traffic locations including Theme Parks, Zoos, and Aquariums. The Gone Fishin’ crew will challenge local residents to compete in interactive games such as Funny Fish Face duels and Swedish Fish eating contests. The crew will bait consumers with prizes.
Greg Barratt, President, Jaret International, marketers of Swedish Fish, said, “The Gone Fishin’ Tour captures the playful spirit of the brand.” A 10-foot Swedish Fish wrapped truck adorned with an 8-foot Swedish Fish on the roof will tour the nation.
Smirnoff Liberation Lounges At Amphitheaters
Smirnoff is sponsoring Clear Channel Entertainment’s summer concert program called “Smirnoff Summer of Live” at outdoor venues across the US. “We’re excited to sponsor the launch of ‘Smirnoff Summer of Live,’ which promotes an amazing array of talent,” said James Stammer, Smirnoff Sr. Brand Manager.
Smirnoff will host “Smirnoff Liberation Lounges” for select adult concertgoers, which will be the hottest spots at outdoor concerts all summer long featuring interactive games, contests and experiential entertainment.
Dr Pepper & Warner Conduct Joint Promo
Dr Pepper/Seven Up and Warner Bros. Records are conducting a summer promotion that appeals to consumers’ love of music and soft drinks. The LiquidLoot promotion will enable consumers to collect points from specially market soft drink products and bid on music-oriented merchandise in an online auction-style promotion. Consumers will be directed to www.liquidloot.com, a Web site operated by Dr Pepper/Seven Up as part of its online consumer loyalty program presented by eBay.
“We believe our promotional partnership with Warner Bros. Records will help drive excitement for our brands by providing consumers with fun and unique prizes,” said Holly Mensch, V.P. Marketing, Dr Pepper/Seven Up.
The promotion is supported with special p.o.p. materials that are co-branded with the Warner Bros. Records logo.
Kodak & Cineplex Run Joint Promotion
Kodak Canada and Cineplex Odeon are conducting The Free Movie Passes and Movie Snacks promotion. Kodak products contain coupons redeemable at Cineplex Odeon, Galaxy Cinemas and Empire Theatres for movie passes or snacks.
There are more than 1.3 million movie prizes in Kodak products with a total prize value of more than $6 million. Every specially marked Kodak product pack is a winner.
The promotion is backed with in-store materials and in-theatre posters.
Clearly Canadian & CTC Launch Joint Promotion
Clearly Canadian Beverage Corp. and the Canadian Tourism Commission have launched an under-the-cap sweepstakes. The “Discover Clearly Canadian” promotion offers U.S. consumers a chance to win one of 11 Canadian vacation grand prizes or discounts at participating Canadian Sheraton and Westin Hotels. Partners of the promotion include Starwood Hotels and Resorts, Air Canada, Budget Rent A Car Canada, Travelocity and Eastman Kodak.
“Partnering with the Canadian Tourism Commission provides Clearly Canadian a key brand building element,” said Jonathan Cronin, V.P., Marketing at CC Beverage. Clearly Canadian’s marketing campaign for the promotion features special p.o.s. materials.
Luna di Luna Pomotes New Pinot Blend
AVI Imports’ Luna di Luna is launching a new 50/50 Pinot Grigio and Pinot Bianco blend in a luminous yellow bottle.
The Pinot Grigio blend is supported by a marketing campaign themed “Turn On Two Pinot.” On-Premise and Off-Premise p.o.p. materials support the launch.
Heineken Ties In With “The Matrix”
Heineken and Warner Bros. Pictures have conducted an integrated marketing program supporting the hit movie, “The Matix Reloaded.” The campaign included TV advertising and specially designed point-of-sale materials.
“We are excited to partner with Warner Bros. Pictures on promotions surrounding the latest installment of the Matrix trilogy,” said Steve Davis, Sr. V.P. Marketing, Heineken USA. “Over the past few years, Heineken has been associated with a number of top-grossing motion pictures, and 2003 is destined to be the year of the Matrix.”
PUMA Highlights Running Series
Puma is conducting a mobile marketing tour to elevate awareness of the PUMA Complete Running Series. The Road Trip will visit road races and local running events.
Performance experts will help consumers determine which shoe from the Complete Running Series is best suited to their running style based on a treadmill test. The treadmill is pulled on a trailer to the events in a custom Hummer.
Jay Piccola, President, PUMA, said, “By creating a brand experience for consumers and connecting with them in an interactive way, we can outfit any runner, making the PUMA brand synonymous with performance.”
Avon Products Conducts Let’s Talk Beauty Tour
The Avon Lets Talk Beauty Tour offers women free makeovers while providing them with a chance to help Avon’s ‘Kiss Good-Bye to Breast Cancer ’cause.
The Tour features a custom 53’ trailer that transforms into an interactive beauty salon including seven makeover stations, two mini-manicure stations, and a 16-foot Self-Sample Bar.
This promotion was developed by Spevco, Inc., a Pfafftown, NC-based mobile marketing firm.
Monroe Launches Ride Safe Tour
Tenneco Automotive’s Monroe Ride Safe Tour demonstrates vehicle safety systems.
The tour’s Vehicle Knowledge Center kiosks provide guests with a custom assessment of their vehicle’s maintenance schedule. The tour also features do-it-yourself clinics, a rollover simulator that educates consumers on the advantages of wearing seat belts, and a driving simulator that demonstrates the handling difference between worn and new Monroe products.
“The Tour is a fun way for consumers to learn about automotive systems that protect their safety,” said Richard Alameddine, V.P., Marketing, at Tenneco Automotive.
Better Homes & Gardens Experience Is Launched
Better Homes and Gardens magazine has announced The Better Homes and Gardens Experience, a mobile tour that will visit 20 markets and reach more than 3.5 million consumers.
The Experience brings to life the magazine’s “Your Best Summer Ever” editorial series in a 5,000-sq. ft., interactive event space. The main stage features a kitchen, garden landscape, custom work area and plasma screens.
A 42-foot expandable trailer opens on-site to create the event backdrop and main stage. The trailer is wrapped in imagery from Better Homes and Gardens.
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